For over a decade, Google has played a pretty significant role in much of our online activity. Whether we search for something on Google.com, check Gmail, watch a YouTube video, use Chrome to browse, … [Read more...]
Social Media Marketing Tools and Tips
Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
The Top 5 Benefits to Employee Content Sharing (Infographic)
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. … [Read more...]
By The Numbers: 10 Interesting Meerkat Statistics
Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear … [Read more...]
How To: Protect Your Social Media Accounts From Hackers
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts … [Read more...]
How To: Explain the Major Social Networks Using Coffee (Infographic)
Update: This coffee infographic was originally posted in early 2013, but in honor of National Coffee Day, I thought it was worth sharing again. Not to mention that there are a bunch more of you … [Read more...]
How Do Teens Use Social Media? (Infographic)
Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you've mastered the preferences and tastes of a certain … [Read more...]
Everything Happening Right Now on the Internet (Real-Time Stat Graphic)
You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by … [Read more...]
Can Google’s Latest Purchase Save Google Plus?
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it … [Read more...]
Evaluating the Current Trends of Social Media Marketing in 2014
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both … [Read more...]
Which Words Get you the Most Social Media Shares? (Infographic)
While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand … [Read more...]
20 Valuable Tips for Building Strong Media Relationships
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press … [Read more...]
How To: Take the Perfect Selfie (Infographic)
Whether we like it or not selfies are still here and just as popular as ever. The media buzz about them may have been ratcheted down a notch or two, but people are still shaping pics of themselves and … [Read more...]
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of … [Read more...]
Reddit 101: What is It and How Do You Use It???
With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good … [Read more...]
Assessing the Appeal of Vine
A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself … [Read more...]
3 Important Social Media Password Tips
How important are passwords nowadays? After reading about how Christopher Mims, a Wall Street Journal reporter, willingly gave out his Twitter password in order to prove a point, there is a … [Read more...]
Facebook’s Teenage Usage and the Solidity of Social Media
This story is interesting, to say the least, because it seemed like businesses were starting to write off Facebook as a platform where younger audiences lurked. In fact, around late 2013 to early … [Read more...]
How To: Maximize Your Facebook Post Reach Through Proper Timing
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is … [Read more...]
DMR Directory of Social Networks, Apps and Digital Services
DMR has always been meant to be a digital resource for marketers, business leaders and people just interested in digital marketing. Whether it is stats, strategy, infographics or even jobs, I (and now … [Read more...]
How Much of a Social Media Expert Are You? (Quiz)
Think you know social media? Well here is a fun little interactive social media quiz from our friends at Jellyfish that tests how much you have been watching your Twitter feeds and scanning your RSS … [Read more...]
Silencer: The Spoiler-Free Tool for Google Chrome
As someone who is in the middle of the second season of "Orange is the New Black," I have been avoiding any and all spoilers. It's easy for key points to be unveiled, before you even arrive at them, … [Read more...]
How To: Get Your Site Found in Google Search Results
These days, getting found in Google search results is more important than ever. Social referrals are nice, but are getting more and more expensive and other search engines like Bing and Yahoo are … [Read more...]
Is Twitter the 21st Century Newspaper?
Roll up, Roll up, the Twitter Times is out!! With over 225 million monthly active users sending an average of 500 million Tweets per day, it's no wonder Twitter is the first place many people turn … [Read more...]
5 Ways to Optimize Your Personal Brand on LinkedIn
When promoting yourself in your given industry, it's possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it's easy … [Read more...]
10 Things You Didn’t Know About Selfies (Selfie Facts)
Unless you have been hiding under a rock for a year, you should know what a selfie is by now. The term has been around for quite a while, but over the past year it has escaped the vocabulary of social … [Read more...]
LinkedIn…The Ultimate Career Advisor for Graduates?
Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn … [Read more...]
How To: Generate Sales Leads on LinkedIn
Let's face it; for most of us, selling isn't easy and it certainly isn't fun. If your business is like most, there will come a time when existing relationships and referrals will only get you so … [Read more...]
How To: Repurpose Content for Link Building in 2014
In very lucid terms, repurposing content simply involves taking previously created content and transforming it – or at least a part of it – into completely fresh content; squeezing the tea bag would … [Read more...]
