Amazon Alexa Statistics and User Count (2023)

Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. We offer a collection of tools, APIs, reference solutions, and documentation to make it easier to build for Alexa. (source)

---

Amazon Alexa Statistics

Here are a few of the most interesting Amazon Alexa statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Amazon Alexa User Count

Number of devices Alexa is available on:

60,000

Last updated 5/12/19

---

Number of devices connected to Alexa:

100 million

Last updated 11/12/20

---

Number of devices that run Alexa that have been sold to date:

100 million

Last updated 4/12/19

---

Number of people that own an Amazon Echo:

8.2 million 

Last updated 1/25/17

---

How many Amazon Echos have been sold to date?

1.6-3 million (estimated)

Last updated 6/7/16

---

Additional Amazon Alexa Statistics

Number of skills available on Amazon Alexa:

90,000 skills

Last updated 4/25/19

---

Amazon’s share of the US smart speaker market in 2020:

70%

---

Amazon’s share of the US smart speaker market in 2018:

73%

---

Amazon’s share of the global smart speaker market in Q1 2018:

27.7%

---

Amazon’s share of the global smart speaker market in Q1 2017:

79.6%

---

Percentage of people that own an Alexa-enabled device that have used it for shopping:

2%

Last updated 8/7/18

---

Percentage of people that own an Alexa-enabled device that have used it to track a purchase:

20%

Last updated 8/7/18

---

Amazon Echo owners make Amazon purchases an estimated 6% more often than they did before they got the device.

---

Amazon Echo owners spend an estimated 10% more on Amazon than they did before they got the device.

---

Number of items you can purchase on Amazon through Echo voice commands:

tens of millions

Last updated 7/6/16

---

Most popular Alexa skill:

Setting a Timer

Last updated 10/7/16

---

Second most popular Alexa skill:

Play a Song

Last updated 10/7/16

---

Percentage of smart speakers sold in 2017 that Alexa runs on:

68%

Last updated 10/13/17

---

Number of people reportedly employed by Amazon to work on Alexa:

more than 5,000

Last updated 9/28/17

---

7x more Echos were sold on Prime Day 2017 than Prime Day 2016.

---