Blue Apron Statistics and User Count (2023)
Last Updated on: May 26th, 2023
Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. (source)
Blue Apron Statistics
Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Blue Apron User Count
Blue Apron number of customers:
Last updated 8/2/18
Additional Blue Apron Statistics
Number of meals delivered by Blue Apron to date:
Last updated 6/1/17
Number of Blue Apron paid orders to date:
Last updated 6/1/17
Average amount Blue Apron users pay per delivery:
Last updated 2/13/18
Average number of meals Blue Apron delivers monthly:
Last updated 3/22/17
Percentage of Blue Apron orders in 2016 that were 2-person plans:
Percentage of Blue Apron orders in 2016 that were family plans:
Number of times the Blue Apron iOS app has been downloaded:
Last updated 12/31/16
Average Blue Apron order value:
Last updated 6/1/17
Largest age group among Blue Apron customers:
25-34 years old (36% of customers)
Last updated November 2016
Blue Apron’s US household market penetration rate:
Last updated 12/31/16
Number of Blue Apron employees:
Last updated 4/30/17
Amount Blue Apron raised in 2015:
Blue Apron’s reported value:
Last updated 10/2/16
Blue Apron Facts
- Website: Official Website
- Year Founded: 2012
- Headquarters: New York, NY
- Founder(s): Matthew B. Salzberg, Ilia Papas, Matt Wadiak
- Current Chief Executive: Linda Kozlowsk
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Blue Apron statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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