How and When to Use LinkedIn Long-Form Posts in Content Marketing Campaigns
Earlier this year, LinkedIn announced they'd be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn … [Read more...]
Extending the Life of Your Experiential Marketing Execution
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, … [Read more...]
3 Talking Points on SnapChat’s New Chat Feature
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore. Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the … [Read more...]
How Do You Use Your Mobile Devices? (Infographic)
How do you use your mobile device? Chances are, you have at least one phone or tablet playing a very prominent role in your life. For some of us, a mobile device is the first thing we look at in the … [Read more...]
How Mobile Apps are Changing the Way We Communicate
It’s extremely hard to visualize what life was like just a few years ago, before smartphones became universal. Anthony Robbins said, “The way we communicate with others and with ourselves ultimately … [Read more...]
Why Social Media and TV Is The All-Important Tandem
Have you ever watched a TV show or a movie with someone and the two of you start adding your own commentary, even if it’s at the expense of losing focus on the form of media in front of you? It seems … [Read more...]
A Beginners Guide to Google+
If you’re still baffled by Google+ then worry not….you are not alone! 3 years after it awkwardly appeared onto the social media scene, the network continues to create controversy and confusion, and … [Read more...]
Facebook’s Nearby Friends Feature and Why You Should Remain Cautious
It’s understood that, due to the advent of the Internet and social media thereafter, face-to-face communication is a less common endeavor. While it’s easy to become comfortable with something like … [Read more...]
The 5 Pillars of Social Media Success for Small Business
Social media strategy has become a staple for modern-day marketing. This has developed as companies realize the long-term value of inbound marketing efforts that don’t necessarily have a measurable … [Read more...]
Engagement: Is It Twitter’s Greatest Problem?
Let’s say that you have decided to head to a local fitness store in order to pick up a couple of weights. All that you are looking for is a couple of 5 lb. dumbbells so that you can exercise your arms … [Read more...]
9 Ways Marketers Can Use a Twitter Favorite
With over 600 million active registered users and an average of 58 million tweets sent per day, Twitter is an undisputed social media giant! As its user numbers increase, we've seen a change in the … [Read more...]
LinkedIn Set to Bid Farewell to Products and Services…
LinkedIn has recently announced that it is to remove its products and services feature from company pages on the 14th of April. No this was not just a rumour…its looks set that all your hard work … [Read more...]
27 Social Media Statistics You Probably Didn’t Know
In this edition of our digital stats post series, we look at social media more generally and offer up some of the more interesting (and random) social media stats we've come across lately. More to … [Read more...]
Your Facebook Friends, For Real
In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical … [Read more...]
7 Factors Small Business Should Consider When Using Facebook
For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the … [Read more...]
3 Reasons to Support Facebook’s Focus on News Delivery
According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t … [Read more...]
Facebook Advertising Targeting – Is It Worth It?
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was … [Read more...]
Taking Many Steps Back With #FirstTweet
We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more … [Read more...]
Calling In To Tumblr With Audio
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and … [Read more...]
Social Media, Multimedia and the Understanding of Content
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to … [Read more...]
Concerning Twitter’s Password Mass Reset
One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a … [Read more...]
275 Amazing Pinterest Statistics and Facts (2019) | By the Numbers
125 Amazing Microsoft Statistics and Facts (2019) | By the Numbers
By the Numbers: 35 Important Internet Browser Statistics and Facts (March 2014)
In this installment of my random digital stats post series, we look at the internet browser wars and some of the usage stats for the major players. OK, this may not be every internet browser stat … [Read more...]
How To: Make Your Twitter Followers Feel Truly Special
What’s the worst fate that could ever befall your company’s Twitter account? High on the list would be a scenario like this one: One of your followers reads a few of your tweets one day and asks … [Read more...]
80 Amazing Reddit Statistics and Facts (2019) | By the Numbers
WhatsApp Voice & the App’s Future
Following the news of WhatsApp's purchase by Facebook for $19 billion, it was clear that there would be a tremendous amount of speculation on the application's future. Would Facebook change WhatsApp … [Read more...]
