Updated for 2018. The most comprehensive and up-to-date list of how many people use the top social media sites, apps and tools from around the world.
Social Media Marketing Tools and Tips
Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
For over a decade, Google has played a pretty significant role in much of our online activity. Whether we search for something on Google.com, check Gmail, watch a YouTube video, use Chrome to browse, check directions on Google Maps, use an Android device, etc, etc, we are adding to some unbelievable user numbers for Google.
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.
Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear darling of the digital influencers at SXSW 2015. Despite taking a pretty significant blow just before the start of SXSW, when Meerkat’s access to Twitter was limited, their stats coming out of the event show that it didn’t slow their growth much.
Whether Meerkat can survive the cold shoulder (and possible competition) from Twitter remains to be seen. In the meantime, here are a few of the more interesting Meerkat statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.
Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you’ve mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty sizable shift in preferences.
One of the most fickle consumer segments is teens. They are often early adopters of the latest gadgets and platforms, making reaching them pretty much a moving target, at times. This also makes them a decent bellweather for what we can expect for older demographics down the road.One thing we know to be true about this segment: the are all over social media. In fact,95% of all teens in the U.S. have access to the Internet and 90% of them are on social media.
Here is an interesting infographic that illustrates a digital day in the life of a teen.
You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by the amount of stats that are available for most digital properties. I enjoy collecting them and try to update each post semi-regularly to keep them relevant and somewhat reliable.
What if you could get these stats in real-time? What if you could find out stuff like how many likes are occurring on Facebook or how many video hours are being watched on YouTube right now? Now you can.
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.
Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.
So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:
While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.
Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:
Whether we like it or not selfies are still here and just as popular as ever. The media buzz about them may have been ratcheted down a notch or two, but people are still shaping pics of themselves and sharing their best shots with the world at a good clip.
While I don’t condone or encourage selfie-snapping, if you must do it, you might as well do it right. Our friends at Adorama and Nowsourcing recently released this fun infographic that lays out the basics of taking the perfect selfie.
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good content), you will find it to be a very helpful social channel. When content is posted correctly, Reddit can be a pretty solid source of web traffic.
Since Reddit doesn’t fall into the typical social (Facebook) mold of news feed, friends, statuses, etc, it can be challenging for newcomers to wrap their arms around at first. If you are finding yourself scratching your head a bit about Reddit, you are in luck
A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself impressed by the sheer creativity in many of them. It seemed like if there was any social platform that forced its users to make the most of what they had – keep in mind that it wasn’t much – it was Vine. Today, it’s hard to meet someone who hasn’t, at the very least, heard of Vine.
It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.
As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.
While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
This Directory of Social Networks, Apps and Digital Services is a helpful listing of social networks, apps, games, ecommerce and services that I come across along with helpful info and stats for each.
Think you know social media? Well here is a fun little interactive social media quiz that tests how much you have been watching your Twitter feeds and scanning your RSS headlines and keeping up with the comings and goings of the social media world.
As someone who is in the middle of the second season of “Orange is the New Black,” I have been avoiding any and all spoilers. It’s easy for key points to be unveiled, before you even arrive at them, on the Internet and that’s when your enjoyment of any program dwindles. The Internet is practically a hotbed for spoilers but, to most viewers, it should not matter.
Wouldn’t it be nice if you could simply get rid of spoilers altogether? In fact, is it possible that you can filter these sorts of details so that you can enjoy a TV show, movie, or what have you without the risk of them being spoiled?
If you are a Chrome user, the answer to these pleas may have very well been answered.
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.
When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.
If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.
So how crazy is this selfie phenomenon? Here are some of the most interesting (and scary) selfie statistics I’ve stumbled across in my stat-seeking travels. Enjoy!
Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn for mapping out their career paths, conducting research, using it as a platform from which to get noticed by potential employers and how LinkedIn will be one of the most powerful tools at their disposal throughout many elements of their careers.
In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore.
Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the namesake lives up to. With Chat, Snapchat users can have text-based conversations with friends and even share live video feeds with the flip of a proverbial switch. Chat is an interesting addition that – more than anything else – adds another layer to an app that many smartphone users get lost in.
How do you use your mobile device? Chances are, you have at least one phone or tablet playing a very prominent role in your life. For some of us, our mobile device is the first thing we look at in the morning and the last thing we glance at before bed. I even use mine as my alarm clock.
The way we live and socially interact is now directed through a myriad of mobile applications that permits us connect and share astonishing amounts of info more rapidly and easily than ever. Social apps like Facebook, Instagram, Twitter, WhatsApp, Snapchat, etc have changed everything.
