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By the Numbers: 120 Amazing Pinterest Statistics

pinterest photoHere we go again, with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Pinterest User Statistics


How many people use Pinterest:

70 million users

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Last updated 7/10/13

Percentage of Pinterest users that are women:


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Last updated 5/24/13

Percentage of U.S. internet-using women that are on Pinterest:


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Last updated 6/12/13

Percentage of U.S. internet-using men that are on Pinterest:


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Last updated 6/12/13

Percentage of European internet users that have a Pinterest account:


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Last updated 1/19/14

Average number of Pinterest followers for US females:


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Last updated 12/23/13

Percentage of Americans that use Pinterest during work hours:


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Last updated 10/2/13

Average time spent on Pinterest per visit:

14.2 minutes

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Last updated 4/29/12

Average user time spent on Pinterest per month:

98 minutes

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Last updated 5/23/13

Number of Pinterest users that have connected their accounts to Facebook:

9 million

Last updated 5/23/13

Percentage of Pinterest users from the US:


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Last updated 9/19/13

How many Pinterest monthly unique users in the US:

53 million

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Last updated 6/24/14

Number of Pinterest users in Mexico:

1.2 million

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Last updated 9/5/13

Pinterest’s rank worldwide in desktop visitors:


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Last updated 9/24/13

Percentage of Pinterest users with a household income under $30,000:


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Last updated 2/1/13

Percentage of Pinterest users with a household income over $75,000:


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Last updated 2/1/13

Pinterest user with the most followers (as of July 2013):

Joy Cho (13.8 million followers)

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Last updated 10/18/13

Increase in Pinterest sharing by moms compared to average user:


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Last updated 10/28/13

Continue on to Page 2

Pinterest Stat Page Directory:

Pinterest User Stats
Pinterest Pin and Board Stats
Pinterest Mobile Stats
Pinterest Stats for Businesses
Pinterest Company Stats

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Photo by mkhmarketing 



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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.