Likee is a short-video creation and sharing app developed by BIGO Technology (Singapore). It launched in 2017 and offers creator tools like effects, filters, music, and templates—plus interactive features such as livestreaming and virtual gifting.
Unlike publicly traded social apps that publish consistent DAU/MAU dashboards, Likee is typically tracked through JOYY’s quarterly reporting (which includes Likee as part of JOYY’s BIGO segment) and through public app store milestones.
Answer box: The latest company-reported Likee usage figure shows 30.6 million average mobile MAUs in Q4 2024. Likee’s Android app listing shows 500M+ downloads on Google Play, and the listing was updated in February 2026. Likee launched in 2017 under BIGO Technology, which became part of JOYY after JOYY completed its acquisition of BIGO in 2019.
Sources: JOYY quarterly disclosure (SEC exhibit), Likee/BIGO company pages, and Google Play listing.
Key metrics table (latest available)
MAU figures below are average mobile MAUs as reported by JOYY. Download figures are public app store milestones.
| Metric | Value | Date / Period | Source |
|---|---|---|---|
| Average mobile MAUs | 30.6M | Q4 2024 | SEC (JOYY Exhibit 99.1) |
| Average mobile MAUs | 33.9M | Q3 2024 | SEC (JOYY Exhibit 99.1) |
| Average mobile MAUs | 35.6M | Q2 2024 | SEC (JOYY Exhibit 99.1) |
| Android downloads (Google Play) | 500M+ | Current listing | Google Play |
| App listing “Updated on” | Feb 13, 2026 | Current listing | Google Play |
Who owns Likee?
Likee is developed by BIGO Technology. JOYY (formerly YY Inc.) completed its acquisition of BIGO in 2019, bringing BIGO’s products (including Likee) into JOYY’s portfolio.
Sources: Likee “About” and Acquisition announcement
What the MAU trend suggests
1) Likee usage declined across 2024
JOYY’s disclosures show Likee average mobile MAUs moving from 35.6M (Q2 2024) to 33.9M (Q3 2024) to 30.6M (Q4 2024).
2) Management tied declines to more disciplined paid acquisition
In multiple quarterly disclosures, JOYY attributed Likee’s lower MAUs versus the prior year largely to more disciplined spending on user acquisition via advertising.
3) Downloads remain a strong “reach” indicator
Even as MAUs can fluctuate quarter to quarter, Likee’s 500M+ Android downloads indicates a large installed footprint over time. (Downloads are not the same as active users, but they help explain brand reach.)
FAQ
How many people use Likee?
The latest company-reported figure shows Likee averaged 30.6 million mobile MAUs in Q4 2024, according to JOYY’s SEC-filed quarterly disclosure.
Is Likee the same as TikTok?
No. Likee is a separate short-video platform. It offers similar creator tools (effects, filters, music, templates) plus livestreaming and virtual gifting, but it is owned and operated separately.
How many downloads does Likee have?
Likee’s Android app listing shows 500M+ downloads on Google Play. (This is a milestone for Android installs and does not represent current active users.)
Who owns Likee?
Likee is developed by BIGO Technology, which became part of JOYY after JOYY completed its acquisition of BIGO in 2019.
When did Likee launch?
Likee’s company materials state it was launched in 2017.