Have you ever watched a TV show or a movie with someone and the two of you start adding your own commentary, even if it’s at the expense of losing focus on the form of media in front of you? It seems like this matter of thinking has bled into the Internet; more specifically, social media. Is it possible that social media can play into television in the same way?
If you’re still baffled by Google+ then you are certainly not alone! So, we’ve compiled this handy beginners guide to help you get the most out of it.
It’s understood that, due to the advent of the Internet and social media thereafter, face-to-face communication is a less common endeavor. While it’s easy to become comfortable with something like text messaging, though, sometimes the desire to actually see a friend or family member is stronger than any kind of digital means. Enter Nearby Friends, which is the latest feature integrated by Facebook in order for users to see where their friends are.
Just because you have a small team and don’t have a set community manager or digital media department doesn’t mean you have to miss out on social media’s benefits. Check out these five key strategies that small-to-medium sized businesses can employ to achieve social media success.
Even though Twitter’s definition of an “active” user is clear enough, I’m not too sure how this is going to fare in the long run. Keep in mind that it is because of constant engagement that users will be more inclined to tweet and socialize with others. This is the case for just about any social networking site.
We hope this sheds some light on this fabulous feature and shown how the Twitter favorite can be used as an effective marketing tool.
LinkedIn has recently announced that it is to remove its products and services feature from company pages on the 14th of April. No this was not just a rumour…its looks set that all your hard work building up your product history and recommendations is soon to be discarded by the site. So what happens after […]
In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…
For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the platform, you may be inadvertently doing more harm than good. In some cases misuse of Facebook by small businesses can actually push customers away. Here are some key factors which small businesses should consider when using Facebook.
According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t exactly groundbreaking, the fact that it makes up for such a tremendous fraction of people cannot be overstated.
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more inclined to record videos of little Billy scoring the winning goal during his soccer game. What about the first moments that we have spent in the world of social media?
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and aspects of that nature were made better during this time and they would only be made better. However, what if I were to tell you that Tumblr was taking a step into the 90’s once again? However, this step entails neither gaming nor TV.
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to five years but it didn’t take me until just now to realize what it was. Simply put, the content put forth was interesting.
One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a matter of location, phone numbers, or what have you. You would not want these to fall into the wrong hands. Recently, that’s what a good number of Twitter’s audience believed happened when they were sent emails prompting them to reset their passwords when they did not trigger them.
In this installment of our digital stats post series, we look at the internet browser wars and some of the usage statistics for the major players like Internet Explorer, Firefox, Chrome and Safari.
What’s the worst fate that could ever befall your company’s Twitter account? High on the list would be a scenario like this one: One of your followers reads a few of your tweets one day and asks himself, “Uh… why am I following this company again?” He unfollows. More and more of your followers start to do likewise.
WhatsApp announced the incorporation of voice calls today. It’s been said that this service will make its way to WhatsApp during the second quarter of 2014, which should be intriguing for those that have commonly utilized this app.
Are you a digital hoarder? Be honest. In some sense, we all end up digital hoarders eventually. You don’t have to be some sort of obsessive-compulsive collector to have things pile up.
You Need More than ‘Likes’ to Sell Your Services. There is a growing urgency of finding ways to convert fans into leads. If you are yet to crack the code, segue to the following points
Instead of crafting another article, you need to get out there and get your content in front of the eyes of people who matter. Still not convinced? Here are five reasons to spend more time on promotion and outreach.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
Facebook marketing is changing quickly and this recent updated search algorithm is the most revolutionary change so far. Here are a few tricks to help you get your posts seen more…
Here is an infographic that offers up a few mobile statistics that you probably didn’t know. It is interesting to see just how addicted we are to these devices and how marketers are making the most of this opportunity.
If you want to increase Facebook page likes, it might be time to rethink how you use print marketing and see if you can develop a similar strategy for your business.
The premise that everyone already engages in content marketing and that there is more and more content out there (2 million blog posts a day) is the most determining factor in 2014. So what can you do to stand out?
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
Yes, the life of a social media marketer is controlled chaos.
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Will advertising help Instagram or make users – and ultimately profits—flee?
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.
Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.
Social media marketing needs several protocols to be followed, it just doesn’t happen overnight and generate traffic to your website. If you intend to have your website’s existence in the social media, then you have some routine to follow…
Here is a list of 20 essential Twitter tools and their unique uses to help you grow your Twitter presence and manage it.
A comprehensive listing of Myspace stats and facts. Of course, you can’t have a MySpace user stats post without mention of what they once were, so I mixed in a few of their impressive stats from back in the day.
If you are an agency-type, you are going to want to save this social media list….
Find a way to track your progress and then tweak your social media management strategies to find quicker and more effective ways to meet your goals.
Today, Facebook announced the launch of embedded posts. This new feature allows bloggers to add a public post directly to their site and includes some Facebook engagement functionality such as liking and sharing.
