Physical Address
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Redfin is a real estate brokerage and technology company that combines an agent network with a high-traffic home search platform. For consumers, it’s a place to browse listings, schedule tours, and buy or sell a home. For the business, Redfin operates across brokerage services, partner and referral programs, and adjacent services like mortgage.
Redfin’s most useful “scale” stats are the ones tied to actual housing outcomes (customers helped, transaction share), platform reach (website traffic), and financial performance (revenue and margins). In 2025, another major data point entered the story: Rocket Companies announced a deal to acquire Redfin.
Redfin by the Numbers
- Revenue: $1.043B (2024)
- Gross profit: $364.2M (2024)
- Customers helped buy/sell: ~61,000 (2024)
- Market share: 0.76% of U.S. existing home sales (2024)
- Acquisition: Rocket Companies to acquire Redfin for $1.75B (announced Mar 2025)
- Platform reach: nearly 50M monthly visitors (reported in acquisition coverage)
Key Redfin Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Revenue | $1,043.0M | 2024 | Redfin results PDF |
| Gross profit | $364.2M | 2024 | Redfin results PDF |
| Customers helped buy or sell a home | ~61,000 | 2024 | Redfin results PDF |
| Market share of U.S. existing home sales | 0.76% | 2024 | Redfin results PDF |
| Mortgage attach rate (excluding cash transactions) | 27% | 2024 | Redfin results PDF |
| Acquisition value (announced) | $1.75B (all-stock deal) | Mar 2025 | AP News |
| Agent footprint (reported in acquisition coverage) | 2,000+ agents across 42 states | Mar 2025 | AP News |
| Platform traffic (reported in acquisition coverage) | Nearly 50M monthly visitors | Mar 2025 | AP News |
Why Redfin’s Traffic Advantage Matters
Real estate is a funnel business: consumer search demand is a huge source of leads. Redfin has consistently positioned itself as a high-traffic brokerage website, which helps it compete for customers beyond pure agent recruiting.
FAQ
How much revenue does Redfin make?
Redfin reported full-year 2024 revenue of $1.043 billion.
What share of U.S. home sales does Redfin handle?
Redfin reported a 0.76% market share of U.S. existing home sales in 2024.
Is Redfin being acquired?
Rocket Companies announced an all-stock deal valued at $1.75 billion to acquire Redfin, with closing expected in 2025 subject to approvals.
