Here are a few of the most interesting Blue Apron statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Please note that some of these Blue Apron stats are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. No stat listed on DMR should be considered in making any type of investment decision. In other words: This is the best I can find, but I don’t guarantee anything.
Blue Apron Facts and Statistics
Year Blue Apron Launched:
2012
Blue Apron headquarters:
New York, NY
How many customers does Blue Apron have?
Last updated 2/13/18
Number of meals delivered by Blue Apron to date:
Last updated 6/1/17
Number of Blue Apron paid orders to date:
Last updated 6/1/17
Average amount Blue Apron users pay per delivery:
Last updated 2/13/18
Blue Apron’s reported value:
Last updated 10/2/16
Blue Apron revenue for 2017:
Average revenue per customer in 2017:
Amount Blue Apron raised in 2015:
Average number of meals Blue Apron delivers monthly:
Last updated 3/22/17
Number of orders placed with Blue Apron in Q4 2017:
Blue Apron Q4 2017 revenue:
Average revenue per customer in Q4 2017:
Number of orders placed with Blue Apron in Q3 2017:
Blue Apron Q3 2017 revenue:
Average revenue per customer in Q3 2017:
Number of orders placed with Blue Apron in Q2 2017:
Blue Apron Q2 2017 revenue:
Average revenue per customer in Q2 2017:
Average revenue per customer in Q2 2016:
Blue Apron revenue in 2016:
Blue Apron revenue in 2015:
Blue Apron revenue in 2014:
Percentage of Blue Apron orders in 2016 that were 2-person plans:
Percentage of Blue Apron orders in 2016 that were family plans:
Number of times the Blue Apron iOS app has been downloaded:
Last updated 12/31/16
Average Blue Apron order value:
Last updated 6/1/17
Largest age group among Blue Apron customers:
25-34 years old (36% of customers)
Last updated November 2016
Blue Apron’s US household market penetration rate:
Last updated 12/31/16
Number of Blue Apron employees:
Last updated 4/30/17
What is Blue Apron?
Blue Apron is a delivery service that sends users recipes and the ingredients to make them.
Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. Blue Apron’s current products include Blue Apron Meals, Blue Apron Wine, the Blue Apron Market, and BN Ranch, a premium supplier of grass-fed beef and pasture-raised poultry. (source)