B2B Marketing Statistics, History and Facts (2021)



Here are a few of the most interesting B2B Marketing statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Percentage of B2B researchers that are millennials:

46%

Last updated March 2015


Percentage of B2B purchasing decisions that are made at the C-Suite:

64%

Last updated March 2015


Percentage of non-C-Suite employees that influence B2B purchasing decisions:

81%

Last updated March 2015


Percentage of B2B marketers that consider themselves “sophisticated” or “mature” with content marketing:

32%

Last updated 9/30/15


Percentage of B2B marketers that have a content marketing strategy:

80%

Last updated 9/30/15


Percentage of the way through a purchase decision a B2B buyer is before they engage a sales person:

57%


Average number of online searches a B2B researcher makes before they land on a brand’s website:

12 searches

Last updated March 2015


Percentage of B2B researchers that start their searches with a generic query:

71%

Last updated March 2015


Percentage of B2B researchers that use a mobile device during the purchasing process:

42%

Last updated March 2015


Percentage of B2B buyers that watch videos during the buying process:

70%

Last updated March 2015


Percentage of B2B marketers in North America that use Twitter to distribute content:

88%

Last updated 2/4/15


Percentage of B2B marketers that use LinkedIn in new product launches:

81%

Last updated 4/30/15


Percentage of B2B marketers in North America that use LinkedIn to distribute content:

94%

Last updated 2/4/15


Percentage of B2B marketers that use LinkedIn:

88% 

Last updated 5/22/14


Percentage of B2B marketers that use Slideshare in new product launches:

17%

Last updated 4/30/15


Percentage of B2B marketers in North America that use Slideshare to distribute content:

41%

Last updated 2/4/15


Percentage of B2B marketers that use YouTube in new product launches:

54%

Last updated 4/30/15


Percentage of B2B marketers in North America that use YouTube to distribute content:

72%

Last updated 2/4/15


 

Please note that some of these numbers are easier to find than others. These B2B Marketing stats are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.