Harley Davidson Statistics and Facts (2021) | By the Numbers

Harley Davidson Statistics and Facts

Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Harley Davidson Statistics and FactsPlease note that some of these numbers are easier to find than others. A few of these Harley Davidson stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Harley Davidson Facts

  • Website: www.harley-davidson.com
  • Year Founded: 1903
  • Founder: William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
  • Headquarters: Milwaukee, WI
  • CEO: Matthew Levatich

Harley Davidson Statistics

Global Harley-Davidson motorcycle sales:

Number of new Harley Davidson registrations in the US by year:

Number of new Harley Davidson registrations in Europe by year:

Number of Harley Davidson dealerships:


Last updated 1/1/19

Harley Davidson Dealerships by region (2018):

  • United States: 691
  • Canada: 69
  • Latin America: 64
  • EMEA: 412
  • Asia Pacific: 299


Number of countries Harley Davidsons are sold in:


Last updated 9/29/18

Number of Harley Davidson employees:


Last updated 1/1/18

Harley Davidson Sales Statistics

Harley Davidson annual revenue:

Harley Davidson revenue by product line (updated 2018):

  • Motorcycles: 78.1%
  • Parts & Accessories: 15.2%
  • General Merchandise: 4.9%
  • Licensing: 0.8%
  • Other: 1%


Harley Davidson annual net income: