Harley Davidson Statistics, Revenue Totals and Facts (2021)

Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Harley Davidson Facts

  • Website: Official Website
  • Year Founded: 1903
  • Headquarters: Milwaukee, WI
  • Founder(s): William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
  • Current Chief Executive: Matthew Levatich

What is Harley Davidson?

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. (source)

Harley Davidson Employee Count

Number of Harley Davidson employees:


Last updated 1/1/18

Harley Davidson Revenue Totals

Harley Davidson annual revenue:

Harley Davidson revenue by product line (updated 2018):

  • Motorcycles: 78.1%
  • Parts & Accessories: 15.2%
  • General Merchandise: 4.9%
  • Licensing: 0.8%
  • Other: 1%


Harley Davidson annual net income:

Harley Davidson Statistics

Global Harley-Davidson motorcycle sales:

Number of new Harley Davidson registrations in the US by year:

Number of new Harley Davidson registrations in Europe by year:

Number of Harley Davidson dealerships:


Last updated 1/1/19

Harley Davidson Dealerships by region (2018):

  • United States: 691
  • Canada: 69
  • Latin America: 64
  • EMEA: 412
  • Asia Pacific: 299


Number of countries Harley Davidsons are sold in:


Last updated 9/29/18

Please note that some of these numbers are easier to find than others. A few of these Harley Davidson stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.