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Social Media Marketing Tools and Tips

Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!

How many People Use 1,100 of the Top Social Media, Apps and Digital Services?

Article Last Updated: November 5, 2018 by Craig Smith Filed Under: All Stats, Social Media Statistics, User Stats Tagged With: hasreport, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

social media sites

Ever wondered how many people use your favorite social network, app or digital service? You’re in luck. Often in my 'day job', I find when writing proposals, presentations, white papers, etc, that s … [Read more...]

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How To: Explain the Major Social Networks Using Coffee (Infographic)

Article Last Updated: July 16, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: coffee, Facebook News, Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

social networks coffee

Update: This coffee infographic was originally posted in early 2013, but in honor of National Coffee Day, I thought it was worth sharing again. Not to mention that there are a bunch more of you … [Read more...]

Evaluating the Current Trends of Social Media Marketing in 2014

Article Last Updated: August 5, 2017 by Shayne Moore Filed Under: Content Marketing, Social Media, Strategy Tagged With: guest post, Social Media Marketing Tools and Tips

Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both g … [Read more...]

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

Article Last Updated: August 5, 2017 by Emma Pauw Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of … [Read more...]

3 Important Social Media Password Tips

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

How important are passwords nowadays? After reading about how Christopher Mims, a Wall Street Journal reporter, willingly gave out his Twitter password in order to prove a point, there is a … [Read more...]

Facebook’s Teenage Usage and the Solidity of Social Media

Article Last Updated: May 8, 2018 by Rob Sutter Filed Under: Social Media, Strategy Tagged With: guest post, Social Media Marketing Tools and Tips

facebook statistics 2017

This story is interesting, to say the least, because it seemed like businesses were starting to write off Facebook as a platform where younger audiences lurked. In fact, around late 2013 to early … [Read more...]

How To: Maximize Your Facebook Post Reach Through Proper Timing

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media, Strategy, Uncategorized Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips

It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is … [Read more...]

5 Ways to Optimize Your Personal Brand on LinkedIn

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media, Strategy Tagged With: guest post, Social Media Marketing Tools and Tips

When promoting yourself in your given industry, it's possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it's easy … [Read more...]

A Beginners Guide to Google+

Article Last Updated: August 5, 2017 by Emma Pauw Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

If you’re still baffled by Google+ then worry not….you are not alone! 3 years after it awkwardly appeared onto the social media scene, the network continues to create controversy and confusion, and wor … [Read more...]

The 5 Pillars of Social Media Success for Small Business

Article Last Updated: August 5, 2017 by Jesse Aaron Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

Social media strategy has become a staple for modern-day marketing. This has developed as companies realize the long-term value of inbound marketing efforts that don’t necessarily have a measurable f … [Read more...]

Engagement: Is It Twitter’s Greatest Problem?

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

Let’s say that you have decided to head to a local fitness store in order to pick up a couple of weights. All that you are looking for is a couple of 5 lb. dumbbells so that you can exercise your arms … [Read more...]

27 Social Media Statistics You Probably Didn’t Know

Article Last Updated: January 24, 2016 by Craig Smith Filed Under: All Stats, Social Media Tagged With: Social Media Marketing Tools and Tips

In this edition of our digital stats post series, we look at social media more generally and offer up some of the more interesting (and random) social media stats we've come across lately. More to … [Read more...]

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3 Reasons to Support Facebook’s Focus on News Delivery

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Games/Apps, Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t e … [Read more...]

Taking Many Steps Back With #FirstTweet

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more i … [Read more...]

Calling In To Tumblr With Audio

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media Tagged With: Blogging Tips and Strategy, guest post, Social Media Marketing Tools and Tips

The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and a … [Read more...]

Social Media, Multimedia and the Understanding of Content

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Content Marketing, Social Media, Strategy Tagged With: guest post, Social Media Marketing Tools and Tips

During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to five … [Read more...]

Concerning Twitter’s Password Mass Reset

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a … [Read more...]

275 Amazing Pinterest Statistics, Demographics and Facts (December 2018)

Article Last Updated: January 28, 2019 by Craig Smith Filed Under: All Stats, eCommerce Statistics, Lifestyle Statistics, Online Company Statistics, Social Media Statistics Tagged With: hasreport, Pinterest News and Strategy, Social Media Marketing Tools and Tips, Unicorn Startup Statistics

pinterest statistics facts

Here we go with another "By the Numbers" post for all my fellow social media statistic geeks. This time, we look at statistics and facts about the image-bookmarking phenomenon that is … [Read more...]

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125 Amazing Microsoft Statistics and Facts (December 2018)

Article Last Updated: January 28, 2019 by Craig Smith Filed Under: All Stats, Internet Browser Statistics, Online Company Statistics, Smartphone Maker Statistics, Technology Statistics Tagged With: Fortune 500 Company Statistics, hasreport, Microsoft, Multinational Corporation Statistics, Skype News and Strategy, Social Media Marketing Tools and Tips

Microsoft Statistics and Facts

Tonight, we continue our digital statistic post series by taking a look at a bunch of Microsoft statistics and facts. Microsoft has a storied history filled with interesting statistics. Any company … [Read more...]

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By the Numbers: 35 Important Internet Browser Statistics and Facts (March 2014)

Article Last Updated: November 12, 2017 by Craig Smith Filed Under: All Stats, Internet Browser Statistics, Online Company Statistics Tagged With: Social Media Marketing Tools and Tips

In this installment of my random digital stats post series, we look at the internet browser wars and some of the usage stats for the major players. OK, this may not be every internet browser stat … [Read more...]

80 Amazing Reddit Statistics and Facts (December 2018)

Article Last Updated: January 21, 2019 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: hasreport, Social Media Marketing Tools and Tips, Unicorn Startup Statistics

reddit

Today's "By the Numbers" installment focuses on Reddit statistics and fun facts. Reddit is not a public company and is not as talked about in digital pubs like a Facebook, Google or Twitter, so … [Read more...]

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WhatsApp Voice & the App’s Future

Article Last Updated: August 5, 2017 by Rob Sutter Filed Under: Mobile Marketing, Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

Following the news of WhatsApp's purchase by Facebook for $19 billion, it was clear that there would be a tremendous amount of speculation on the application's future. Would Facebook change WhatsApp … [Read more...]

90 Interesting Facts About Email and Email Statistics

Article Last Updated: January 21, 2019 by Craig Smith Filed Under: All Stats, Email Service Statistics, Online Company Statistics Tagged With: hasreport, Social Media Marketing Tools and Tips

email statistics

Email marketing has spanned the various stages of digital marketing evolution and is still going stronger than ever. It is an excellent communication channel when used strategically as part of a … [Read more...]

