Here are a few of the most interesting Zillow statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Zillow Facts
- Website: Official Website
- Year Founded: 2006
- Headquarters: Seattle, WA
- Founder(s): Rich Barton and Lloyd Frink
- Current Chief Executive: Spencer Rascoff
- Subsidiary: Trulia
- App Download (iOS)
- App Download (Android)
What is Zillow?
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. (source)
Zillow User Count
Zillow number of users:
- 2020: 245 million monthly unique users
- 2019: 196 million monthly unique users
- 2018: 157.2 million monthly unique users
- 2017: 151.6 million monthly unique users
- 2016: 140.1 million monthly unique users
- 2015: $123.6 million monthly unique users
- 2014: $76.7 million monthly unique users
- 2013: $54.3 million monthly unique users
Zillow Revenue Totals
Zillow revenue (annual):
- 2020: $3.339 billion
- 2019: $2.742 billion
- 2018: $1.3 billion
- 2017: $1.1 billion
- 2016: $846.6 million
- 2015: $679.9 million
- 2014: $325.9 million
- 2013: $197.5 million
- 2012: $116.8 million
- 2011: $66 million
Zillow net income (annual):
- 2020: $162.1 million loss
- 2019: $305 .3 million loss
- 2018: $119.8 million loss
- 2017: $94.4 million loss
- 2016: $220.4 million loss
- 2015: $148.8 million loss
- 2014: $43.6 million loss
- 2013: $16.5 million loss
- 2012: $5.9 million
- 2011: $1.1 million
Zillow revenue (quarterly):
- Q4 2020: $788.9 million
- Q3 2020: $656.6 million
- Q2 2020: $768.3 million
- Q1 2020: $1.125 billion
- Q4 2019: $943.9 million
- Q3 2019: $745.2 million
- Q2 2019: $599.6 million
- Q1 2019: $454.1 million
- Q4 2018: $365.9 million
- Q3 2018: $343 million
- Q2 2018: $325.246 million
- Q1 2018: $299.879 million
- Q4 2017: $282.3 million
- Q3 2017: $281.8 million
- Q2 2017: $266.850 million
- Q1 2017: $175.301 million
- Q4 2016: $227.6 million
- Q3 2016: $224.6 million
- Q2 2016: $208.4 million
- Q1 2016: $186 million
- Q4 2015: $136.6 million
- Q3 2015: $176.8 million
- Q2 2015: $171.3 million
- Q1 2015: $162.5 million
- Q4 2014: $92.3 million
- Q3 2014: $88.6 million
Additional Zillow Statistics
Annual visits to Zillow properties:
- 2020: 9.6 billion visits
- 2019: 8 billion visits
- 2018: 7.182 billion visits
- 2017: 6.314 billion visits
- 2016: 5.323 billion visits
Percentage of Zillow and Trulia visitors that are planning to buy or sell:
Last updated 3/24/19
Percentage of US homes that have been viewed on Zillow:
Last updated 3/24/19
Number of monthly rental visitors to Zillow rental sites and apps:
Last updated 3/24/19
Percentage of Zillow’s audience that has a household income of $100k+:
Last updated 2/3/18
Number of homes on Zillow updated by users:
Last updated 2/7/20
Number of real estate professionals listed on Zillow:
Number of U.S. Homes in the Zillow Database:
Last updated 2/7/20
Amount Zillow purchased Trulia for in February 2015:
Number of homes viewed per second on Zillow via mobile:
Last updated 11/5/14
Number of homes viewed monthly on Zillow from a mobile device:
Last updated December 2014
Percentage of Zillow visits that come from mobile:
Last updated 7/26/16
Number of Zillow employees:
Last updated 2/7/20
Percentage of Zillow visits that come from mobile on the weekend:
Last updated 2/13/15
Number of Zillow Group Premier Agent Advertisers:
Last updated 2/7/17
Number of leads to Zillow Group Premier Agent Advertisers in 2016:
Last updated 2/7/17
Total number of Zillow Premier Agents:
Last updated 2/11/16
Number of homes Zillow has a Zestimate published for:
Last updated 2/25/21
Zillow’s estimated national median error rate for Zestimate:
Last updated 2/25/21
Total number of consumer-submitted reviews of real estate professionals on Zillow:
Last updated 3/30/16
Number of Zillow office locations:
Last updated 1/28/17
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.