Here are a few of the most interesting Zillow statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Zillow?
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. (source)
Zillow User Count
Zillow number of users:
- 2021: 234 million monthly unique users
- 2020: 245 million monthly unique users
- 2019: 196 million monthly unique users
- 2018: 157.2 million monthly unique users
- 2017: 151.6 million monthly unique users
- 2016: 140.1 million monthly unique users
- 2015: $123.6 million monthly unique users
- 2014: $76.7 million monthly unique users
- 2013: $54.3 million monthly unique users
Zillow Revenue Totals
Zillow revenue (annual):
- 2021: $8.147 billion
- 2020: $3.339 billion
- 2019: $2.742 billion
- 2018: $1.3 billion
- 2017: $1.1 billion
- 2016: $846.6 million
- 2015: $679.9 million
- 2014: $325.9 million
- 2013: $197.5 million
- 2012: $116.8 million
- 2011: $66 million
Zillow net income (annual):
- 2021: $527.8 million loss
- 2020: $162.1 million loss
- 2019: $305 .3 million loss
- 2018: $119.8 million loss
- 2017: $94.4 million loss
- 2016: $220.4 million loss
- 2015: $148.8 million loss
- 2014: $43.6 million loss
- 2013: $16.5 million loss
- 2012: $5.9 million
- 2011: $1.1 million
Additional Zillow Statistics
Annual visits to Zillow properties:
- 2021: 10.2 billion visits
- 2020: 9.6 billion visits
- 2019: 8 billion visits
- 2018: 7.182 billion visits
- 2017: 6.314 billion visits
- 2016: 5.323 billion visits
Percentage of Zillow and Trulia visitors that are planning to buy or sell:
Last updated 3/24/19
Percentage of US homes that have been viewed on Zillow:
Last updated 3/24/19
Number of monthly rental visitors to Zillow rental sites and apps:
Last updated 3/24/19
Percentage of Zillow’s audience that has a household income of $100k+:
Last updated 2/3/18
Number of homes on Zillow updated by users:
Last updated 2/7/20
Number of U.S. Homes in the Zillow Database:
Last updated 2/7/20
Amount Zillow purchased Trulia for in February 2015:
Number of Zillow employees:
Last updated 2/7/20
Number of Zillow Group Premier Agent Advertisers:
Last updated 2/7/17
Number of leads to Zillow Group Premier Agent Advertisers in 2016:
Last updated 2/7/17
Number of homes Zillow has a Zestimate published for:
Last updated 2/25/21
Zillow’s estimated national median error rate for Zestimate:
Last updated 2/25/21
Number of Zillow office locations:
Last updated 1/28/17
Zillow Facts
Here is pretty much everything you ever wanted to know about Zillow.
- Website: Official Website
- Year Founded: 2006
- Headquarters: Seattle, WA
- Founder(s): Rich Barton and Lloyd Frink
- Current Chief Executive: Spencer Rascoff
- Subsidiaries / Brands: Trulia
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Zillow statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.