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220 Amazing LinkedIn Statistics and Facts (December 2018)

Article Last Updated: January 16, 2019 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: hasreport, LinkedIn Stats Series, Social Media Marketing Tools and Tips

LinkedIn statistics facts membership

In this "By the Numbers" statistic post, we take a look a bunch of LinkedIn statistics and facts, Here is what I've been able to dig up about the world's largest professional network. LinkedIn is one … [Read more...]

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How Addicted to Mobile Devices Are We? (Infographic)

Article Last Updated: October 7, 2015 by Craig Smith Filed Under: Infographics, Mobile Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

Can you imagine your life without your mobile devices? Me either. I can assure you this blog wouldn't exist without my phone and tablet making research and writing much easier as I sit on a commuter … [Read more...]

50 Amazing Google+ Statistics and Facts | By the Numbers

Article Last Updated: December 9, 2018 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: google stat series, hasreport, Social Media Marketing Tools and Tips

Google+ Statistics and Facts

Here is a comprehensive list of all of the Google+ statistics and facts that you need to know. Please note that some of these numbers are easier to find than others. A few of these stats come from … [Read more...]

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70 Amazing Google Advertising Statistics and Facts (December 2018)

Article Last Updated: December 9, 2018 by Craig Smith Filed Under: All Stats, Online Company Statistics Tagged With: google stat series, hasreport, Social Media Marketing Tools and Tips

Google Advertising Statistics and Facts

Here is a comprehensive list of all of the Google Advertising statistics that you need to know. Google Advertising Statistics and Facts Percentage of global online advertising revenue earned by … [Read more...]

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Guest Post: How Print Marketing Can Generate Facebook Likes

Article Last Updated: August 5, 2017 by Brian Morris Filed Under: Uncategorized Tagged With: guest post, Social Media Marketing Tools and Tips

If you administer a Facebook page, you know that the key to turning your page into a successful social media marketing platform is generating likes. The more fans you have, the farther every message … [Read more...]

96 Amazing Tumblr Stats and Facts (2018) | By the Numbers

Article Last Updated: January 18, 2019 by Craig Smith Filed Under: All Stats, Blogging Statistics, Online Company Statistics, Social Media Statistics Tagged With: Blogging Tips and Strategy, hasreport, Social Media Marketing Tools and Tips

tumblr stats

Here are a few Tumblr stats I was able to dig up so far. As with all of my stat posts, this one will be updated whenever I stumble on new and interesting stats. Be sure to subscribe to my site updates … [Read more...]

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75 Amazing Digital Office Gadgets and Toys | Cool Gadgets

Article Last Updated: January 29, 2018 by Craig Smith Filed Under: Cool Gadgets, Indoor Home Gadgets, Office Gadgets Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

digital office tech gadgets Rubik’s Cube Fridge

We digital marketers are a different breed, to say the least. To succeed in this industry, we have to be part client-facing professional, part creative and (of course) part geek. OK, maybe a bit … [Read more...]

Guest Post: 2014 Predictions on Digital Marketing Trends

Article Last Updated: August 5, 2017 by Lucy Harper Filed Under: Digital Advertising, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for su … [Read more...]

15 Instagram Statistics You Probably Didn’t Know (Infographic)

Article Last Updated: October 29, 2017 by Craig Smith Filed Under: All Stats, Infographics, Social Media Tagged With: Instagram News and Strategy, Social Media Marketing Tools and Tips

DMR Instagram Stat Infographic Header

With all the stats on this site, you'd think we would've done an infographic or two already. Well, wait no longer, our first DMR infographic is here. I NEED YOUR HELP! If you find DMR helpful, … [Read more...]

20 Important foursquare Stats and Facts (2019) | By the Numbers

Article Last Updated: January 26, 2019 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: Social Media Marketing Tools and Tips

foursquare stats

In this installment of my "By the Numbers" feature, I am looking at the location-based social network foursquare. foursquare began as a gamified check-in app and has evolved into a discovery engine … [Read more...]

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32 Great Mobile Apps to Help You Keep Your New Year Resolutions

Article Last Updated: January 1, 2014 by Craig Smith Filed Under: Fun, Games/Apps, Mobile Marketing, Social Media Tagged With: Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

kayak mobile app

Let's face it. Making a New Year resolution is very easy and keeping them is next to impossible. We are all creatures of habit and the flipping of a calendar is hardly a reliable trigger for habit c … [Read more...]

Guest Post: Pinterest Analytics for Content Marketing

Article Last Updated: August 5, 2017 by Courtney Gordner Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Pinterest News and Strategy, Social Media Marketing Tools and Tips

To separate yourself from the competition in the world of social marketing, one word can make all the difference: content. The quality (and quantity) of content a company produces can really make a … [Read more...]

Guest Post: Disposable Thumbs: The Facebook Like Button is Gone

Article Last Updated: August 5, 2017 by Simon Campbell Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

Facebook marketers have always been torn on the Like feature. While the Facebook like button has a few benefits, like making content more popular and more likely to be shared, and helping to add … [Read more...]

What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?

Article Last Updated: December 6, 2013 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

If you guessed social media, think again... With social networks like Twitter, Facebook and others adding and removing features at the drop of a dime, the need for B2B marketers to own your content … [Read more...]

Guest Post: Basic Social Media Strategies – Increase Your Site Traffic with These Simple Tips

Article Last Updated: August 5, 2017 by Deepak Gupta Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

The world has gone all social now. Maybe not really, but virtually of course! Almost everything that is related to your daily life has occupied the social media around you. Social media have … [Read more...]

20 Interesting MySpace Statistics and Facts Then and Now (2019) | By the Numbers

Article Last Updated: January 26, 2019 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: Social Media Marketing Tools and Tips

myspace stats

In addition to collecting and listing a billion social media stats, I take my stat geekiness to a whole different level by regularly analyzing the stats from my stats posts. Thousands of you visit … [Read more...]

Graphic Maps Out Every Social Media-Related Site Imaginable

Article Last Updated: October 2, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

social media list graphic

Ok, so you thought my social media user stat post was comprehensive? Well, my Bostonian neighbors Overdrive Interactive have blown my post out of the water with this awesome graphic. If you are an … [Read more...]

By the Numbers: 77 Mobile Marketing Stats You Need to Know (September 2013)

Article Last Updated: July 30, 2018 by Craig Smith Filed Under: Email Marketing, Games/Apps, Infographics, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

text messaging infographic

With mobile devices so easy to pull out and use anywhere and relatively inexpensive, it should be no surprise that they are massively popular and quickly giving the desktop a run for its money. … [Read more...]

