Mailchimp Statistics and User Count (2023)

Last Updated on: March 6th, 2023

mailchimp statistics user count facts 2023

Mailchimp is an all-in-one marketing platform that allows businesses and individuals to manage and automate email marketing campaigns, create landing pages, and build websites. It was founded in 2001 and is based in Atlanta, Georgia.

Mailchimp offers a variety of features, including email templates, audience management, automation, and reporting. Users can create and send customized email campaigns to their subscribers, track and analyze the performance of those campaigns, and use that data to improve future campaigns.

In addition to email marketing, Mailchimp also allows users to create landing pages and websites using customizable templates and drag-and-drop tools. Users can create forms to collect customer data and integrate with other apps to streamline their marketing efforts.

Mailchimp offers both free and paid plans. The free plan allows users to send up to 10,000 emails per month to up to 2,000 subscribers, while the paid plans offer additional features and increased email sending limits.

Overall, Mailchimp is a popular marketing platform that provides users with the tools they need to manage and automate their marketing efforts, reach their target audience, and grow their business.

Mailchimp Statistics

Here are a few of the most interesting Mailchimp statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Mailchimp User Count

Mailchimp number of users:

13 million total users

Last updated 9/13/21

2.4 million monthly active users (MAU)

Last updated 9/13/21

800,000 paid customers

Last updated 9/13/21

Additional Mailchimp Statistics

Mailchimp’s market share of the email marketing industry:


Last updated 1/8/20

Number of emails sent by users in 2019:

340 billion emails

Estimated number of people Mailchimp email reaches:

4 billion

Last updated 5/13/19

Number of emails sent through daily:

1 billion emails

Last updated 7/15/16

Average number of API requests daily:

more than 10 million

Last updated 7/17/16

Number of API users:

250,000 users

Last updated 7/17/16

Number of emails sent through monthly:

15 billion emails

Last updated 7/17/16

Number of MailChimp employees:

1,200 employees

Last updated 9/13/21

Number of countries MailChimp has users in:

200 countries

Last updated 1/21/17

Estimated revenue for 2019:

$700 million

Percentage of users that do not have a website:


Last updated 5/13/19

Number of ecommerce orders generated daily through campaigns:

1.25 million

Last updated 5/13/19

Number of ecommerce orders made through campaigns in 2018:

450 million

Mailchimp Facts

Please note that some of these numbers are easier to find than others. A few of these Mailchimp statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Email Service Statistics, SAAS Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and