While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.
Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.
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I hope you find the graphic helpful. If you need additional social media data, be sure to check out my rather large collection of social media stat posts. You may find something in there that will help you further develop your social media marketing strategy.
Feature Photo by theanthonyryan