90 Interesting Facts About Email and Email Statistics
Are You a Digital Hoarder? (Infographic)
Are you a digital hoarder? Be honest. In some sense, we all end up digital hoarders eventually. You don't have to be some sort of obsessive-compulsive collector to have things pile up. Data and media … [Read more...]
You Need More Than Facebook ‘Likes’ to Sell Your Services
So, are you one of those managers whose company’s Facebook page has in excess of a million fans? And the ‘Likes’ and shares on your daily posts keep reaching the maximum mark quite too often? Good for … [Read more...]
Five Reasons You Should Write Less and Promote More
How many blog posts should you write a week to be a successful content marketer? One? Five? More? It is, in fact, a trick question. Unless you have an already established audience through a mailing … [Read more...]
3 Reasons Self-Hosted Video Is Better Than YouTube
Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading … [Read more...]
4 Simple Tricks To Rank Higher on Facebook
If your business has a branded Facebook page, you need to know this important information. This knowledge will help to maintain engagement and improve your online marketing strategy. Facebook … [Read more...]
220 Amazing LinkedIn Statistics and Facts (2019) | By the Numbers
How Addicted to Mobile Devices Are We? (Infographic)
Can you imagine your life without your mobile devices? Me either. I can assure you this blog wouldn't exist without my phone and tablet making research and writing much easier as I sit on a commuter … [Read more...]
50 Amazing Google+ Statistics and Facts | By the Numbers
70 Amazing Google Advertising Statistics and Facts (2019) | By the Numbers
Guest Post: How Print Marketing Can Generate Facebook Likes
If you administer a Facebook page, you know that the key to turning your page into a successful social media marketing platform is generating likes. The more fans you have, the farther every message … [Read more...]
Guest Post: 9 Tips for Content Marketing Success in 2014
The premise that everyone already engages in content marketing (93% of marketers claim to use content marketing) and that there is more and more content out there (2 million blog posts a day) is the … [Read more...]
96 Amazing Tumblr Stats and Facts (2018) | By the Numbers
75 Amazing Digital Office Gadgets and Toys | Cool Gadgets
We digital marketers are a different breed, to say the least. To succeed in this industry, we have to be part client-facing professional, part creative and (of course) part geek. OK, maybe a bit more … [Read more...]
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for … [Read more...]
15 Instagram Statistics You Probably Didn’t Know (Infographic)
With all the stats on this site, you'd think we would've done an infographic or two already. Well, wait no longer, our first DMR infographic is here. I NEED YOUR HELP! If you find DMR helpful, … [Read more...]
20 Important foursquare Stats and Facts (2019) | By the Numbers
In this installment of my "By the Numbers" feature, I am looking at the location-based social network foursquare. foursquare began as a gamified check-in app and has evolved into a discovery engine … [Read more...]
32 Great Mobile Apps to Help You Keep Your New Year Resolutions
Let's face it. Making a New Year resolution is very easy and keeping them is next to impossible. We are all creatures of habit and the flipping of a calendar is hardly a reliable trigger for habit … [Read more...]
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Digital marketers have a lot of "stuff" that they need to do everyday. We consume and generate content in just about every place imaginable and on every device imaginable. Apps and online services are … [Read more...]
Guest Post: Pinterest Analytics for Content Marketing
To separate yourself from the competition in the world of social marketing, one word can make all the difference: content. The quality (and quantity) of content a company produces can really make a … [Read more...]
Guest Post: Will In-Stream Ads Ruin Instagram?
Instagram users have already begun to see promoted photos since the social media site announced its incorporation of ads a few weeks ago. Facebook bought Instagram in 2012 and made this decision to … [Read more...]
Guest Post: Disposable Thumbs: The Facebook Like Button is Gone
Facebook marketers have always been torn on the Like feature. While the Facebook like button has a few benefits, like making content more popular and more likely to be shared, and helping to add … [Read more...]
What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?
If you guessed social media, think again... With social networks like Twitter, Facebook and others adding and removing features at the drop of a dime, the need for B2B marketers to own your content … [Read more...]
