96 Tumblr Stats and Facts (2020) | By the Numbers

tumblr stats facts

Here are a few Tumblr stats I was able to dig up so far. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates and/or check back regularly to see the latest Tumblr statistics.

One social platform that I have been meaning to write a “By the Numbers” stat post about for a while, but haven’t had the time, is Tumblr. I hope you find this Tumblr data helpful.

Tumblr Facts

tumblr stats facts

  • Tumblr Website: tumblr.com
  • Date of Tumblr Launch: February 2007
  • Location of  Tumblr Launch: New York, NY
  • Tumblr Current Headquarter(s): New York City and Richmond, VA
  • Tumblr Creator: David Karp
  • Tumblr CEO: Jeff D’Onofrio
  • Tumblr Current Owner: Automattic (Maker of WordPress)

What is Tumblr?

People come to Tumblr to expand their perspectives. They join a community and a cultural dialogue that exposes them up to new ideas, new passions, and new forms of self-expression. (source)

Tumblr Stats

How many people use Tumblr:

437 million monthly visitors

Last updated January 2019

Number of Tumblr Blogs:

491.1 million blogs

Last updated 2/22/20

Average Daily Tumblr Signups:


(Tweet this stat)

Number of Tumblr Posts:

158.1 billion posts

Last updated 2/17/18

Percentage of Tumblr users that are millennials:


Last updated 9/24/15

Average number of daily Tumblr posts:

15.8 million

Last updated 12/22/20

Number of reblogs removed by Tumblr due to toxic content:

4.47 million reblogs

Last updated 5/5/20

Percentage of Tumblr traffic that is from the U.S.:


Last updated 12/22/20

Percentage of Tumblr’s audience that access it through a mobile device:


Last updated 9/14/15

Number of Languages Tumblr is Available in:


Last updated 12/22/20

Amount Tumblr was purchased for by Yahoo in 2013:

$1.1 billion

Amount Tumblr was purchased for by Automattic in 2019:

$3 million

Tumblr growth in page impressions during its peak (2010-2011):

from 100 million to 3 billion

Number of Tumblr Employees:


Last updated 8/13/19

Biggest topic on Tumblr by year:

Get the Full Report

This report is a digital collection of every Tumblr statistic I have curated over the years as of 2020. 96 of them including stats for:

  • Tumblr Users
  • Tumblr Blogs
  • Tumblrm Reblogs
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some Tumblr stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.

Tumblr Statistics Report