B2B Marketing

Last Updated on: May 29th, 2025

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b2b marketing statistics

Photo by Maria Reyes-McDavis

Percentage of B2B researchers that are millennials:

46%

Last updated March 2015

Percentage of B2B purchasing decisions that are made at the C-Suite:

64%

Last updated March 2015

Percentage of non-C-Suite employees that influence B2B purchasing decisions:

81%

Last updated March 2015

Percentage of B2B marketers that consider themselves “sophisticated” or “mature” with content marketing:

32%

Last updated 9/30/15

Percentage of B2B marketers that have a content marketing strategy:

80%

Last updated 9/30/15

Percentage of the way through a purchase decision a B2B buyer is before they engage a sales person:

57%

Average number of online searches a B2B researcher makes before they land on a brand’s website:

12 searches

Last updated March 2015

Percentage of B2B researchers that start their searches with a generic query:

71%

Last updated March 2015

Percentage of B2B researchers that use a mobile device during the purchasing process:

42%

Last updated March 2015

Percentage of B2B buyers that watch videos during the buying process:

70%

Last updated March 2015

Percentage of B2B marketers in North America that use Twitter to distribute content:

88%

Last updated 2/4/15

Percentage of B2B marketers that use LinkedIn in new product launches:

81%

Last updated 4/30/15

Percentage of B2B marketers in North America that use LinkedIn to distribute content:

94%

Last updated 2/4/15

Percentage of B2B marketers that use LinkedIn:

88% 

Last updated 5/22/14

Percentage of B2B marketers that use Slideshare in new product launches:

17%

Last updated 4/30/15

Percentage of B2B marketers in North America that use Slideshare to distribute content:

41%

Last updated 2/4/15

Percentage of B2B marketers that use YouTube in new product launches:

54%

Last updated 4/30/15

Percentage of B2B marketers in North America that use YouTube to distribute content:

72%

Last updated 2/4/15

 



Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.