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(September 2013) Here are the Latest Restaurant, Retail & Grocery Printable Facebook Coupons

Article Last Updated: December 18, 2014 by Craig Smith Filed Under: Social Media Tagged With: Coupon Marketing Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

So here is something I thought might be fun. I am combining two of my favorite hobbies (social media and saving money) and creating this list of every printable coupon campaign I can find on … [Read more...]

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Guest Post: Leveraging your Social Media Management Strategy

Article Last Updated: August 5, 2017 by Webmarketing123 Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips, strategy

Over the years, social media platforms have paved a perfect path for new and established businesses to reach out to larger audiences. Social media have taken online engagement to a whole new level by … [Read more...]

How To: Embed a Facebook Post in a Blog Post

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, strategy

Facebook statistics 2018

Update 8/21/13: Facebook announced on their developer blog earlier today that the post embed option is now open to everyone. If you had been having trouble finding the option on your posts, you should … [Read more...]

The State of B2B Content Marketing (Infographic)

Article Last Updated: August 15, 2013 by Craig Smith Filed Under: Content Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

Being in the business of marketing a risk funding and employee benefits consulting firm (my real job), business to business (B2B) content marketing is something that is near and dear to my … [Read more...]

By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Fun, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

If you haven't guessed it yet, I am kind of a stats geek. I am also a die-hard sports fan. Many a night I have spent writing post for this site in front of some sort of game on TV. In thinking … [Read more...]

Everything You Need To Know About Content Marketing (Infographic)

Article Last Updated: August 2, 2013 by Craig Smith Filed Under: Content Marketing, Email Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

It is safe to say that content marketing is fast becoming a large component, if not the main focus, of just about every successful marketing plan. For businesses of all sizes and just about every … [Read more...]

Guest Post: Qualitative Market Research and How It Can Be Used To Defend Your Digital Brand

Article Last Updated: August 5, 2017 by Willie Pena Filed Under: Uncategorized Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

With the number of tools out there to create websites, sell products and create a digital brand that spans the globe, the digital marketplace is more competitive than ever. Honing your brand and … [Read more...]

Guest Post: Why Online Integration Is The Future Of Retail

Article Last Updated: August 5, 2017 by Joe Errington Filed Under: Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

A recent study from the Centre for Retail Research (CRR) says that one fifth of retail stores in the UK could close within five years. While this highlights the current plight of Britain’s high s … [Read more...]

Updated Social Media Map Shows Facebook’s World Dominance

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: China, Russia, Social Media Marketing Tools and Tips

The "World Map of Social Networks" is a great visual that Italian social media strategist Vincenzo Cosenza created a few years ago to show what social network dominates where in the world. Cosenza … [Read more...]

Russian Social Network Stats

Article Last Updated: November 12, 2017 by Craig Smith Filed Under: All Stats, Online Company Statistics, Social Media Statistics Tagged With: Russia, Social Media Marketing Tools and Tips

We are going to keep the international theme going for this installment of "By the Numbers." This time we'll take a look at stats from a country that is very active on social media and has a number of … [Read more...]

LinkedIn Adds Infographic Support to Slideshare

Article Last Updated: July 26, 2013 by Craig Smith Filed Under: Content Marketing, Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

slideshare statistics facts

Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics. Now, in addition to flickr, Visual.ly and a number of other smaller networks, … [Read more...]

Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go

Article Last Updated: August 5, 2017 by Lucy Harper Filed Under: Mobile Marketing, Social Media Tagged With: guest post, mobile marketing, Social Media Marketing Tools and Tips

Small-business owners who are working diligently to build their businesses and expand their customer bases must somehow manage to reach as many consumers as possible. With increased reliance on … [Read more...]

Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store

Article Last Updated: August 5, 2017 by Vishal Gumber Filed Under: Content Marketing, Digital Advertising, SEO, Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]

A Great Example of Super-Responsive Social Media Customer Service

Article Last Updated: August 5, 2017 by Scott Ayres Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

Have you heard of Dollar Shave Club? They’re a razor blade company that bull-rushed the internet in 2012 with their style, flare & low-cost blades. You’ve probably seen their hilarious Old-S … [Read more...]

Everything You Need to Know About Content Marketing (Infographic)

Article Last Updated: June 26, 2013 by Craig Smith Filed Under: Content Marketing, Email Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn't matter if your business is B2B or B2C, content generation … [Read more...]

A Handy Reference Chart for Social Media Image Sizes

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

If you are an active social media strategist, community manager, designer, developer or even user, you undoubtedly have taken to the almighty Google on more than one occasion to find out what the … [Read more...]

Guest Post: How New Software Makers Can Kick Start Their Product with Social Media

Article Last Updated: August 5, 2017 by Marko Levinson Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

If the Internet has been the great leveler for the dissemination of information then social media has been the great leveler for business. These days, new software makers don’t need an enormous m … [Read more...]

LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day

Article Last Updated: December 22, 2013 by Craig Smith Filed Under: Content Marketing, Fun, Social Media Tagged With: Digital Marketing Strategy and Tips, LEGO, Social Media Marketing Tools and Tips, Star Wars

lego star wars luke skywalker darth vader fathers day

In the latest short video featuring their Star Wars products, LEGO has gotten one of history's most dysfunctional father/son duos to bury the hatchet and celebrate Father's Day together. Watch as … [Read more...]

MySpace Deletes Old User Content…and Some People Actually Care

Article Last Updated: December 6, 2013 by Craig Smith Filed Under: Social Media Tagged With: Blogging Tips and Strategy, Social Media Marketing Tools and Tips

You may have missed the announcement, but if you had a MySpace account, the odds are good that your old content has been deleted. To the surprise of its active users, MySpace  migrated to the its … [Read more...]

Guest Post: Social Media vs. Word of Mouth

Article Last Updated: August 5, 2017 by Sean Gallahar Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

word of mouth

Have you ever wondered why social media has become a very big deal for many companies? The science and small history behind social media and how it relates to the word of mouth marketing strategies is … [Read more...]

Guest Post: 3-point Checklist for a Great Cover Photo on Facebook

Article Last Updated: August 5, 2017 by Scott Ayres Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo. So will they be impressed? They won’t be if your cover pho … [Read more...]

Guest Post: Your Facebook Page Sucks! (for these 5 Reasons)

Article Last Updated: August 5, 2017 by Scott Ayres Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, guest post, Social Media Marketing Tools and Tips

Ok so maybe that headline was a bit harsh — but let’s just be honest with each other… Your Facebook Page sucks. I’m not saying you suck personally, don’t confuse things here. I’m just saying … [Read more...]

Guest Post: 4 Quick Fixes for a Boring Facebook Page

Article Last Updated: August 5, 2017 by Scott Ayres Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

Marketing your business on Facebook has become a requirement these days. At least for businesses who want to reach more customers & make more money. Yet, because business owners face so much … [Read more...]

