Wayfair Statistics and User Count (2023)

Last Updated on: May 17th, 2023

Wayfair Statistics 2023 and Wayfair user count

Here are a few of the most interesting Wayfair statistics and facts I was able to dig up including Wayfair user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Wayfair Statistics user count revenue totals and Facts 2022

Wayfair is an e-commerce company that specializes in selling furniture and home goods online. It was founded in 2002 by Niraj Shah and Steve Conine and is headquartered in Boston, Massachusetts, USA.

Wayfair operates as a digital marketplace, offering a vast selection of products for the home, including furniture, decor, lighting, bedding, rugs, kitchenware, appliances, and more. The company partners with thousands of suppliers and manufacturers to provide a wide range of options to its customers.

Customers can browse and purchase products through the Wayfair website or mobile app. Wayfair aims to provide a seamless online shopping experience, offering detailed product information, customer reviews, and various search and filter options to help users find the items that match their preferences and needs.

One of Wayfair’s distinguishing features is its extensive catalog of furniture, which includes items for various rooms, styles, and budgets. The company offers options for different design aesthetics, from modern and contemporary to traditional and rustic.

Wayfair also provides additional services and features, such as design inspiration and ideas, virtual room planning tools, and customer support. The company’s focus is on providing a convenient and satisfying online shopping experience for customers looking to furnish or decorate their homes.

Wayfair operates in multiple countries, including the United States, Canada, the United Kingdom, Germany, and Australia, among others. It has gained popularity and a significant customer base through its online presence and commitment to offering a wide range of home goods at competitive prices.

Wayfair Statistics

Wayfair User Count

How many people shop on Wayfair?

22.1 million active customers

Last updated 2/23/23

Wayfair Revenue Totals

Wayfair annual revenue:

Wayfair annual net income/loss:

Additional Wayfair Stats

Average number of monthly pageviews for Wayfair:

778 million

Last updated 11/1/18

Average number of pieces of content Wayfair publishes monthly:


Last updated 11/1/18

Average number of orders per Wayfair customer:


Last updated 10/31/19

Average Wayfair order value:


Last updated 10/31/19

Percentage of Wayfair orders that are placed via mobile:


Last updated 8/2/18

Number of Wayfair employees:

16,122 employees

Last updated 1/1/21

Year-over-year increase in gross Wayfair sales for Thanksgiving Weekend 2016-2017:


Last updated 11/29/17

Number of items available on Wayfair:

14 million

Last updated 10/31/19

Wayfair net revenue per active customer:


Last updated 12/3/16

Annual Wayfair advertising spend:

$450 million

Last updated 11/1/18

Wayfair Facts

Please note that some of these numbers are easier to find than others. A few of these Wayfair statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics, Home Improvement Statistics, Lifestyle Statistics, Retail Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.