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304 North Cardinal St.
Dorchester Center, MA 02124
Denny’s is a legacy American diner brand known for all-day breakfast, broad comfort-food menus, and a “come as you are” positioning. While many people think of Denny’s primarily as a 24/7 diner, the business today is best understood as a largely franchised restaurant system with a global footprint and a second growth brand in Keke’s Breakfast Cafe.
Because Denny’s is a public company, its most useful statistics come from SEC filings and earnings releases: restaurant counts, franchise mix, and annual operating revenue.
Denny’s by the Numbers
- Total restaurants: 1,568 (as of Dec. 25, 2024)
- Franchised/licensed: 1,493 (as of Dec. 25, 2024)
- Company-operated: 75 (as of Dec. 25, 2024)
- Denny’s brand restaurants: 1,499 global (as of Dec. 25, 2024)
- Keke’s restaurants: 69 (as of Dec. 25, 2024)
- Total operating revenue: $458.5M (FY 2024)
Key Denny’s Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Total restaurants (company-wide) | 1,568 | As of Dec. 25, 2024 | Form 10-K (SEC) |
| Franchised/licensed vs company-operated | 1,493 franchised/licensed; 75 company-operated | As of Dec. 25, 2024 | Form 10-K (SEC) |
| Denny’s brand restaurants | 1,499 global (1,438 franchised/licensed; 61 company-operated) | As of Dec. 25, 2024 | Q4/FY2024 earnings release (PDF) |
| Keke’s restaurants | 69 total (55 franchised; 14 company-operated) | As of Dec. 25, 2024 | Q4/FY2024 earnings release (PDF) |
| Total operating revenue | $458.5 million | Full-year 2024 | Full-year 2024 results release |
How Denny’s Makes Money
- Franchise economics: royalties and fees from a mostly franchised system.
- Company-operated restaurants: a smaller portion of the system run directly by the company.
- Portfolio strategy: Denny’s plus Keke’s give the company multiple breakfast-led growth paths.
FAQ
How many Denny’s restaurants are there?
Denny’s reported 1,568 total restaurants as of December 25, 2024 (including the Denny’s brand and Keke’s).
Is Denny’s mostly franchised?
Yes. Denny’s reported 1,493 franchised/licensed restaurants and 75 company-operated restaurants as of December 25, 2024.
How much revenue does Denny’s make?
Denny’s reported total operating revenue of $458.5 million for full-year 2024.