Guest Post: 5 “Hidden Gem” Facebook Pages You Need to Follow ASAP

Article Last Updated: August 5, 2017 by Scott Ayres Filed Under: Social Media Tagged With: guest post, Social Media Marketing Tools and Tips

Facebook Like

Can anyone guess how many pages I’ve Liked on Facebook? If you guessed over 3,200 then give yourself a pat on the back! It’s a lot, I know. But I’m trying to follow as many Facebook pages as I can. Why … [Read more...]

18 Basic Tips for Optimizing Facebook Posts (Infographic)

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

facebook post optimization infographic

These days, with all of the noise on Facebook and the sheer number of businesses, people, apps and groups all vying for a small piece of real estate on a user's news feed, it is more important than … [Read more...]

A Key (Overlooked) Component to Content Marketing Success: Quick Decision Making

Article Last Updated: December 6, 2013 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

The effectiveness of content marketing is no longer a secret. What the digital marketing world has been doing and talking about for years has finally caught on universally and is an accepted part of … [Read more...]

What are the Best Days for Brands to Post on Facebook? (Infographic)

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

In the world of social media marketing, timing is everything and Facebook marketing is no exception. The competition is stiff these days as every brand on the planet has figured out that social media … [Read more...]

6 Key Elements to Social Media Community-Building Success

Article Last Updated: April 14, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

social media community infographic

Back in the day, just being active was all it took to build a decent social media community. The competition was weak and early adopters definitely we rewarded for their presence. Now, everyone has … [Read more...]

Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are

Article Last Updated: December 6, 2013 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Let's face it, there are way too many agencies running around trying to convince clients that they offer digital services that they in fact have very little experience performing. It is somewhat … [Read more...]

Everything You Need to Know About Social Media Community Managers (Infographic)

Article Last Updated: March 19, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

social media community manager

As social media marketing evolves and matures, the role of the social media community manger has become more and more important to digital marketing campaigns. Community managers wear a number of … [Read more...]

What to Look for in Selecting a Digital Agency

Article Last Updated: March 10, 2013 by Craig Smith Filed Under: Content Marketing, Digital Advertising, Digital Public Relations, General Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]

What is Your Social Media Personality Type? (Infographic)

Article Last Updated: February 25, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

social media personality type infographic

One of the biggest misconceptions about social media is that it enables users to craft a new personality and persona that is different from them in "real" life. As a person that spends a bunch of t … [Read more...]

How Much Time Do We Waste While at Work? (Infographic)

Article Last Updated: July 30, 2018 by Craig Smith Filed Under: Fun, Games/Apps, Misc Web, Mobile Marketing, Social Media Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips

Do you ever sneak a peek at Facebook while on the clock? Maybe you had to check the Black Friday sales while you should be checking your work email. Maybe you engaged in a prolonged discussion about th … [Read more...]

How Obsessed are We With Social Media and Mobile Devices? (Infographic)

Article Last Updated: February 15, 2013 by Craig Smith Filed Under: Infographics, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

cisco social media infographic

Do you find yourself scanning Facebook in the morning while you eat your Oatmeal? Or maybe you leave your phone on the table during a romantic dinner at a fancy restaurant just so you can quickly … [Read more...]

How To: Get Retweeted (Infographic)

Article Last Updated: February 14, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Social Media Marketing Tools and Tips

twitter stats facts

Twitter aint what it used to be. In the early days of Twitter, retweets and mentions were easy to come by. There were less followers and less noise in everyone's stream. Users were constantly … [Read more...]

7 Simple Ways to Add LinkedIn Connections

Article Last Updated: February 13, 2013 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing … [Read more...]

How To: Use Google+ for Content Marketing

Article Last Updated: February 12, 2013 by Craig Smith Filed Under: Content Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, p … [Read more...]

How to Tell if Your Business Should be Using Twitter (Infographic)

Article Last Updated: February 4, 2013 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

twitter stats facts

So you are developing a marketing plan and you are trying to figure out if you need to make Twitter a part of your business' (or your client's) strategy....well, then this post is kind of for … [Read more...]

30 Ways to Promote Your Blog Content (Infographic)

Article Last Updated: January 3, 2013 by Craig Smith Filed Under: Content Marketing, Digital Public Relations, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

There is nothing more frustrating than writing a killer post or spending a bunch of time and resources on an infographic and not being able to gain any traction with it. You put your heart and soul … [Read more...]

What is Digital Marketing? (Infographic)

Article Last Updated: January 2, 2013 by Craig Smith Filed Under: Content Marketing, Digital Advertising, Digital Public Relations, Email Marketing, Infographics, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

what is digital marketing infographic

When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]

Every Stat You’ll Ever Want About LinkedIn (Infographic)

Article Last Updated: December 19, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

LinkedIn statistics facts membership

Ever wonder how many new users sign up for LinkedIn every second? How about the number of LinkedIn groups there are in existence? Well, here is an infographic from Website-Monitoring.com that … [Read more...]

How To: Generate Organic Backlinks (Infographic)

Article Last Updated: December 18, 2012 by Craig Smith Filed Under: Content Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

Let's face it, a large part of what we do everyday as digital marketers is aimed at improving web SEO and generating more site traffic- either for our clients or ourselves. As we all know, having a … [Read more...]

New eBook: The Complete Guide to Marketing Your Business on Pinterest

Article Last Updated: December 12, 2012 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

wedu Pinterest Marketing eBook cover

Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world. We all know that sharing visual content is hot a … [Read more...]

Pinterest for Business: The Importance of Creative Pinning

Article Last Updated: November 29, 2012 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Note: The following post is an excerpt from my upcoming eBook titled "The Complete Guide to Marketing Your Business on Pinterest." The new eBook contains everything you need to know to set up a … [Read more...]

How To: Share a Tweet via Email

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Social Media Marketing Tools and Tips

Twitter announced a new feature late last week that some of you may find helpful. Now, you can email tweets to your non-Twitter friends. I am sure there will be a number of different situations in t … [Read more...]

Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

There was once a time when digital advertisers worked with a certain level of autonomy from other agency and brand digital teams. It was fairly easy to silo your digital teams by discipline. Social … [Read more...]

How To: Protect Yourself From Black Friday & Cyber Monday Scams (Infographic)

Article Last Updated: November 18, 2012 by Craig Smith Filed Under: Infographics Tagged With: Black Friday, Cyber Monday, Deals, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Online shopping is about to get crazy, and in light of this morning's wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there … [Read more...]

Pinterest’s Impact on Home Decor (Infographic)

Article Last Updated: November 17, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Is there any doubt that sites like Pinterest have … [Read more...]

