Here is a full rundown of all the Musical.ly (now TikTok / Douyin) statistics you need to know including user totals, video stats and mush more.
If you are over the age of 18, you more than likely have never heard of Musical.ly (now TikTok). If you are a marketer or investor, you should take note of this upstart social network. Musically already has 200 million registered users and a very loyal following among teenagers.
Musical.ly was started by Alex Zhu and Luyu Yang in China in 2014. It was originally launched as a short-form video platform that focused on self-education. They quickly pivoted from this concept after launch and decide to focus on the world of teenage pop entertainment.
The re-launched and current Musical.ly is essentially a video sharing social networking app, but what sets it apart from all the other social apps is the focus of the short videos being shared on the platform are of users lip-syncing and dancing to their favorite songs. A basic concept, but one that is currently a very popular one.
I recently sat down to find out more about TikTok and gather a few stats. There aren’t many stats currently available, but now that people in the industry are starting to take note, I suspect we will be seeing more stats soon. Here are a few of the TikTok statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
TikTok / Musical.ly Facts
- Website: www.tiktok.com
- Musical.ly Launch Year: 2014
- TikTok Launch Year: 2016
- live.ly Launch Year: 2016 (shut down in 2018)
- Chinese Version: Douyin
- Parent company: Bytedance
- Headquarters: Shanghai, China
- Mobile Apps: iPhone | Android
What isTikTok / Musical.ly?
musical.ly is a video social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. (source)
TikTok / Musical.ly Statistics
How many people use Musical.ly?
Last updated 6/15/18
How many people use TikTok?
Last updated 10/26/18
How many people use Douyin?
Last updated 11/8/18
Last updated 11/8/18
Number of Musical.ly monthly active users:
Last updated 8/2/18
Number of times TikTok has been installed on a device:
Last updated October 2018
Amount TikTok earns monthly:
Last updated October 2018
Percentage of TikTok monthly revenue that comes from the US:
Last updated October 2018
Total amount users have spent on TikTok:
Last updated October 2018
Average number of new videos uploaded per day to Musical.ly:
Last updated 5/11/17
Percentage of US teen and young adult internet users that use Musical.ly:
Last updated 11/13/17
Percentage of US smartphone owners that use Musical.ly:
Last updated 11/13/17
Number of Live.ly users (before it was shut down):
Percentage of Musical.ly users that used the Live.ly app:
Percentage of TikTok user sessions that are on Android devices:
Last updated 11/5/18
Percentage of TikTok downloaders that open the app daily:
Last updated 11/5/18
