Zillow Statistics and User Count (2023)

Zillow is an American online real estate marketplace that was founded in 2006. The company provides an extensive database of properties, including homes for sale and for rent, as well as information on mortgage rates, home values, and neighborhood trends.

Zillow’s website and mobile app allow users to search for properties based on a range of criteria, including location, price, number of bedrooms and bathrooms, and other features. The company provides detailed information on each property, including photos, virtual tours, and information on local schools, crime rates, and other community amenities.

In addition to its property listings, Zillow also provides a range of tools and services for home buyers and sellers, including a mortgage marketplace, a directory of real estate agents, and a home valuation tool.

Zillow has become one of the largest real estate websites in the United States, with over 200 million monthly visitors. The company has also expanded its services to include Zillow Offers, a program that allows homeowners to sell their homes directly to Zillow for a cash offer.

Zillow Statistics

Here are a few of the most interesting Zillow statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Zillow User Count

Zillow number of users:

• 2021: 234 million monthly unique users
• 2020: 245 million monthly unique users
• 2019: 196 million monthly unique users
• 2018: 157.2 million monthly unique users
• 2017: 151.6 million monthly unique users
• 2016: 140.1 million monthly unique users
• 2015: $123.6 million monthly unique users
• 2014: $76.7 million monthly unique users
• 2013: $54.3 million monthly unique users

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Zillow Revenue Totals

Zillow revenue (annual):

• 2021: $8.147 billion
• 2020: $3.339 billion
• 2019: $2.742 billion
• 2018: $1.3 billion
• 2017: $1.1 billion
• 2016: $846.6 million
• 2015: $679.9 million
• 2014: $325.9 million
• 2013: $197.5 million
• 2012: $116.8 million
• 2011: $66 million

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Zillow net income (annual):

• 2021: $527.8 million loss
• 2020: $162.1 million loss
• 2019: $305 .3 million loss
• 2018: $119.8 million loss
• 2017: $94.4 million loss
• 2016: $220.4 million loss
• 2015: $148.8 million loss
• 2014: $43.6 million loss
• 2013: $16.5 million loss
• 2012: $5.9 million 
• 2011: $1.1 million

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Additional Statistics

Annual visits to Zillow properties:

• 2021: 10.2 billion visits
• 2020: 9.6 billion visits
• 2019: 8 billion visits
• 2018: 7.182 billion visits
• 2017: 6.314 billion visits
• 2016: 5.323 billion visits

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Percentage of Zillow and Trulia visitors that are planning to buy or sell:

50%

Last updated 3/24/19

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Percentage of US homes that have been viewed on Zillow:

80%

Last updated 3/24/19

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Number of monthly rental visitors to Zillow rental sites and apps:

32 million

Last updated 3/24/19

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Percentage of Zillow’s audience that has a household income of $100k+:

37%

Last updated 2/3/18

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Number of homes on Zillow updated by users:

80 million

Last updated 2/7/20

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Number of U.S. Homes in the Zillow Database:

110 million homes

Last updated 2/7/20

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Amount Zillow purchased Trulia for in February 2015:

$2.5 billion in stock

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Number of Zillow employees:

5,200 employees

Last updated 2/7/20

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Number of Zillow Group Premier Agent Advertisers:

3.9 million

Last updated 2/7/17

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Number of leads to Zillow Group Premier Agent Advertisers in 2016:

16.9 million

Last updated 2/7/17

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Number of homes Zillow has a Zestimate published for:

100 million homes

Last updated 2/25/21

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Zillow’s estimated national median error rate for Zestimate:

1.9%

Last updated 2/25/21

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Number of Zillow office locations:

9 locations

Last updated 1/28/17

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