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
This list looks at all current teams across the NFL, MLB, NHL and NBA and compares their Facebook fan base.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.
Qualitative market research might seem daunting to many digital brands. However, with improvements in technology, qualitative market research offers a level of access to your market and audience that is hard to beat.
Rather than admit defeat though, retailers need to embrace the madness. They have to renew their marketing strategy to reflect the changing way we shop. Firstly, physical stores need to be fully integrated with websites and social media.
The “World Map of Social Networks” is a great visual that Italian social media strategist Vincenzo Cosenza created a few years ago to show what social network dominates where in the world..
Here are some interesting stats and facts pertaining to Russian social media including Yandex, VKontakte, Facebook, Twitter, Youtube and a few others…
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics.
These mobile marketing options can help you reach tech-savvy consumers on-the-go, whether they’re in your neighborhood or across the globe.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
Good Social Media customer service is tough to come by so we wanted to highlight a brand that is doing it right and identify a few things marketers can learn from it.
Here is an interesting infographic that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan.
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
These days, new software makers don’t need an enormous marketing and advertising budget to compete with the big boys; you just need a great idea and knowledge of social media, how it works and how to move within this realm to save yourself money and compete on a global scale.
In the latest short video featuring their Star Wars products, LEGO has gotten one of history’s most dysfunctional father/son duos to bury the hatchet and celebrate Father’s Day together.
You may have missed the announcement, but if you had a MySpace account, the odds are good that your old content has been deleted.
The science and small history behind social media and how it relates to the word of mouth marketing strategies is fascinating. Here is a brief look into how social media and word of mouth collide on the most impressive marketing scale.
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo.
So will they be impressed? They won’t be if your cover photo is low-quality, random or out-of-date!
I could probably list 100 items here — but I’m going to keep it simple and list the Top 5 reasons your Facebook page sucks.
When your Facebook page becomes just another to-do, it’s easy to neglect it. So whether you’re a newbie trying to figure out Facebook for the first time or a seasoned “Social Media Manager” — I’m going to try to help you – so take notes !
My 5 favorite Facebook pages are that no one knows about….
This infographic is based on an in-depth study of the relationship between Myers-Briggs personality type and social media usage. There are some very interesting results included in the study…
Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business’ decision makers were too busy to look it over and by the time they did, it was no longer relevant.
A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.
Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community.
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
Social media community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager. Because of the diverse set of skills needed to be a community manager these days, a good one is as good as gold to a digital team.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
Here is a fun little infographic that explores the most commonly found social media personality types.
Here is an interesting infographic that breaks down just how much time is spent on non-work activity and what it is that is distracting us.
According to this interesting infographic , social media and mobile devices have become a way of life for many of us. Status updates, emails, tweets and texts have all become about as natural as speaking (for some, more natural).
Here is a helpful infographic that lays out some of the basic steps Twitter users should take in order to get retweeted.
There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing good that can come of regular and creative activity on the network
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.
Here is a fun, sarcastic and slightly helpful flowchart infographic that is “aimed” at assisting individuals and businesses to decide if Twitter is right for them.
Snip.it is now gone. They were purchased today by Yahoo. I was shocked about an hour ago, when I tried to snip my latest post about The Top 50 Most Overused Words in PR and got this pop-up:
There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
Here is a helpful infographic from Work that lists the top 5 ways to generate backlinks to your site organically.
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.
Hopefully this Thanksgiving infographic will entertain you all a bit before all the holiday craziness begins.
Twitter announced a new feature late last week that some of you may find helpful. Now, you can email tweets to your non-Twitter friends.
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
Online shopping is about to get crazy, and in light of this morning’s wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there is some solid, common sense advice for both merchants and consumers at the bottom of the graphic.
Here is an interesting infographic from HSN Home Decor that breaks down the impact that social networks like Pinterest have had on home decor.
LinkedIn released this fun and interesting infographic this week that shows the top “dream jobs” among their users across the globe.
Pinterest announced a number of new initiatives today that aim at attracting more brands to the network. These new features will make managing a business page a bit less of the hassle that it has been thus far.
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is really easy to do.
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.
Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation.
Pinterest added a feature today that aims at giving website owners proof that they own the site in their profile.
With the content and competition on Twitter, you need to do whatever you can to optimize your tweets and stand out from the pack and boost your engagement. Here are three simple ways to do this each time you tweet.
Staying on top of Google’s algorithm changes could be a full time job for marketing managers. Here is a handy infographic that gives a nice summary of some of the measures you can take to build authority for your site.
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter name is used when the photo is tweeted out.
Pinterest announced this afternoon that they have added a new feature that allows you to block another user from following you or liking/repinning/commenting on your pins.
