Update: This coffee infographic was originally posted in early 2013, but in honor of National Coffee Day, I thought it was worth sharing again. Not to mention that there are a bunch more of you … [Read more...]
Facebook News, Strategy and Tips
Here is a collection of the latest Facebook News, Strategy and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
How To: Get Your Site Found in Google Search Results
These days, getting found in Google search results is more important than ever. Social referrals are nice, but are getting more and more expensive and other search engines like Bing and Yahoo are … [Read more...]
Facebook Advertising Targeting – Is It Worth It?
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was … [Read more...]
32 Great Mobile Apps to Help You Keep Your New Year Resolutions
Let's face it. Making a New Year resolution is very easy and keeping them is next to impossible. We are all creatures of habit and the flipping of a calendar is hardly a reliable trigger for habit … [Read more...]
Graphic Maps Out Every Social Media-Related Site Imaginable
Ok, so you thought my social media user stat post was comprehensive? Well, my Bostonian neighbors Overdrive Interactive have blown my post out of the water with this awesome graphic. If you are an … [Read more...]
(September 2013) Here are the Latest Restaurant, Retail & Grocery Printable Facebook Coupons
So here is something I thought might be fun. I am combining two of my favorite hobbies (social media and saving money) and creating this list of every printable coupon campaign I can find on … [Read more...]
Everything You Need to Know About Content Marketing (Infographic)
It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn't matter if your business is B2B or B2C, content generation … [Read more...]
How To: Add a Follow on Feedly Button to Your Blog (and Why You Should)
OK kids, the day we have all been dreading for month is almost upon us. Next Monday, July 1st is the day that Google Reader is no longer. There are a number of potential Google Reader replacements … [Read more...]
A Handy Reference Chart for Social Media Image Sizes
If you are an active social media strategist, community manager, designer, developer or even user, you undoubtedly have taken to the almighty Google on more than one occasion to find out what the … [Read more...]
How Do Myers-Briggs Personality Types Use Social Media? (Infographic)
There have been a bunch of social media personality type posts and infographics over the years. Some are fluff and others have been a bit more in-depth. Here is one that really dives into the … [Read more...]
6 Key Elements to Social Media Community-Building Success
Back in the day, just being active was all it took to build a decent social media community. The competition was weak and early adopters definitely we rewarded for their presence. Now, everyone has … [Read more...]
Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are
Let's face it, there are way too many agencies running around trying to convince clients that they offer digital services that they in fact have very little experience performing. It is somewhat … [Read more...]
What is Your Social Media Personality Type? (Infographic)
One of the biggest misconceptions about social media is that it enables users to craft a new personality and persona that is different from them in "real" life. As a person that spends a bunch of … [Read more...]
How Obsessed are We With Social Media and Mobile Devices? (Infographic)
Do you find yourself scanning Facebook in the morning while you eat your Oatmeal? Or maybe you leave your phone on the table during a romantic dinner at a fancy restaurant just so you can quickly … [Read more...]
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
There was once a time when digital advertisers worked with a certain level of autonomy from other agency and brand digital teams. It was fairly easy to silo your digital teams by discipline. Social … [Read more...]
How To: Protect Yourself From Black Friday & Cyber Monday Scams (Infographic)
Online shopping is about to get crazy, and in light of this morning's wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
In my last couple of posts, I have explained how a solid digital public relations (PR) effort can benefit your company’s SEO and Content Generation efforts. In this final piece of this series, we are … [Read more...]
Which Colleges are the Most Social? (Infographic)
Social Media is an area of marketing and communications that colleges and universities should, and generally do perform very well at. Their typical constituency tends to be more inclined to new … [Read more...]
The Best (and Worst) Times to Post on Social Media (Infographic)
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media: Facebook, LinkedIn, Twitter, Google+ and Pinterest. From my experience, all of … [Read more...]
How Photos and Videos Dominate Social Media (Infographic)
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend. The social media infographic is the … [Read more...]
The Internet of 2002 vs the Internet of 2012 (Infographic)
Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years. Enjoy the walk down … [Read more...]
How To: Use Check-In Apps to Attract Customers (Infographic)
Note: This post originally appeared on my other site foursquareramblings.com. Please visit it for more of the latest foursquare badges, news and tips. For digital marketers, location-based apps … [Read more...]
How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. The stats used here are a result of a … [Read more...]
How to Be Found Easily in Google Searches (Infographic)
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your … [Read more...]
Do People Overshare on Social Networks? (Infographic)
Do you share too much personal information on social networks? Apparently, if the answer is "yes," you aren't alone. Check out this infographic about online oversharing and get ready for some … [Read more...]
