By the Numbers: 80+ Amazing Pinterest Statistics

pinterest statisticsHere we go with another “By the Numbers” post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Here you go. More Pinterest statistics then you’ll ever need…

Pinterest User Statistics

 

How many people use Pinterest:

70 million users

(Tweet this stat)

Last updated 7/10/13


Percentage of Pinterest users that are women:

80%

(Tweet this stat)

Last updated 5/24/13


Percentage of US online adult women that use Pinterest:

42%

Last updated September 2014


Percentage of US online adult men that use Pinterest:

13%

Last updated September 2014


Percentage of online US adults that use Pinterest:

28%

Last updated September 2014


Percentage of European internet users that have a Pinterest account:

8%

(Tweet this stat)

Last updated 1/19/14


Average number of Pinterest followers for US females:

67

(Tweet this stat)

Last updated 12/23/13




 Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Photo by mkhmarketing 

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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.
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  • http://www.thenetshop.co.uk/ ma-li

    Are they going to be releasing this years stats anytime? Would be interested to compare growth and gender differences.

  • christopherboffoli

    Fascinating that Pinterest could get as far as it has, profiting from visual art created by others, and yet paying absolutely nothing to the artists who created all of that work. Ask yourself how many users would visit Pinterest if they went to look at blank, white pages.