Updated for 2018. The most comprehensive and up-to-date list of how many people use the top social media sites, apps and tools from around the world.
Social Media Marketing Tools and Tips
Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
How To: Explain the Major Social Networks Using Coffee (Infographic)
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
Evaluating the Current Trends of Social Media Marketing in 2014
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.
Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.
So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
3 Important Social Media Password Tips
It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.
Facebook’s Teenage Usage and the Solidity of Social Media
As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.
While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.
How To: Maximize Your Facebook Post Reach Through Proper Timing
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
5 Ways to Optimize Your Personal Brand on LinkedIn
When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.
If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.
A Beginners Guide to Google+
If you’re still baffled by Google+ then you are certainly not alone! So, we’ve compiled this handy beginners guide to help you get the most out of it.
The 5 Pillars of Social Media Success for Small Business
Just because you have a small team and don’t have a set community manager or digital media department doesn’t mean you have to miss out on social media’s benefits. Check out these five key strategies that small-to-medium sized businesses can employ to achieve social media success.
Engagement: Is It Twitter’s Greatest Problem?
Even though Twitter’s definition of an “active” user is clear enough, I’m not too sure how this is going to fare in the long run. Keep in mind that it is because of constant engagement that users will be more inclined to tweet and socialize with others. This is the case for just about any social networking site.
27 Social Media Statistics You Probably Didn’t Know
3 Reasons to Support Facebook’s Focus on News Delivery
According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t exactly groundbreaking, the fact that it makes up for such a tremendous fraction of people cannot be overstated.
Taking Many Steps Back With #FirstTweet
We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more inclined to record videos of little Billy scoring the winning goal during his soccer game. What about the first moments that we have spent in the world of social media?
Calling In To Tumblr With Audio
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and aspects of that nature were made better during this time and they would only be made better. However, what if I were to tell you that Tumblr was taking a step into the 90’s once again? However, this step entails neither gaming nor TV.
Social Media, Multimedia and the Understanding of Content
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to five years but it didn’t take me until just now to realize what it was. Simply put, the content put forth was interesting.
Concerning Twitter’s Password Mass Reset
One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a matter of location, phone numbers, or what have you. You would not want these to fall into the wrong hands. Recently, that’s what a good number of Twitter’s audience believed happened when they were sent emails prompting them to reset their passwords when they did not trigger them.
275 Amazing Pinterest Facts, Demographics and Statistics (December 2018)
125 Amazing Microsoft Statistics and Facts (December 2018)
By the Numbers: 35 Important Internet Browser Statistics and Facts (March 2014)
In this installment of our digital stats post series, we look at the internet browser wars and some of the usage statistics for the major players like Internet Explorer, Firefox, Chrome and Safari.
80 Amazing Reddit Statistics and Facts (December 2018)
WhatsApp Voice & the App’s Future
WhatsApp announced the incorporation of voice calls today. It’s been said that this service will make its way to WhatsApp during the second quarter of 2014, which should be intriguing for those that have commonly utilized this app.
90 Interesting Email Statistics and Facts (2018) | By the Numbers
220 Amazing LinkedIn Statistics and Facts (December 2018)
How Addicted to Mobile Devices Are We? (Infographic)
Here is an infographic that offers up a few mobile statistics that you probably didn’t know. It is interesting to see just how addicted we are to these devices and how marketers are making the most of this opportunity.
50 Amazing Google+ Statistics and Facts | By the Numbers
70 Amazing Google Advertising Statistics and Facts (December 2018)
Guest Post: How Print Marketing Can Generate Facebook Likes
If you want to increase Facebook page likes, it might be time to rethink how you use print marketing and see if you can develop a similar strategy for your business.
96 Amazing Tumblr Stats and Facts (February 2018) | By the Numbers
75 Amazing Digital Office Gadgets and Toys | Cool Gadgets
So how do you geek out your digital agency? Of course, everyone has their own style, but here are a few suggestions that will look good in any digital marketing workspace.
