Here are a few of the most interesting Amazon Alexa statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Photo by turoczy

Please note that some of these numbers are easier to find than others. A few of these Amazon Alexa  stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Amazon Alexa Statistics and Facts

Number of skills available on Amazon Alexa:

40,000 skills

Last updated 5/2/18

Estimated number of people that own an Amazon Echo device:

8.2 million 

Last updated 1/25/17

Estimated number of Amazon Echos sold to date:

1.6-3 million

Last updated 6/7/16

Amazon’s share of the US smart speaker market in 2018:

73%

Amazon’s share of the global smart speaker market in Q1 2018:

27.7%

Amazon’s share of the global smart speaker market in Q1 2017:

79.6%

Percentage of people that own an Alexa-enabled device that have used it for shopping:

2%

Last updated 8/7/18

Percentage of people that own an Alexa-enabled device that have used it to track a purchase:

20%

Last updated 8/7/18

Amazon Echo owners make Amazon purchases an estimated 6% more often than they did before they got the device.

Amazon Echo owners spend an estimated 10% more on Amazon than they did before they got the device.

Number of items you can purchase on Amazon through Echo voice commands:

tens of millions

Last updated 7/6/16

Most popular Alexa skill:

Setting a Timer

Last updated 10/7/16

Second most popular Alexa skill:

Play a Song

Last updated 10/7/16

Percentage of smart speakers sold in 2017 that Alexa runs on:

68%

Last updated 10/13/17

Number of people reportedly employed by Amazon to work on Alexa:

more than 5,000

Last updated 9/28/17

7x more Echos were sold on Prime Day 2017 than Prime Day 2016.