45 Salesforce Statistics and Facts (2020) | By the Numbers



salesforce statistics and facts

Here are a few of the most interesting Salesforce statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

salesforce statistics and facts number of salesforce employees

I talk here a lot about disruption and how startups grow significantly by creating products that use digital to enhance the traditional operations of an industry. One disruptor that I have been meaning to do a post on for quite a while is Salesforce.

What Salesforce has done to the world of B2B sales and customer management is simply amazing. Over the past decade, they have taken a simple customer relationship management tool and built it into a robust sales/marketing/biz dev platform that is a must-have for any B2B company looking to grow.

So how big is Salesforce today? I sat down to see what I could find out and was certainly not disappointed with the results...

Salesforce Facts

  • Year Salesforce launched: 1999
  • Salesforce founders: Marc Benioff, Parker Harris
  • Salesforce headquarters:  San Francisco, CA
  • Salesforce CEO: Marc Benioff
  • Key Subsidiaries: Demandware, Quip, Heroku, Data.com, ExactTarget, Pardot, Mulesoft, ClickSoftware, Tableau

What is Salesforce?

Salesforce, the global leader in CRM, empowers companies to connect with their customers in a whole new
way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." (source)

Salesforce Statistics

How many customers does Salesforce have?

150,000 customers

Last updated 2/21/20


SalesForce's CRM market share:

2018: 19.5% (more than its top 3 competitors combined)

2017: 18.3%


Percentage of Salesforce revenue that comes from Sales Cloud sales:

34%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from Service Cloud sales:

30%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from App Cloud sales:

21%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from Marketing Cloud sales:

15%

Last updated 5/29/18


How many employees does Salesforce have?

36,000 Salesforce employees

Last updated 2/1/19


Salesforce revenue (annual):


Salesforce net income (annual):


Percentage of Fortune 500 companies that are Salesforce customers:

83%

Last updated 5/29/18


Amount Salesforce paid for Mulesoft:

$6.4 billion


Amount Salesforce paid for ClickSoftware:

$1.35 billion


Amount Salesforce paid for Tableau:

$15.7 billion


Approx amount Salesforce paid for RelateIQ:

$340.2 million


Amount Salesforce paid for Quip:

$582 million


Amount Salesforce paid for Demandware:

$2.8 billion


Amount Salesforce paid for BeyondCore:

$110 million


Amount Salesforce paid for MetaMind:

$32.8 million


Amount Salesforce paid for SteelBrick:

$360 million


Amount Salesforce paid for Krux:

$700 million


Approx amount Salesforce paid for ExactTarget:

$2.6 billion


Estimated annual attendance of Dreamforce:

200,000 people

Last updated 4/30/20


Salesforce revenue (quarterly):


Get the Industry Report

dmr industry report company statistics factsHere are all the Salesforce statistics I have been able to dig up over the years; 45 of them including stats on:

  • Users
  • Revenue
  • Apps
  • Acquisitions
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some Salesforce stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this Salesforce statistic report, click on the button below to purchase it.

Salesforce Statistics Report

Estimated attendance for Dreamforce 2015:

170,000


Number of downloads from the Salesforce App Exchange:

3 million

Last updated 4/28/15


Number of apps in the Salesforce App Exchange:

2,700 apps

Last updated 4/28/15


Percentage of Salesforce customers that are using apps from the App Exchange:

70%

Last updated 4/28/15


Number of non-profit and higher education organizations using Salesforce:

24,000

Last updated 2/1/15


Percentage of Salesforce revenue that comes from outside the Americas:

26%

Last updated 5/18/16




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