Wayfair Statistics, User Counts, Facts & News (2022)

What is Wayfair?

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 22 million items across home furnishings, décor, home improvement, housewares, and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery. (source)

Wayfair User Count

How many people shop on Wayfair?

29.2 million active customers

Last updated 11/4/21

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Wayfair Revenue Totals

Wayfair annual revenue:

• 2020: $14.1 billion
• 2019: $9.1 billion
• 2018: $6.7 billion
• 2017: $4.7 billion
• 2016: $3.3 billion
• 2015: $2.2 billion
• 2014: $1.3 billion
• 2013: $915 million
• 2012: $601 million

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Wayfair annual net income/loss:

• 2020: $184 million net income
• 2019: $984 million loss
• 2018: $504 million loss
• 2017: $244 million loss
• 2016: $194 million loss
• 2015: $77 million loss
• 2014: $148 million loss
• 2013: $40 million loss
• 2012: $33 million loss

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Additional Wayfair Statistics

Average number of monthly pageviews for Wayfair:

778 million

Last updated 11/1/18

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Average number of pieces of content Wayfair publishes monthly:

100

Last updated 11/1/18

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Average number of orders per Wayfair customer:

1.85

Last updated 10/31/19

Average Wayfair order value:

$252

Last updated 10/31/19

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Percentage of Wayfair orders that are placed via mobile:

49.2%

Last updated 8/2/18

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Number of Wayfair employees:

16,122 employees

Last updated 1/1/21

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Year-over-year increase in gross Wayfair sales for Thanksgiving Weekend 2016-2017:

53%

Last updated 11/29/17

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Number of items available on Wayfair:

14 million

Last updated 10/31/19

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Wayfair net revenue per active customer:

$395

Last updated 12/3/16

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Annual Wayfair advertising spend:

$450 million

Last updated 11/1/18

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Please note that some of these numbers are easier to find than others. A few of these Wayfair stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.