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Blue Apron is one of the best-known meal kit brands in the United States, built around chef-designed recipes, pre-portioned ingredients and home delivery. It helped define the modern meal kit category, but its story today is different from its public-company era.
For a 2026 update, the most important Blue Apron facts are that the brand is now owned by Wonder, the acquisition closed in November 2023, and Blue Apron now says it has shipped more than 530 million meal kits. More recent brand messaging says the company has delivered 600 million+ meals over time.
Blue Apron Quick Answer
Blue Apron is now part of Wonder, which closed its acquisition of the brand in November 2023 in a deal valued at about $103 million. Blue Apron says it has shipped 530 million+ meal kits, and newer brand messaging points to 600 million+ meals delivered.
Blue Apron Key Metrics
| Metric | Best current figure | Context |
|---|---|---|
| Owner | Wonder | Since Nov. 2023 |
| Acquisition value | About $103 million | 2023 |
| Meal kits shipped | 530 million+ | Current Blue Apron site/app messaging |
| Meals delivered | 600 million+ | 2025 brand messaging |
| Current product model | Subscription optional | 2025 update |
About Blue Apron
Blue Apron helped pioneer meal kits in the U.S., but it now sits inside Wonder’s broader mealtime platform strategy. That means current Blue Apron statistics are more about brand scale, delivered meals and product evolution than about standalone quarterly earnings.
Blue Apron Ownership Statistics
Wonder announced the closing of its Blue Apron acquisition in November 2023. The deal was valued at about $103 million, and Wonder said Blue Apron would continue operating under the Blue Apron brand.
Blue Apron Meal Delivery Statistics
Blue Apron’s current site and app messaging say the company has shipped more than 530 million meal kits. In newer 2025 brand messaging, Blue Apron said it had delivered more than 600 million meals over its history.
Blue Apron Product Changes in 2025
In 2025, Blue Apron expanded beyond its traditional subscription model by offering à la carte ordering and making subscriptions optional. The company also expanded its menu and added more convenience-focused meal options.
FAQ
Who owns Blue Apron now?
Blue Apron is owned by Wonder.
How much did Wonder pay for Blue Apron?
The acquisition was valued at about $103 million.
How many meals has Blue Apron delivered?
Blue Apron’s current messaging says it has shipped more than 530 million meal kits, while newer 2025 messaging refers to more than 600 million meals delivered.
Does Blue Apron still require a subscription?
No. Blue Apron’s newer model allows customers to order without committing to a subscription.
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