Red Bull is a global energy drink company known for its iconic slim can, premium positioning, and marketing built around sports, music, and culture. While the brand started in Austria in 1987, Red Bull is now a worldwide business with large-scale distribution, a growing employee base, and record annual can sales.
This post focuses on the most reliable Red Bull metrics that can be updated year after year: cans sold, annual revenue (turnover), employee headcount, and countries where Red Bull is sold. Older stats are included only as clearly labeled historical context.
Red Bull Stats at a Glance (Latest Available)
- Cans sold (2025): 13.969 billion
- Revenue / turnover (2025): €12.196 billion
- Employees (year-end 2025): 21,924
- Countries sold in (2025): 178 countries
- Revenue / turnover (2024): €11.227 billion
- Employees (year-end 2024): 19,973
- 2025 growth: +10.2% cans sold vs. 2024
Key Metrics Table
| Metric | Value | Year | Source |
|---|---|---|---|
| Cans sold worldwide | 13.969B | 2025 | Red Bull company profile |
| Revenue / turnover | €12.196B | 2025 | Red Bull company profile |
| Employees | 21,924 | Year-end 2025 | Red Bull Q&A |
| Countries where Red Bull is sold | 178 | 2025 | Red Bull company profile |
| Revenue / turnover | €11.227B | 2024 | Red Bull company profile |
| Employees | 19,973 | Year-end 2024 | Red Bull Q&A |
| Cans sold worldwide (historical benchmark) | 12.138B | 2023 | The Metal Packager (company figures recap) |
How Many Cans of Red Bull Were Sold in 2025?
Red Bull reports that it sold 13.969 billion cans worldwide in 2025. The company also states this was a 10.2% increase versus 2024.
Source: Red Bull company profile
Red Bull Revenue (Turnover) by Year
Red Bull’s company profile reports the following top-line revenue (turnover):
- 2025: €12.196B
- 2024: €11.227B
For additional historical context, 2023 is widely reported as €10.554B in turnover (company figures recap).
Employees and Global Reach
As of the end of 2025, Red Bull employed 21,924 people (up from 19,973 at the end of 2024). Red Bull also reports it was sold in 178 countries in 2025.
Product Lines (What “Red Bull” Includes Today)
Red Bull’s core lineup typically includes the original energy drink, sugarfree and zero variants, plus rotating “Editions” flavors. Exact flavors and availability vary by country, but the strategy remains consistent: keep a recognizable core product while expanding with limited-time or seasonal options.
Historical Stats
- 2023: 12.138B cans sold; €10.554B turnover (historical benchmark).
FAQ
How much revenue does Red Bull make?
Red Bull reports €12.196B in turnover for 2025 and €11.227B for 2024.
How many cans does Red Bull sell per year?
Red Bull reports 13.969B cans sold worldwide in 2025, up 10.2% from 2024.
How many employees does Red Bull have?
Red Bull reports 21,924 employees as of year-end 2025 (19,973 as of year-end 2024).
How many countries sell Red Bull?
Red Bull reports it was sold in 178 countries in 2025.
Is Red Bull an Austrian company?
Yes. Red Bull was founded in Austria (company foundation year cited as 1984; first product launch in Austria in 1987).