Here are a few of the most interesting TripAdvisor statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

TripAdvisor is one of those digital services that is gigantic, yet nobody realizes its user base is as big as it is. Did you know the popular online travel-planning/booking service had over 300 million users? See, pretty surprising, right?

I recently sat down to find out more about this enormous service. Here is what I was able to find…

TripAdvisor Facts

TripAdvisor website: tripadvisor.com
TripAdvisor’s year of founding: 2000
Tripadvisor Headquarters: Needham, MA
TripAdvisor’s Founder: Stephen Kaufer

What is TripAdvisor?

TripAdvisor, the world’s largest travel site, enables travelers to unleash the full potential of every trip. With over 570 million reviews and opinions covering the world’s largest selection of travel listings worldwide — covering 7.3 million accommodations, airlines, attractions, and restaurants — TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. (source)

TripAdvisor Statistics

Number of TripAdvisor users

490 million unique visitors

Last updated 7/22/19

Number of emails TripAdvisor sends weekly:

80 million emails

Last updated 6/1/15

Number of reviews and opinions on TripAdvisor:

760 million

Last updated 7/22/19

Number of accommodations, restaurants and attractions on TripAdvisor:

8.3 million

Last updated 7/22/19

Number of destinations covered by TripAdvisor:

136,000 destinations

Last updated 6/23/16

Number of hotels listed on TripAdvisor:

1 .2 million

Last updated 8/1/18

Number of vacation rentals listed on TripAdvisor:

775,000

Last updated 6/23/16

Number of restaurants listed on TripAdvisor:

4.9 million

Last updated 1/1/19

Number of attractions listed on TripAdvisor:

975,000

Last updated 8/1/18

TripAdvisor annual revenue:

Number of traveler photos on TripAdvisor:

160 million

Last updated 1/1/19

Average number of user contributions to TripAdvisor per minute:

270

Last updated 11/7/17

Number of TripAdvisor employees:

3,228 employees

Last updated 1/1/18

Average number of new topics added to TripAdvisor forums daily:

2,600

Last updated 6/23/16

Number of times the TripAdvisor app has been downloaded:

315 million times

Last updated 6/23/16

Percentage of TripAdvisor users that have accessed it via mobile:

50%

Last updated 6/23/16

Number of countries TripAdvisor operates in:

48 countries

Last updated 6/23/16

Percentage of TripAdvisor monthly unique visitors that are in the US:

22%

Last updated 3/8/16

Percentage of TripAdvisor monthly unique visitors that are in the UK:

11%

Last updated 3/8/16

Percentage of TripAdvisor monthly unique visitors that are in the France:

Last updated 3/8/16

Percentage of TripAdvisor monthly unique visitors that are in the Germany:

3.6%

Last updated 3/8/16

Percentage of TripAdvisor monthly unique visitors that are in the Spain:

4.2%

Last updated 3/8/16

Percentage of US TripAdvisor users that are female:

57%

Last updated 3/8/16

Percentage of TripAdvisor users in the US that have children:

45%

Last updated 3/8/16

Number of websites TripAdvisor checks for prices:

more than 200

Last updated 1/16/17

Number of TripAdvisor members that contributed a review in 2016:

120 million

City with most reviews on TripAdvisor in 2016:

London

Most reviewed hotel on TripAdvisor in 2016:

Silver Legacy Resort and Casino

Most reviewed attraction on TripAdvisor in 2016:

Basilica of the Sagrada Familia

Most reviewed eatery on TripAdvisor in 2016:

Pastels de Belem

Number of businesses added to TripAdvisor weekly:

10,000

Last updated 1/18/17

Number of markets that TripAdvisor is active in:

49 markets

Last updated 1/1/19

Number of Languages TripAdvisor is available in:

28 languages

Last updated 11/7/17

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Revenue
Growth
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Digital Disruptors Report (Airbnb, Amazon, Glassdoor, Netflix, Tesla, TripAdvisor, Uber, WordPress, Zillow).

Report 2: Travel Company Report (Airbnb, Ctrip, TripAdvisor).

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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