Qualtrics Statistics and Facts (2021) | By the Numbers

Qualtrics Statistics and Facts

Here are a few of the most interesting Qualtrics statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Qualtrics Statistics and FactsPlease note that some of these numbers are easier to find than others. A few of these Qualtrics stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Qualtrics Facts

  • Website: www.qualtrics.com
  • Year Founded: 2002
  • Founders: Jared Smith, Ryan Smith, Stuart Orgill
  • Headquarters: Provo, UT
  • Qualtrics Parent Company: SAP

Qualtrics Statistics

Number of Qualtrics enterprise customers:


Last updated 8/29/19

Percentage of the Fortune 100 that use Qualtrics:


Last updated 10/20/18

Average number of Qualtrics surveys annually:

1 billion

Last updated 10/20/18

Reported value of Qualtrics:

$2.7 billion

Last updated 4/12/18

Reported amount SAP is buying Qualtrics for:

$8 billion

What is Qualtrics?

Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders. (source)