How Social Media Users Handle Their Friends’ Political Views (INFOGRAPHIC)
First off, sorry everyone for going dark for 2 weeks. I was on vacation in New Hampshire's White Mountains and was pretty much cut off from the Internet for 8 days. I've spent the past week getting … [Read more...]
Atari’s 40th Birthday Timeline Infographic
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little … [Read more...]
Pinterest for Business [INFOGRAPHIC]
Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand's digital strategy. I find the stat that Pinterest … [Read more...]
How To: Target LinkedIn Company Status Updates to Specific Followers
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show … [Read more...]
App Helps You Create a Facebook Photo Collage for Your Cover Image
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image. Creating the collage is easy: … [Read more...]
Is Social Media Making Us Socially Awkward? [INFOGRAPHIC]
Here is an infographic from Schools.com that pulls together stats to attempt to answer the question "Is Social Media Making Us Socially Awkward?" A few things I found interesting here: 1) … [Read more...]
How and Why Corporations are Using Social Media [INFOGRAPHIC]
94% of corporations are using social media to further their business interests, as told in an infographic from MBAprograms.org that breaks down why corporations use social media and how they use … [Read more...]
Should Social Media be Allowed in the Workplace? [INFOGRAPHIC]
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report "The Rise of Social Media for Professional … [Read more...]
How To: Quickly Add Text to an Image for Facebook or Pinterest
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the … [Read more...]
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also … [Read more...]
How to Build an Engaged Facebook Fan Base
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read … [Read more...]
How To: Change the Name of Your Facebook Page
When Facebook announced a number of changes to brand pages last month, there were a few features that may have been over-shadowed by the timeline announcement. One such feature is the ability that … [Read more...]
How To: Display Your Pinterest Pins on Your Facebook Business Page
This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click ‘read more’ at the end of this … [Read more...]
What is Second Screen Marketing and Why Should Brands Care About It?
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ This year’s … [Read more...]
How To: Be a Public AND Private Individual on Facebook
Many people who use Facebook for personal and work reasons struggle to find the balance between sharing somewhat personal info with friends and sharing with the world. Creating and maintaining a … [Read more...]
Is it Illegal for Employers to Screen Candidates Using Social Media?
I just read a piece on the Scottish news site, Scotsman.com, that discusses a study on the legality of employers looking up job candidates on social media sites during the hiring process. According … [Read more...]
The App to End Drunken Social Networking?
Well, probably not, but it may save you an embarrassing online moment or two tonight. The Holiday Party Sobriety Test app (from Webroot, the makers of the Firefox plug-in social sobriety test), … [Read more...]
LEGO Crowdsources Back to the Future Design
Update: Mashable is reporting that the LEGO Back to the Future set design is now in development and will be released in mid-2013. The set received the required 10,000 votes and LEGO was able to … [Read more...]
Facebook Tip: What are the dimensions of the Cover Photo in the New Timeline Layout?
Since the new Facebook timeline was released universally yesterday, the most common question I have been asked is: Do you know how big the picture at the top of the new layout is supposed to … [Read more...]
How To: Add a Facebook Subscribe Button to a WordPress Blog
A few months ago, Facebook enabled subscriptions for personal profiles. Subscribers only see what you make 'public' on your Facebook profile. Much like the anyone you put on your restricted list, … [Read more...]
Want a Successful Facebook Page or App? Advertise It!
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on' read more.' Let’s start … [Read more...]
Black Friday Digital Roundup- the Apps, the Deals, the Fun
Black Friday begins in approx 12 hours here on the East Coast and I can only imagine that there are people sitting in Lawn chairs outside my local Best Buy or Target right now. I have been sifting … [Read more...]
How To: Add an Expected Child to Your Facebook Profile
Inside Facebook tips us off today that Facebook has begun allowing parents-to-be to list their expected child as a relative on their profile. Adding a child is easy- just goto edit profile and the … [Read more...]
Creating a Public Commenting Policy for a Facebook Brand Page
I just read an article on ReadWriteWeb about the grocery chain, Publix' rapid accumulation of Facebook likes for their recently launched page. What I found most interesting was the great 'House … [Read more...]
How To: Remove Facebook Activity Posts From Your Wall
Say you wanted to leave messages on the walls of five of your Facebook friend's walls but you don't want all of the posts to appear on your wall as recent activity for all to see. Well, in the past … [Read more...]
WARNING: ‘Verify My Account’ is Latest Facebook Scam
I woke up this morning to a number of wall posts from friends telling me to verify my account. Being the cautious (pessimistic) Facebook user that I am, I decided to investigate a bit. According to … [Read more...]
