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DMR » Stats and Fun facts Pages » Technology Statistics and Fun Facts » Social Media Statistics and Fun Facts » Musically / TikTok Statistics and Facts

50 Musically / Douyin / TikTok Statistics and Facts (2019)

Article Last Updated: September 9, 2019 by Craig Smith Filed Under: All Stats and Fun Facts, Messaging App Statistics, Social Media Statistics

Here is a full rundown of all the TikTok statistics and facts you need to know including how many people use TikTok, what it is, video stats and much more.

If you are over the age of 18, you more than likely have never heard of Musically (now TikTok). If you are a marketer or investor, you should take note of this upstart social network. TikTok already have a half billion active users and a very loyal following among teenagers.
tiktok statistics and facts
Musical.ly was started by Alex Zhu and Luyu Yang in China in 2014. It was originally launched as a short-form video platform that focused on self-education. They quickly pivoted from this concept after launch and decide to focus on the world of teenage pop entertainment.

TikTok is essentially a video sharing social networking app, but what sets it apart from all the other social apps is the focus of the short videos being shared on the platform are of users lip-syncing and dancing to their favorite songs. A basic concept, but one that is currently a very popular one.

I recently sat down to find out more about TikTok and gather a few stats. There aren’t many stats currently available, but now that people in the industry are starting to take note, I suspect we will be seeing more stats soon. Here are a few of the TikTok statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

TikTok / Musical.ly Facts

  • Website: www.tiktok.com
  • Musical.ly Launch Year: 2014
  • TikTok Launch Year: 2016
  • live.ly Launch Year: 2016 (shut down in 2018)
  • Chinese Version: Douyin
  • Parent company: Bytedance
  • Headquarters: Shanghai, China
  • Mobile Apps: iPhone | Android

Top TikTok Competitors:

  • Instagram
  • Snapchat
  • WeChat
  • Pinterest
  • Twitter
  • LinkedIn
  • Facebook

What is TikTok?

TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. (source)

musical.ly was a video social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. (source)

TikTok Musically statistics facts

Musically / TikTok Statistics

How many people used Musically?

200 million


How many people use TikTok?

500 million MAU

Last updated 10/26/18


Number of monthly TikTok fist time downloads:

56.7 million

Last updated 7/22/19


Number of countries in which there are TikTok users:

150 countries

Last updated 8/7/19


How many people use Douyin?

400 million MAU

Last updated 11/8/18

250 million DAU

Last updated December 2018


Number of Musical.ly monthly active users:

100 million

Last updated 8/2/18


YOY growth in monthly new TikTok users:

275%

Last updated 1/24/19


Number of times TikTok has been installed on a device:

1.27 billion

Last updated 7/22/19


Number of TikTok app downloads in 2018:

663 million


Amount TikTok earns in monthly revenue from in-app purchases:

$11.7 million per month

Last updated 8/19/19


Percentage of TikTok/Douyin monthly revenue that comes from China:

70%

Last updated 8/19/19


Percentage of TikTok/Douyin monthly revenue that comes from the US:

20%

Last updated 8/19/19


Estimated amount Tiktok and Douyin have earned in revenue through in-app sales:

$113 million

Last updated 7/22/19


Percentage of TikTok in-app purchases that come form the US:

55%

Last updated 3/22/19


Number of TikTok users in India:

200 million registered users

120 million active users

Last updated 6/12/19


Number of times TikTok has been downloaded in India:

300 million downloads

Last updated 7/23/19


Amount that TikTok earns monthly from Indian users:

$45,000

Last updated May 2019


Amount that TikTok earns monthly from American users:

$2 million

Last updated May 2019


Total amount users have spent on TikTok:

$97.4 million

Last updated 6/10/19


Average number of new videos uploaded per day to Musical.ly:

13 million

Last updated 5/11/17


Percentage of US teen and young adult internet users that use Musical.ly:

14%

Last updated 11/13/17


Percentage of US smartphone owners that use Musical.ly:

