Cameo is an online marketplace where fans can purchase personalized video messages from celebrities, athletes, creators, and other public figures. Buyers typically place an order for a specific occasion (birthday, congratulations, holiday, etc.), and the creator records and delivers the custom message through the platform.
Quick takeaways
- Personalized videos/bookings completed: 8.2+ million (reported Dec 2024)
- Talent earnings paid out (cumulative): $310+ million (reported Dec 2024)
- Catalog size (celebrities + creators): AWS describes a catalog of 50,000+ celebrities and creators (AWS customer story)
- 2020 gross revenue (reported): $100 million (Variety report, published 2021)
On this page:
Cameo statistics and facts (2026)
Number of personalized videos/bookings completed (reported):
8.2+ million videos/bookings (TechCrunch, Dec 2024)
Amount earned by Cameo talent to date (reported):
$310+ million (TechCrunch, Dec 2024)
Catalog size (celebrities + creators):
AWS describes Cameo as having a catalog of 50,000+ celebrities and creators (AWS customer story)
Gross revenue in 2020 (reported):
Variety reported Cameo generated $100 million in gross revenue in 2020.
How Cameo works
- Choose a creator: Users browse the marketplace and select a celebrity/creator based on availability and price.
- Submit a request: The buyer provides guidance (occasion, names, pronunciation notes, etc.).
- Delivery: The creator records a custom video message, which is delivered through the platform.
Business and platform notes
Cameo’s creator expansion (reported):
TechCrunch reported Cameo pivoted toward a broader “creator” model and highlighted growth in its creator-focused offerings. (TechCrunch)
Earlier headcount reporting (historical snapshot):
In a 2021 profile, Variety reported Cameo had about 200 employees at the time. (Note: workforce levels can change over time.)
FAQ
How many videos has Cameo facilitated?
TechCrunch reported that Cameo had completed 8.2+ million bookings/videos as of December 2024. (TechCrunch)
How much has Cameo paid out to talent?
TechCrunch reported cumulative talent earnings of $310+ million as of December 2024. (TechCrunch)
How many celebrities/creators are on Cameo?
AWS describes Cameo as having a catalog of 50,000+ celebrities and creators in its customer story. (AWS)
How much revenue did Cameo generate in 2020?
Variety reported Cameo generated $100 million in gross revenue in 2020. (Variety)