User totals for over 1,100 of the top social media, apps and services like Facebook, Twitter, YouTube and Google. Updated February 2018.
Twitter News and Strategy
Here is a collection of our latest Twitter News and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear darling of the digital influencers at SXSW 2015. Despite taking a pretty significant blow just before the start of SXSW, when Meerkat’s access to Twitter was limited, their stats coming out of the event show that it didn’t slow their growth much.
Whether Meerkat can survive the cold shoulder (and possible competition) from Twitter remains to be seen. In the meantime, here are a few of the more interesting Meerkat statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.