What are the Best Time and Day to Send an Email?



email time of dayIn the agency world, there are a number of "time-of-day" questions that plague marketers:

  • What time should you post on Facebook?
  • What time should you Tweet at?
  • What is the best time to release good news at? Bad news?

and of course, the age-old question:

  • What is the best time to send a marketing/sales email?

Well, now we have a better idea for sending emails. Experian recently analyzed their CheetahMail North American clients' performance to find out the best time and day to send email.

Not surprisingly, the best day and time to send an email is when there is the least amount of competition. They found that emails sent on weekends (Saturday in particular) and late at night (8pm-12am) tend to see the best click-through rates. These are also, coincidentally, the time and days that see the least amount of email sent.

The entire Experian report, which also includes a number of other interesting email statistics, can be downloaded here.

Marketers, do you agree with this report? When do you usually see the best CTR on emails? Share your experience in the comments below!

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