28 Interesting Emoji Facts and Statistics (2020) | By the Numbers



Emoji Facts and Statistics

This is a stat post I’ve wanted to do for quite a while. I thought it would be fun to take a look at some emoji statistics and figure out just how much they are used these days in our daily lives. Here are the more interesting emoji facts I was able to dig up. As with all my other stat posts, I will be adding to and updating this post as I stumble across new and interesting stats, so be sure to check back soon.

Emoji Facts and Statistics

How many emoji are there:

3,019 official unicode emoji

Last updated 4/9/19


Year when first emoji was created:

1998 or 1999


Official date of World Emoji Day:

July 17


Country of origin of emojis:

Japan


Percentage of US adult internet users that have used an emoji in social media or text messages:

48.9%

Last updated 2/2015


Percentage of internet-using women that are frequent emoji users:

78%

Last updated 9/30/15


Percentage of internet-using men that are frequent emoji users:

60%

Last updated 9/30/15


Age group that are most frequent users of emoji:

25-29 year olds

Last updated 10/14/15


Most tweeted emoji to date:

Tears of Joy (14.5 billion mentions)

Last updated 3/20/16


Percentage of Instagram comments that contain an emoji:

nearly half

Last updated 5/2/15


Annual increase in emoji usage in marketing messages:

775%

Last updated 3/24/16


Estimated number of emoji-containing mobile messages that were sent by brands in June 2015:

145 million messages


Estimated number of emoji-containing mobile messages that were sent by brands in June 2016:

814 million messages


Open rate for mobile push notifications that contain emojis:

4.51%

Last updated 2/27/17


Increase in mobile push notification open rate when they contain an emoji:

85%

Last updated 2/27/17


Increase in the number of mobile push notifications that contain emojis from 2015-16:

163%


Number of People and/or Smiley emoji:

1,755 emoji

Last updated 4/9/19


Number of Animals & Nature emoji:

127 emoji

Last updated 4/9/19


Number of Food & Drink emoji:

121 emoji

Last updated 4/9/19


Number of Travel & Places emoji:

210 emoji

Last updated 4/9/19


Number of Activity emoji:

79 emoji

Last updated 4/9/19


Number of Object emoji:

233 emoji

Last updated 4/9/19


Number of Symbol emoji:

217 emoji

Last updated 4/9/19


Number of Flag emoji:

268 emoji

Last updated 4/9/19


Average number of emojis sent on Facebook each day:

60 million

Last updated 7/17/17


Average number of emojis sent on Facebook Messenger each day:

5 billion

Last updated 7/17/17


Amount the emoji movie earned at the box office:

$217 million