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Grubhub is a U.S. online food ordering and delivery marketplace that connects diners with restaurants, grocery, and convenience options. Founded in 2004, the platform grew into one of the best-known delivery brands in the U.S., and it also powers corporate ordering and campus dining programs.
Because Grubhub’s ownership and reporting changed recently, the most reliable way to track it is with clearly dated, source-labeled metrics: active diners, order volume proxies, merchant footprint, and (when available) parent-company financial reporting.
Answer box: Grubhub reported 24.6 million active diners in 2023 (vs. 31 million in 2022) and cited 715,000 average daily “grubs” (orders) for 2023. In 2024, Grubhub’s Delivered report page listed 375,000 merchants in 4,000+ U.S. cities. Grubhub was sold by Just Eat Takeaway.com to Wonder for an enterprise value of $650 million, with the transaction completed in January 2025.
Key metrics table (latest available)
These are the most verifiable public Grubhub KPIs, labeled by year/period. “Active diners” and “daily grubs” are Grubhub-published figures. “Orders” and “GTV” are from Just Eat Takeaway.com’s sale announcement (for FY2023).
| Metric | Value | Year / Period | Source |
|---|---|---|---|
| Active diners | 24.6M | 2023 | Grubhub / PR Newswire |
| Active diners | 31M | 2022 | Grubhub / PR Newswire |
| Average daily “grubs” (orders) | 715,000 | 2023 | Grubhub (about section) |
| Merchants | 375,000 | Dec 2024 (site-published) | Grubhub (about section) |
| Cities served | 4,000+ U.S. cities | Dec 2024 (site-published) | Grubhub (about section) |
| Total orders | 237M | FY 2023 | Just Eat Takeaway.com |
| Gross Transaction Value (GTV) | €8,060M | FY 2023 | Just Eat Takeaway.com |
| Ownership change | Sold to Wonder for $650M enterprise value | Announced Nov 2024; completed Jan 2025 | JET announcement / JET completion |
Grubhub revenue and gross food sales (historical)
Grubhub stopped publishing stand-alone public-company financials after its acquisition by Just Eat Takeaway.com. The historical revenue and gross food sales figures below are still useful for context and are labeled by year.
Grubhub annual revenue
- 2022: $2.482B
- 2021: $2.362B
- 2020: $1.819B
- 2019: $1.300B
- 2018: $1.000B
- 2017: $683.1M
- 2016: $493.3M
- 2015: $361.8M
- 2014: $253.9M
Grubhub annual gross food sales
- 2022: $10.1B
- 2021: $9.7B
- 2020: $8.669B
- 2019: $5.914B
- 2018: $5.056B
- 2017: $3.783B
- 2016: $2.998B
- 2015: $2.353B
- 2014: $1.787B
What these numbers mean
1) Active diners can move with competition and category shifts
Grubhub’s active diner count fell from 31M (2022) to 24.6M (2023). That’s why it’s important to keep year labels and not treat any “user count” as permanent.
2) Merchant footprint and order mix show expansion beyond restaurants
Grubhub’s Delivered reports highlight that orders include restaurants as well as grocery and convenience items. The 2024 Delivered report page also highlights a larger merchant footprint (375,000 merchants) than older 2021-era “300,000 restaurants” snapshots.
3) The Wonder acquisition resets the reporting era
After the January 2025 close, Grubhub is no longer a Just Eat Takeaway.com segment. Future public financial detail may be more limited (depending on Wonder’s disclosures), so the most durable ongoing KPIs are likely to be: active diners, orders, merchant coverage, and consumer programs like Grubhub+.
FAQ
How many users does Grubhub have?
Grubhub reported 24.6 million active diners in 2023, down from 31 million in 2022.
How many restaurants and merchants are on Grubhub?
Grubhub’s 2024 Delivered report page lists 375,000 merchants across 4,000+ U.S. cities.
Who owns Grubhub?
Just Eat Takeaway.com sold Grubhub to Wonder for an enterprise value of $650 million, and said the transaction completed in January 2025.
How many orders does Grubhub process?
One company-published proxy is “average daily grubs.” Grubhub cited 715,000 average daily grubs for 2023. Separately, Just Eat Takeaway.com reported Grubhub generated 237 million orders in FY2023.
Is Grubhub only for restaurant delivery?
No. Grubhub’s Delivered reports describe ordering across restaurants, grocery stores, convenience stores, and more.
