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Amway is a global direct selling company focused on health, beauty, and home products sold through independent business owners. Because Amway is privately held, the best “official” stats are typically released in company newsroom updates and global impact reporting. This 2026 refresh compiles the most verifiable figures (sales, employees, geographic reach, and business owner network) and keeps each metric tied to its stated year.
Quick Answer (2026)
Amway reported $7.4 billion in sales for 2024 (year ended Dec. 31, 2024). In its 2023 Global Impact Report summary, Amway reported $7.7 billion in global sales for 2023, 14,000+ employees, 1M+ Amway Business Owners (ABOs), and operations across 100+ countries and territories.
Key Metrics (Summary Table)
| Metric | Value | Year | Source |
|---|---|---|---|
| Global sales | $7.4B | 2024 | Amway newsroom release (Mar 2025) |
| Global sales | $7.7B | 2023 | Global Impact Report summary (2023) |
| Employees | 14,000+ employees | 2023 | Global Impact Report summary (2023) |
| Amway Business Owners (ABOs) | 1M+ ABOs | 2023 | Global Impact Report summary (2023) |
| Countries/territories served | 100+ markets | 2023–2024 | Company statement (Impact/Newsroom) |
Amway Facts
- Website: amwayglobal.com
- Founded: 1959
- Founders: Jay Van Andel and Rich DeVos
- Headquarters: Ada, Michigan (global HQ)
- Business model: Direct selling through Amway Business Owners (ABOs)
Amway Sales (Revenue) by Year
- 2024 sales: $7.4B (year ended Dec. 31, 2024)
- 2023 global sales: $7.7B
Employees, Business Owners, and Global Reach
- Employees: 14,000+ (2023)
- Amway Business Owners (ABOs): 1M+ (2023)
- Countries/territories served: 100+ (company statement)
Helpful Definitions
- Sales (Amway): The company reports annual sales totals; since Amway is privately held, this is typically shared via official updates rather than SEC filings.
- ABO: “Amway Business Owner,” the independent seller/entrepreneur channel used in Amway’s direct-selling model.
FAQ
How much revenue does Amway make?
Amway reported $7.4B in sales for 2024. Its 2023 impact reporting cited $7.7B global sales in 2023.
How many employees does Amway have?
Amway’s 2023 impact report summary lists 14,000+ employees.
How many Amway distributors/business owners are there?
Amway’s 2023 impact report summary lists 1M+ Amway Business Owners (ABOs).
How many countries does Amway operate in?
Amway states it serves 100+ countries and territories.
Sources / References
- Amway newsroom: sales of $7.4B for 2024 (posted Mar 2025)
- Amway Global Impact Report 2023 – At-a-glance summary (employees, ABOs, 2023 sales)
- Amway Impact Report hub (report access and context)
Note: This page is for informational/reference purposes only and should not be used as investment advice.
