Here are 400+ amazing Facebook statistics and Facts that illustrate just how vast their digital empire is. Updated for November 2016.

Photo by marcopako 
Facebook is unquestionably the largest social network in the world with over a billion and a half monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.
I have spent the past six years identifying every measurable aspect of Facebook, starting with how many people are on Facebook and then expanding and listing out each Facebook statistic as I find them in an organized series of posts. You will find everything from average number of Facebook friends per user to Facebook users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.
My original Facebook stat post has been broken out into five separate posts to make things easier to find. The original post for all Facebook statistics was getting a bit cumbersome and tough to navigate as it eclipsed 400 stats. I tried to categorize the stats into the major areas of core Facebook (User Statistics and Demographics, Advertising and Revenue, Mobile, Business and Facebook Messenger) and dedicate a post to each. A quick listing of these Facebook pages along with links to each can be found in the sidebar of this post. Hopefully, this new format will help you find that stat you are looking for much quicker.
Here is a digital collection of every Facebook statistic I have curated over the years as of November 2016. Over 400 of them including stats on:
- Facebook users
- Demographic info
- Advertising stats
- Business and Brand Page Stats
- Activity and Engagement Stats
- Mobile Stats
- Revenue Totals
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source.
To get your copy of this Facebook statistic report, click on the button below to purchase it. I will be updating it as close to quarterly as possible, so be sure to check back regularly for a new version.
or get it in one of my report bundles:
Bundle 1: Facebook properties report bundle (Facebook, Facebook Messenger, Instagram, WhatsApp).
Bundle 2: Billion users club digital report bundle (Android, Facebook, Facebook Messenger, Google, Microsoft, Whatsapp, YouTube).
Please note that some of these Facebook stats and facts are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Facebook Statistics and Facts
How many people are on Facebook (MAU):
1.79 billion monthly active users
Last updated 11/2/16
How many Facebook daily users (DAU):
1.18 billion daily active users
Last updated 11/2/16
Percentage of monthly Facebook users that use it daily:
Last updated 11/2/16
The country with the most active Facebook users:
Find Out How Many People Use Over 1,000 of Your Favorite Social Networks, Apps and Digital Services
Last updated 8/23/13
Average number of Facebook friends for females:
Last updated 1/20/16
Average number of Facebook friends for males:
Last updated 1/20/16
Time spent on Facebook per user per day:
Last updated 7/8/15
Percentage of parents that are friends with their teenager on Facebook:
Last updated 4/9/15
Percentage of millennials (15-34 year olds) that use Facebook:
Last updated 9/16/15
Percentage of drivers that admit to checking Facebook while operating their vehicle:
Last updated 5/19/15
Percentage of all digital time that is spent on Facebook each day:
Last updated 9/19/14
Daily active users in the US & Canada:
Last updated 11/5/15
Estimated number of Facebook users in the U.S. by 2018:
Last updated 3/4/15
Degrees of separation between every Facebook user:
Last updated 2/4/16
Percentage of Facebook friends that users consider to be close friends:
Last updated 1/20/16
Number of Facebook friends that the average user has in 2016:
Last updated 1/20/16
Number of Facebook friends that the average user had in 2014:
Total number of Facebook likes since launch:
Number of daily video views on Facebook:
Last updated 11/4/15
Amount of videos viewed daily on Facebook:
Last updated 1/27/16
Top type of video content viewed on Facebook:
Content from friends and family
Last updated 6/30/16
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