Twitter Statistics and User Count (2023)
Last Updated on: May 14th, 2023
Here are a few of the most interesting Twitter statistics and facts I was able to dig up including Twitter user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Twitter is a social media platform that allows users to share short messages known as “tweets”. The platform was launched in 2006 and is based in San Francisco, California.
Twitter is popular for its real-time, public nature and its ability to connect people around the world on a wide range of topics. Users can follow other users to see their tweets in their timeline, and can also interact with tweets by liking, retweeting, or replying to them.
In addition to text-based tweets, Twitter also supports images, videos, and live video streaming through its Periscope feature. The platform has become an important tool for journalists, politicians, celebrities, and other public figures to communicate directly with their audiences.
Twitter has also been used for a variety of other purposes, including customer service, marketing, and activism. The platform has been a key tool for social movements and political protests, with hashtags and tweets often used to organize and amplify messages.
Twitter Statistics
Twitter User Count
How many people are on Twitter?
Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.
- 2022: 229 million mDAU
- 2021: 217 million mDAU
- 2020: 192 million DAU
- 2019: 152 million DAU
- 2018: 321 million MAU
- 2017: 330 million MAU
- 2016: 319 million MAU
- 2015: 305 million MAU
- 2014: 292 million MAU
- 2013: 241 million MAU
- 2012: 185 million MAU
- 2011: 117 million MAU
Number of Twitter users in the US:
Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.
- 2021: 38 million mDAU
- 2019: 31 million DAU
- 2018: 66 million MAU
- 2017: 68 million MAU
- 2016: 57 million MAU
- 2015: 65 million MAU
- 2014: 64 million MAU
- 2013: 54 million MAU
- 2012: 45 million MAU
- 2011: 30 million MAU
Percentage of Twitter MAUs located in the U.S.:
20.5%
Last updated 1/1/19
Estimated number of active Twitter users in China (even though it is blocked):
Last updated 7/11/16
Twitter Revenue Totals
Twitter revenue totals:
- 2021: $4.505 billion
- 2020: $3.718 billion
- 2019: $3.45 billion
- 2018: $3.04 billion
- 2017: $2.4 billion
- 2016: $2.5 billion
- 2015: $2.2 billion
- 2014: $1.4 billion
- 2013: $665 million
- 2012: $317 million
- 2011: $106 million
- 2010: $28.2 million
Twitter net income (loss):
- 2021: ($221.409 million)
- 2020: ($1.136 billion)
- 2019: $1.46 billion
- 2018: $1.2 billion
- 2017: ($108 million)
- 2016: ($456 million)
- 2015: ($521 million)
- 2014: ($577 million)
- 2013: ($645 million)
- 2012: ($79 million)
- 2011: ($128 million)
- 2010: ($67 million)
Additional Twitter Stats
Average number of Twitter accounts you can follow each day:
Last updated 4/8/19
The top 25% most active Twitter users produce 97% of all tweets.
Percentage of Twitter users that tweet less than 5 times per month:
Last updated 3/17/22
Percentage of Twitter users that also listen to podcasts:
Last updated 8/26/22
Average Number of Followers per Twitter User:
707
Last updated 6/23/16
Tweets with videos see 10x more engagement than tweets without.
Tweets with images see 150x more engagement than tweets without.
Tweets with GIFs see 55x more engagement than tweets without.
Number of people tweets reach each month on 3rd party properties:
Last updated 6/1/17
Percentage of world leaders that use Twitter:
92%
Last updated 5/31/17
Number of world leaders that are active on Twitter:
276
Last updated 5/31/17
Top world leader on Twitter:
Donald Trump
Last updated 7/29/18
Fastest Twitter account to reach 1 million followers:
Number of Fake Twitter Users suspended in 2018 cleanup:
Percentage of Twitter users that are bots:
Last updated 3/11/17
Number of Twitter users in Japan:
Last updated 11/4/16
Number of Twitter users in India:
Last updated 6/9/20
Most followed Twitter user:
Katy Perry (85 million followers)
Last updated 3/20/16
Percentage of Twitter users that consider themselves early adopters:
Last updated 1/14/16
Percentage of US Twitter users that have at least a bachelors degree:
Last updated 4/24/19
Percentage of US Twitter users that have household incomes above $75,000:
Last updated 4/24/19
Number of verified Twitter accounts:
Last updated 3/31/17
Research shows that the top 10% of Twitter users create 80% of all tweets.
Last updated 4/24/19
Most tweeted hashtag to date:
Last updated 3/20/16
Most tweeted emoji to date:
Tears of Joy (14.5 billion mentions)
Last updated 3/20/16
Most geo-tagged city on Twitter:
Last updated 3/20/16
Most mentioned person on Twitter:
Last updated 3/20/16
Increase in likes (over favorites) the week following Twitters change form stars to hearts:
Number of people that tuned into Twitter’s live stream of the inauguration of President Trump:
Number of tweets sent on Twitter related to the inauguration of President Trump:
Number of tweets sent on Twitter on election day 2016:
Amount of Twitter live premium video that is consumed quarterly:
Last updated 4/26/17
Number of Twitter users that watch live video on it quarterly:
Last updated 4/26/17
Number of Twitter Employees:
Last updated 1/1/21
Percentage of Twitter employees that are women:
Last updated 1/20/17
Percentage of Twitter employees that are non-white and non-Asian:
Last updated 1/20/17
Twitter Facts
- Website: Official Website
- Year Founded: 2006
- Headquarters: San Francisco, CA
- Founder(s): Jack Dorsey, Noah Glass, Biz Stone, Ev Williams
- Current Chief Executive: Elon Musk
- Subsidiaries / Brands: Periscope, MoPub
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Twitter statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.