Here is a super-handy post and infographic that list and show all of the various Facebook image placements and the proper sizes for each.
All I can say to Marketo’s latest infographic about social media is…guilty!
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
Imagery on Facebook has become extremely popular among brands because it works and almost everyone knows it. It’s now time to keep ahead of the curve and start creating photos that stand out from the rest. Adding these tools to your social toolbox will help you do just that.
Here is a very cool infographic that lays out much of the basics of Reddit. Understanding the content in this graphic will put you on your way to Reddit marketing success.
Fear not, there is a way to pin your Instagram photos to your favorite pinboards. It takes a bit more of an effort, but it is worth it. Instagram photos look great on Pinterest and definitely attract a great deal of engagement.
LinkedIn groups can essentially be looked at as part seminar/part networking event/part job fair and part industry newsletter. They are a naturally segmented audience and a great place for you to quickly build authority for yourself and your business if you use them wisely.
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your content noticed by them.
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand.
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation.
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.
If political posts aren’t your cup of tea (no pun intended), you now have an option. F.B. Purity is a Chrome Extension that allows you to select specific words to filter out of your Facebook feed.
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.
Twitter updated the look of personal profiles today. You now have the ability to include a “header” image (think Facebook cover) to your profile.
It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage.
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media- Facebook, LinkedIn, Twitter, Google+ and Pinterest.
Here is a handy infographic that will give your business a few tips on what to do with LinkedIn…
Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend.
Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years.
There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn’t be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.
The usage numbers for these “check-in” app are certainly trending upward and businesses of all sizes are now trying to figure out how to work them into their marketing and sales plans.
Here is a handy infographic that breaks down all of the elements of a quality marketing pin. A bunch of great information here, so you may want to bookmark this one and reference it when you are pinning.
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.
Here is an awesome infographic that all you digital marketers should have handy. It’s created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing media.
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can de-select the option to have that page’s posts show up in your news feed.
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your name and how to do so.
Unbaby.me is a Chrome extension that searches your Facebook feed for baby-related keywords and replaces any image in matched posts with images of your choice.
Here is a handy infographic by the restaurant supply store Instawares, that lays out some of the Pinterest basics restaurateurs should keep in mind when they begin marketing themselves on the social network…
Do you share too much personal information on social networks? Apparently, if the answer is “yes,” you aren’t alone.
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook.
Pinterest marketing toolmaker Pinerly has created this handy cheat sheet infographic that I though all of you Pinners might find helpful.
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
I recently found this helpful infographic from Social Triggers that dissects the “Perfect” blog post. There is a bunch of good stuff in here that gives you insights into the psychology of blogging.
This research is interesting because, although many social media communities and friendships are becoming more and more interest-based, Facebook is still a bit different. Since its launch, people have used Facebook to reconnect with old classmates, friends, neighbors, coworkers, etc. Many of these people that we reconnect with have developed political views long since we last spoke to them.
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic.
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show up on your company page for all users to see.
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image.
Here is an infographic from Schools.com that pulls together stats to attempt to answer the question “Is Social Media Making Us Socially Awkward?”
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report “The Rise of Social Media for Professional & Personal Use” by the staffing agency, Kelly Services.
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
So how does the average Facebook or Pinterest user create such an image? It’s actually really simple. You can create one in about five minutes and don’t even need Photoshop.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
In case you wanted to spruce up your blog posts with a song, album or artist, Wordpress announced recently that you can now embed Spotify and Rdio music.
With so many new Instagram Android users (1 million downloads in first 24 hours), I thought it would be good to share a “How To” video.
Spotify has announced that the free 6 month trial period has been extended indefinitely.
For years, admins have been stuck with whatever page name they selected when they created the page. They have had to make-do with misspelled business names, name changes, etc since Facebook gave them no way to edit the page name.
Page owners rejoice! Now you can be liberated from your erroneous page names.
ReadWriteWeb polled a number of industry leaders and put together a guide to making your tweets readable and retweetable. A must read!
Quotes are popular on Pinterest. Very popular. Now you can make you own quote images to pin just out of plain old text on a website.
Here is a fun way to display your Pinterest pins onto your company’s Facebook page.
Ok, so you’ve set up your Pinterest business page and started pinning away. So how do you get other users to follow you?
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Many people who use Facebook for personal and work reasons struggle to find the balance between sharing somewhat personal info with friends and sharing with the world. Creating and maintaining a separate page is a boatload of work and, depending on the size of your following, may not be worth it.
In the past, you pretty much had to make the decision- do I make my life public? or do I just shut out everyone I don’t actually know? Most people elected to keep their friend list to those individuals that were close friends and thus, they were not able to enjoy some of the business benefits of growing your network and personally branding yourself.