Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Please note that some of these numbers are easier to find than others. A few of these Harley Davidson stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Harley Davidson Facts

Website: www.harley-davidson.com
Year Founded: 1903
Founder: William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
Headquarters: Milwaukee, WI
CEO: Matthew Levatich

Harley Davidson Statistics

Global Harley-Davidson motorcycle sales:

2018: 228,051
2017: 242,788

Number of new Harley Davidson registrations in the US by year:

2018: 131, 100
2017: 146,500
2016: 159,500

Number of new Harley Davidson registrations in Europe by year:

2018: 40,900
2017: 38,100
2016: 42,300

Number of Harley Davidson dealerships:

1,535

Last updated 1/1/19

Harley Davidson Dealerships by region (2018):

United States: 691
Canada: 69
Latin America: 64
EMEA: 412
Asia Pacific: 299

(Source)

Number of countries Harley Davidsons are sold in:

100

Last updated 9/29/18

Number of Harley Davidson employees:

5,600

Last updated 1/1/18

Harley Davidson revenue (annual)

Harley Davidson revenue by product line (updated 2018):

Motorcycles: 78.1%
Parts & Accessories: 15.2%
General Merchandise: 4.9%
Licensing: 0.8%
Other: 1%

(source)

Harley Davidson Statistics and Facts (2020) | By the Numbers