Mailchimp Statistics, User Counts and Facts (2021)



By:    Last updated: May 25th, 2021

Here are a few of the most interesting Mailchimp statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

mailchimp statistics user count facts

Mailchimp Facts

What is Mailchimp?

MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand. (source)

Mailchimp User Count

Mailchimp number of users:

12 million customers

Last updated 1/8/20

Additional Mailchimp Statistics

Mailchimp’s market share of the email marketing industry:

60.51%

Last updated 1/8/20

Number of emails sent by users in 2019:

340 billion emails

Estimated number of people Mailchimp email reaches:

4 billion

Last updated 5/13/19

Number of emails sent through daily:

1 billion emails

Last updated 7/15/16

Average number of API requests daily:

more than 10 million

Last updated 7/17/16

Number of API users:

250,000 users

Last updated 7/17/16

Number of emails sent through monthly:

15 billion emails

Last updated 7/17/16

Number of employees:

500+

Last updated 1/21/17

Number of countries MailChimp has users in:

200 countries

Last updated 1/21/17

Estimated revenue for 2019:

$700 million

Percentage of users that do not have a website:

10%

Last updated 5/13/19

Number of ecommerce orders generated daily through campaigns:

1.25 million

Last updated 5/13/19

Number of ecommerce orders made through campaigns in 2018:

450 million

Please note that some of these numbers are easier to find than others. A few of these Mailchimp stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.