LinkedIn Ranks Top “Dream Jobs” (Infographic)

Article Last Updated: November 16, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Social Media Marketing Tools and Tips

LinkedIn Infographic

LinkedIn released this fun and interesting infographic this week that shows the top "dream jobs" among their users across the globe. The professional social network surveyed 8,000 professionals for … [Read more...]

How To: Convert a Pinterest Account from Personal to Business

Article Last Updated: November 14, 2012 by Craig Smith Filed Under: Social Media Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips, tutorial

pinterest statistics facts

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest announced a number of new initiatives … [Read more...]

3 Important Benefits of Digital Public Relations (Infographic)

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Content Marketing, Digital Public Relations, Infographics, SEO, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

digital public relations

More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]

3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Digital Public Relations, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

In my last couple of posts, I have explained how a solid digital public relations (PR) effort can benefit your company’s SEO and Content Generation efforts. In this final piece of this series, we are g … [Read more...]

How To: Embed an Instagram Photo in a WordPress Blog Post

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Blogging Tips and Strategy, Instagram News and Strategy, Social Media Marketing Tools and Tips, Wordpress Tips and News

instagram web profile pages

WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is … [Read more...]

3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Content Marketing, Digital Public Relations, SEO, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, w … [Read more...]

3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Digital Public Relations, SEO, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

More often than not, I get a strange look from people when I tell them that my agency’s public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly t … [Read more...]

How To: Verify Your Website on Pinterest

Article Last Updated: October 26, 2012 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tutorial

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips.  Pinterest added a feature today that aims at g … [Read more...]

3 Simple Ways to Make Your Tweets More Retweetable

Article Last Updated: October 22, 2012 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

twitter stats facts

Twitter isn't what it used to be. In the early days,there were less users and less content being generated and tweeted, so if you were tweeting new, original content, you were almost guaranteed to get … [Read more...]

How To: Build Authority for Your Website and Improve SEO (Infographic)

Article Last Updated: October 20, 2012 by Craig Smith Filed Under: Infographics, SEO, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

SEO has changed quite a bit over the years. In Google's never-ending quest to make search results as relevant as possible, they have placed a heavier emphasis on factors like social media and have d … [Read more...]

How To: Translate an Instagram Username to a Twitter @mention

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Instagram News and Strategy, Social Media Marketing Tools and Tips

instagram web profile pages

Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter … [Read more...]

How To: Block Another User on Pinterest

Article Last Updated: November 14, 2012 by Craig Smith Filed Under: Social Media Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips

pinterest flag icon

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest announced this afternoon that they have … [Read more...]

The Ultimate Facebook Image Size Cheat Sheet

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

We all do it. Whether you are a community manager, a digital strategist or a small business owner maintaining your own page, you will undoubtedly be Googling the size of a particular Facebook image at … [Read more...]

How to Tell if You Have a Social Media Addiction (Infographic)

Article Last Updated: October 12, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Social Media Marketing Tools and Tips

All I can say to Marketo's latest infographic about social media is...guilty! … [Read more...]

How To: Optimize Your Pinterest Pins (Infographic)

Article Last Updated: January 4, 2016 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. I just stumbled across this helpful infographic … [Read more...]

3 Tools for Creating Eye-Catching Facebook Post Images

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Instagram News and Strategy, Social Media Marketing Tools and Tips

instagram facebook photo

In past posts, I have discussed the importance of using photos in Facebook posts to improve your brand's visibility in fan news feeds. Guess what, our little Facebook optimization secret is out as … [Read more...]

How to Use Reddit for Marketing (Infographic)

Article Last Updated: September 2, 2016 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

reddit report

Have you been thinking about adding Reddit to your digital marketing toolbox, but aren't sure how to get started? Don't worry, you 're not alone. Reddit can be confusing to newcomers and as like any … [Read more...]

How To: Pin an Instagram Photo to a Pinterest Board

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

instagram web profile pages

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest and Instagram are two super-hot, … [Read more...]

How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic

Article Last Updated: February 17, 2013 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

LinkedIn Logo

Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company … [Read more...]

How To: Create a Shared Pinterest Pin Board (and Why You Should)

Article Last Updated: October 2, 2012 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tutorial

One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your … [Read more...]

The 3 Key Components of Building an Instagram Community

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Instagram News and Strategy, Social Media Marketing Tools and Tips

Building a large Instagram following can often be quite challenging for brands. To date, the photo sharing super-network is almost completely a mobile one, and to further the challenge, Twitter re … [Read more...]

Why You Should Be Advertising on Facebook (Infographic)

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Digital Advertising, Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

facebook advertising infographic

Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform. There are a bunch of stats here; Some of which we knew (like how many people are using … [Read more...]

The Advanced Guide to Building a Bigger, More Engaged Facebook Community

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

This post was originally published on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.” Over the … [Read more...]

Which Colleges are the Most Social? (Infographic)

Article Last Updated: September 25, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Social Media is an area of marketing and communications that colleges and universities should, and generally do perform very well at. Their typical constituency tends to be more inclined to new d … [Read more...]

Why the Look and Feel of Your Facebook Page Matters Now More Than Ever

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

You may have heard that the majority of Facebook users no longer go to the actual pages of the brands they like.  In fact, ExactTarget has reported that 51% of Facebook fans say that they rarely or … [Read more...]

How To: Remove Political Posts From Your Facebook Homepage

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Social Media Tagged With: Social Media Marketing Tools and Tips

Facebook political post filter

It is that time of the year! If you haven't been to your Facebook homepage lately and don't enjoy non-stop angry, partisan political posts (from both sides of the spectrum), then keep away. People of … [Read more...]

A CEO’s Guide to Pinterest (Infographic)

Article Last Updated: September 21, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Let's face it, convincing C-Level executives in … [Read more...]

How To: Use Facebook Advertising to Easily Increase Page Post Engagement

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

In my last post, I blogged about EdgeRank, Facebook’s algorithm that dictates what posts are shown in a user’s news feed and how you can use what is known about the equation to optimize your posts. Now … [Read more...]

How To: Add a Header Image to Your New Twitter Profile

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Social Media Marketing Tools and Tips

new twitter header image craigpsmith

Unless you have been hiding under a rock today, you probably already know that Twitter updated the look of personal profiles today. You now have the ability to include a "header" image (think F … [Read more...]

4 Steps to Easily Increase the Reach of Your Facebook Page Posts

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not … [Read more...]

The Best (and Worst) Times to Post on Social Media (Infographic)

Article Last Updated: September 17, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media: Facebook, LinkedIn, Twitter, Google+ and Pinterest. From my experience, all of … [Read more...]

How To: Put LinkedIn to Work for Your Business (Infographic)

Article Last Updated: October 2, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, tutorial

In my travels, I have run into countless marketers that know their businesses (mostly B2B) need to be using LinkedIn, but have no idea what to do once they have set up their profile. Here is a … [Read more...]

