Salesforce Statistics and User Count (2023)

Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage their sales, marketing, customer service, and other critical functions. The company was founded in 1999 and is headquartered in San Francisco, California.

Salesforce offers a wide range of software solutions and tools designed to help businesses of all sizes improve their customer relationships and drive growth. These include sales automation, marketing automation, customer service management, and analytics and reporting.

One of the key features of Salesforce is its cloud-based infrastructure, which allows users to access the platform from anywhere with an internet connection. This flexibility has made Salesforce a popular choice for businesses with remote or distributed teams.

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Salesforce Statistics

Here are a few of the most interesting Salesforce statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Salesforce User Count

How many customers does Salesforce have?

150,000 company customers

Last updated 9/3/22

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Salesforce Revenue Totals

Salesforce revenue (annual):

• FY 2023: $31.4 billion
• FY 2022: $26.49 billion
• FY 2021: $21.25 billion
• FY 2020: $17.1 billion
• FY 2019: $13.3 billion
• FY 2018: $10.48 billion
• FY 2017: $8.39 billion
• FY 2016: $6.67 billion
• FY 2015: $5.3 billion
• FY 2014: $4 billion
• FY 2013: $3 billion

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Salesforce net income (annual):

• FY 2023: $208 million
• FY 2022: $1.44 billion
• FY 2021: $4.072 billion
• FY 2020: $126 million
• FY 2019: $1.11 billion
• FY 2018: $360 million
• FY 2017: $323 million
• FY 2016: $47 million net loss
• FY 2015: $263 million net loss

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Additional Salesforce Statistics

SalesForce’s CRM market share:

• 2018: 19.5% (more than its top 3 competitors combined)
• 2017: 18.3%

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Percentage of Salesforce revenue that comes from Sales Cloud sales:

34%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from Service Cloud sales:

30%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from App Cloud sales:

21%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from Marketing Cloud sales:

15%

Last updated 5/29/18

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How many employees does Salesforce have?

36,000 Salesforce employees

Last updated 2/1/19

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Percentage of Fortune 500 companies that are Salesforce customers:

83%

Last updated 5/29/18

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Amount Salesforce paid for Mulesoft:

$6.4 billion

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Amount Salesforce paid for ClickSoftware:

$1.35 billion

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Amount Salesforce paid for Tableau:

$15.7 billion

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Approx amount Salesforce paid for RelateIQ:

$340.2 million

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Amount Salesforce paid for Quip:

$582 million

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Amount Salesforce paid for Demandware:

$2.8 billion

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Amount Salesforce paid for BeyondCore:

$110 million

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Amount Salesforce paid for MetaMind:

$32.8 million

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Amount Salesforce paid for SteelBrick:

$360 million

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Amount Salesforce paid for Krux:

$700 million

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Approx amount Salesforce paid for ExactTarget:

$2.6 billion

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Estimated annual attendance of Dreamforce:

200,000 people

Last updated 4/30/20

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