Harley Davidson Statistics and Revenue Totals for 2024

Last Updated on: January 14th, 2024

Here are a few of the most interesting Harley Davidson statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Harley Davidson Facts

Here is pretty much everything you ever wanted to know about Harley Davidson.

  • Website: Official Website
  • Year Founded: 1903
  • Headquarters: Milwaukee, WI
  • Founder(s): William S. Harley, Arthur Davidson, Walter Davidson , William A. Davidson
  • Current Chief Executive: Matthew Levatich

Harley Davidson Statistics Revenue totals and Facts 2022Harley-Davidson, often simply referred to as Harley, is an iconic American motorcycle manufacturer founded in Milwaukee, Wisconsin, in 1903. The company has a rich history and is renowned for producing heavyweight motorcycles known for their distinctive design, strong brand identity, and a passionate following among motorcycle enthusiasts worldwide.
Harley-Davidson motorcycles are known for their unique V-twin engines and distinctive cruiser-style aesthetics. Over the years, Harley has produced a wide range of motorcycle models to cater to different riding preferences, from touring bikes for long-distance riders to sportier models and custom choppers.The Harley-Davidson brand extends beyond motorcycles, encompassing a lifestyle and culture that includes merchandise, apparel, and Harley Owners Group (HOG) gatherings and events. The Harley Owners Group is a global community of Harley enthusiasts who share a passion for riding and the brand.

Harley Davidson Statistics

Harley Davidson Employee Count

Number of Harley Davidson employees:

5,800 employees

Last updated 1/1/22

Harley Davidson Revenue Totals

Harley Davidson annual revenue:

Harley Davidson revenue by product line (updated 2018):

  • Motorcycles: 78.1%
  • Parts & Accessories: 15.2%
  • General Merchandise: 4.9%
  • Licensing: 0.8%
  • Other: 1%


Harley Davidson annual net income:

Additional Harley Davidson Statistics

Global Harley-Davidson motorcycle sales:

Number of new Harley Davidson registrations in the US by year:

Number of new Harley Davidson registrations in Europe by year:

Number of Harley Davidson dealerships:1,535Last updated 1/1/19

Harley Davidson Dealerships by region (2018):

  • United States: 691
  • Canada: 69
  • Latin America: 64
  • EMEA: 412
  • Asia Pacific: 299


Number of countries Harley Davidsons are sold in:


Last updated 9/29/18

Please note that some of these numbers are easier to find than others. A few of these Harley Davidson statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Automotive Statistics, Business Statistics

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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.