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Bing is Microsoft’s search engine and an important part of the company’s broader search, news, browser, and AI ecosystem. Over time, Bing has evolved from a standalone search product into a platform connected to Microsoft Edge, Copilot experiences, Microsoft Advertising, and third-party search partnerships.
Quick Answer (2026): Microsoft said Bing crossed 100 million daily active users in 2023. In 2025, Microsoft also reported strong growth in its broader search and news advertising business, showing that Bing remains commercially meaningful even in a Google-dominated market.
Bing key statistics
| Metric | Figure | Year / period |
|---|---|---|
| Daily active users | 100 million+ | 2023 milestone |
| Global monthly PC searches on Microsoft Advertising Network | 23.363 billion | March 2025 |
| Global unique PC users on Microsoft Advertising Network | 785 million | March 2025 |
| Search and news advertising revenue growth ex-TAC | +21% | Microsoft Q4 FY2025 |
How many people use Bing?
Microsoft said Bing crossed 100 million daily active users in early 2023. That was a major public milestone because Bing had long operated as a smaller challenger in search.
Microsoft has not turned daily active Bing users into a frequently updated headline metric since then, but the milestone remains one of the clearest public usage figures for the product.
Bing’s role inside Microsoft
In current Microsoft reporting, Bing is often discussed as part of the company’s broader search and news advertising business rather than as a standalone consumer product with regularly published MAU or DAU figures.
That broader ecosystem includes:
- Bing search
- Microsoft Edge
- Copilot surfaces
- Microsoft News
- Third-party affiliates and search partners
Microsoft search audience data
Microsoft Advertising says its search network reached 23.363 billion monthly PC searches and 785 million unique PC users globally based on March 2025 comScore desktop data. That is network-level data rather than Bing-only usage, but it helps show the scale of Microsoft’s commercial search footprint.
Bing and search advertising growth
Microsoft reported that search and news advertising revenue excluding traffic acquisition costs increased 21% in Q4 FY2025. That suggests Microsoft’s search business continued gaining momentum commercially, even if user metrics are disclosed less consistently than they are for social or messaging apps.
Why Bing statistics can be tricky
Bing is now intertwined with Microsoft’s AI and search distribution strategy, so not every public figure maps neatly to Bing-only usage. Some numbers reflect Bing itself, while others reflect the broader Microsoft search network or advertising platform.
FAQ
How many people use Bing?
Microsoft said Bing passed 100 million daily active users in 2023.
Does Microsoft still report Bing separately?
Not often. Microsoft usually discusses Bing within the broader search and news advertising business.
How big is Microsoft’s search audience?
Microsoft Advertising says its network reached 785 million unique PC users globally in March 2025.
Is Bing growing?
Microsoft’s search and news advertising revenue continued to grow in 2025, indicating ongoing commercial momentum.
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