Black Friday Statistics, History and Facts (2021)



Here are a few of the most interesting Black Friday statistics and facts I was able to dig up in my internet travels. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Black Friday History

  • Year Black Friday began: 1961 (reportedly), 2005 (more officially)
  • Date of Black Friday 2019: November 29
  • Date of Black Friday 2020: November 27
  • Year retailers first opened at midnight for Black Friday: 2011
  • Year retailers began starting Black Friday sales on Thanksgiving: 2012

Black Friday Facts and Stats

Increase in store foot traffic on Black Friday from a typical November day:

65%


In-store traffic actually peaks at 4pm on Black Friday, not early in the morning.


Percentage of Black Friday shopping searches that take place before the stores open:

59%


Percentage of US internet users that would shop digitally at the Thanksgiving table to “get an amazing deal”:

51%


Total amount spent on Black Friday 2018:

$6.22 billion


Percentage of Black Friday 2018 sales that came from a smartphone:

33.5%


Total smartphone sales on Black Friday 2018:

$2.1 billion


Number of new Amazon app users on Black Friday 2018:

115,000


Number of new Walmart app users on Black Friday 2018:

95,000


Number of new Target app users on Black Friday 2018:

62,000


Number of new Best Buy app users on Black Friday 2018:

39,000


Amount spent in online purchases on Black Friday 2016:

$3 billion


US App Store revenue on Black Friday 2018:

$52 million


Amount spent in online purchases made via a mobile device on Black Friday 2016:

$1 billion


Percentage of Black Friday purchases in 2016 that were made using mobile payments:

0.6%


Percentage of shoppers that admit to being drunk while shopping on Thanksgiving night/Black Friday:

12%


Percentage of consumers that think stores should stay closed on Thanksgiving Day:

70%


Percentage of Black Friday shoppers that plan on shopping between midnight and 3am:

26%


Average amount of time that Americans spend shopping for Christmas presents each year:

14 hours


Percentage of Americans that admit they might not like the gift they receive:

71%


Earliest known use of the term “Black Friday” to refer to the shopping day after Thanksgiving:

1961 in Philadelphia


Number of Americans that shopped on Black Friday in 2013:

approx 141 million


Number of people that shopped in the US on Black Friday weekend in 2017:

174 million


Amount spent on Black Friday in 2013:

$57.4 billion


Percentage of Black Friday shoppers that would be willing to pay someone to stand in line for them:

13%


Year that Black Friday finally eclipsed Christmas Eve as the biggest U.S. shopping day:

Please note that some of these numbers are easier to find than others. These Black Friday stats are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.