Millennial Statistics, History and Facts (2021)



Here are a few of the most interesting Millennial statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Number of millennials in the US:

83 million

Last updated 9/13/17


Percentage of the US population that are millennials:

27%

Last updated 2/18/16


Percentage of the US workforce that are millennials:

25%

Last updated 2/8/16


Average amount of time millennials spend on their smartphones each week:

19 hours

Last updated 8/25/17


Percentage of US millennials that are parents:

more than 40%

Last updated March 2017


Percentage of millennials in the US that will be parents by 2026:

80%

Last updated 1/26/16


92% of American millennials own a smartphone.

Last updated 5/2/18


54% of American millennials own a tablet.

Last updated 5/2/18


Percentage of US millennials that access the internet only from a mobile device:

28%

Last updated 5/2/18


Percentage of millennial smartphone owners that use it to make online purchase at least once a week:

30%

Last updated 8/24/16


Percentage of US millennial smartphone owners that text more than they talk on their smartphone:

83%


Percentage of B2B researchers that are millennials:

46%

Last updated March 2015


Percentage of Millennials that admit to missing a conversation because they were distracted by their phone:

87%

Last updated 10/17/15


Percentage of US millennial internet users that use ad blockers:

63%

Last updated 10/13/16


Percentage of US millennials that search social media for coupons:

63%

Last updated 4/8/16


Percentage of millennials that would like to occasionally work from home:

64%

Last updated 10/13/16


Percentage of millennials that think they would be more productive working from home:

60%

Last updated 10/13/16


Percentage of millennials that would be more loyal to their employers if they had flexible work options:

82%

Last updated 10/13/16


Percentage of millennials that are likely to quit a job if the employer had substandard technology:

42%

Last updated 10/26/16


Percentage of millennials that have $10,000 in student debt or more:

63%

Last updated 1/11/17


Percentage of Millennials that listen to podcasts:

37%

Last updated 8/21/17


Percentage of millennials that use ride-hailing services:

32%

Last updated 5/19/17


70% of Millennials are more influenced by bloggers than celebrities.

Last updated 9/13/17

69% of Millennials report having FOMO (Fear of Missing Out)

Last updated 9/13/17


Percentage of US millennials that still live with their parents:

22.5%

Last updated 5/10/18


Percentage of millennial Twitter users that check it at least once a day:

81%
Last updated 7/9/14


Percentage of millennial Twitter users that access it more than 10x a day:

15%
Last updated 7/9/14


Percentage of millennial Twitter users that tweet at least once a day:

60%
Last updated 7/9/14


Percentage of millennial Twitter users that consider it a cure for boredom:

47%
Last updated 7/9/14


Percentage of millennials in the U.S. that have a Twitter account:

38%
Last updated 1/16/16


Percentage of millennial Twitter users that use it to share random thoughts:

67%
Last updated 7/9/14


Percentage of millennial Twitter users that use it to document their lives in real-time:

56%
Last updated 7/9/14


Percentage of millennial Twitter users that access it on a mobile device:

80%
Last updated 7/9/14


Smartphone penetration for Twitter among millennials in US:

23.8%
Last updated June 2014


Percentage of millennials that visit YouTube at least monthly:

70%

Last updated 1/29/14


Smartphone penetration for Vine among millennials in US:

10.7%

Last updated June 2014


Smartphone penetration for Facebook among millennials in US:

75.6%

Last updated June 2014


Top reason why US Internet-using millennials follow a brand or company on Facebook:

To support the brand

Last updated 2/6/15


Percentage of millennials that use Facebook:

91%

Last updated 9/16/15


Percentage of millennials that use Facebook to coordinate social plans at least once a week:

57%

Last updated 3/19/14


Percentage of millennials that use Facebook to post about what they are doing, where they are or who they are with:

62%

Last updated 3/19/14


Median number of Facebook friends for millennials:

250

Last updated 3/19/14


Percentage of U.S. millennials that watch streaming video on Hulu:

37%

Last updated 11/16/15


Percentage of U.S. millennials  that use Netflix:

79%

Last updated 11/16/15


Percentage of U.S. millennials that watch streaming video on Amazon Prime:

34%

Last updated 11/16/15


Percentage of U.S. millennials that use YouTube:

81%

Last updated 11/16/15


Percentage of millennials that use WhatsApp globally (outside of China):

32%

Last updated 2/11/15


Percentage of millennials that feel they can find a YouTube video on anything they want to learn:

67%

Last updated 5/13/15


Percentage of teens and millennials that say that watching trailers on YouTube influences which movie they watch:

65%

Last updated 7/2015


Percentage of US teens & millennials (ages 14-34) that use Instagram:

34%

(Tweet this stat)

Last updated 2/24/14


Percentage of millennials in the U.S. that have an Instagram account:

