Blue Apron Statistics and User Count (2023)

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. (source)

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Blue Apron Statistics

Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Blue Apron User Count

Blue Apron number of customers:

717,000 customers

Last updated 8/2/18

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Additional Blue Apron Statistics

Number of meals delivered by Blue Apron to date:

159 million

Last updated 6/1/17

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Number of Blue Apron paid orders to date:

25 million orders

Last updated 6/1/17

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Average amount Blue Apron users pay per delivery:

$57.99

Last updated 2/13/18

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Average number of meals Blue Apron delivers monthly:

8 million meals

Last updated 3/22/17

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Percentage of Blue Apron orders in 2016 that were 2-person plans:

78%

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Percentage of Blue Apron orders in 2016 that were family plans:

22%

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Number of times the Blue Apron iOS app has been downloaded:

1.3 million times

Last updated 12/31/16

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Average Blue Apron order value:

$57.23

Last updated 6/1/17

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Largest age group among Blue Apron customers:

25-34 years old (36% of customers)

Last updated November 2016

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Blue Apron’s US household market penetration rate:

0.7%

Last updated 12/31/16

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Number of Blue Apron employees:

5,137 full time employees

Last updated 4/30/17

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Amount Blue Apron raised in 2015:

$135 million

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Blue Apron’s reported value:

$2 billion

Last updated 10/2/16

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