By the Numbers: 90+ Amazing Pinterest Statistics

pinterest statisticsHere we go with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pinterest User Statistics

How many people use Pinterest:

70 million users

(Tweet this stat)

Last updated 7/10/13


Percentage of total Pinterest users that are female:

85%

(Tweet this stat)

Last updated 6/2/14


Percentage of US online adult women that use Pinterest:

42%

Last updated September 2014


Percentage of US online adult men that use Pinterest:

13%

Last updated September 2014


Percentage of online US adults that use Pinterest:

28%

Last updated September 2014


Percentage of all US social media users that use Pinterest:

30%

Last updated 1/9/15


Number of users Pinterest is estimated to reach in the U.S. in 2015:

47.1 million

Last updated 2/25/15

Photo by mkhmarketing 

If you enjoyed this article, you'll also like: A Small Business Guide to Generating Leads on LinkedIn.

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