Tag: Wordpress Tips and News

Here is a collection of our latest Wordpress Tips and News articles. I am constantly adding and updating articles, so be sure to check back regularly!

How To: Increase Your Website Speed and Increase Page Views

With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less[1]. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.

Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.

These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.

5 Good Reasons Why You Need to Back Your Website Up (Infographic)

Backing up your website regularly should be a no-brainer, but for many publishers, it is often put off in favor of more content generation or adding site functionality. It is very similar to backing up your computer files; we all know we need to do it, we just don’t put a high priority on it and often don’t until something catastrophic happens.

How To: Use Google+ for Content Marketing

Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.