Blue Apron Statistics and User Count for 2024

Last Updated on: January 11th, 2024

Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Blue Apron Facts

Here is pretty much everything you ever wanted to know about Blue Apron.

Blue Apron Statistics user count revenue totals and Facts 2023Blue Apron is a meal kit delivery service company headquartered in New York City, USA. Founded in 2012, Blue Apron has gained popularity for its unique approach to meal planning and preparation. The company’s mission is to make cooking at home convenient, fun, and accessible to a wide range of consumers.
Blue Apron offers a subscription-based service that delivers fresh ingredients and chef-designed recipes directly to customers’ doorsteps. Each week, subscribers receive a box containing pre-portioned ingredients and step-by-step cooking instructions for preparing meals at home. These meals are typically designed to be both delicious and nutritious.

Blue Apron Statistics

Blue Apron User Count

Blue Apron number of customers:

717,000 customers (2018)

Blue Apron Revenue Totals

Nothing to report just yet. Please check back soon for updates.

Additional Statistics

Number of meals delivered by Blue Apron to date:

159 million (2017)

Number of Blue Apron paid orders to date:

25 million orders (2017)

Average amount Blue Apron users pay per delivery:

$57.99 (2018)

Average number of meals Blue Apron delivers monthly:

8 million meals (2017)

Percentage of Blue Apron orders in 2016 that were 2-person plans:


Percentage of Blue Apron orders in 2016 that were family plans:


Number of times the Blue Apron iOS app has been downloaded:

1.3 million times (2016)

Average Blue Apron order value:

$57.23 (2017)

Largest age group among Blue Apron customers:

25-34 years old (36% of customers) (2016)

Blue Apron’s US household market penetration rate:

0.7% (2016)

Number of Blue Apron employees:

5,137 full time employees (2017)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Food & Beverage Company Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and