By the Numbers: 250 Amazing Pinterest Statistics (October 2015)

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pinterest statistics 2015 Here we go with another “By the Numbers” post for all my fellow social media statistic geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pinterest User Statistics

How many people use Pinterest:

100 million users

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Last updated 9/18/15

Percentage of total Pinterest users that are female:


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Last updated 6/2/14

Percentage of US online adult women that use Pinterest:


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Last updated September 2014

Social Network Users

Percentage of US online adult men that use Pinterest:


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Last updated September 2014

Percentage of all US social media users that use Pinterest:


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Last updated 1/9/15

Number of users Pinterest is estimated to reach in the U.S. in 2015:

47.1 million

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Last updated 2/25/15

Percentage of Pinterest searches that contain a spelling error:

12% of searches

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Last updated 6/18/15

Reported value of Pinterest:

$11 billion

Last updated 9/18/15

Photo by mkhmarketing 

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