Here are a few of the most interesting Amazon Alexa statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Amazon Alexa Facts
- Website: Official Website
- Year Founded: 2013
- Headquarters: Seattle, WA
- Parent Company: Amazon
- App Download (iOS)
- App Download (Android)
What is Amazon Alexa?
Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. We offer a collection of tools, APIs, reference solutions, and documentation to make it easier to build for Alexa. (source)
Amazon Alexa User Count
Number of devices Alexa is available on:
Last updated 5/12/19
Number of devices connected to Alexa:
Last updated 11/12/20
Number of devices that run Alexa that have been sold to date:
Last updated 4/12/19
Number of people that own an Amazon Echo:
Last updated 1/25/17
How many Amazon Echos have been sold to date?
Last updated 6/7/16
Additional Amazon Alexa Statistics
Number of skills available on Amazon Alexa:
Last updated 4/25/19
Amazon’s share of the US smart speaker market in 2020:
Amazon’s share of the US smart speaker market in 2018:
Amazon’s share of the global smart speaker market in Q1 2018:
Amazon’s share of the global smart speaker market in Q1 2017:
Percentage of people that own an Alexa-enabled device that have used it for shopping:
Last updated 8/7/18
Percentage of people that own an Alexa-enabled device that have used it to track a purchase:
Last updated 8/7/18
Amazon Echo owners make Amazon purchases an estimated 6% more often than they did before they got the device.
Amazon Echo owners spend an estimated 10% more on Amazon than they did before they got the device.
Number of items you can purchase on Amazon through Echo voice commands:
Last updated 7/6/16
Most popular Alexa skill:
Last updated 10/7/16
Second most popular Alexa skill:
Last updated 10/7/16
Percentage of smart speakers sold in 2017 that Alexa runs on:
Last updated 10/13/17
Number of people reportedly employed by Amazon to work on Alexa:
Last updated 9/28/17
7x more Echos were sold on Prime Day 2017 than Prime Day 2016.
This Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:
- Amazon customer stats
- Seller/Products Stats
- Kindle Stats
- Amazon Sales and Revenue Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.