How to Use Facebook to Announce You are Expecting a Baby

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

facebook life event 2

It kind of flew under the radar, but Facebook recently added a timeline option that may be of use to a few of you. Now, expecting parents can tell the (Facebook) world all at once that they … [Read more...]

How Photos and Videos Dominate Social Media (Infographic)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Visual Storytelling Infographic

Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend. The social media infographic is the … [Read more...]

The Internet of 2002 vs the Internet of 2012 (Infographic)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Misc Web, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Internet infographic

Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years. Enjoy the walk down … [Read more...]

9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website

Article Last Updated: September 10, 2012 by Craig Smith Filed Under: Content Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. No doubt about it, Pinterest is hot in 2012 and … [Read more...]

How To: Use Check-In Apps to Attract Customers (Infographic)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Note: This post originally appeared on my other site foursquareramblings.com. Please visit it for more of the latest foursquare badges, news and tips. For digital marketers, location-based apps … [Read more...]

Creating the Perfect Pinterest Pin (Infographic)

Article Last Updated: October 2, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tips, tutorial

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Here is a handy infographic that breaks down all … [Read more...]

How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Mobile Marketing, Social Media Tagged With: Coupon Marketing Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

social media mobile shopper decisions infographic Empathica

Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. The stats used here are a result of a … [Read more...]

A Head-to-Head Matchup of Traditional and Social Media (Infographic)

Article Last Updated: September 12, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

Here is an awesome  infographic that all you digital marketers should have handy. It's created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing med … [Read more...]

How To: Like a Facebook Page Without Seeing its Posts in Your News Feed

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, tutorial

facebook like post news feed

Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can … [Read more...]

How to Be Found Easily in Google Searches (Infographic)

Article Last Updated: September 12, 2012 by Craig Smith Filed Under: Infographics, SEO, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

Want to Look Better in Google Infographic

Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your na … [Read more...]

Sick of Seeing Your Friends’ Babies in Your Facebook Feed? Try This Out!

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Uncategorized Tagged With: Social Media Marketing Tools and Tips

unbaby.me logo

We all see it, and most of us with young children do it- we post lots of pictures of our babies on Facebook. Why not? Facebook is for sharing important moments in your life with your friends and … [Read more...]

How Restaurants Can Promote Themselves on Pinterest (Infographic)

Article Last Updated: October 2, 2018 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tutorial

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Businesses of all types and sizes are finding … [Read more...]

Do People Overshare on Social Networks? (Infographic)

Article Last Updated: September 12, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Do you share too much personal information on social networks? Apparently, if the answer is "yes," you aren't alone. Check out this infographic about online oversharing and get ready for some … [Read more...]

Study: Pinterest Users Spend More than Twice as Much as Facebook Users (Infographic)

Article Last Updated: May 8, 2018 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

facebook pinterest traffic infographic

Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook. Below is an infographic displaying their … [Read more...]

The Ultimate Pinterest Cheat Sheet (INFOGRAPHIC)

Article Last Updated: January 4, 2016 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tutorial

Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest marketing toolmaker Pinerly has created … [Read more...]

The B2B Marketing Guide to Instagram (INFOGRAPHIC)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network. Successful B2B marketing on … [Read more...]

How to Write the “Perfect” Marketing Blog Post (INFOGRAPHIC)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Content Marketing, Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

I recently found this helpful infographic from Social Triggers that dissects the "Perfect" blog post. There is a bunch of good stuff in here that gives you insights into the psychology of content mar … [Read more...]

How Social Media Users Handle Their Friends’ Political Views (INFOGRAPHIC)

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

First off, sorry everyone for going dark for 2 weeks. I was on vacation in New Hampshire's White Mountains and was pretty much cut off from  the Internet for 8 days. I've spent the past week getting … [Read more...]

Atari’s 40th Birthday Timeline Infographic

Article Last Updated: December 23, 2015 by Craig Smith Filed Under: Fun, Infographics Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

atari timeline infographic

Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little … [Read more...]

Pinterest for Business [INFOGRAPHIC]

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand's digital strategy. I find the stat that Pinterest … [Read more...]

How To: Target LinkedIn Company Status Updates to Specific Followers

Article Last Updated: December 23, 2015 by Craig Smith Filed Under: Social Media, Strategy Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show … [Read more...]

App Helps You Create a Facebook Photo Collage for Your Cover Image

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Social Media Tagged With: Coupon Marketing Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

california pizza kitchen Facebook cover photo coupon app

Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image. Creating the collage is easy: A … [Read more...]

Is Social Media Making Us Socially Awkward? [INFOGRAPHIC]

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Here is an infographic from Schools.com that pulls together stats to attempt to answer the question "Is Social Media Making Us Socially Awkward?"   A few things I found interesting here: 1) … [Read more...]

How and Why Corporations are Using Social Media [INFOGRAPHIC]

Article Last Updated: November 14, 2014 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, Wordpress Tips and News

94% of corporations are using social media to further their business interests, as told in an infographic from MBAprograms.org that breaks down why corporations use social media and how they use … [Read more...]

Should Social Media be Allowed in the Workplace? [INFOGRAPHIC]

Article Last Updated: June 15, 2012 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report "The Rise of Social Media for Professional … [Read more...]

User Demographics of the Major Social Networks [Infographic]

Article Last Updated: September 21, 2016 by Craig Smith Filed Under: Infographics, Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it. The thing that I was most … [Read more...]

How To: Quickly Add Text to an Image for Facebook or Pinterest

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Instagram News and Strategy, Pinterest News and Strategy, Social Media Marketing Tools and Tips

tedy fb quote pic

I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the … [Read more...]

14 Tools You Should Be Using to Generate Blog Traffic

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Content Marketing, Email Marketing, SEO, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tips, Wordpress Tips and News

The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keep … [Read more...]

How to Build an Engaged Facebook Fan Base

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Coupon Marketing Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read … [Read more...]

How To: Add a Google+ Share Button to Your WordPress Blog

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: SEO, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

google plus logo

Google launched the Google+ share button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles. The share button looks very similar to the … [Read more...]

A Handy Instagram Android App Video Tutorial

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Mobile Marketing, Social Media Tagged With: Instagram News and Strategy, Social Media Marketing Tools and Tips

With so many new Instagram Android users (1 million downloads in first 24 hours), I thought it would be good to share a "How To" video. Here is a great tutorial by BWOne.com that shows you how to … [Read more...]

[Update] Spotify Extends 6 Month Free Trial Indefinitely

Article Last Updated: July 30, 2018 by Craig Smith Filed Under: Uncategorized Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

Update 3/31/12: Spotify has announced that the free 6 month trial period has been extended indefinitely. Of course, this is only for the desktop version. The Spotify mobile service is still only fr … [Read more...]