Guest Post: Basic Social Media Strategies – Increase Your Site Traffic with These Simple Tips
The world has gone all social now. Maybe not really, but virtually of course! Almost everything that is related to your daily life has occupied the social media around you. Social media have … [Read more...]
Guest Post: 20 Twitter Tools No Marketer Should Avoid
Twitter has been woven into many marketing plans. 36% of marketers have found a customer through twitter. You can do a lot with 140 characters include videos and pictures as well. Information on … [Read more...]
20 Interesting MySpace Statistics and Facts Then and Now (2019) | By the Numbers
In addition to collecting and listing a billion social media stats, I take my stat geekiness to a whole different level by regularly analyzing the stats from my stats posts. Thousands of you visit … [Read more...]
Graphic Maps Out Every Social Media-Related Site Imaginable
Ok, so you thought my social media user stat post was comprehensive? Well, my Bostonian neighbors Overdrive Interactive have blown my post out of the water with this awesome graphic. If you are an … [Read more...]
By the Numbers: 77 Mobile Marketing Stats You Need to Know (September 2013)
(September 2013) Here are the Latest Restaurant, Retail & Grocery Printable Facebook Coupons
So here is something I thought might be fun. I am combining two of my favorite hobbies (social media and saving money) and creating this list of every printable coupon campaign I can find on … [Read more...]
Guest Post: Leveraging your Social Media Management Strategy
Over the years, social media platforms have paved a perfect path for new and established businesses to reach out to larger audiences. Social media have taken online engagement to a whole new level by … [Read more...]
How To: Embed a Facebook Post in a Blog Post
Update 8/21/13: Facebook announced on their developer blog earlier today that the post embed option is now open to everyone. If you had been having trouble finding the option on your posts, you should … [Read more...]
The State of B2B Content Marketing (Infographic)
Being in the business of marketing a risk funding and employee benefits consulting firm (my real job), business to business (B2B) content marketing is something that is near and dear to my … [Read more...]
By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?
If you haven't guessed it yet, I am kind of a stats geek. I am also a die-hard sports fan. Many a night I have spent writing post for this site in front of some sort of game on TV. In thinking … [Read more...]
Everything You Need To Know About Content Marketing (Infographic)
It is safe to say that content marketing is fast becoming a large component, if not the main focus, of just about every successful marketing plan. For businesses of all sizes and just about every … [Read more...]
Guest Post: Qualitative Market Research and How It Can Be Used To Defend Your Digital Brand
With the number of tools out there to create websites, sell products and create a digital brand that spans the globe, the digital marketplace is more competitive than ever. Honing your brand and … [Read more...]
Guest Post: Why Online Integration Is The Future Of Retail
A recent study from the Centre for Retail Research (CRR) says that one fifth of retail stores in the UK could close within five years. While this highlights the current plight of Britain’s high … [Read more...]
Updated Social Media Map Shows Facebook’s World Dominance
The "World Map of Social Networks" is a great visual that Italian social media strategist Vincenzo Cosenza created a few years ago to show what social network dominates where in the world. Cosenza … [Read more...]
Russian Social Network Stats
We are going to keep the international theme going for this installment of "By the Numbers." This time we'll take a look at stats from a country that is very active on social media and has a number of … [Read more...]
LinkedIn Adds Infographic Support to Slideshare
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics. Now, in addition to flickr, Visual.ly and a number of other smaller networks, … [Read more...]
Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go
Small-business owners who are working diligently to build their businesses and expand their customer bases must somehow manage to reach as many consumers as possible. With increased reliance on … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
A Great Example of Super-Responsive Social Media Customer Service
Have you heard of Dollar Shave Club? They’re a razor blade company that bull-rushed the internet in 2012 with their style, flare & low-cost blades. You’ve probably seen their hilarious … [Read more...]
Everything You Need to Know About Content Marketing (Infographic)
It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn't matter if your business is B2B or B2C, content generation … [Read more...]
A Handy Reference Chart for Social Media Image Sizes
If you are an active social media strategist, community manager, designer, developer or even user, you undoubtedly have taken to the almighty Google on more than one occasion to find out what the … [Read more...]
