PRIME Hydration Statistics and Revenue Totals for 2024

Last Updated on: May 16th, 2024

By: Craig Smith

Here are a few of the most interesting PRIME Hydration statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.


PRIME Hydration Facts

Here is pretty much everything you ever wanted to know about PRIME Hydration.

  • Website: Official Website
  • Year Founded: 2022
  • Headquarters: Louisville, KY
  • Founder(s): Max Clemons and Trey Steiger
  • Parent Company: Congo Brands

prime sales totals statistics 2023Prime Hydration, stylized as PRIME, is a range of sports drinks, drink mixes, and energy drinks that was introduced in 2022. The brand is marketed by Prime Hydration, LLC, an affiliate of Congo Brands, co-founded by American businessmen Max Clemons and Trey Steiger. The products, launched with significant hype by popular YouTubers Logan Paul and KSI, are promoted as hydration drinks and are comprised of 10% coconut water, electrolytes, B vitamins, and BCAAs. The sports drinks contain no added sugar or caffeine and have around 20 calories per bottle, sweetened instead with acesulfame potassium and sucralose.

Prime Hydration has also engaged in mainstream sports sponsorship deals, including NASCAR, the Premier League, and the Ultimate Fighting Championship. The brand was the official sports drink supplier for Arsenal Football Club, though plans for a special “Arsenal-flavoured” bottle were cancelled after a loss. In 2023, Prime Hydration became the official sports drink supplier for the Ultimate Fighting Championship and the Los Angeles Dodgers baseball team, and was promoted in a Super Bowl LVII commercial​.

Here is a helpful locator for where you can buy PRIME.

PRIME Hydration Statistics


PRIME Hydration Employee Count

Nothing to report just yet. Please check back soon for updates.

PRIME Hydration Revenue Totals

Reported amount that PRIME earned in its first year:

$250 million

PRIME sales totals from its first two months:

$10 million worth of bottles (2022)

Please note that some of these numbers are easier to find than others. A few of these PRIME Hydration statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other site is DisneyNews.us.