How To: Change the Name of Your Facebook Page

Article Last Updated: September 9, 2016 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

When Facebook announced a number of changes to brand pages last month, there were a few features that may have been over-shadowed by the timeline announcement. One such feature is the ability that … [Read more...]

Resource: A Comprehensive Guide to Successful Tweeting

Article Last Updated: December 23, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Social Media Marketing Tools and Tips

ReadWriteWeb posted this awesome Twitter resource yesterday. The digital marketing site polled a number of industry leaders and put together a guide to making your tweets readable and … [Read more...]

App Turns Site Text into an Image So You Can Pin It

Article Last Updated: December 19, 2015 by Craig Smith Filed Under: Social Media Tagged With: Pinterest News and Strategy, Social Media Marketing Tools and Tips

This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click ‘read more’ at the end of this excerpt. Quotes are popu … [Read more...]

How To: Display Your Pinterest Pins on Your Facebook Business Page

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips

pinterest statistics facts

This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click ‘read more’ at the end of this exce … [Read more...]

Pinterest Insider: 4 Ways to Build Up Your Business’ Following on Pinterest Quickly

Article Last Updated: October 2, 2018 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Pinterest News and Strategy, Social Media Marketing Tools and Tips, tips, tutorial

pinterest statistics facts

This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click 'read more’ at the end of this excerpt. Ok, so you've s … [Read more...]

What is Second Screen Marketing and Why Should Brands Care About It?

Article Last Updated: February 10, 2012 by Craig Smith Filed Under: Digital Advertising, Mobile Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ This year’s … [Read more...]

How To: Be a Public AND Private Individual on Facebook

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Many people who use Facebook for personal and work reasons struggle to find the balance between sharing somewhat personal info with friends and sharing with the world. Creating and maintaining a … [Read more...]

Is it Illegal for Employers to Screen Candidates Using Social Media?

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

I just read a piece on the Scottish news site, Scotsman.com, that discusses a study on the legality of employers looking up job candidates on social media sites during the hiring process. According … [Read more...]

The App to End Drunken Social Networking?

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Mobile Marketing, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

holiday social media sobriety test mobile app

Well, probably not, but it may save you an embarrassing online moment or two tonight. The Holiday Party Sobriety Test app (from Webroot, the makers of the Firefox plug-in social sobriety test), runs … [Read more...]

LEGO Crowdsources Back to the Future Design

Article Last Updated: December 19, 2015 by Craig Smith Filed Under: General Marketing Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, LEGO, Social Media Marketing Tools and Tips

back to the future lego

Update: Mashable is reporting that the LEGO Back to the Future set design is now in development and will be released in mid-2013. The set received the required 10,000 votes and LEGO was able to … [Read more...]

Word Cloud Tool Analyzes Your Facebook, Twitter, Google+ and More

Article Last Updated: July 30, 2018 by Craig Smith Filed Under: Fun Tagged With: Social Media Marketing Tools and Tips

facebook word cloud tool

Update 11/18/15: Mobile entertainment company vonvon, just released a new Facebook word cloud tool that analyzes a user's Facebook activity and generates a word cloud of their most frequently used … [Read more...]

How To: Add a Facebook Subscribe Button to a WordPress Blog

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Blogging Tips and Strategy, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips, Wordpress Tips and News

facebook subscribe button wordpress

A few months ago, Facebook enabled subscriptions for personal profiles. Subscribers only see what you make 'public' on your Facebook profile. Much like the anyone you put on your restricted list, … [Read more...]

Want a Successful Facebook Page or App? Advertise It!

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Digital Advertising, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on' read more.' Let’s start t … [Read more...]

Black Friday Digital Roundup- the Apps, the Deals, the Fun

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: General Marketing, Mobile Marketing, Social Media Tagged With: Black Friday, Deals, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

black friday

Black Friday begins in approx 12 hours here on the East Coast and I can only imagine that there are people sitting in Lawn chairs outside my local Best Buy or Target right now. I have been sifting … [Read more...]

How To: Add an Expected Child to Your Facebook Profile

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

stork baby

Inside Facebook tips us off today that Facebook has begun allowing parents-to-be to list their expected child as a relative on their profile. Adding a child is easy- just goto edit profile and the … [Read more...]

LinkedIn Gives Students More Profile Options

Article Last Updated: July 16, 2011 by Craig Smith Filed Under: Social Media Tagged With: Social Media Marketing Tools and Tips

LinkedIn statistics facts membership

Last night, LinkedIn announced on their blog that they will be adding new sections to student profiles. Going forward, students may add the following sections to their profiles: Projects, … [Read more...]

Creating a Public Commenting Policy for a Facebook Brand Page

Article Last Updated: July 15, 2011 by Craig Smith Filed Under: General Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

I just read an article on ReadWriteWeb about the grocery chain, Publix' rapid accumulation of Facebook likes for their recently launched page. What I found most interesting was the great 'House … [Read more...]

How To: Change Your Facebook Profile Pic to Support Manchester, England

Article Last Updated: July 30, 2018 by Craig Smith Filed Under: Social Media Tagged With: Social Media Marketing Tools and Tips

Update 5/22/17: Sadly, another tragic loss of life has occurred and people are asking once again how to show their support for Manchester, England on Facebook. Here is a quick and easy way to … [Read more...]

foursquare Check-Ins Enhanced on Twitter.com

Article Last Updated: June 6, 2011 by Craig Smith Filed Under: Mobile Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

If you are a loyal foursquare user, as I am, you may have seen something new on twitter.com. If you have your foursquare and Twitter accounts connected, your check-ins now show up in the 'new' … [Read more...]

WARNING: ‘Verify My Account’ is Latest Facebook Scam

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

I woke up this morning to a number of wall posts from friends telling me to verify my account. Being the cautious (pessimistic) Facebook user that I am, I decided to investigate a bit. According to … [Read more...]

Facebook Tip: Now You Can Tag Pages in Photos

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Digital Advertising, General Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide … [Read more...]

TV Show Offers Facebook Fan-Only Full Episode

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Digital Advertising, General Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

operation repo truetv facebook logo

TruTV's 'Operation Repo' is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans. AdAge tells us about this … [Read more...]

How Important is SEO for Corporate Social Media Pages?

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: General Marketing, SEO, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches. It is amazing to me that, as digital marketing has been around for some time now, more … [Read more...]

The Onion Releases Fake News App

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Mobile Marketing, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

the onion ipad iphone app

In what surely was no coincidence, The Onion, the very popular news parody site, released their official iPhone/iPad app on April Fools Day. The new app allows you to read the fake news reports and … [Read more...]

Screw Conventional Wisdom…Digital Marketing on Weekends Works!