46%

Last updated 1/19/16


Smartphone penetration for Instagram among millennials in US:

43.1%

Last updated June 2014


Percentage of Pinterest‘s users that are millennials:

67%

Last updated 2/24/16


Percentage of millennial Pinterest users that use it to teach them how to do things:

79%

Last updated 2/24/16


Percentage of millennial Pinterest users that use it to discover things related to health and fitness:

84%

Last updated 2/24/16


Percentage of millennials that use Pinterest to help them find things they want to buy:

80%

Last updated 2/24/16


Percentage of millennials that have made a purchase based on a recommendation from friends and family:

93%

Last updated 2/25/16


Percentage of millennials that trust recommendations from friends and family more than claims by a brand:

89%

Last updated 2/25/16


Percentage of U.S. millennials that use Pinterest at least monthly:

27%

Last updated 1/29/14


Smartphone penetration for Pinterest among millennials in US:

17.9%

Last updated June 2014


Top reason why US Internet-using millennials follow a brand or company on Pinterest:

To share their interests/lifestyle with others

Last updated 2/6/15


Percentage of millennials that pin a brand on Pinterest:

11%

Data from Fall 2013


Percentage of millennials that use LinkedIn:

13%

Last updated 9/27/13


Percentage of millennials that visit Google+ at least monthly:

28%

Last updated 1/29/14


Smartphone penetration for Google+ among millennials in US:

18%

Last updated June 2014


Percentage of U.S. millennial internet users that access Snapchat regularly:

30%

Last updated 4/8/15


Smartphone penetration for Tumblr among millennials in US:

6.3%

Last updated June 2014


Percentage of millennials that have turned down a job offer because the company’s values don’t match their own:

44%
Last updated 1/15/16


Percentage of millennials that think a company’s success should not be measured purely on financial performance and should include a larger purpose:

87%

Last updated 1/15/16


Percentage of millennials that don’t think their leadership skills are being fully developed by their company:
63%

Last updated 1/15/16


Percentage of 25-34 year olds that are likely to switch to a brand associated with a good cause:
91%

Last updated 1/18/16


Percentage of 25-34 year olds estimated to have made at least one digital purchase in the last year:
71.6%

Last updated 1/18/16


Percentage of 25-34 year olds that are digital grocery buyers:
37%

Last updated 1/18/16


Percentage of millennials that like to travel overseas annually:
60%

Last updated 1/22/16


Percentage of millennials that rely on social media to help them select their next vacation destination:
36%

Last updated 1/22/16


Percentage of millennials that don’t update social media while traveling:
10%

Last updated 1/22/16


Percentage of millennial mothers that say social media is extremely helpful for parenting:46%

Last updated 1/26/16


Percentage of millennial fathers that say social media is extremely helpful for parenting:35%

Last updated 1/26/16


Percentage of millennial mothers that use social media daily for parenting advice:49%

Last updated 1/26/16


Percentage of millennial fathers that use social media daily for parenting advice:37%

Last updated 1/26/16


Percentage of millennial mothers that consider themselves the primary decision maker in the family:70%

Last updated 1/26/16


Percentage of millennial mothers that consider price the number one factor in deciding to make a purchase for themselves:42%

Last updated 1/26/16


Percentage of millennial fathers that consider price the number one factor in deciding to make a purchase for themselves:38%

Last updated 1/26/16


Percentage of millennial moms that shop online monthly:80%

Last updated 1/26/16


Percentage of millennials that use a second screen when watching video:88%

Last updated 1/28/16


Amount of wine millennials drank in 2015:159.6 million cases 


Percentage of total wine consumed in 2015 that was from millennials:42%


Percentage of millennials that have downloaded a mobile shopping app:47%

Last updated 7/8/15


Percentage of millennials that say they are engaged at work:28.9%

Last updated 2/11/16


Percentage of US millennials that consider themselves “chronically stressed” about money:41%

Last updated 2/10/16


Percentage of millennials that prefer to receive communication from a business via email:73%

Last updated 3/24/16


Percentage of millennials that check messages on smartphones right after waking up:44%

Last updated 3/24/16


Percentage of US millennials that would click on an ad if they felt it was aimed at them:34%

Last updated 3/11/6


Percentage of US millennials that don’t think Social Security will be available to them at retirement:74%

Last updated 8/3/16


Percentage of US millennials that don’t think they’ll be able to save $1 million before retirement:64%

Last updated 8/3/16


Percentage of US millennials that cover cash on them at all times:42%

Last updated 7/21/16


Percentage of US millennials that are comfortable not having cash:56%

Last updated 7/21/16


Percentage of millennials that use peer-to-peer payment systems while traveling:37%

Last updated 7/11/16


Millennials earn an average of $10,600 less in their twenties than the previous generation.Last updated 7/18/16


