It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
A gigantic listing of every active printable coupon on Facebook that we could find, updated for September 2013. You’ll find deals for consumer goods, retailers and restaurants here.
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years.
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show up on your company page for all users to see.
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image.
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
So how does the average Facebook or Pinterest user create such an image? It’s actually really simple. You can create one in about five minutes and don’t even need Photoshop.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
For years, admins have been stuck with whatever page name they selected when they created the page. They have had to make-do with misspelled business names, name changes, etc since Facebook gave them no way to edit the page name.
Page owners rejoice! Now you can be liberated from your erroneous page names.
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Many people who use Facebook for personal and work reasons struggle to find the balance between sharing somewhat personal info with friends and sharing with the world. Creating and maintaining a separate page is a boatload of work and, depending on the size of your following, may not be worth it.
In the past, you pretty much had to make the decision- do I make my life public? or do I just shut out everyone I don’t actually know? Most people elected to keep their friend list to those individuals that were close friends and thus, they were not able to enjoy some of the business benefits of growing your network and personally branding yourself.
I just read a piece on the Scottish news site, Scotsman.com, that discusses a study on the legality of employers looking up job candidates on social media sites during the hiring process.
Well, probably not, but it may save you an embarrassing online moment or two tonight.
The Holiday Party Sobriety Test app (from the makers of the Firefox plug-in social sobriety test), runs the user through a series of motor skill tests and then warns you if you are too drunk to be using social media.
Since the new Facebook timeline was released universally yesterday, the most common question I have been asked is: Do you know how big the picture at the top of the new layout is supposed to be?