Guest Post: How New Software Makers Can Kick Start Their Product with Social Media
If the Internet has been the great leveler for the dissemination of information then social media has been the great leveler for business. These days, new software makers don’t need an enormous … [Read more...]
LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day
In the latest short video featuring their Star Wars products, LEGO has gotten one of history's most dysfunctional father/son duos to bury the hatchet and celebrate Father's Day together. Watch as … [Read more...]
MySpace Deletes Old User Content…and Some People Actually Care
You may have missed the announcement, but if you had a MySpace account, the odds are good that your old content has been deleted. To the surprise of its active users, MySpace migrated to the its … [Read more...]
Guest Post: Social Media vs. Word of Mouth
Have you ever wondered why social media has become a very big deal for many companies? The science and small history behind social media and how it relates to the word of mouth marketing strategies is … [Read more...]
Guest Post: 3-point Checklist for a Great Cover Photo on Facebook
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo. So will they be impressed? They won’t be if your cover … [Read more...]
Guest Post: Your Facebook Page Sucks! (for these 5 Reasons)
Ok so maybe that headline was a bit harsh — but let’s just be honest with each other… Your Facebook Page sucks. I’m not saying you suck personally, don’t confuse things here. I’m just saying … [Read more...]
Guest Post: 4 Quick Fixes for a Boring Facebook Page
Marketing your business on Facebook has become a requirement these days. At least for businesses who want to reach more customers & make more money. Yet, because business owners face so much … [Read more...]
Guest Post: 5 “Hidden Gem” Facebook Pages You Need to Follow ASAP
Can anyone guess how many pages I’ve Liked on Facebook? If you guessed over 3,200 then give yourself a pat on the back! It’s a lot, I know. But I’m trying to follow as many Facebook pages as I can. … [Read more...]
How Do Myers-Briggs Personality Types Use Social Media? (Infographic)
There have been a bunch of social media personality type posts and infographics over the years. Some are fluff and others have been a bit more in-depth. Here is one that really dives into the … [Read more...]
18 Basic Tips for Optimizing Facebook Posts (Infographic)
These days, with all of the noise on Facebook and the sheer number of businesses, people, apps and groups all vying for a small piece of real estate on a user's news feed, it is more important than … [Read more...]
A Key (Overlooked) Component to Content Marketing Success: Quick Decision Making
The effectiveness of content marketing is no longer a secret. What the digital marketing world has been doing and talking about for years has finally caught on universally and is an accepted part of … [Read more...]
What are the Best Days for Brands to Post on Facebook? (Infographic)
In the world of social media marketing, timing is everything and Facebook marketing is no exception. The competition is stiff these days as every brand on the planet has figured out that social media … [Read more...]
6 Key Elements to Social Media Community-Building Success
Back in the day, just being active was all it took to build a decent social media community. The competition was weak and early adopters definitely we rewarded for their presence. Now, everyone has … [Read more...]
Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are
Let's face it, there are way too many agencies running around trying to convince clients that they offer digital services that they in fact have very little experience performing. It is somewhat … [Read more...]
Everything You Need to Know About Social Media Community Managers (Infographic)
As social media marketing evolves and matures, the role of the social media community manger has become more and more important to digital marketing campaigns. Community managers wear a number of … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
What is Your Social Media Personality Type? (Infographic)
One of the biggest misconceptions about social media is that it enables users to craft a new personality and persona that is different from them in "real" life. As a person that spends a bunch of … [Read more...]
How Much Time Do We Waste While at Work? (Infographic)
Do you ever sneak a peek at Facebook while on the clock? Maybe you had to check the Black Friday sales while you should be checking your work email. Maybe you engaged in a prolonged discussion about … [Read more...]
How Obsessed are We With Social Media and Mobile Devices? (Infographic)
Do you find yourself scanning Facebook in the morning while you eat your Oatmeal? Or maybe you leave your phone on the table during a romantic dinner at a fancy restaurant just so you can quickly … [Read more...]
How To: Get Retweeted (Infographic)
Twitter aint what it used to be. In the early days of Twitter, retweets and mentions were easy to come by. There were less followers and less noise in everyone's stream. Users were constantly … [Read more...]
