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Zillow is the largest real estate marketplace in the U.S., best known for helping people search for homes for sale and rent, explore neighborhood data, estimate home values, and connect with real estate pros. Its network includes Zillow, Trulia, StreetEasy, and HotPads, and it also operates a mortgage marketplace and rentals products for property managers.
Today, Zillow is less about “listings only” and more about guiding the entire move: discovery, touring, finding an agent, financing, and renting. The company reports usage in terms of average monthly unique users and visits, and it reports financial performance across major segments like For Sale, Rentals, and Mortgages.
Answer box: Zillow Group reported 221 million average monthly unique users in Q4 2025 and about 2.1 billion visits in the quarter. For full-year 2025, Zillow reported $2.6B revenue and $23M GAAP net income. For a current traffic snapshot of the main domain, Similarweb estimates 321.9M visits to zillow.com in January 2026 (estimated data).
Zillow Key Metrics (Latest Available)
| Metric | Latest figure (with year) | Source |
|---|---|---|
| Average monthly unique users (Zillow Group apps & sites) | 221M (Q4 2025) | Zillow Group FY2025 results (Feb 2026) |
| Visits (Zillow Group apps & sites) | ~2.1B (Q4 2025) | Zillow IR overview |
| Revenue | $2.6B (FY 2025) | Zillow Group FY2025 results |
| GAAP net income | $23M (FY 2025) | Zillow Group FY2025 results |
| Adjusted EBITDA | $622M (FY 2025) | Zillow Group FY2025 results |
| Homes in Zillow “Living Database” | ~173M homes (Q4 2025) | Zillow IR overview |
| Multifamily properties on Zillow Rentals | ~72,000 (Q4 2025) | Zillow IR overview |
| Employees | 7,100 (Q4 2025) | Zillow IR overview |
| Estimated visits to Zillow.com (main domain) | 321.9M visits (Jan 2026 estimate) | Similarweb (zillow.com) |
What Zillow Does (Beyond Listings)
Zillow’s marketplace is designed for the full “move journey.” Users typically come for one of three intents: buying, renting, or selling. Zillow supports that with a mix of tools and services:
- Search & discovery: for-sale and rental listings, maps, filters, and neighborhood research.
- Home value estimates: Zestimate® and other home insights tied to Zillow’s property database.
- Connections to pros: agent matching, new construction, and related services.
- Rentals ecosystem: listing exposure for property managers and a high-intent renter audience.
- Mortgage marketplace: purchase loan originations and lending-related experiences (as reported).
Zillow’s 2025 Performance Snapshot
Zillow’s FY2025 results highlight how the company earns money across multiple lines:
- Full-year revenue: $2.6B (up 16% year over year)
- Full-year GAAP net income: $23M
- Q4 2025 revenue: $654M (up 18% YoY)
- Q4 2025 traffic: 221M average monthly unique users; ~2.1B visits
Source: Zillow Group FY2025 results (Feb 2026)
Zillow History (Quick Timeline)
- 2006: Zillow launches.
- 2015: Zillow completes its acquisition of Trulia in a stock transaction valued at $2.5B.
- 2021: Zillow winds down Zillow Offers (its iBuying/home-flipping business).
- 2025: Zillow reports its first full-year GAAP profitability in many years, with revenue driven by For Sale, Rentals, and Mortgages.
Trulia acquisition (Feb 2015)
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Zillow Offers shutdown coverage (Axios, Nov 2021)
Notable Historical Zillow Stats
- Annual monthly high unique users: 234M unique users in July 2021 (historical peak referenced in Zillow’s FY2021 10-K).
- Annual visits: 10.2B visits across apps and sites in 2021 (FY2021 10-K).
Source: Zillow Group Form 10-K (FY2021)
FAQ
How many people use Zillow each month?
Zillow Group reported 221 million average monthly unique users across its apps and sites in Q4 2025. (This is a company-reported “unique users” metric across the Zillow Group network, not just zillow.com.)
Source: Zillow Group FY2025 results
How much traffic does zillow.com get?
Zillow doesn’t publish a real-time public traffic dashboard for the main domain. Similarweb estimates 321.9M visits to zillow.com in January 2026 (estimated data).
Source: Similarweb (zillow.com)
How much money does Zillow make?
Zillow Group reported $2.6B revenue in FY 2025 (up 16% year over year) and $23M GAAP net income for the year.
Source: Zillow Group FY2025 results
How big is Zillow’s home database?
Zillow reports its “Living Database” contains about 173 million homes.
Did Zillow shut down Zillow Offers?
Yes. Zillow wound down Zillow Offers (its iBuying/home-flipping business) after announcing the shutdown in 2021.
How much did Zillow pay for Trulia?
Zillow completed its acquisition of Trulia in February 2015 in a stock transaction valued at $2.5 billion (based on Zillow’s closing stock price at the time).