Facebook Tip: Now You Can Tag Pages in Photos
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide … [Read more...]
TV Show Offers Facebook Fan-Only Full Episode
TruTV's 'Operation Repo' is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans. AdAge tells us about this … [Read more...]
How Important is SEO for Corporate Social Media Pages?
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches. It is amazing to me that, as digital marketing has been around for some time now, more … [Read more...]
The Onion Releases Fake News App
In what surely was no coincidence, The Onion, the very popular news parody site, released their official iPhone/iPad app on April Fools Day. The new app allows you to read the fake news reports and … [Read more...]
Screw Conventional Wisdom…Digital Marketing on Weekends Works!
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when … [Read more...]
How You Can Raise Autism Awareness On (and Off) line
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well. The Light it up Blue campaign encourages people to show their blue … [Read more...]
How Many Facebook Friends Actually See Your Posts?
AllFacebook tells us that only 1 in 10 Facebook friends actually see your posts. This is pretty much in line with what I had thought. I do notice that I generally have the same friends show up in … [Read more...]
Facebook Tip: How to Tag Something in a Comment
Facebook has allowed users to tag (otherwise known as a '@ mention') other users, groups or pages in their notes and statuses for some time now. It is a very useful feature that allows you to expand … [Read more...]
Looking for Love on Facebook? New App Notifies of Relationship Changes
Update 2/23/11: According to TechCrunch, Breakup Notifier was shutdown by Facebook today. The app had collected 3.6 million users in the 2ish days it was active. Original Post 2/21/11: Love-seekers … [Read more...]
Facebook Tip: How to Comment on Your Page as Yourself
One of the cooler changes that Facebook made with their new page layout and functionality is giving page administrators the ability to comment on their own pages as themselves- not as the page. This … [Read more...]
How Young is Too Young for Social Networking?
First Lady Michelle Obama revealed Wednesday on the Today Show, that her daughters (ages 9 and 12) are too young for Facebook and that the social networking site was "not something they need." I … [Read more...]
Billboard’s New Music Chart Based on Social Media Popularity
Last month, Billboard launched a new way to measure music popularity- a chart based on social media activity. The Social 50's rankings reflect social media statistics like new weekly artist page … [Read more...]
Facebook Tip: How you can add an expiration date to your photos
If you are a passive Facebooker and regularly post photos that you would prefer only be viewable for a period of time, you will soon be in luck. German Company X-Pire is set to release its new photo … [Read more...]
Facebook Tip: Have AMBER Alerts Sent to Your News Feed
Facebook announced yesterday that they are partnering with the AMBER Alert Program by creating 53 new 'fan' pages (Each US State, PR, DC and the US Virgin Islands) that issue bulletins for their … [Read more...]
How To: Change the photos that appear at the top of your Facebook wall
Among the many changes Facebook has made with their new profile layout introduction, you now have a row of photos that appear at the top of your profile just under the info blurb and above your wall. … [Read more...]
Facebook Tip: New profile layout now available. How to get yours!
Mashable just reported that Facebook has released the new profile layout a bit ealier than expected. They were supposed to start offering it tomorrow. The most obvious changes are the inclusion of … [Read more...]
New Study: Women Stress More About Facebook Updates Than Men
I just stumbled across this new study that claims that women stress more than men about what they will post on Facebook (69% to 39%). There are also a few other interesting stats regarding the … [Read more...]
Watch what you post…everyone is watching you!
Social media is, and should be, social. No doubt about it. If you are a broadcaster and fail to listen and engage, you will have a lonely social media existence. That being said, when posting to your … [Read more...]
No More Drunk Tweeting or Facebooking: The Social Media Sobriety Test
Big News: A major step has been made in the eradication of the greatest social embarrassment since drunk dialing! The folks over at urlesque have come across a very interesting new Firefox plug-in … [Read more...]
How Social Media Has Changed Election Night for Political Junkies
I am a political junkie. I spent the first 10 years of my professional career working on political campaigns and am pretty sure it will never be completely cleansed out of my system. For me, social … [Read more...]
Facebook Tip – Stop Tagging Me Bro!
Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically. Facebook tagging is a great way to expand your network. You can tag friends and other pages in … [Read more...]
SEO is for more than websites: Optimize Everything!
For years, Search Engine Optimization (SEO) has been almost exclusively reserved for websites. Brand managers paid SEO consultants big bucks to get their websites ranked as high as possible in search … [Read more...]
Are You a Social Media Influencer?
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, … [Read more...]