Here is a comprehensive list of all of the Google Advertising statistics that you need to know.
Google created their flagship advertising platform, formerly titled Adwords and now known as just Google Ads, relatively early on in their company lifespan as a way to monetize their enormous growth in search traffic.
In the years since launch, Google’s advertising platform has grown into arguably the largest advertising platform in history, gobbling up an insane share of the global digital advertising market.
Google’s advertising products reach well beyond the original search product and now offer third party websites the option to monetize their sites by displaying Google ads on them for a share of the revenue through the Adsense platform.
As you will see from the Google Ads stats below, words cannot do justice to the amazing success the digital giant has achieved.
Google Advertising Statistics and Facts
Percentage of global online advertising revenue earned by Google:
Last updated 12/7/17
Number of Google display network sites:
Last updated 7/31/19
Number of Apps serving Google ads:
Last updated 8/5/18
Total Google Advertising revenue (annual):
- 2023: $233.0 billion
- 2022: $224.5 billion
- 2021: $209.5 billion
- 2020: $147.0 billion
- 2019: $134.8 billion
- 2018: $116.4 billion
- 2017: $95.5 billion
- 2016: $79.4 billion
- 2015: $51.81 billion
- 2014: $38.42 billion
Percentage of internet users that Google Display Ads reach:
Last updated 12/9/18
Google’s share of all media advertising revenue (on and offline):
Last updated 12/7/17
Percentage of US search ad revenue that is earned by Google:
Last updated 10/15/19
Number of store visits Google has tracked from ad clicks:
4 billion
Last updated 3/29/17
Number of bad ads taken down by Google (annual):
- 2019: 2.7 billion bad ads
- 2018: 2.3 billion
- 2017: 3.2 billion
- 2016: 2 billion
Number of Google AdSense Publishers:
Last updated 3/4/20
Percentage of mobile Google searches that return at least 1 ad on the first page:
Last updated 4/17/18
Percentage of Global Google Search Ad clicks that come from desktops:
Last updated 8/30/16
Percentage of Global Google Search Ad clicks that come from smartphones:
Last updated 8/30/16
Percentage of Global Google Search Ad clicks that come from tablets:
Last updated 8/30/16
Average Cost per Acquisition for AdWords Search ads:
Last updated 3/23/16
Average Cost per Acquisition for AdWords display ads:
Last updated 3/23/16
Industry with the highest average AdWords cost per acquisition:
Last updated 3/23/16
Industry with the lowest average AdWords cost per acquisition:
Last updated 3/23/16
Average conversion rate for Google AdWords search ads:
Last updated 3/15/16
Average conversion rate for Google AdWords display ads:
Last updated 3/15/16
Email match rate for Google Customer Match:
Last updated 1/8/16
Google’s share of paid search advertising spend in Europe:
Last updated 2/17/16