TripAdvisor Statistics and User Count for 2024

Last Updated on: January 6th, 2024

Here are a few of the most interesting TripAdvisor statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Critical sections of this article:

TripAdvisor Facts

Here is pretty much everything you ever wanted to know about TripAdvisor.

tripadvisor statistics user count facts 2023

TripAdvisor is a travel platform that provides information and reviews on travel-related content, including hotels, restaurants, attractions, and flights. The company was founded in 2000 and is headquartered in Needham, Massachusetts, USA.

TripAdvisor offers a range of tools and services for travelers, including user-generated reviews and ratings, booking options for hotels and flights, and travel forums where users can ask questions and share advice. The platform provides information on destinations and attractions around the world, as well as travel tips and advice from fellow travelers.

TripAdvisor also offers marketing solutions for businesses in the travel industry, allowing them to promote their products and services to a global audience. This includes sponsored placements in search results, as well as tools for managing online reviews and engaging with customers.

The platform generates revenue primarily through advertising and booking fees, charging businesses for sponsored placements and taking a commission on bookings made through the site. TripAdvisor has a global presence and is available in over 50 countries and 28 languages, with millions of reviews and ratings from travelers around the world.

TripAdvisor Statistics

TripAdvisor User Count

TripAdvisor number of users:

463 million unique visitors (2021)

TripAdvisor Revenue Totals

TripAdvisor annual revenue:

Additional Statistics

Number of reviews and opinions on TripAdvisor:

1 billion (2022)

Number of accommodations, restaurants and attractions on TripAdvisor:

8.7 million (2021)

Number of destinations covered by TripAdvisor:

136,000 destinations (2016)

Number of hotels listed on TripAdvisor:

1 .2 million (2018)

Number of vacation rentals listed on TripAdvisor:

775,000 (2016)

Number of restaurants listed on TripAdvisor:

4.9 million (2019)

Number of attractions listed on TripAdvisor:

975,000 (2018)

Number of traveler photos on TripAdvisor:

160 million (2019)

Average number of user contributions to TripAdvisor per minute:

270 (2017)

Number of TripAdvisor employees:

2,691 employees (2022)

Average number of new topics added to TripAdvisor forums daily:

2,600 (2016)

Number of times the TripAdvisor app has been downloaded:

315 million times (2016)

Percentage of TripAdvisor users that have accessed it via mobile:

50% (2016)

Number of countries TripAdvisor operates in:

48 countries (2016)

Percentage of TripAdvisor monthly unique visitors that are in the US:

22% (2016)

Percentage of TripAdvisor monthly unique visitors that are in the UK:

11% (2016)

Percentage of TripAdvisor monthly unique visitors that are in the France:

6% (2016)

Percentage of TripAdvisor monthly unique visitors that are in the Germany:

3.6% (2016)

Percentage of TripAdvisor monthly unique visitors that are in the Spain:

4.2% (2016)

Percentage of US TripAdvisor users that are female:

57% (2016)

Percentage of TripAdvisor users in the US that have children:

45% (2016)

Number of websites TripAdvisor checks for prices:

more than 200 (2017)

Number of TripAdvisor members that contributed a review in 2016:

120 million

City with most reviews on TripAdvisor in 2016:


Most reviewed hotel on TripAdvisor in 2016:

Silver Legacy Resort and Casino

Most reviewed attraction on TripAdvisor in 2016:

Basilica of the Sagrada Familia

Most reviewed eatery on TripAdvisor in 2016:

Pastels de Belem

Number of businesses added to TripAdvisor weekly:

10,000 (2017)

Number of markets that TripAdvisor is active in:

49 markets (2021)

Number of Languages TripAdvisor is available in:

28 languages (2021)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Travel Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and