Here are 400+ amazing Facebook statistics and Facts that illustrate just how vast their digital empire is. Updated for February 2017.
Facebook is unquestionably the largest social network in the world with over a billion and a half monthly active users and over a billion daily active users. With a platform as feature-rich and widely visited as Facebook’s there are countless stats that can be collected and tracked.
I have spent the past six years identifying every measurable aspect of Facebook, starting with how many people are on Facebook and then expanding and listing out each Facebook statistic as I find them in an organized series of posts. You will find everything from average number of Facebook friends per user to Facebook users per country and everything in between. I hope you find some of these tallies as interesting and amazing as I do.
My original Facebook stat post has been broken out into five separate posts to make things easier to find. The original post for all Facebook statistics was getting a bit cumbersome and tough to navigate as it eclipsed 400 stats. I tried to categorize the stats into the major areas of core Facebook (User Statistics and Demographics, Advertising and Revenue, Mobile, Business and Facebook Messenger) and dedicate a post to each. A quick listing of these Facebook pages along with links to each can be found in the sidebar of this post. Hopefully, this new format will help you find that stat you are looking for much quicker.
Please note that some of these Facebook stats and facts are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Facebook Statistics and Facts
How many Facebook users (MAU):
As of their Q4 2016 earnings report (2/1/17), Facebook has 1.86 billion monthly active users.
How many Facebook daily users (DAU):
As of their Q4 2016 earnings report (2/1/17), Facebook has 1.23 billion daily active users.
Percentage of monthly Facebook users that use it daily:
As of their Q4 2016 earnings report (2/1/17), 66% of Facebook monthly users were reported to use it daily.
The country with the most active Facebook users:
Average number of Facebook friends for females:
The Telegraph reported on 1/20/16 that women on Facebook had an average of 166 friends they were connected to on it.
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Average number of Facebook friends for males:
The Telegraph reported on 1/20/16 that men on Facebook had an average of 145 friends they were connected to on it.
Time spent on Facebook per user per day:
BusinessInsider reported on 7/8/15 that the average Facebook user spent 20+ minutes per day on it.
Percentage of parents that are friends with their teenager on Facebook:
It has been reported that 83% of parents are friends with their teenage on Facebook.
Last updated 4/9/15
Percentage of millennials (15-34 year olds) that use Facebook:
As of 9/16/15, a reported 91% of millennials used Facebook.
Percentage of drivers that admit to checking Facebook while operating their vehicle:
A reported 27% of drivers admit to checking Facebook while behind the wheel (even though it is illegal in many places. SMH)
Last updated 5/19/15
Percentage of all digital time that is spent on Facebook each day:
As of 9/19/14, 6% of all digital time is spent on Facebook.
Daily active users in the US & Canada:
As of 11/5/15, there were 167 million daily active users in the US and Canada.
Estimated number of Facebook users in the U.S. by 2018:
By 2018, Facebook will have an estimated 169.2 million users in the US.
Degrees of separation between every Facebook user:
Facebook research shows there are only 3.57 degrees of separation between each of their close to 2 billion users.
Percentage of Facebook friends that users consider to be close friends:
Facebook users consider only 28% of their Facebook friends to be actual close friends.
Number of Facebook friends that the average user has in 2016:
As of January 2016, the Average Facebook user had 155 friends on the social network.
Number of Facebook friends that the average user had in 2014:
In January 2014, the Average Facebook user had 245 friends on the social network. I guess we are getting choosier as time passes (see above stat).
Total number of Facebook likes since launch:
There have been 1.13 trillion likes pressed on Facebook since the feature was added.
Number of daily video views on Facebook:
As of November 2015, there were an average of 8 billion views daily of videos on Facebook.
Amount of videos viewed daily on Facebook:
As of January 2016, an average of 100 million hours of video was watched on Facebook daily.
Last updated 1/27/16
Top type of video content viewed on Facebook:
Content from friends and family is the top type of video content that users watch on Facebook as of June 2016.