Here are a few of the most interesting Salesforce statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

I talk here a lot about disruption and how startups grow significantly by creating products that use digital to enhance the traditional operations of an industry. One disruptor that I have been meaning to do a post on for quite a while is Salesforce.

What Salesforce has done to the world of B2B sales and customer management is simply amazing. Over the past decade, they have taken a simple customer relationship management tool and built it into a robust sales/marketing/biz dev platform that is a must-have for any B2B company looking to grow.

So how big is Salesforce today? I sat down to see what I could find out and was certainly not disappointed with the results...

Salesforce Facts

• Year Salesforce launched: 1999
• Salesforce founders: Marc Benioff, Parker Harris
• Salesforce headquarters:  San Francisco, CA
• Salesforce CEO: Marc Benioff
• Key Subsidiaries: Demandware, Quip, Heroku, Data.com, ExactTarget, Pardot, Mulesoft, ClickSoftware, Tableau

What is Salesforce?

Salesforce, the global leader in CRM, empowers companies to connect with their customers in a whole new
way. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." (source)

Salesforce Statistics

How many customers does Salesforce have?

150,000 customers

Last updated 2/21/20

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SalesForce's CRM market share:

2018: 19.5% (more than its top 3 competitors combined)

2017: 18.3%

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Percentage of Salesforce revenue that comes from Sales Cloud sales:

34%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from Service Cloud sales:

30%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from App Cloud sales:

21%

Last updated 5/29/18

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Percentage of Salesforce revenue that comes from Marketing Cloud sales:

15%

Last updated 5/29/18

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How many employees does Salesforce have?

36,000 Salesforce employees

Last updated 2/1/19

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Salesforce revenue (annual):

• FY 2019: $13.3 billion
• FY 2018: $10.48 billion
• FY 2017: $8.39 billion
• FY 2016: $6.67 billion
• FY 2015: $5.3 billion
• FY 2014: $4 billion
• FY 2013: $3 billion

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Salesforce net income (annual):

• FY 2019: $1.11 billion
• FY 2018: $360 million
• FY 2017: $323 million
• FY 2016: $47 million net loss
• FY 2015: $263 million net loss

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Percentage of Fortune 500 companies that are Salesforce customers:

83%

Last updated 5/29/18

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Amount Salesforce paid for Mulesoft:

$6.4 billion

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Amount Salesforce paid for ClickSoftware:

$1.35 billion

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Amount Salesforce paid for Tableau:

$15.7 billion

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Approx amount Salesforce paid for RelateIQ:

$340.2 million

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Amount Salesforce paid for Quip:

$582 million

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Amount Salesforce paid for Demandware:

$2.8 billion

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Amount Salesforce paid for BeyondCore:

$110 million

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Amount Salesforce paid for MetaMind:

$32.8 million

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Amount Salesforce paid for SteelBrick:

$360 million

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Amount Salesforce paid for Krux:

$700 million

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Approx amount Salesforce paid for ExactTarget:

$2.6 billion

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Estimated annual attendance of Dreamforce:

200,000 people

Last updated 4/30/20

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Salesforce revenue (quarterly):

• Q3 FY 2020: $4.5 billion
• Q2 FY 2020: $4 billion
• Q1 FY 2020: $3.74 billion
• Q4 FY 2019: $3.6 billion
• Q3 FY 2019: $3.39 billion
• Q2 FY 2019: $3.28 billion
• Q1 FY 2019: $3.01 billion
• Q4 FY 2018: $2.85 billion
• Q3 FY 2018: $2.68 billion
• Q2 FY 2018: $2.56 billion
• Q1 FY 2018: $2.39 billion
• Q4 FY 2017: $2.29 billion
• Q3 FY 2017: $2.14 billion
• Q1 FY 2017: $1.92 billion
• Q4 FY 2016: $2.29 billion

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