TripAdvisor Statistics and User Count (2023)

TripAdvisor is a travel platform that provides information and reviews on travel-related content, including hotels, restaurants, attractions, and flights. The company was founded in 2000 and is headquartered in Needham, Massachusetts, USA.

TripAdvisor offers a range of tools and services for travelers, including user-generated reviews and ratings, booking options for hotels and flights, and travel forums where users can ask questions and share advice. The platform provides information on destinations and attractions around the world, as well as travel tips and advice from fellow travelers.

TripAdvisor also offers marketing solutions for businesses in the travel industry, allowing them to promote their products and services to a global audience. This includes sponsored placements in search results, as well as tools for managing online reviews and engaging with customers.

The platform generates revenue primarily through advertising and booking fees, charging businesses for sponsored placements and taking a commission on bookings made through the site. TripAdvisor has a global presence and is available in over 50 countries and 28 languages, with millions of reviews and ratings from travelers around the world.

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TripAdvisor Statistics

Here are a few of the most interesting TripAdvisor statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

TripAdvisor User Count

TripAdvisor number of users:

463 million unique visitors

Last updated 2/26/21

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TripAdvisor Revenue Totals

TripAdvisor annual revenue:

• 2021: $902 million
• 2020: $604 million
• 2019: $1.56 billion
• 2018: $1.6 billion
• 2017: $1.556 billion
• 2016: $1.480 billion
• 2015: $1.492 billion
• 2014: $1.246 billion

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Additional TripAdvisor Statistics

Number of emails TripAdvisor sends weekly:

80 million emails

Last updated 6/1/15

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Number of reviews and opinions on TripAdvisor:

1 billion

Last updated 1/1/22

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Number of accommodations, restaurants and attractions on TripAdvisor:

8.7 million

Last updated 2/26/21

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Number of destinations covered by TripAdvisor:

136,000 destinations

Last updated 6/23/16

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Number of hotels listed on TripAdvisor:

1 .2 million

Last updated 8/1/18

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Number of vacation rentals listed on TripAdvisor:

775,000

Last updated 6/23/16

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Number of restaurants listed on TripAdvisor:

4.9 million

Last updated 1/1/19

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Number of attractions listed on TripAdvisor:

975,000

Last updated 8/1/18

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Number of traveler photos on TripAdvisor:

160 million

Last updated 1/1/19

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Average number of user contributions to TripAdvisor per minute:

270

Last updated 11/7/17

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Number of TripAdvisor employees:

2,691 employees

Last updated 1/1/22

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Average number of new topics added to TripAdvisor forums daily:

2,600

Last updated 6/23/16

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Number of times the TripAdvisor app has been downloaded:

315 million times

Last updated 6/23/16

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Percentage of TripAdvisor users that have accessed it via mobile:

50%

Last updated 6/23/16

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Number of countries TripAdvisor operates in:

48 countries

Last updated 6/23/16

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Percentage of TripAdvisor monthly unique visitors that are in the US:

22%

Last updated 3/8/16

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Percentage of TripAdvisor monthly unique visitors that are in the UK:

11%

Last updated 3/8/16

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Percentage of TripAdvisor monthly unique visitors that are in the France:

6%

Last updated 3/8/16

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Percentage of TripAdvisor monthly unique visitors that are in the Germany:

3.6%

Last updated 3/8/16

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Percentage of TripAdvisor monthly unique visitors that are in the Spain:

4.2%

Last updated 3/8/16

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Percentage of US TripAdvisor users that are female:

57%

Last updated 3/8/16

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Percentage of TripAdvisor users in the US that have children:

45%

Last updated 3/8/16

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Number of websites TripAdvisor checks for prices:

more than 200

Last updated 1/16/17

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Number of TripAdvisor members that contributed a review in 2016:

120 million

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City with most reviews on TripAdvisor in 2016:

London

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Most reviewed hotel on TripAdvisor in 2016:

Silver Legacy Resort and Casino

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Most reviewed attraction on TripAdvisor in 2016:

Basilica of the Sagrada Familia

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Most reviewed eatery on TripAdvisor in 2016:

Pastels de Belem

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Number of businesses added to TripAdvisor weekly:

10,000

Last updated 1/18/17

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Number of markets that TripAdvisor is active in:

49 markets

Last updated 2/26/21

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Number of Languages TripAdvisor is available in:

28 languages

Last updated 2/26/21