Here are a few of the most interesting Amazon Alexa statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Amazon Alexa?
Alexa is Amazonās cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. We offer a collection of tools, APIs, reference solutions, and documentation to make it easier to build for Alexa. (source)
Amazon Alexa User Count
Number of devices Alexa is available on:
Last updated 5/12/19
Number of devices connected to Alexa:
Last updated 11/12/20
Number of devices that run Alexa that have been sold to date:
Last updated 4/12/19
Number of people that own an Amazon Echo:
Last updated 1/25/17
How many Amazon Echos have been sold to date?
Last updated 6/7/16
Additional Amazon Alexa Statistics
Number of skills available on Amazon Alexa:
Last updated 4/25/19
Amazon’s share of the US smart speaker market in 2020:
Amazon’s share of the US smart speaker market in 2018:
Amazon’s share of the global smart speaker market in Q1 2018:
Amazon’s share of the global smart speaker market in Q1 2017:
Percentage of people that own an Alexa-enabled device that have used it for shopping:
Last updated 8/7/18
Percentage of people that own an Alexa-enabled device that have used it to track a purchase:
Last updated 8/7/18
Amazon Echo owners make Amazon purchasesĀ an estimatedĀ 6% more often than they did before they got the device.
Amazon Echo owners spendĀ an estimatedĀ 10% moreĀ on AmazonĀ than they did before they got the device.
Number of items you can purchase on Amazon through Echo voice commands:
Last updated 7/6/16
Most popular Alexa skill:
Last updated 10/7/16
Second most popular Alexa skill:
Last updated 10/7/16
Percentage of smart speakers sold in 2017 that Alexa runs on:
Last updated 10/13/17
Number of people reportedly employed by Amazon to work on Alexa:
Last updated 9/28/17
7x more Echos were sold on Prime Day 2017 than Prime Day 2016.
Amazon Alexa Facts
Here is pretty much everything you ever wanted to know about Amazon Alexa.
- Website: Official Website
- Year Founded: 2013
- Headquarters: Seattle, WA
- Parent Company: Amazon
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Amazon Alexa statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I donāt guarantee anything to be 100%.