6%

Last updated 11/13/17


Number of Live.ly users (before it was shut down):

4.3 million users


Percentage of Musical.ly users that used the Live.ly app:

33%


Percentage of TikTok downloads that have come from India:

25%

Last updated 2/28/19


Percentage of new TikTok monthly downloads that come from India:

53%

Last updated May 2019


Percentage of TikTok user sessions that are on Android devices:

80%

Last updated 11/5/18


Percentage of TikTok downloaders that open the app daily:

28.56%

Last updated 11/5/18


Number of TikTok users in the US:

96 million

Last updated 2/26/19


Number of new TikTok users in Q1 2019:

110 million new users

Last updated 4/10/19


Number of TikTok downloads from the App Store in Q1 2019:

11.7 million


Percentage of Douyin users that are between 24-30 years old:

40%

Last updated 4/22/19


Percentage of Douyin users that are women:

66.4%

Last updated February 2019


Number of new TikTok installs in May 2019:

56 million


Percentage of TikTok users that are between the ages of 16-24:

41%

Last updated January 2019


Number of TikTok users that have activated their shopping carts on it:

1 million

Last updated 6/25/19


 Celebrities on TikTok:

  • Amy Schumer: @amyschumer
  • Ashley Benson: @ashleybenson
  • Awkwafina: @awkwafina
  • Cardi B: @iamcardib
  • Halsey: @halsey
  • Jason Derulo: @jasonderulo
  • Jimmy Fallon: @jimmyfallon
  • Jonathan Cheban: @foodgod 
  • Khloe Kardasian: @khloekardashian
  • Kourtney Kardasian: @kourtneykardashian
  • Lily Achty: @lilyachty
  • Liza Koshy: @lizakoshy
  • Marshmello: @marshmello
  • Nick Jonas: @nickjonas
  • Nina Dobrev: @ninadobrev
  • Offest: @offsetyrn
  • Peyton List: @peytonlist
  • Rita Ora: @ritaora
  • Sera Yah: @serayah
  • Swaelee: @swaelee
  • Tony Hawk: @tonyhawk
  • Vanessa Hudgens: @vanessahudgens

Famous TikTok Users:

  • Annie LeBlanc: @annieleblanc
  • Ariel Martin: @babyariel
  • Cameron Dallas: @camerondallas
  • Jacob Sartorius: @jacobsartorius
  • Jojo Siwa: @itsjojosiwa
  • Kristen Hancher: @kristenhancher
  • Lisa and Lena: @lisaandlena
  • Liza Koshy: @lizzza
  • Loren Gray: @lorengray
  • Savannah Soutas: @savvsoutas

Reported amount that ByteDance purchased for Musical.ly:

$1 billion


Number of Musical.ly users in India:

15 million

Last updated 7/4/18


Average number of new videos uploaded per day to Musical.ly from India:

250,000

Last updated 7/4/18


Number of countries Musical.ly has been the top free app in the iOS App Store in:

19 countries

Last updated 5/7/16


Number of Musical.ly users under the age of 21:

50 million

Last updated 10/2/16


Average amount of time Musical.ly users spend in it each session:

about 3.5 minutes

Last updated 11/16/16


Number of Musical.ly monthly active users in the US:

20 million

Last updated 11/16/16


Percentage of Musical.ly users that are women:

70%

Last updated 6/15/17


Percentage of Musical.ly usage that is in the US:

49%

Las

t updated 6/15/17


Amount Musical.ly had raised in venture capital:

$116 million


Live.ly’s reported churn rate:

27%

Last updated 9/30/16


Live.ly’s average revenue per daily active user:

0.8 cents

Last updated 9/30/16


Musical.ly’s average revenue per daily active user:

0.3 cents

Last updated 9/30/16


Number of LiveMe users:

60 million

Last updated 7/23/18


Estimated amount Musical.ly was valued at:

$500 million

Last updated 5/6/16

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Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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