Amazon Alexa Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Amazon Alexa statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Amazon Alexa Facts

What is Amazon Alexa?

Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. We offer a collection of tools, APIs, reference solutions, and documentation to make it easier to build for Alexa. (source)

Amazon Alexa User Count

Number of devices Alexa is available on:


Last updated 5/12/19

Number of devices connected to Alexa:

100 million

Last updated 11/12/20

Number of devices that run Alexa that have been sold to date:

100 million

Last updated 4/12/19

Number of people that own an Amazon Echo:

8.2 million 

Last updated 1/25/17

How many Amazon Echos have been sold to date?

1.6-3 million (estimated)

Last updated 6/7/16

Additional Amazon Alexa Statistics

Number of skills available on Amazon Alexa:

90,000 skills

Last updated 4/25/19

Amazon’s share of the US smart speaker market in 2020:


Amazon’s share of the US smart speaker market in 2018:


Amazon’s share of the global smart speaker market in Q1 2018:


Amazon’s share of the global smart speaker market in Q1 2017:


Percentage of people that own an Alexa-enabled device that have used it for shopping:


Last updated 8/7/18

Percentage of people that own an Alexa-enabled device that have used it to track a purchase:


Last updated 8/7/18

Amazon Echo owners make Amazon purchases an estimated 6% more often than they did before they got the device.

Amazon Echo owners spend an estimated 10% more on Amazon than they did before they got the device.

Number of items you can purchase on Amazon through Echo voice commands:

tens of millions

Last updated 7/6/16

Most popular Alexa skill:

Setting a Timer

Last updated 10/7/16

Second most popular Alexa skill:

Play a Song

Last updated 10/7/16

Percentage of smart speakers sold in 2017 that Alexa runs on:


Last updated 10/13/17

Number of people reportedly employed by Amazon to work on Alexa:

more than 5,000

Last updated 9/28/17

7x more Echos were sold on Prime Day 2017 than Prime Day 2016.

Get the Full Industry Report

dmr industry report company statistics factsThis Amazon statistics report is available in a few of our annual industry report. Some of the data in the Amazon section of these industry reports include:

  • Amazon customer stats
  • Seller/Products Stats
  • Kindle Stats
  • Amazon Sales and Revenue Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  Amazon Properties Report (Includes: Amazon, Amazon Prime, Amazon Web Services, Alexa, Whole Foods and Twitch).


Please note that some of these numbers are easier to find than others. A few of these Amazon Alexa stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and