33 Blue Apron Statistics and Facts (2020) | By the Numbers



Blue Apron Statistics and Facts

Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Blue Apron Statistics and FactsPlease note that some of these Blue Apron statistics are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don't guarantee anything.

Blue Apron Facts

  • Year Blue Apron launched: 2012
  • Blue Apron headquarters:  New York, NY
  • Blue Apron founders: Matthew B. Salzberg, Ilia Papas, Matt Wadiak

Blue Apron Statistics

How many customers does Blue Apron have?

717,000

Last updated 8/2/18


Number of meals delivered by Blue Apron to date:

159 million

Last updated 6/1/17


Number of Blue Apron paid orders to date:

25 million orders

Last updated 6/1/17


Average amount Blue Apron users pay per delivery:

$57.99

Last updated 2/13/18


Blue Apron revenue for 2017:

$881.2 million


Average revenue per customer in 2017:

$245


Average number of meals Blue Apron delivers monthly:

8 million meals

Last updated 3/22/17


Number of orders placed with Blue Apron in Q2 2018:

3.122 million


Blue Apron Q2 2018 revenue:

$179.6 million


Average revenue per customer in Q2 2018:

$250


Number of orders placed with Blue Apron in Q1 2018:

3.474 million


Blue Apron Q1 2018 revenue:

$196.7 million


Average revenue per customer in Q1 2018:

$250


Number of orders placed with Blue Apron in Q4 2017:

3.196 million


Blue Apron Q4 2017 revenue:

$187.7 million


Average revenue per customer in Q4 2017:

$248


Number of orders placed with Blue Apron in Q3 2017:

3.6 million


Blue Apron Q3 2017 revenue:

$210.6 million


Average revenue per customer in Q3 2017:

$245


Number of orders placed with Blue Apron in Q2 2017:

4 million


Blue Apron Q2 2017 revenue:

$238.1 million


Average revenue per customer in Q2 2017:

$251


Average revenue per customer in Q2 2016:

$264


Blue Apron revenue in 2016:

$795.4 million


Blue Apron revenue in 2015:

$340.8 million


Blue Apron revenue in 2014:

$77.8 million


Percentage of Blue Apron orders in 2016 that were 2-person plans:

78%


Percentage of Blue Apron orders in 2016 that were family plans:

22%


Number of times the Blue Apron iOS app has been downloaded:

1.3 million times

Last updated 12/31/16


Average Blue Apron order value:

$57.23

Last updated 6/1/17


Largest age group among Blue Apron customers:

25-34 years old (36% of customers)

Last updated November 2016


Blue Apron's US household market penetration rate:

0.7%

Last updated 12/31/16


Number of Blue Apron employees:

5,137 full time employees

Last updated 4/30/17


Amount Blue Apron raised in 2015:

$135 million


Blue Apron's reported value:

$2 billion

Last updated 10/2/16


What is Blue Apron?

Blue Apron is a delivery service that sends users recipes and the ingredients to make them.

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. (source)




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