Here is a full rundown of all the Musical.ly (now TikTok / Douyin) statistics you need to know including how many people use TikTok, what it is, video stats and much more.
If you are over the age of 18, you more than likely have never heard of Musical.ly (now TikTok). If you are a marketer or investor, you should take note of this upstart social network. Musically already has 200 million registered users and a very loyal following among teenagers.
Musical.ly was started by Alex Zhu and Luyu Yang in China in 2014. It was originally launched as a short-form video platform that focused on self-education. They quickly pivoted from this concept after launch and decide to focus on the world of teenage pop entertainment.
The re-launched and current Musical.ly is essentially a video sharing social networking app, but what sets it apart from all the other social apps is the focus of the short videos being shared on the platform are of users lip-syncing and dancing to their favorite songs. A basic concept, but one that is currently a very popular one.
I recently sat down to find out more about TikTok and gather a few stats. There aren’t many stats currently available, but now that people in the industry are starting to take note, I suspect we will be seeing more stats soon. Here are a few of the TikTok statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
TikTok / Musical.ly Facts
- Website: www.tiktok.com
- Musical.ly Launch Year: 2014
- TikTok Launch Year: 2016
- live.ly Launch Year: 2016 (shut down in 2018)
- Chinese Version: Douyin
- Parent company: Bytedance
- Headquarters: Shanghai, China
- Mobile Apps: iPhone | Android
What is TikTok / Musical.ly?
TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. (source)
musical.ly was a video social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. (source)
TikTok / Musical.ly Statistics
How many people used Musical.ly?
How many people use TikTok?
Last updated 10/26/18
Number of countries TikTok has users in:
Last updated 3/11/19
How many people use Douyin?
Last updated 11/8/18
Last updated December 2018
Number of Musical.ly monthly active users:
Last updated 8/2/18
YOY growth in monthly new TikTok users:
Last updated 1/24/19
Number of times TikTok has been installed on a device:
Last updated 4/10/19
Number of TikTok app downloads in 2018:
Amount TikTok earns monthly:
Last updated October 2018
Estimated amount Tiktok and Douyin have earned through in-app sales:
Last updated 4/10/19
Percentage of TikTok in-app purchases that come form the US:
Last updated 3/22/19
Percentage of TikTok monthly revenue that comes from the US:
Last updated October 2018
Number of TikTok users in India (before it was removed from app stores):
Last updated 4/17/19
Total amount users have spent on TikTok:
Last updated October 2018
Average number of new videos uploaded per day to Musical.ly:
Last updated 5/11/17
Percentage of US teen and young adult internet users that use Musical.ly:
Last updated 11/13/17
Percentage of US smartphone owners that use Musical.ly:
Last updated 11/13/17
Number of Live.ly users (before it was shut down):
Percentage of Musical.ly users that used the Live.ly app:
Percentage of TikTok downloads that have come from India:
Last updated 2/28/19
Percentage of TikTok user sessions that are on Android devices:
Last updated 11/5/18
Percentage of TikTok downloaders that open the app daily:
Last updated 11/5/18
Number of TikTok users in the US:
Last updated 2/26/19
Number of new TikTok users in Q1 2019:
Last updated 4/10/19
Percentage of Douyin users that are between 24-30 years old:
Last updated 4/22/19
Celebrities on TikTok:
- Amy Schumer: @amyschumer
- Ashley Benson: @ashleybenson
- Awkwafina: @awkwafina
- Cardi B: @iamcardib
- Halsey: @halsey
- Jason Derulo: @jasonderulo
- Jimmy Fallon: @jimmyfallon
- Jonathan Cheban: @foodgod
- Khloe Kardasian: @khloekardashian
- Kourtney Kardasian: @kourtneykardashian
- Lily Achty: @lilyachty
- Liza Koshy: @lizakoshy
- Marshmello: @marshmello
- Nick Jonas: @nickjonas
- Nina Dobrev: @ninadobrev
- Offest: @offsetyrn
- Peyton List: @peytonlist
- Rita Ora: @ritaora
- Sera Yah: @serayah
- Swaelee: @swaelee
- Tony Hawk: @tonyhawk
- Vanessa Hudgens: @vanessahudgens
Famous TikTok Users:
- Annie LeBlanc: @annieleblanc
- Ariel Martin: @babyariel
- Cameron Dallas: @camerondallas
- Jacob Sartorius: @jacobsartorius
- Jojo Siwa: @itsjojosiwa
- Kristen Hancher: @kristenhancher
- Lisa and Lena: @lisaandlena
- Liza Koshy: @lizzza
- Loren Gray: @lorengray
- Savannah Soutas: @savvsoutas
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