Wayfair Statistics and Facts (2021) | By the Numbers

Wayfair Statistics and Facts

Here are a few of the most interesting Wayfair statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Wayfair Statistics and FactsWayfair Facts

Wayfair is one of the world's largest online destinations for the home. (source)

Wayfair Statistics

How many people shop on Wayfair?

19.1 million active customers

Last updated 10/31/19

Average number of monthly pageviews for Wayfair:

778 million

Last updated 11/1/18

Average number of pieces of content Wayfair publishes monthly:


Last updated 11/1/18

Average number of orders per Wayfair customer:


Last updated 10/31/19

Average Wayfair order value:


Last updated 10/31/19

Wayfair Sales Statistics

Wayfair annual revenue:

Wayfair annual net loss:

Percentage of Wayfair orders that are placed via mobile:


Last updated 8/2/18

Number of Wayfair employees:

16,000 employees

Last updated 10/31/19

Year-over-year increase in gross Wayfair sales for Thanksgiving Weekend 2016-2017:


Last updated 11/29/17

Number of items available on Wayfair:

14 million

Last updated 10/31/19

Wayfair net revenue per active customer:


Last updated 12/3/16

Annual Wayfair advertising spend:

$450 million

Last updated 11/1/18