Apple Watch Statistics and User Count (2023)

Last Updated on: March 31st, 2023

Apple Watch Statistics 2023 and Apple Watch user count

Here are a few of the most interesting Apple Watch statistics and facts I was able to dig up including Apple Watch user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Series 6, Apple Watch SE, and Apple Watch Series 3. (source)

  • Operating system: watchOS
  • Version Release Dates:
    • Gen 1: 2015
    • Series 1 & 2: 2016
    • Series 3: 2017
    • Series 4: 2018
    • Series 5: 2019
    • Series 6 & SE: 2020

Apple Watch Statistics

Apple Watch User Count

Estimated Apple Watch sales (annual):

Estimated number of Apple Watch sold in 2015:

11.6 million watches

Apple Watch Revenue Totals

Wearables, Home and Accessories revenue for Apple (annual):

Additional Apple Watch Stats

Apple’s share of the global wearable market:

Apple watchOS’ share of the wearables OS market:


Last updated 7/23/16

Estimated percentage of Americans that own an Apple Watch:


Last updated 4/11/16

Average number of Apple Watches sold per minute:


Last updated 8/1/16

Apple Watch’s share of global smartwatch market:


Last updated 10/24/16

Apple Watch’s Percentage of smartwatch sales in 2015:

more than 50%

Last updated 1/13/16

Estimated Apple watch sales in China:

1 million watches

Last updated 9/2/15

Projected number of Apple Watches to be sold in 2019:

33 million

Last updated 10/31/18

Estimated percentage of all Apple Watches sold that are used in China:


Last updated 9/2/15

Number of apps in the Apple Watch App Store:

19,000 apps

Last updated 7/23/16

Percentage of Apple Watch owners that have used Apple Pay:


Last updated 8/18/15

Top category for developed Apple Watch apps:

Utilities (12% of all apps)

Last updated 6/8/15

Despite popular belief, the Health & Fitness category only ranks 5th in number of apps developed for the Apple Watch.

Percentage of Apple Watch owners that say they use it for health and fitness monitoring:


Last updated 4/11/16

Number of game apps available for the Apple Watch:


Last updated 6/8/15

Amount that Apple Watch’s components reportedly cost:


Last updated 4/30/15

Percentage of Apple Watch Owners that say they’ll upgrade when the next version is released:


Last updated 4/11/16

Apple Watch Facts

  • Website: Official Website
  • Year Founded: 2015
  • Headquarters: Cupertino, CA
  • Parent Company: Apple

Please note that some of these numbers are easier to find than others. A few of these Apple Watch statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Wearable Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and