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By the Numbers: 175 Amazing Pinterest Statistics

pinterest photoHere we go again, with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Pinterest User Statistics

 

How many people use Pinterest:

70 million users

(Tweet this stat)

Last updated 7/10/13


Percentage of Pinterest users that are women:

80%

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Last updated 5/24/13


Percentage of U.S. internet-using women that are on Pinterest:

20%

(Tweet this stat)

Last updated 6/12/13


Percentage of U.S. internet-using men that are on Pinterest:

5%

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Last updated 6/12/13


Percentage of European internet users that have a Pinterest account:

8%

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Last updated 1/19/14


Average number of Pinterest followers for US females:

67

(Tweet this stat)

Last updated 12/23/13




 Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Photo by mkhmarketing 


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.