In this "By the Numbers" statistic post, we take a look at some statistics and facts about Zillow, one of the world's largest real estate networks.
It seems that just about every start-up these days is focused on disrupting some established industry or service. Some succeed and many, many fail to show the traditionalists a new, better, digital way and change their world. One digital company,
Zillow has definitely succeeded at disrupting their industry. Zillow challenged the real estate industry by creating a platform that used digital data to redefine a number of conventions like real estate discovery, property values, mortgages, etc. Zillow is now a go to site for real estate buyers, agents and even industry analysts. Now, with their purchase of rival Trulia, Zillow seems poised to continue this momentum through 2019 and beyond.
Here are a few of the more interesting Zillow statistics I was able to dig up recently. As always, I will be updating this post as I find new and updated stats, so be sure to check back occasionally or sign up for email notifications below.
Zillow Facts
- Zillow Official Website: zillow.com
- Year Zillow launched: 2006
- Zillow Creators: Rich Barton and Lloyd Frink
- Zillow Headquarters: Seattle, WA
- Zillow CEO: Spencer Rascoff
What is Zillow?
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. (source)
Zillow Statistics
How many Zillow users:
- 2019: 196 million monthly unique users (as of 9/30/19)
- 2018: 157.2 million monthly unique users
- 2017: 151.6 million monthly unique users
- 2016: 140.1 million monthly unique users
- 2015: $123.6 million monthly unique users
- 2014: $76.7 million monthly unique users
- 2013: $54.3 million monthly unique users
Annual visits to Zillow:
- 2018: 7.182 billion visits
- 2017: 6.314 billion visits
- 2016: 5.323 billion visits
Percentage of Zillow and Trulia visitors that are planning to buy or sell:
Last updated 3/24/19
Percentage of US homes that have been viewed on Zillow:
Last updated 3/24/19
Number of monthly rental visitors to Zillow rental sites and apps:
Last updated 3/24/19
Percentage of Zillow's audience that has a household income of $100k+:
Last updated 2/3/18
Number of homes on Zillow updated by users:
Last updated 2/7/20
Number of real estate professionals listed on Zillow:
Number of U.S. Homes in the Zillow Database:
Last updated 2/7/20
Amount Zillow purchased Trulia for in February 2015:
Number of homes viewed per second on Zillow via mobile:
Last updated 11/5/14
Number of homes viewed monthly on Zillow from a mobile device:
Last updated December 2014
Percentage of Zillow visits that come from mobile:
Last updated 7/26/16
Number of Zillow employees:
Last updated 2/7/20
Percentage of Zillow visits that come from mobile on the weekend:
Last updated 2/13/15
Number of Zillow Group Premier Agent Advertisers:
Last updated 2/7/17
Number of leads to Zillow Group Premier Agent Advertisers in 2016:
Last updated 2/7/17
Total number of Zillow Premier Agents:
Last updated 2/11/16
Zillow's estimated national median error rate for Zestimate:
Last updated 6/8/16
Zillow revenue (annual):
- 2018: $1.3 billion
- 2017: $1.1 billion
- 2016: $846.6 million
- 2015: $679.9 million
- 2014: $325.9 million
- 2013: $197.5 million
- 2012: $116.8 million
- 2011: $66 million
Zillow net income (annual):
- 2018: $119.8 million loss
- 2017: $94.4 million loss
- 2016: $220.4 million loss
- 2015: $148.8 million loss
- 2014: $43.6 million loss
- 2013: $16.5 million loss
- 2012: $5.9 million
- 2011: $1.1 million
Zillow revenue (quarterly):
- Q3 2019: $745.2 million
- Q2 2019: $599.6 million
- Q1 2019: $454.1 million
- Q4 2018: $365.9 million
- Q3 2018: $343 million
- Q2 2018: $325.246 million
- Q1 2018: $299.879 million
- Q4 2017: $282.3 million
- Q3 2017: $281.8 million
- Q2 2017: $266.850 million
- Q1 2017: $175.301 million
- Q4 2016: $227.6 million
- Q3 2016: $224.6 million
- Q2 2016: $208.4 million
- Q1 2016: $186 million
- Q4 2015: $136.6 million
- Q3 2015: $176.8 million
- Q2 2015: $171.3 million
- Q1 2015: $162.5 million
- Q4 2014: $92.3 million
- Q3 2014: $88.6 million
Total number of consumer-submitted reviews of real estate professionals on Zillow:
Last updated 3/30/16
Number of Zillow office locations:
Last updated 1/28/17
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.