Small businesses play a pivotal role in the American economy. Making up over 99% of all American employers, the success and failures of small business may impact you more directly than you think.
Photo by Violette79
I recently sat down to see what I could dig up for small business statistics. Here are the more interesting stats I was able to find. As always, I will be adding to and updating this list fairly regularly as I come across new stats. Be sure to check back often for the latest numbers.
Small Business Statistics
Percentage of all US employers that are small businesses:
Last updated 4/30/18
Percentage of US jobs that are at a small business:
Last updated 4/30/18
Percentage of US small business owners that feel there is too much government regulation:
Last updated 9/2/18
Percentage of small/mid-sized businesses that view lead generation as the most significant challenge in 2016:
Last updated 1/8/16
Percentage of small/mid-sized businesses that expect their revenue to increase 10% from 2015-2016:
Last updated 1/8/16
Percentage of small/mid-sized businesses that expect their business to perform substantially better in 2016 than 2015:
Last updated 1/8/16
Percentage of US small businesses that plan to hire employees in 2016:
Last updated 2/5/16
Percentage of US small businesses that invest 4% or more of revenue in marketing:
Last updated 2/5/16
Percentage of US small businesses that use a mix of digital and traditional marketing:
Last updated 2/5/16
Percentage of US small businesses that use social media:
Last updated 8/30/18
Percentage of small businesses that turn to internet searches for advice:
Last updated 1/19/16
Percentage of US small business owners that believe it is important that businesses provide retirement benefits:
Last updated 2/4/16
Percentage of US small businesses that provide retirement benefits:
Last updated 2/4/16
Percentage of US internet users that discover small businesses from online research:
Last updated 5/4/16
Percentage of US internet users that discover small businesses from just waling into a store:
Last updated 5/4/16
Percentage of US internet users that discover small businesses from social media:
Last updated 5/4/16
Percentage of US internet users that discover small businesses from word-of-mouth:
Last updated 5/4/16
Percentage of small businesses that have mobile-optimized websites:
Last updated 5/4/16
Percentage of small businesses that do not have a marketing plan:
Last updated 5/20/19
Percentage of small business owners that have a college degree:
Last updated 6/20/19