By the Numbers: 90+ Amazing Pinterest Statistics (July 2015)

pinterest statistics 2015Here we go with another “By the Numbers” post for all my fellow social media statistic geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pinterest Statistics

How many people use Pinterest:

72.8 million users

Last updated 4/1/15

Percentage of total Pinterest users that are female:


(Tweet this stat)

Last updated 6/2/14

Percentage of US online adult women that use Pinterest:


Last updated September 2014

Percentage of US online adult men that use Pinterest:


Last updated September 2014

Percentage of all US social media users that use Pinterest:


Last updated 1/9/15

Number of users Pinterest is estimated to reach in the U.S. in 2015:

47.1 million

Last updated 2/25/15

Percentage of Pinterest searches that contain a spelling error:

12% of searches

Last updated 6/18/15

Social Network Users

Photo by mkhmarketing 

Join the over 100,000 DMR email subscribers and get updates sent directly to your inbox: