Tumblr Statistics and User Count (2023)

People come to Tumblr to expand their perspectives. They join a community and a cultural dialogue that exposes them up to new ideas, new passions, and new forms of self-expression. (source)

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Tumblr Statistics

Here are a few of the most interesting Tumblr statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tumblr User Count

Tumblr user count:

437 million monthly visitors

Last updated January 2019

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Additional Tumblr Statistics

Number of Blogs:

536 million blogs

Last updated 210/26/21

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Average Daily Signups:

120,000

(Tweet this stat)

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Number of Posts:

158.1 billion posts

Last updated 2/17/18

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Percentage of users that are millennials:

69%

Last updated 9/24/15

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Average number of daily posts:

11.3 million

Last updated 7/21/21

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Number of reblogs removed due to toxic content:

4.47 million reblogs

Last updated 5/5/20

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Percentage of traffic that is from the U.S.:

42%

Last updated 12/22/20

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Percentage of audience that access it through a mobile device:

78%

Last updated 9/14/15

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Number of Languages Available in:

18

Last updated 12/22/20

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Amount Tumblr was purchased for by Yahoo in 2013:

$1.1 billion

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Amount Tumblr was purchased for by Automattic in 2019:

$3 million

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Growth in page impressions during its peak (2010-2011):

from 100 million to 3 billion

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Number of Employees:

200

Last updated 8/13/19

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Biggest topic on by year:

• 2019: Good Omens
• 2018: BTS

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Average Tumblr visit length:

28 minutes

Last updated 10/23/14

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Percentage of Tumblr users that purchase products online:

68%

Last updated August 2015

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