Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Harley Davidson Facts
Here is pretty much everything you ever wanted to know about Harley Davidson.
- Website: Official Website
- Year Founded: 1903
- Headquarters: Milwaukee, WI
- Founder(s): William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
- Current Chief Executive: Matthew Levatich
What is Harley Davidson?
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. (source)
Harley Davidson Employee Count
Number of Harley Davidson employees:
Last updated 1/1/22
Harley Davidson Revenue Totals
Harley Davidson annual revenue:
- 2021: $5.336 billion
- 2020: $4.054 billion
- 2019: $5.361 billion
- 2018: $5.716 billion
- 2017: $5.647 billion
- 2016: $5.996 billion
- 2015: $5.995 billion
- 2014: $6.228 billion
- 2013: $5.899 billion
Harley Davidson revenue by product line (updated 2018):
- Motorcycles: 78.1%
- Parts & Accessories: 15.2%
- General Merchandise: 4.9%
- Licensing: 0.8%
- Other: 1%
(source)
Harley Davidson annual net income:
- 2021: $650 million
- 2020: $1.3 million
- 2019: $423 million
- 2018: $531 million
- 2017: $521 million
- 2016: $692 million
- 2015: $752 million
- 2014: $844 million
- 2013: $733 million
Additional Harley Davidson Statistics
Global Harley-Davidson motorcycle sales:
Number of new Harley Davidson registrations in the US by year:
Number of new Harley Davidson registrations in Europe by year:
Number of Harley Davidson dealerships:
1,535
Last updated 1/1/19
Harley Davidson Dealerships by region (2018):
- United States: 691
- Canada: 69
- Latin America: 64
- EMEA: 412
- Asia Pacific: 299
(Source)
Number of countries Harley Davidsons are sold in:
Last updated 9/29/18
Other Companies and Topics to Check Out:
Please note that some of these numbers are easier to find than others. A few of these Harley Davidson statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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