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OK.ru (also known as Odnoklassniki, meaning “classmates”) is one of the best-known social networks in Russia and Russian-speaking communities. The platform originally focused on helping people reconnect with classmates, but it has expanded into a broader mix of social networking and entertainment—photo/video sharing, messaging, communities, games, and virtual gifting.
Because OK.ru is part of the wider VK ecosystem, some of the most consistent public metrics come from VK’s investor and performance updates. Those releases tend to focus on audience size and on-platform engagement, which is especially useful for social networks where “registered users” can be misleading.
OK.ru by the Numbers
- Average monthly audience in Russia: 34 million users (Q3 2025)
- Virtual gifts sent: 12.8 billion (Q3 2025)
- Postcards sent: 477 million (Q3 2025)
- Stickers sent: 278 million (Q3 2025)
- Historical audience benchmark: 36 million average monthly audience in Russia (Q3 2024)
Key OK.ru Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Average monthly audience (Russia) | 34 million users | Q3 2025 | VK press release (MarketScreener) |
| Virtual gifts sent | 12.8 billion | Q3 2025 | VK press release (MarketScreener) |
| Postcards sent | 477 million | Q3 2025 | VK press release (MarketScreener) |
| Stickers sent | 278 million | Q3 2025 | VK press release (MarketScreener) |
| Average monthly audience (Russia) | 36 million users | Q3 2024 | VK results deck (PublicNow PDF) |
What People Use OK.ru For
- Staying connected: friends, family, classmates, and local communities.
- Entertainment: short-form and long-form video, games, and music features (availability varies).
- Social interaction: gifting, stickers, postcards, and other lightweight engagement formats.
FAQ
How many users does OK.ru have?
VK reporting cited an average monthly audience of 34 million users in Russia for Q3 2025 (with 36 million in Q3 2024 as a historical comparison).
What is OK.ru best known for?
OK.ru is known for connecting classmates and communities, and for entertainment and gifting-based social features.
Is OK.ru the same as VKontakte?
No. OK.ru and VKontakte are separate social networks, though both sit within the broader VK ecosystem.
