This is a stat post I’ve wanted to do for quite a while. I thought it would be fun to take a look at some emoji statistics and figure out just how much they are used these days in our daily lives.

Photo by frank-hl

Here are the more interesting emoji stats I was able to dig up. As with all my other stat posts, I will be adding to and updating this post as I stumble across new and interesting stats, so be sure to check back soon.

Please note that some of these emoji statistics are easier to find than others and most of these are based on news reports. In other words: This is the best I can find, but I don’t guarantee anything.

Emoji Statistics and Facts

How many emoji are there:

2,623 official unicode emoji

Last updated 7/28/17

Year when first emoji was created:

1998 or 1999

Official date of World Emoji Day:

July 17

Country of origin of emojis:

Japan

Percentage of US adult internet users that have used an emoji in social media or text messages:

48.9%

Last updated 2/2015

Percentage of internet-using women that are frequent emoji users:

78%

Last updated 9/30/15

Percentage of internet-using men that are frequent emoji users:

60%

Last updated 9/30/15

Age group that are most frequent users of emoji:

25-29 year olds

Last updated 10/14/15

Most tweeted emoji to date:

Tears of Joy (14.5 billion mentions)

Last updated 3/20/16

Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15

Percentage of the top 500 brands on Twitter that tweeted an emoji in Q4 2015:

59%

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Percentage of the top 500 brands on Facebook that used an emoji in Q4 2015:

40%

Annual increase in emoji usage in marketing messages:

775%

Last updated 3/24/16

 Estimated number of emoji-containing mobile messages that were sent by brands in June 2015:

145 million messages

Estimated number of emoji-containing mobile messages that were sent by brands in June 2016:

814 million messages

Open rate for mobile push notifications that contain emojis:

4.51%

Last updated 2/27/17

Increase in mobile push notification open rate when they contain an emoji:

85%

Last updated 2/27/17

Increase in the number of mobile push notifications that contain emojis from 2015-16:

163%

Number of People and/or Smiley emoji:

1507 emoji

Last updated 7/28/17

Number of Animals & Nature emoji:

113 emoji

Last updated 7/28/17

Number of Food & Drink emoji:

102 emoji

Last updated 7/28/17

Number of Travel & Places emoji:

207 emoji

Last updated 7/28/17

Number of Activity emoji:

60 emoji

Last updated 7/28/17

Number of Object emoji:

162 emoji

Last updated 7/28/17

Number of Symbol emoji:

205 emoji

Last updated 7/28/17

Number of Flag emoji:

267 emoji

Last updated 7/28/17

Average number of emojis sent on Facebook each day:

60 million

Last updated 7/17/17

Average number of emojis sent on Facebook Messenger each day:

5 billion

Last updated 7/17/17