What is Zillow?

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. (source)

Zillow User Count

Zillow number of users:

• 2021: 234 million monthly unique users
• 2020: 245 million monthly unique users
• 2019: 196 million monthly unique users
• 2018: 157.2 million monthly unique users
• 2017: 151.6 million monthly unique users
• 2016: 140.1 million monthly unique users
• 2015: $123.6 million monthly unique users
• 2014: $76.7 million monthly unique users
• 2013: $54.3 million monthly unique users

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Zillow Revenue Totals

Zillow revenue (annual):

• 2021: $8.147 billion
• 2020: $3.339 billion
• 2019: $2.742 billion
• 2018: $1.3 billion
• 2017: $1.1 billion
• 2016: $846.6 million
• 2015: $679.9 million
• 2014: $325.9 million
• 2013: $197.5 million
• 2012: $116.8 million
• 2011: $66 million

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Zillow net income (annual):

• 2021: $527.8 million loss
• 2020: $162.1 million loss
• 2019: $305 .3 million loss
• 2018: $119.8 million loss
• 2017: $94.4 million loss
• 2016: $220.4 million loss
• 2015: $148.8 million loss
• 2014: $43.6 million loss
• 2013: $16.5 million loss
• 2012: $5.9 million 
• 2011: $1.1 million

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Additional Zillow Statistics

Annual visits to Zillow properties:

• 2021: 10.2 billion visits
• 2020: 9.6 billion visits
• 2019: 8 billion visits
• 2018: 7.182 billion visits
• 2017: 6.314 billion visits
• 2016: 5.323 billion visits

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Percentage of Zillow and Trulia visitors that are planning to buy or sell:

50%

Last updated 3/24/19

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Percentage of US homes that have been viewed on Zillow:

80%

Last updated 3/24/19

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Number of monthly rental visitors to Zillow rental sites and apps:

32 million

Last updated 3/24/19

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Percentage of Zillow’s audience that has a household income of $100k+:

37%

Last updated 2/3/18

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Number of homes on Zillow updated by users:

80 million

Last updated 2/7/20

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Number of U.S. Homes in the Zillow Database:

110 million homes

Last updated 2/7/20

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Amount Zillow purchased Trulia for in February 2015:

$2.5 billion in stock

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Number of Zillow employees:

5,200 employees

Last updated 2/7/20

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Number of Zillow Group Premier Agent Advertisers:

3.9 million

Last updated 2/7/17

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Number of leads to Zillow Group Premier Agent Advertisers in 2016:

16.9 million

Last updated 2/7/17

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Number of homes Zillow has a Zestimate published for:

100 million homes

Last updated 2/25/21

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Zillow’s estimated national median error rate for Zestimate:

1.9%

Last updated 2/25/21

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Number of Zillow office locations:

9 locations

Last updated 1/28/17

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Recent Zillow News

• Zillow’s new side-by-side comparison tool helps home shoppers make faster, smarter decisions to find a home they love, 03/07/2022
• Zillow Group Reports Fourth-Quarter and Full-Year 2021 Financial Results, 02/10/2022
• Zillow’s Hot Housing Takes for 2022, 12/09/2021
• Zillow Adds Down Payment Assistance Information to For Sale Listings, 12/16/2021
• Zillow adds FaceTime SharePlay to browse homes with friends, 12/22/2021
• Zillow Group to Announce Fourth Quarter 2021 Results February 10, 01/25/2022

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Please note that some of these numbers are easier to find than others. A few of these Zillow statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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