Zhihu Statistics and User Count (2023)

Founded in 2011, a peer-to-peer network of knowledge, expertise and insight is what Zhihu is trying to build. Zhihu’s mission is to connect people and the knowledge, know-how, expertise and first-hand information constrained in each individual’s mind. (source)

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Zhihu Statistics

Here are a few of the most interesting Zhihu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Zhihu User Count

Number of Zhihu users:

100.7 million monthly active users

Last updated 1/1/23

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Number of Zhihu paying users:

13 million users

Last updated 1/1/23

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Number of Zhihu daily active users:

34 million daily active users

Last updated 10/12/19

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Zhihu Revenue Totals

Zhihu annual revenue:

• 2022: RMB 3.604 billion
• 2021: RMB 2.959 billion
• 2020: RMB 1.352 billion
• 2019: RMB 670 million

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Additional Zhihu Statistics

Total number of Zhihu answers:

over 130 million

Last updated 610/12/19

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Number of Zhihu University paid users:

6 million

Last updated 8/8/18

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Percentage of Zhihu users that are 25 or older:

78.2%

Last updated 6/7/18

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Percentage of Zhihu users that are women:

46.7%

Last updated 6/7/18

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Percentage of Zhihu users that are men:

53.3%

Last updated 6/7/18

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Estimated value of Zhihu:

$2.5 billion

Last updated August 2019

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