7 Simple Ways to Add LinkedIn Connections
There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing … [Read more...]
How To: Use Google+ for Content Marketing
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, … [Read more...]
How to Tell if Your Business Should be Using Twitter (Infographic)
So you are developing a marketing plan and you are trying to figure out if you need to make Twitter a part of your business' (or your client's) strategy....well, then this post is kind of for … [Read more...]
RIP Snip.it: Content Curation Network Purchased by Yahoo
Over the past year, I haven't exactly hidden my fondness for Snip.it. The content curation social site was a great place to meet and share with like-minded curators. In case you are not familiar with … [Read more...]
30 Ways to Promote Your Blog Content (Infographic)
There is nothing more frustrating than writing a killer post or spending a bunch of time and resources on an infographic and not being able to gain any traction with it. You put your heart and soul … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
Every Stat You’ll Ever Want About LinkedIn (Infographic)
Ever wonder how many new users sign up for LinkedIn every second? How about the number of LinkedIn groups there are in existence? Well, here is an infographic from Website-Monitoring.com that … [Read more...]
How To: Generate Organic Backlinks (Infographic)
Let's face it, a large part of what we do everyday as digital marketers is aimed at improving web SEO and generating more site traffic- either for our clients or ourselves. As we all know, having a … [Read more...]
New eBook: The Complete Guide to Marketing Your Business on Pinterest
Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world. We all know that sharing visual content is hot … [Read more...]
Pinterest for Business: The Importance of Creative Pinning
Note: The following post is an excerpt from my upcoming eBook titled "The Complete Guide to Marketing Your Business on Pinterest." The new eBook contains everything you need to know to set up a … [Read more...]
What is the Top Pinned Thanksgiving Side Dish? (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Did you know that green beans are the #1 most … [Read more...]
How To: Share a Tweet via Email
Twitter announced a new feature late last week that some of you may find helpful. Now, you can email tweets to your non-Twitter friends. I am sure there will be a number of different situations in … [Read more...]
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
There was once a time when digital advertisers worked with a certain level of autonomy from other agency and brand digital teams. It was fairly easy to silo your digital teams by discipline. Social … [Read more...]
How To: Protect Yourself From Black Friday & Cyber Monday Scams (Infographic)
Online shopping is about to get crazy, and in light of this morning's wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there … [Read more...]
Pinterest’s Impact on Home Decor (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Is there any doubt that sites like Pinterest have … [Read more...]
LinkedIn Ranks Top “Dream Jobs” (Infographic)
LinkedIn released this fun and interesting infographic this week that shows the top "dream jobs" among their users across the globe. The professional social network surveyed 8,000 professionals for … [Read more...]
How To: Convert a Pinterest Account from Personal to Business
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest announced a number of new initiatives … [Read more...]
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
In my last couple of posts, I have explained how a solid digital public relations (PR) effort can benefit your company’s SEO and Content Generation efforts. In this final piece of this series, we are … [Read more...]
How To: Embed an Instagram Photo in a WordPress Blog Post
WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
More often than not, I get a strange look from people when I tell them that my agency’s public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
How To: Verify Your Website on Pinterest
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest added a feature today that aims at … [Read more...]
3 Simple Ways to Make Your Tweets More Retweetable
Twitter isn't what it used to be. In the early days,there were less users and less content being generated and tweeted, so if you were tweeting new, original content, you were almost guaranteed to get … [Read more...]
How To: Build Authority for Your Website and Improve SEO (Infographic)
SEO has changed quite a bit over the years. In Google's never-ending quest to make search results as relevant as possible, they have placed a heavier emphasis on factors like social media and have … [Read more...]
How To: Translate an Instagram Username to a Twitter @mention
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter … [Read more...]
How To: Block Another User on Pinterest
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest announced this afternoon that they have … [Read more...]
The Ultimate Facebook Image Size Cheat Sheet
We all do it. Whether you are a community manager, a digital strategist or a small business owner maintaining your own page, you will undoubtedly be Googling the size of a particular Facebook image at … [Read more...]
How to Tell if You Have a Social Media Addiction (Infographic)
All I can say to Marketo's latest infographic about social media is...guilty! … [Read more...]
