Tag: Social Media Marketing Tools and Tips

Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!

10 Interesting Meerkat Statistics | By the Numbers

Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear darling of the digital influencers at SXSW 2015. Despite taking a pretty significant blow just before the start of SXSW, when Meerkat’s access to Twitter was limited, their stats coming out of the event show that it didn’t slow their growth much.

Whether Meerkat can survive the cold shoulder (and possible competition) from Twitter remains to be seen. In the meantime, here are a few of the more interesting Meerkat statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

How To: Protect Your Social Media Accounts From Hackers

Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.

Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.

Can Google’s Latest Purchase Save Google Plus?

For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.

Evaluating the Current Trends of Social Media Marketing in 2014

Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:

20 Valuable Tips for Building Strong Media Relationships

Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

Assessing the Appeal of Vine

A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself impressed by the sheer creativity in many of them. It seemed like if there was any social platform that forced its users to make the most of what they had – keep in mind that it wasn’t much – it was Vine. Today, it’s hard to meet someone who hasn’t, at the very least, heard of Vine.

Facebook’s Teenage Usage and the Solidity of Social Media

As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

Silencer: The Spoiler-Free Tool for Google Chrome

As someone who is in the middle of the second season of “Orange is the New Black,” I have been avoiding any and all spoilers. It’s easy for key points to be unveiled, before you even arrive at them, on the Internet and that’s when your enjoyment of any program dwindles. The Internet is practically a hotbed for spoilers but, to most viewers, it should not matter.

Wouldn’t it be nice if you could simply get rid of spoilers altogether? In fact, is it possible that you can filter these sorts of details so that you can enjoy a TV show, movie, or what have you without the risk of them being spoiled?

If you are a Chrome user, the answer to these pleas may have very well been answered.

Is Twitter the 21st Century Newspaper?

With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.

5 Ways to Optimize Your Personal Brand on LinkedIn

When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.

If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.

LinkedIn…The Ultimate Career Advisor for Graduates?

Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn for mapping out their career paths, conducting research, using it as a platform from which to get noticed by potential employers and how LinkedIn will be one of the most powerful tools at their disposal throughout many elements of their careers.

How To: Generate Sales Leads on LinkedIn

In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.

How and When to Use LinkedIn Long-Form Posts in Content Marketing Campaigns

Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.

Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

3 Talking Points on SnapChat’s New Chat Feature

Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore.

Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the namesake lives up to. With Chat, Snapchat users can have text-based conversations with friends and even share live video feeds with the flip of a proverbial switch. Chat is an interesting addition that – more than anything else – adds another layer to an app that many smartphone users get lost in.