Blue Apron Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Blue Apron Facts

What is Blue Apron?

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. (source)

Blue Apron User Count

Blue Apron number of customers:

717,000

Last updated 8/2/18


Blue Apron Revenue Totals

Blue Apron revenue for 2017:

$881.2 million


Average revenue per customer in 2017:

$245


Number of orders placed with Blue Apron in Q2 2018:

3.122 million


Blue Apron Q2 2018 revenue:

$179.6 million


Average revenue per customer in Q2 2018:

$250


Number of orders placed with Blue Apron in Q1 2018:

3.474 million


Blue Apron Q1 2018 revenue:

$196.7 million


Average revenue per customer in Q1 2018:

$250


Number of orders placed with Blue Apron in Q4 2017:

3.196 million


Blue Apron Q4 2017 revenue:

$187.7 million


Average revenue per customer in Q4 2017:

$248


Number of orders placed with Blue Apron in Q3 2017:

3.6 million


Blue Apron Q3 2017 revenue:

$210.6 million


Average revenue per customer in Q3 2017:

$245


Number of orders placed with Blue Apron in Q2 2017:

4 million


Blue Apron Q2 2017 revenue:

$238.1 million


Average revenue per customer in Q2 2017:

$251


Average revenue per customer in Q2 2016:

$264


Blue Apron revenue in 2016:

$795.4 million


Blue Apron revenue in 2015:

$340.8 million


Blue Apron revenue in 2014:

$77.8 million


Additional Blue Apron Statistics

Number of meals delivered by Blue Apron to date:

159 million

Last updated 6/1/17


Number of Blue Apron paid orders to date:

25 million orders

Last updated 6/1/17


Average amount Blue Apron users pay per delivery:

$57.99

Last updated 2/13/18


Average number of meals Blue Apron delivers monthly:

8 million meals

Last updated 3/22/17


Percentage of Blue Apron orders in 2016 that were 2-person plans:

78%


Percentage of Blue Apron orders in 2016 that were family plans:

22%


Number of times the Blue Apron iOS app has been downloaded:

1.3 million times

Last updated 12/31/16


Average Blue Apron order value:

$57.23

Last updated 6/1/17


Largest age group among Blue Apron customers:

25-34 years old (36% of customers)

Last updated November 2016


Blue Apron’s US household market penetration rate:

0.7%

Last updated 12/31/16


Number of Blue Apron employees:

5,137 full time employees

Last updated 4/30/17


Amount Blue Apron raised in 2015:

$135 million


Blue Apron’s reported value:

$2 billion

Last updated 10/2/16


Please note that some of these numbers are easier to find than others. A few of these Blue Apron stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.