Last updated on

By the Numbers: 120 Amazing Pinterest Statistics

Pinterest StatsHere we go again, with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Pinterest User Statistics

 

How many people use Pinterest:

70 million users

(Tweet this stat)

Last updated 7/10/13


Percentage of Pinterest users that are women:

80%

(Tweet this stat)

Last updated 5/24/13


Percentage of U.S. internet-using women that are on Pinterest:

20%

(Tweet this stat)

Last updated 6/12/13


Percentage of U.S. internet-using men that are on Pinterest:

5%

(Tweet this stat)

Last updated 6/12/13


Percentage of European internet users that have a Pinterest account:

8%

(Tweet this stat)

Last updated 1/19/14


Average number of Pinterest followers for US females:

67

(Tweet this stat)

Last updated 12/23/13


Percentage of Americans that use Pinterest during work hours:

4.8%

(Tweet this stat)

Last updated 10/2/13


Average time spent on Pinterest per visit:

14.2 minutes

(Tweet this stat)

Last updated 4/29/12


Average user time spent on Pinterest per month:

98 minutes

(Tweet this stat)

Last updated 5/23/13


Number of Pinterest users that have connected their accounts to Facebook:

9 million

(Tweet this stat)

Last updated 5/23/13


Percentage of Pinterest users from the US:

60%

(Tweet this stat)

Last updated 9/19/13


How many Pinterest monthly unique users in the US:

53 million

(Tweet this stat)

Last updated 6/24/14


Number of Pinterest users in Mexico:

1.2 million

(Tweet this stat)

Last updated 9/5/13


Pinterest’s rank worldwide in desktop visitors:

49

(Tweet this stat)

Last updated 9/24/13


Percentage of Pinterest users with a household income under $30,000:

10%

(Tweet this stat)

Last updated 2/1/13


Percentage of Pinterest users with a household income over $75,000:

18%

(Tweet this stat)

Last updated 2/1/13


Pinterest user with the most followers (as of July 2013):

Joy Cho (13.8 million followers)

(Tweet this stat)

Last updated 10/18/13


Increase in Pinterest sharing by moms compared to average user:

3x

(Tweet this stat)

Last updated 10/28/13


Percentage of US Generation Z that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14


Percentage of US Generation Y (Millenials) that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14


Percentage of US Generation X that use Pinterest at least monthly:

19%

(Tweet this stat)

Last updated 1/29/14


Percentage of US Younger Baby Boomers that use Pinterest at least monthly:

14%

(Tweet this stat)

Last updated 1/29/14


Percentage of US Older Baby Boomers that use Pinterest at least monthly:

10%

(Tweet this stat)

Last updated 1/29/14


Percentage of US Golden Generation that use Pinterest at least monthly:

6%

(Tweet this stat)

Last updated 1/29/14


Percentage of Pinterest users that use it at least once a day:

23%

(Tweet this stat)

Last updated 12/30/13


Percentage of Pinterest pins made by women:

92%

(Tweet this stat)

Last updated 5/7/14


Percentage of all Pinterest activity from women:

94%

(Tweet this stat)

Last updated 5/7/14


Percentage of women on Pinterest that stay active on it:

84%

(Tweet this stat)

Last updated 5/7/14


Percentage of men on Pinterest that stay active on it:

50%

(Tweet this stat)

Last updated 5/7/14


Average number of pins from females on Pinterest:

158

(Tweet this stat)

Last updated 5/9/14


Percentage of 18-29 year olds in the U.S. that have a Pinterest account:

33%

Last updated 5/6/14


Percentage of US Pinterest users that are female:

79%

Last updated 6/2/14


Percentage of US Pinterest users that are male:

21%

Last updated 6/2/14


Percentage of total Pinterest users that are female:

85%

Last updated 6/2/14


Percentage of Pinterest users that use it instead of browsing catalogs:

49%

Last updated 6/3/14


Percentage of Pinterest users that prefer browsing it to watching TV:

30%

Last updated 6/3/14


Percentage of Pinterest users that try a Pinterest-inspired activity monthly:

64%

Last updated 6/3/14


Most popular destination of Pinterest users clicking through pins:

Blogs

Last updated 6/3/14


Continue on to Pinterest Pin, Board and Mobile Statistics or Skip to Pinterest Brand Statistics


Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Image credit: Dave Kirkham via flickr

 


Want to be the first to know about new posts like this? Sign up for DMR email notifications in the box below:

Subscribe in a reader
LinkedIn-Book-Cover-FINAL-NEW-01 DMR

Check out Craig Smith's latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tips and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.


The following two tabs change content below.

Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.