Small Business

Last Updated on: May 29th, 2025

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small business statistics

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Percentage of all US employers that are small businesses:

99.7%

Last updated 4/30/18

Percentage of US jobs that are at a small business:

67%

Last updated 4/30/18

Percentage of US small business owners that feel there is too much government regulation:

51%

Last updated 9/2/18

Percentage of small/mid-sized businesses that view lead generation as the most significant challenge in 2016:

35%

Last updated 1/8/16

Percentage of small/mid-sized businesses that expect their revenue to increase 10% from 2015-2016:

72%

Last updated 1/8/16

Percentage of small/mid-sized businesses that expect their business to perform substantially better in 2016 than 2015:

34%

Last updated 1/8/16

Percentage of US small businesses that plan to hire employees in 2016:

50%

Last updated 2/5/16

Percentage of US small businesses that invest 4% or more of revenue in marketing:

62%

Last updated 2/5/16

Percentage of US small businesses that use a mix of digital and traditional marketing:

56%

Last updated 2/5/16

Percentage of US small businesses that use social media:

77%

Last updated 8/30/18

Percentage of small businesses that turn to internet searches for advice:

52%

Last updated 1/19/16

Percentage of US small business owners that believe it is important that businesses provide retirement benefits:

63%

Last updated 2/4/16

Percentage of US small businesses that provide retirement benefits:

34%

Last updated 2/4/16

Percentage of US internet users that discover small businesses from online research:

36.7%

Last updated 5/4/16

Percentage of US internet users that discover small businesses from just waling into a store:

8.4%

Last updated 5/4/16

Percentage of US internet users that discover small businesses from social media:

13%

Last updated 5/4/16

Percentage of US internet users that discover small businesses from word-of-mouth:

35%

Last updated 5/4/16

Percentage of small businesses that have mobile-optimized websites:

52%

Last updated 5/4/16

Percentage of small businesses that do not have a marketing plan:

50%

Last updated 5/20/19

Percentage of small business owners that have a college degree:

56%

Last updated 6/20/19

Number of Americans that want to be self-employed by 2021:

24 million



Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.