With the upcoming release of Star Wars Episode 7: The Force Awakens, Disney has released a fun little overlay app that will help you show off your Star Wars love. The new app adds a red or blue Star Wars lightsaber to your Facebook profile image.
Facebook News, Strategy and Tips
Here is a collection of the latest Facebook News, Strategy and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.
So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Unless you have been hiding under a rock for a year, you should know what a selfie is by now. The term has been around for quite a while, but over the past year it has escaped the vocabulary of social media junkies and has penetrated pop culture in a gigantic way.
Apps are designed specifically for selfie-taking; phone accessories are being designed to help make it easier to snap a selfie; a selfie themed TV show is in the works; heck, they even teach classes now on how to take a better selfie.
People from 2 to 92 are going crazy taking pictures of themselves and then posting them everywhere on social media for their poor friends to give an obligatory like to.
In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
If you are an agency-type, you are going to want to save this social media list….