Tumblr Statistics and User Count (2023)

Last Updated on: October 19th, 2022

People come to Tumblr to expand their perspectives. They join a community and a cultural dialogue that exposes them up to new ideas, new passions, and new forms of self-expression. (source)

Tumblr Statistics

Here are a few of the most interesting Tumblr statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Tumblr User Count

Tumblr user count:

437 million monthly visitors

Last updated January 2019

Additional Tumblr Statistics

Number of Blogs:

536 million blogs

Last updated 210/26/21

Average Daily Signups:


(Tweet this stat)

Number of Posts:

158.1 billion posts

Last updated 2/17/18

Percentage of users that are millennials:


Last updated 9/24/15

Average number of daily posts:

11.3 million

Last updated 7/21/21

Number of reblogs removed due to toxic content:

4.47 million reblogs

Last updated 5/5/20

Percentage of traffic that is from the U.S.:


Last updated 12/22/20

Percentage of audience that access it through a mobile device:


Last updated 9/14/15

Number of Languages Available in:


Last updated 12/22/20

Amount Tumblr was purchased for by Yahoo in 2013:

$1.1 billion

Amount Tumblr was purchased for by Automattic in 2019:

$3 million

Growth in page impressions during its peak (2010-2011):

from 100 million to 3 billion

Number of Employees:


Last updated 8/13/19

Biggest topic on by year:

Average Tumblr visit length:

28 minutes

Last updated 10/23/14

Percentage of Tumblr users that purchase products online:


Last updated August 2015

Tumblr Facts

Please note that some of these numbers are easier to find than others. A few of these Tumblr statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Blogging Statistics, Business Statistics, Social Media Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.