Qualtrics Statistics and User Count (2023)

Last Updated on: September 1st, 2022

Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders. (source)

Qualtrics Statistics

Here are a few of the most interesting Qualtrics statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Qualtrics User Count

Number of Qualtrics enterprise customers:


Last updated 11/29/21

Additional Qualtrics Statistics

Percentage of the Fortune 100 that use Qualtrics:


Last updated 10/20/18

Average number of Qualtrics surveys annually:

1 billion

Last updated 10/20/18

Reported value of Qualtrics:

$2.7 billion

Last updated 4/12/18

Reported amount SAP is buying Qualtrics for:

$8 billion

Qualtrics Facts

  • Website: Official Website
  • Year Founded: 2002
  • Headquarters: Provo, UT
  • Founder(s): Jared Smith, Ryan Smith, Stuart Orgill
  • Current Chief Executive: Ryan Smith
  • Parent Company: SAP

Please note that some of these numbers are easier to find than others. A few of these Qualtrics statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Services Statistics, Business Statistics, SAAS Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.