Percentage of US millennials that negotiate their salary:38%

Last updated 7/6/16


Top radio format among US millennials:Country

Last updated 6/21/16


Percentage of millennial purchase that take place online:54%

Last updated 6/10/16


Percentage of millennials that have used a grocery app from a large retailer:22%

Last updated 6/10/16


Percentage of millennials that have used a sharing service:14%

Last updated 6/10/16


Percentage of US millennials that prefer web browsing speed over security:54%

Last updated 5/26/16


Average amount a US millennial spends daily:$85

Last updated 6/2/16


Percentage of US millennials that are self-proclaimed full-time geeks:23%

Last updated 5/2/16


Percentage of US millennials that say they are into geeky things:60%

Last updated 5/2/16


Percentage of US millennials that think the geek label isn’t a bad thing:82%

Last updated 5/2/16


Percentage of millennials that consider a company’s corporate social responsibility when deciding where to work:79%

Last updated 6/13/16


Percentage of US millennials that prefer saving money to spending:66%

Last updated 4/29/16


Percentage of millennials that use Facebook every day:41%

Last updated 8/24/16


Percentage of millennial women that use Facebook every day:51%

Last updated 8/24/16


Percentage of millennial men that use Facebook every day:36%

Last updated 8/24/16


Percentage of millennials that use YouTube every day:35%

Last updated 8/24/16


Percentage of millennial men that use YouTube every day:34%

Last updated 8/24/16


Percentage of millennials that use Instagram every day:29%

Last updated 8/24/16


Percentage of millennial women that use Instagram every day:34%

Last updated 8/24/16


Percentage of millennial men that use Instagram every day:28%

Last updated 8/24/16


Percentage of millennials that use Snapchat every day:25%

Last updated 8/24/16


Percentage of millennials that use Pinterest every day:17%

Last updated 8/24/16


Percentage of millennials that use Twitter every day:17%

Last updated 8/24/16


Percentage of millennials that use LinkedIn every day:13%

Last updated 8/24/16


Percentage of Airbnb guests in 2016 that were Millennials:60%


Average amount of time millennials spend watching TV each week:19 hours

Last updated 8/25/17


Percentage of US millennials that play video games daily:79%

Last updated 3/10/17


Percentage of all online clothing purchases by millennials in 2016 that was done on Amazon.com:17%, more than double the #2 (Nordstrom)


Percentage of US homebuyers in 2016 that were millennials:42%

Last updated 3/1/17


Median cost and size of home purchased in the US by a millennial in 2016:$217,000; 1,800 sq ft


Percentage of US millennials that watch live streaming video:63%

Last updated 2/21/17


Percentage of Millennials that have used a chatbot:60%

Last updated December 2016


Median household income of millennials:$40,581

Last updated 1/13/17


Percentage of millennials that drive every day:96%

Last updated 12/15/16


Average amount of time per month that millennials spend on their smartphones:90.6 hours

Last updated 12/15/16


Percentage of US millennials that have tried a meal delivery kit:60%

Last updated 12/22/16


Percentage of US millennials that sometimes/frequently/always open marketing emails:51%

Last updated 11/16/16


Percentage of US millennials that typically book a flight using a smartphone:59%

Last updated December 2016


Percentage of US millennials that typically book a hotel room using a smartphone:64%

Last updated December 2016


Percentage of US millennial mothers that prefer to research products digitally and then buy in-store:48.3%

Last updated 10/13/16


Percentage of millennials that have made an NFC payment (mobile wallet):45%

Last updated 9/6/16


Average amount of time Millennials spend listening to the radio weekly:10 hours

Last updated 8/25/17


Average amount of time Millennials spend on tablets weekly:3 hours

Last updated 8/25/17


Average amount of time Millennials spend on PCs weekly:close to 6 hours

Last updated 8/25/17


Mobile app that US millennials say they can’t go without most:Amazon

Last updated 8/24/17


Percentage of Millennials that always or often accept app push notification requests:63%

Last updated 8/24/17


Percentage of Millennials that are willing to pay for apps:64%

Last updated 8/24/17


Percentage of US millennials that delete apps because the app’s logo is ugly:21%

Last updated 8/24/17


Percentage of Millennials that use more than one messaging app:42%

Last updated 8/21/17


Percentage of millennials that have made a purchase using voice search:43%

Last updated 7/12/17


Percentage of millennials that use multiple music streaming apps:57%

Last updated 8/21/17


Percentage of US millennials that use plain text messaging:59%

Last updated 8/21/17


Percentage of US millennials that use visual messaging:52%

Last updated 8/21/17


Percentage of millennials that view their pets as starter children:44%

Last updated 8/13/17


 

Please note that some of these numbers are easier to find than others. These Millennial stats are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.