Harley Davidson Statistics and Revenue Totals for 2024

Harley-Davidson, often simply referred to as Harley, is an iconic American motorcycle manufacturer founded in Milwaukee, Wisconsin, in 1903. The company has a rich history and is renowned for producing heavyweight motorcycles known for their distinctive design, strong brand identity, and a passionate following among motorcycle enthusiasts worldwide.
Harley-Davidson motorcycles are known for their unique V-twin engines and distinctive cruiser-style aesthetics. Over the years, Harley has produced a wide range of motorcycle models to cater to different riding preferences, from touring bikes for long-distance riders to sportier models and custom choppers.The Harley-Davidson brand extends beyond motorcycles, encompassing a lifestyle and culture that includes merchandise, apparel, and Harley Owners Group (HOG) gatherings and events. The Harley Owners Group is a global community of Harley enthusiasts who share a passion for riding and the brand.

Harley Davidson Statistics

Harley Davidson Employee Count

Number of Harley Davidson employees:

5,800 employees

Last updated 1/1/22

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Harley Davidson Revenue Totals

Harley Davidson annual revenue:

• 2022: $5.755 billion
• 2021: $5.336 billion
• 2020: $4.054 billion
• 2019: $5.361 billion
• 2018: $5.716 billion
• 2017: $5.647 billion
• 2016: $5.996 billion
• 2015: $5.995 billion
• 2014: $6.228 billion
• 2013: $5.899 billion

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Harley Davidson revenue by product line (updated 2018):

• Motorcycles: 78.1%
• Parts & Accessories: 15.2%
• General Merchandise: 4.9%
• Licensing: 0.8%
• Other: 1%

(source)

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Harley Davidson annual net income:

• 2022: $741 million
• 2021: $650 million
• 2020: $1.3 million
• 2019: $423 million
• 2018: $531 million
• 2017: $521 million
• 2016: $692 million
• 2015: $752 million
• 2014: $844 million
• 2013: $733 million

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Additional Harley Davidson Statistics

Global Harley-Davidson motorcycle sales:

• 2018: 228,051
• 2017: 242,788

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Number of new Harley Davidson registrations in the US by year:

• 2018: 131, 100
• 2017: 146,500
• 2016: 159,500

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Number of new Harley Davidson registrations in Europe by year:

• 2018: 40,900
• 2017: 38,100
• 2016: 42,300

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Number of Harley Davidson dealerships:1,535Last updated 1/1/19

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Harley Davidson Dealerships by region (2018):

• United States: 691
• Canada: 69
• Latin America: 64
• EMEA: 412
• Asia Pacific: 299

(Source)

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Number of countries Harley Davidsons are sold in:

100

Last updated 9/29/18

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Please note that some of these numbers are easier to find than others. A few of these Harley Davidson statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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