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VK (originally VKontakte) is one of the largest social and digital services ecosystems in Russia. While many users think of VK as “the social network,” the broader VK group spans multiple products—social, video, content, advertising, and other digital services—making it closer to a platform holding company than a single app.
Because the company operates in a fast-changing environment, the most reliable stats tend to come from financial reporting and major wire coverage: revenue, net results, and company-wide audience indicators. Where available, payments metrics (like VK Pay) also help show how “platform-like” the ecosystem has become.
VK by the Numbers
- Revenue: 147.6B roubles (2024; reported)
- Net loss: 94.9B roubles (2024; reported)
- Capital raise plan: up to 115B roubles via additional shares (2025; reported)
- Time spent: 1.1B+ minutes per day on VKontakte (2021; reported)
- VK Pay: 20M linked bank cards (2021-era statement cited in industry documentation)
Key VK Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Revenue | 147.6B roubles | 2024 | Reuters |
| Net loss | 94.9B roubles | 2024 | Reuters |
| 9-month revenue | 111.3B roubles (+10% YoY) | 9M 2025 | Reuters (via MarketScreener) |
| Planned capital raise | Up to 115B roubles | 2025 | Reuters |
| Time spent on VKontakte | 1.1B+ minutes/day | 2021 | Reuters |
| VK Pay linked bank cards | 20 million | 2021 (statement cited) | TAdviser (VK Pay) |
What VK Is Known For
- Social networking: profiles, communities, messaging, and feeds.
- Media and video: platform investment in content and creators has been a major spend driver.
- Advertising: a key revenue engine reported across the group.
- Payments: VK Pay adoption is a useful signal of ecosystem depth.
Why VK’s Financials Matter for “User Stats”
With large consumer platforms, “registered users” can be misleading. In VK’s case, the business strategy described in reporting has involved significant investment in creators, content, and platform development to boost audience growth—costs that show up directly in net loss and capital needs.
FAQ
How much revenue does VK make?
VK’s 2024 revenue was reported at 147.6 billion roubles (up 23% year over year in multiple reports).
How large was VK’s loss in 2024?
Reuters reported VK’s 2024 net loss nearly tripled to 94.9 billion roubles.
How much time do users spend on VK?
Reuters reported that users spent more than 1.1 billion minutes per day on VKontakte in 2021 (during the group’s Mail.ru-to-VK rebrand period).
