Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Harley Davidson Facts
- Website: Official Website
- Year Founded: 1903
- Headquarters: Milwaukee, WI
- Founder(s): William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
- Current Chief Executive: Matthew Levatich
What is Harley Davidson?
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. (source)
Harley Davidson Revenue Totals
Harley Davidson annual revenue:
- 2018: $5.716 billion
- 2017: $5.647 billion
- 2016: $5.996 billion
- 2015: $5.995 billion
- 2014: $6.228 billion
- 2013: $5.899 billion
Harley Davidson revenue by product line (updated 2018):
- Motorcycles: 78.1%
- Parts & Accessories: 15.2%
- General Merchandise: 4.9%
- Licensing: 0.8%
- Other: 1%
(source)
Harley Davidson annual net income:
- 2018: $531 million
- 2017: $521 million
- 2016: $692 million
- 2015: $752 million
- 2014: $844 million
- 2013: $733 million
Harley Davidson Statistics
Global Harley-Davidson motorcycle sales:
Number of new Harley Davidson registrations in the US by year:
Number of new Harley Davidson registrations in Europe by year:
Number of Harley Davidson dealerships:
1,535
Last updated 1/1/19
Harley Davidson Dealerships by region (2018):
- United States: 691
- Canada: 69
- Latin America: 64
- EMEA: 412
- Asia Pacific: 299
(Source)
Number of countries Harley Davidsons are sold in:
Last updated 9/29/18