Salesforce Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Salesforce statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Salesforce Facts

  • Website: Official Website
  • Year Founded: 1999
  • Headquarters: San Francisco, CA
  • Founder(s): Marc Benioff, Parker Harris
  • Current Chief Executive: Marc Benioff
  • Subsidiary: Demandware, Quip, Heroku, Data.com, ExactTarget, Pardot, Mulesoft, ClickSoftware, Tableau, Slack
  • App Download (iOS)
  • App Download (Android)

What is Salesforce?

Salesforce, the global leader in CRM, empowers companies to connect with their customers in a whole new way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” (source)

Salesforce User Count

How many customers does Salesforce have?

150,000 customers

Last updated 2/21/20


Salesforce Revenue Totals

Salesforce revenue (annual):


Salesforce net income (annual):


Salesforce revenue (quarterly):


Additional Salesforce Statistics

SalesForce’s CRM market share:

2018: 19.5% (more than its top 3 competitors combined)

2017: 18.3%


Percentage of Salesforce revenue that comes from Sales Cloud sales:

34%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from Service Cloud sales:

30%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from App Cloud sales:

21%

Last updated 5/29/18


Percentage of Salesforce revenue that comes from Marketing Cloud sales:

15%

Last updated 5/29/18


How many employees does Salesforce have?

36,000 Salesforce employees

Last updated 2/1/19


Percentage of Fortune 500 companies that are Salesforce customers:

83%

Last updated 5/29/18


Amount Salesforce paid for Mulesoft:

$6.4 billion


Amount Salesforce paid for ClickSoftware:

$1.35 billion


Amount Salesforce paid for Tableau:

$15.7 billion


Approx amount Salesforce paid for RelateIQ:

$340.2 million


Amount Salesforce paid for Quip:

$582 million


Amount Salesforce paid for Demandware:

$2.8 billion


Amount Salesforce paid for BeyondCore:

$110 million


Amount Salesforce paid for MetaMind:

$32.8 million


Amount Salesforce paid for SteelBrick:

$360 million


Amount Salesforce paid for Krux:

$700 million


Approx amount Salesforce paid for ExactTarget:

$2.6 billion


Estimated annual attendance of Dreamforce:

200,000 people

Last updated 4/30/20


Get the Full Industry Report

dmr industry report company statistics factsHere are all the Salesforce statistics I have been able to dig up over the years; 45 of them including stats on:

  • Users
  • Revenue
  • Apps
  • Acquisitions
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some Salesforce stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this Salesforce statistic report, click on the button below to purchase it.

Salesforce Statistics Report


 

Please note that some of these numbers are easier to find than others. A few of these Salesforce stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.