Article Last Updated: April 2, 2011 by Craig Smith Filed Under: Email Marketing, General Marketing, Social Media Tagged With: Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Mowing lawn

My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when … [Read more...]

New App Helps You Find a Parking Spot

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Misc Web, Mobile Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

parking in motion app screenshot

Now there is an app that tells you where the nearest parking garage is, its hours of operation, where its entrances are and how much it costs to park there. Parking in Motion operates on … [Read more...]

How You Can Raise Autism Awareness On (and Off) line

Article Last Updated: April 2, 2011 by Craig Smith Filed Under: Digital Advertising, General Marketing, Social Media Tagged With: Blogging Tips and Strategy, Digital Marketing Strategy and Tips, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

autism speaks light it up blue logo

Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well. The Light it up Blue campaign encourages people to show their blue … [Read more...]

How Many Facebook Friends Actually See Your Posts?

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

AllFacebook tells us that only 1 in 10 Facebook friends actually see your posts. This is pretty much in line with what I had thought. I do notice that I generally have the same friends show up in … [Read more...]

Mobile App Tells You Where the Cheapest Gas Near You Is

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Mobile Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

gas prices app

With gas prices skyrocketing these days, we all want to find the best deal to salvage what we can of our budget. So what do you do? Waste gas to try to find a cheaper station? Not anymore. The … [Read more...]

Facebook Tip: How to Tag Something in a Comment

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: General Marketing, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Facebook statistics 2018

Facebook has allowed users to tag (otherwise known as a '@ mention') other users, groups or pages in their notes and statuses for some time now. It is a very useful feature that allows you to expand … [Read more...]

The World’s Rudest Cities According to foursquare

Article Last Updated: March 3, 2011 by Craig Smith Filed Under: Games/Apps, Social Media Tagged With: Social Media Marketing Tools and Tips

foursquare recently wanted to find a way to run easy queries from the enormous amount of data they have collected over the past few years. They wanted to make it so that non-techies in their company … [Read more...]

Looking for Love on Facebook? New App Notifies of Relationship Changes

Article Last Updated: February 21, 2011 by Craig Smith Filed Under: Games/Apps, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

facebook waitingroom app

Update 2/23/11: According to TechCrunch, Breakup Notifier was shutdown by Facebook today. The app had collected 3.6 million users in the 2ish days it was active. Original Post 2/21/11: Love-seekers … [Read more...]

Mobile App Helps You Find Girl Scout Cookies

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Games/Apps, Mobile Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

girl scout cookie app

Ok, so for the 5 of you out there that haven't already been hit up by a relative or co-worker to buy cases of the highly-nutritional Samoas or Tagalongs, fear not, you can still get your fix and your … [Read more...]

Facebook Tip: How to Comment on Your Page as Yourself

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Facebook statistics 2018

One of the cooler changes that Facebook made with their new page layout and functionality is giving page administrators the ability to comment on their own pages as themselves- not as the page. This … [Read more...]

How Young is Too Young for Social Networking?

Article Last Updated: February 10, 2011 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

First Lady Michelle Obama revealed Wednesday on the Today Show, that her daughters (ages 9 and 12) are too young for Facebook and that the social networking site was "not something they need." I … [Read more...]

Billboard’s New Music Chart Based on Social Media Popularity

Article Last Updated: January 24, 2011 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Social 50 Logo

Last month, Billboard launched a new way to measure music popularity- a chart based on social media activity. The Social 50's rankings reflect social media statistics like new weekly artist page … [Read more...]

Facebook Tip: How you can add an expiration date to your photos

Article Last Updated: January 19, 2011 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

If you are a passive Facebooker and regularly post photos that you would prefer only be viewable for a period of time, you will soon be in luck. German Company X-Pire is set to release its new photo … [Read more...]

Facebook Tip: Have AMBER Alerts Sent to Your News Feed

Article Last Updated: January 10, 2013 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

amber alert logo

Facebook announced yesterday that they are partnering with the AMBER Alert Program by creating 53 new 'fan' pages (Each US State, PR, DC and the US Virgin Islands) that issue bulletins for their … [Read more...]

How To: Change the photos that appear at the top of your Facebook wall

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Among the many changes Facebook has made with their new profile layout introduction, you now have a row of photos that appear at the top of your profile just under the info blurb and above your wall. … [Read more...]

Facebook Tip: New profile layout now available. How to get yours!

Article Last Updated: December 5, 2010 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

art pallette

Mashable just reported that Facebook has released the new profile layout a bit ealier than expected. They were supposed to start offering it tomorrow. The most obvious changes are the inclusion of … [Read more...]

New Study: Women Stress More About Facebook Updates Than Men

Article Last Updated: November 17, 2012 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

I just stumbled across this new study that claims that women stress more than men about what they will post on Facebook (69% to 39%). There are also a few other interesting stats regarding the … [Read more...]

Twitter Tip: Find Your Tweet Equation

Article Last Updated: March 14, 2011 by Craig Smith Filed Under: General Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

To be a true Social Media Influencer, you need to be engaging while offering something of perceived value to your followers. Twitter is the best example of how you need to balance sharing and … [Read more...]

Watch what you post…everyone is watching you!

Article Last Updated: November 15, 2010 by Craig Smith Filed Under: Social Media Tagged With: Blogging Tips and Strategy, Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Social media is, and should be, social. No doubt about it. If you are a broadcaster and fail to listen and engage, you will have a lonely social media existence. That being said, when posting to your … [Read more...]

No More Drunk Tweeting or Facebooking: The Social Media Sobriety Test

Article Last Updated: November 5, 2010 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Big News: A major step has been made in the eradication of the greatest social embarrassment since drunk dialing! The folks over at urlesque have come across a very interesting new Firefox plug-in … [Read more...]

How Social Media Has Changed Election Night for Political Junkies

Article Last Updated: November 3, 2010 by Craig Smith Filed Under: Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

I am a political junkie. I spent the first 10 years of my professional career working on political campaigns and am pretty sure it will never be completely cleansed out of my system. For me, social … [Read more...]

Facebook Tip – Stop Tagging Me Bro!

Article Last Updated: October 28, 2010 by Craig Smith Filed Under: General Marketing, Social Media Tagged With: Facebook News, Strategy and Tips, Social Media Marketing Tools and Tips

Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically. Facebook tagging is a great way to expand your network. You can tag friends and other pages in … [Read more...]

Don’t just Tweet….Listen!

Article Last Updated: May 9, 2015 by Craig Smith Filed Under: General Marketing, Social Media Tagged With: Social Media Marketing Tools and Tips

A quick tip for brands that are starting to navigate the Twitter waters....listen as much as you tweet. It is important to get your word out, but it is equally as important to listen to what your … [Read more...]

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