How To: Optimize Your Pinterest Pins (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. I just stumbled across this helpful infographic … [Read more...]
3 Tools for Creating Eye-Catching Facebook Post Images
In past posts, I have discussed the importance of using photos in Facebook posts to improve your brand's visibility in fan news feeds. Guess what, our little Facebook optimization secret is out as … [Read more...]
How to Use Reddit for Marketing (Infographic)
Have you been thinking about adding Reddit to your digital marketing toolbox, but aren't sure how to get started? Don't worry, you 're not alone. Reddit can be confusing to newcomers and as like any … [Read more...]
How To: Pin an Instagram Photo to a Pinterest Board
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest and Instagram are two super-hot, … [Read more...]
How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic
Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company … [Read more...]
How To: Create a Shared Pinterest Pin Board (and Why You Should)
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your … [Read more...]
The 3 Key Components of Building an Instagram Community
Building a large Instagram following can often be quite challenging for brands. To date, the photo sharing super-network is almost completely a mobile one, and to further the challenge, Twitter … [Read more...]
Why You Should Be Advertising on Facebook (Infographic)
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform. There are a bunch of stats here; Some of which we knew (like how many people are using … [Read more...]
The Advanced Guide to Building a Bigger, More Engaged Facebook Community
This post was originally published on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.” Over the … [Read more...]
Which Colleges are the Most Social? (Infographic)
Social Media is an area of marketing and communications that colleges and universities should, and generally do perform very well at. Their typical constituency tends to be more inclined to new … [Read more...]
Why the Look and Feel of Your Facebook Page Matters Now More Than Ever
You may have heard that the majority of Facebook users no longer go to the actual pages of the brands they like. In fact, ExactTarget has reported that 51% of Facebook fans say that they rarely or … [Read more...]
How To: Remove Political Posts From Your Facebook Homepage
It is that time of the year! If you haven't been to your Facebook homepage lately and don't enjoy non-stop angry, partisan political posts (from both sides of the spectrum), then keep away. People of … [Read more...]
A CEO’s Guide to Pinterest (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Let's face it, convincing C-Level executives in … [Read more...]
How To: Use Facebook Advertising to Easily Increase Page Post Engagement
In my last post, I blogged about EdgeRank, Facebook’s algorithm that dictates what posts are shown in a user’s news feed and how you can use what is known about the equation to optimize your posts. … [Read more...]
How To: Add a Header Image to Your New Twitter Profile
Unless you have been hiding under a rock today, you probably already know that Twitter updated the look of personal profiles today. You now have the ability to include a "header" image (think … [Read more...]
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not … [Read more...]
The Best (and Worst) Times to Post on Social Media (Infographic)
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media: Facebook, LinkedIn, Twitter, Google+ and Pinterest. From my experience, all of … [Read more...]
How To: Put LinkedIn to Work for Your Business (Infographic)
In my travels, I have run into countless marketers that know their businesses (mostly B2B) need to be using LinkedIn, but have no idea what to do once they have set up their profile. Here is a … [Read more...]
How to Use Facebook to Announce You are Expecting a Baby
It kind of flew under the radar, but Facebook recently added a timeline option that may be of use to a few of you. Now, expecting parents can tell the (Facebook) world all at once that they … [Read more...]
How Photos and Videos Dominate Social Media (Infographic)
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend. The social media infographic is the … [Read more...]
The Internet of 2002 vs the Internet of 2012 (Infographic)
Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years. Enjoy the walk down … [Read more...]
9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. No doubt about it, Pinterest is hot in 2012 and … [Read more...]
How To: Use Check-In Apps to Attract Customers (Infographic)
Note: This post originally appeared on my other site foursquareramblings.com. Please visit it for more of the latest foursquare badges, news and tips. For digital marketers, location-based apps … [Read more...]
Creating the Perfect Pinterest Pin (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Here is a handy infographic that breaks down all … [Read more...]
How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. The stats used here are a result of a … [Read more...]
A Head-to-Head Matchup of Traditional and Social Media (Infographic)
Here is an awesome infographic that all you digital marketers should have handy. It's created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing … [Read more...]
