Yahoo Statistics and User Count (2023)
Last Updated on: February 4th, 2023
I get a lot of requests for new statistic posts these days and one of the most requested companies is usually Yahoo. Makes sense since Yahoo is one of the oldest, largest and most visible digital companies around. The problem is, they aren’t all that forthcoming with their stats. Even though they are a publicly traded company, their reports generally focus on financials with just a few cherry-picked users stats mixed in. Even their blog(s) contain very little data and the few user stats they do include on their blog and various websites are usually over a year old.
Photo by Yahoo Inc 
That said, I have been collecting Yahoo stats all along and now have enough to make a post. Here are the more interesting Yahoo statistics I was able to dig up. As always, I will be updating and adding to this post as more stats become available, so be sure to check back often.
Please note that some of these numbers are easier to find than others. A few of these Yahoo stats come from Yahoo’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Yahoo Statistics
Here are a few of the most interesting Yahoo statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Yahoo User Count
Total Yahoo monthly active users:
Last updated 2/18/16
Yahoo’s total monthly unique visitors/viewers across desktop and mobile:
Last updated 3/1/16
Yahoo’s total monthly unique visitors/viewers across on mobile:
Last updated 2/18/16
How many Yahoo Mail users:
Last updated 2/13/17
Number of Yahoo Mail users in the US:
Last updated 1/30/14
Additional Yahoo Statistics
Yahoo’s projected share of the global search market in 2016:
Last updated 2/1/16
Yahoo’s share of the global search market in 2014:
Yahoo’s share of the US desktop search market:
Last updated 10/17/15
Yahoo’s share of the US mobile organic search market:
Last updated 6/30/15
Yahoo’s projected share of global digital advertising market in 2016:
Last updated 2/1/16
Yahoo’s share of global digital advertising market in 2014:
Yahoo’s share of the global mobile digital advertising market:
Last updated 12/15/14
Yahoo’s percentage of total social logins:
Last updated 10/29/14
Yahoo’s percentage of mobile social logins:
Last updated 10/29/14
Top search on Yahoo in 2015:
Top search question on Yahoo in 2015:
Number of monthly unique mobile visitors for Yahoo in Mexico:
Last updated 3/19/14
Number of monthly unique mobile visitors for the Yahoo Finance app:
Last updated 9/15/14
Number of monthly unique mobile visitors for the Yahoo Weather widget:
Last updated 9/15/14
Number of monthly unique mobile visitors for the Yahoo Mail app:
Last update 9/15/14
Percentage of non-Hispanic US Internet users that used Yahoo for local shopping in Q3 2013:
Percentage of Hispanic US Internet users that used Yahoo for local shopping in Q3 2013:
Percentage of Yahoo US mobile users that access it on a smartphone:
Last updated 7/22/14
Percentage of Yahoo US mobile users that access it on a tablet:
Last updated 7/22/14
Percentage of millennials that use Yahoo on mobile devices:
Last updated 1/9/15
Yahoo Mobile revenue for 2015:
Yahoo Mobile Revenue for 2014:
Yahoo net digital ad revenue for 2015:
Projected Yahoo net digital ad revenue for 2016:
Last updated 3/23/16
Yahoo 2016 revenue:
Yahoo total revenue for 2015:
Number of daily visitors to Yahoo’s US homepage:
Last updated 1/9/15
Number of people Yahoo Autos reaches monthly:
Last updated August 2013
Number of people Yahoo Movies reaches monthly:
Last updated June 2013
Number of people Yahoo Celebrity reaches monthly:
Last updated June 2013
Number of people Yahoo TV reaches monthly:
Last updated June 2013
Number of people Yahoo Music reaches monthly:
Last updated June 2013
Number of people Yahoo Finance reaches daily:
Last updated August 2013
Number of people Yahoo Lifestyle reaches monthly:
Last updated August 2013
Number of people Yahoo News reaches monthly:
Last updated August 2013
Yahoo News’ market share of US news and media website visits:
Last updated 1/27/16
Number of people Yahoo Sports reaches daily:
Last updated August 2013
Most searched topic on Yahoo search in 2014:
Number of Yahoo employees:
Last updated 4/19/16
Percentage of Yahoo employees that are male:
Last updated 7/7/15
Percentage of Yahoo employees that are female:
Last updated 7/7/15
Percentage of Yahoo leadership that are male:
Last updated 7/7/15
Percentage of Yahoo leadership that are female:
Last updated 7/7/15
Reported amount interns at Yahoo! earn:
Last updated 2/28/14
Number of patents Yahoo owns:
Last updated 4/12/16
Number of developers that Yahoo Flurry supports:
Last updated 2/18/16
Number of apps that Yahoo Flurry has reached to date:
Last updated 2/18/16
Number of devices Yahoo Flurry apps have reached to date:
Last updated 2/18/16
Number of sessions logged on Yahoo Flurry apps to date:
Last updated 2/18/16
Amount of revenue Yahoo Flurry has generated to date:
Last updated 2/18/16
Yahoo Facts
- Website: Official Website
- Year Founded: 1994
- Headquarters: Sunnyvale, CA
- Founder(s): Jerry Yang and David Filo
- Parent Company: Oath Inc
Please note that some of these numbers are easier to find than others. A few of these Yahoo statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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