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By the Numbers: 100 Amazing Pinterest Statistics

Pinterest StatsHere we go again, with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Pinterest User Statistics:

  • How many people use Pinterest: 70 million users (Tweet this stat) Last updated 7/10/13

  • Percentage of Pinterest users that are women: 80% (Tweet this stat) Last updated 5/24/13

  • Percentage of U.S. internet-using women that are on Pinterest: 20% (Tweet this stat) Last updated 6/12/13

  • Percentage of U.S. internet-using men that are on Pinterest: 5% (Tweet this stat) Last updated 6/12/13

  • Percentage of European internet users that have a Pinterest account: 8% (Tweet this stat) Last updated 1/19/14

  • Average number of Pinterest followers for US females: 67 (Tweet this stat) Last updated 12/23/13

  • Percentage of Americans that use Pinterest during work hours: 4.8% (Tweet this stat) Last updated 10/2/13

  • Average time spent on Pinterest per visit: 14.2 minutes (Tweet this stat) Last updated 4/29/12

  • Average user time spent on Pinterest per month: 98 minutes (Tweet this stat) Last updated 5/23/13

  • Number of Pinterest users that have connected their accounts to Facebook: 9 million (Tweet this stat) Last updated 5/23/13

  • Percentage of Pinterest users from the US: 60% (Tweet this stat) Last updated 9/19/13

  • How many Pinterest monthly unique users in the US: 53 million (Tweet this stat) Last updated 6/24/14

  • Number of Pinterest users in Mexico: 1.2 million (Tweet this stat) Last updated 9/5/13

  • Pinterest’s rank worldwide in desktop visitors: 49 (Tweet this stat) Last updated 9/24/13

  • Percentage of Pinterest users with a household income under $30,000: 10% (Tweet this stat) Last updated 2/1/13

  • Percentage of Pinterest users with a household income over $75,000: 18% (Tweet this stat) Last updated 2/1/13

  • Pinterest user with the most followers (as of July 2013): Joy Cho (13.8 million followers) (Tweet this stat) Last updated 10/18/13

  • Increase in Pinterest sharing by moms compared to average user: 3x (Tweet this stat) Last updated 10/28/13

  • Percentage of US Generation Z that use Pinterest at least monthly: 27% (Tweet this stat) Last updated 1/29/14

  • Percentage of US Generation Y (Millenials) that use Pinterest at least monthly: 27% (Tweet this stat) Last updated 1/29/14

  • Percentage of US Generation X that use Pinterest at least monthly: 19% (Tweet this stat) Last updated 1/29/14

  • Percentage of US Younger Baby Boomers that use Pinterest at least monthly: 14% (Tweet this stat) Last updated 1/29/14

  • Percentage of US Older Baby Boomers that use Pinterest at least monthly: 10% (Tweet this stat) Last updated 1/29/14

  • Percentage of US Golden Generation that use Pinterest at least monthly: 6% (Tweet this stat) Last updated 1/29/14

  • Percentage of Pinterest users that use it at least once a day: 23% (Tweet this stat) Last updated 12/30/13

  • Percentage of Pinterest pins made by women: 92% (Tweet this stat) Last updated 5/7/14

  • Percentage of all Pinterest activity from women: 94% (Tweet this stat) Last updated 5/7/14

  • Percentage of women on Pinterest that stay active on it: 84% (Tweet this stat) Last updated 5/7/14

  • Percentage of men on Pinterest that stay active on it: 50% (Tweet this stat) Last updated 5/7/14

  • Average number of pins from females on Pinterest: 158 (Tweet this stat) Last updated 5/9/14

  • Percentage of 18-29 year olds in the U.S. that have a Pinterest account: 33% Last updated 5/6/14

  • Percentage of US Pinterest users that are female: 79% Last updated 6/2/14

  • Percentage of US Pinterest users that are male: 21% Last updated 6/2/14

  • Percentage of total Pinterest users that are female: 85% Last updated 6/2/14

  • Percentage of Pinterest users that use it instead of browsing catalogs: 49% Last updated 6/3/14

  • Percentage of Pinterest users that prefer browsing it to watching TV: 30% Last updated 6/3/14

  • Percentage of Pinterest users that try a Pinterest-inspired activity monthly: 64% Last updated 6/3/14

  • Most popular destination of Pinterest users clicking through pins: Blogs Last updated 6/3/14

Continue on to Pinterest Pin, Board and Mobile Statistics or Skip to Pinterest Brand Statistics

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Image credit: Dave Kirkham via flickr

 


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.