How To: Like a Facebook Page Without Seeing its Posts in Your News Feed
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can … [Read more...]
How to Be Found Easily in Google Searches (Infographic)
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your … [Read more...]
Sick of Seeing Your Friends’ Babies in Your Facebook Feed? Try This Out!
We all see it, and most of us with young children do it- we post lots of pictures of our babies on Facebook. Why not? Facebook is for sharing important moments in your life with your friends and … [Read more...]
How Restaurants Can Promote Themselves on Pinterest (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Businesses of all types and sizes are finding … [Read more...]
Do People Overshare on Social Networks? (Infographic)
Do you share too much personal information on social networks? Apparently, if the answer is "yes," you aren't alone. Check out this infographic about online oversharing and get ready for some … [Read more...]
Study: Pinterest Users Spend More than Twice as Much as Facebook Users (Infographic)
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook. Below is an infographic displaying their … [Read more...]
The Ultimate Pinterest Cheat Sheet (INFOGRAPHIC)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest marketing toolmaker Pinerly has created … [Read more...]
The B2B Marketing Guide to Instagram (INFOGRAPHIC)
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network. Successful B2B marketing on … [Read more...]
How to Write the “Perfect” Marketing Blog Post (INFOGRAPHIC)
I recently found this helpful infographic from Social Triggers that dissects the "Perfect" blog post. There is a bunch of good stuff in here that gives you insights into the psychology of content … [Read more...]
How Social Media Users Handle Their Friends’ Political Views (INFOGRAPHIC)
First off, sorry everyone for going dark for 2 weeks. I was on vacation in New Hampshire's White Mountains and was pretty much cut off from the Internet for 8 days. I've spent the past week getting … [Read more...]
Atari’s 40th Birthday Timeline Infographic
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little … [Read more...]
Pinterest for Business [INFOGRAPHIC]
Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand's digital strategy. I find the stat that Pinterest … [Read more...]
How To: Target LinkedIn Company Status Updates to Specific Followers
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show … [Read more...]
App Helps You Create a Facebook Photo Collage for Your Cover Image
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image. Creating the collage is easy: … [Read more...]
Is Social Media Making Us Socially Awkward? [INFOGRAPHIC]
Here is an infographic from Schools.com that pulls together stats to attempt to answer the question "Is Social Media Making Us Socially Awkward?" A few things I found interesting here: 1) … [Read more...]
How and Why Corporations are Using Social Media [INFOGRAPHIC]
94% of corporations are using social media to further their business interests, as told in an infographic from MBAprograms.org that breaks down why corporations use social media and how they use … [Read more...]
Should Social Media be Allowed in the Workplace? [INFOGRAPHIC]
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report "The Rise of Social Media for Professional … [Read more...]
User Demographics of the Major Social Networks [Infographic]
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it. The thing that I was most … [Read more...]
How To: Quickly Add Text to an Image for Facebook or Pinterest
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the … [Read more...]
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also … [Read more...]
How to Build an Engaged Facebook Fan Base
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read … [Read more...]
How To: Add a Google+ Share Button to Your WordPress Blog
Google launched the Google+ share button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles. The share button looks very similar to the … [Read more...]
How To: Embed Spotify Music in a WordPress Post
In case you wanted to spruce up your blog posts with a song, album or artist, Wordpress announced recently that you can now embed Spotify and Rdio music. Essentially, it is a simple link copy/past. … [Read more...]
A Handy Instagram Android App Video Tutorial
With so many new Instagram Android users (1 million downloads in first 24 hours), I thought it would be good to share a "How To" video. Here is a great tutorial by BWOne.com that shows you how to … [Read more...]
[Update] Spotify Extends 6 Month Free Trial Indefinitely
Update 3/31/12: Spotify has announced that the free 6 month trial period has been extended indefinitely. Of course, this is only for the desktop version. The Spotify mobile service is still only … [Read more...]
How To: Change the Name of Your Facebook Page
When Facebook announced a number of changes to brand pages last month, there were a few features that may have been over-shadowed by the timeline announcement. One such feature is the ability that … [Read more...]