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
15 Instagram Statistics You Probably Didn’t Know (Infographic)
Some of the more interesting numbers in our DMR Instagram statistics post in a fun infographic…
20 Important foursquare Stats and Facts (October 2018) | By the Numbers
32 Great Mobile Apps to Help You Keep Your New Year Resolutions
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
Guest Post: Pinterest Analytics for Content Marketing
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Guest Post: Disposable Thumbs: The Facebook Like Button is Gone
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.
What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?
Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.
Guest Post: Basic Social Media Strategies – Increase Your Site Traffic with These Simple Tips
Social media marketing needs several protocols to be followed, it just doesn’t happen overnight and generate traffic to your website. If you intend to have your website’s existence in the social media, then you have some routine to follow…
20 Interesting MySpace Statistics and Facts Then and Now (October 2018)
A comprehensive listing of Myspace stats and facts. Of course, you can’t have a MySpace user stats post without mention of what they once were, so I mixed in a few of their impressive stats from back in the day.
Graphic Maps Out Every Social Media-Related Site Imaginable
If you are an agency-type, you are going to want to save this social media list….
By the Numbers: 77 Mobile Marketing Stats You Need to Know (September 2013)
(September 2013) Here are the Latest Restaurant, Retail & Grocery Printable Facebook Coupons
Guest Post: Leveraging your Social Media Management Strategy
Find a way to track your progress and then tweak your social media management strategies to find quicker and more effective ways to meet your goals.
How To: Embed a Facebook Post in a Blog Post
Today, Facebook announced the launch of embedded posts. This new feature allows bloggers to add a public post directly to their site and includes some Facebook engagement functionality such as liking and sharing.
The State of B2B Content Marketing (Infographic)
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?
This list looks at all current teams across the NFL, MLB, NHL and NBA and compares their Facebook fan base.
Everything You Need To Know About Content Marketing (Infographic)
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.
Guest Post: Qualitative Market Research and How It Can Be Used To Defend Your Digital Brand
Qualitative market research might seem daunting to many digital brands. However, with improvements in technology, qualitative market research offers a level of access to your market and audience that is hard to beat.
Guest Post: Why Online Integration Is The Future Of Retail
Rather than admit defeat though, retailers need to embrace the madness. They have to renew their marketing strategy to reflect the changing way we shop. Firstly, physical stores need to be fully integrated with websites and social media.
Updated Social Media Map Shows Facebook’s World Dominance
The “World Map of Social Networks” is a great visual that Italian social media strategist Vincenzo Cosenza created a few years ago to show what social network dominates where in the world..
Russian Social Network Stats
Here are some interesting stats and facts pertaining to Russian social media including Yandex, VKontakte, Facebook, Twitter, Youtube and a few others…
LinkedIn Adds Infographic Support to Slideshare
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics.
Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go
These mobile marketing options can help you reach tech-savvy consumers on-the-go, whether they’re in your neighborhood or across the globe.
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
A Great Example of Super-Responsive Social Media Customer Service
Good Social Media customer service is tough to come by so we wanted to highlight a brand that is doing it right and identify a few things marketers can learn from it.
Everything You Need to Know About Content Marketing (Infographic)
Here is an interesting infographic that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan.
A Handy Reference Chart for Social Media Image Sizes
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
Guest Post: How New Software Makers Can Kick Start Their Product with Social Media
These days, new software makers don’t need an enormous marketing and advertising budget to compete with the big boys; you just need a great idea and knowledge of social media, how it works and how to move within this realm to save yourself money and compete on a global scale.
LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day
In the latest short video featuring their Star Wars products, LEGO has gotten one of history’s most dysfunctional father/son duos to bury the hatchet and celebrate Father’s Day together.
MySpace Deletes Old User Content…and Some People Actually Care
You may have missed the announcement, but if you had a MySpace account, the odds are good that your old content has been deleted.
Guest Post: Social Media vs. Word of Mouth
The science and small history behind social media and how it relates to the word of mouth marketing strategies is fascinating. Here is a brief look into how social media and word of mouth collide on the most impressive marketing scale.
Guest Post: 3-point Checklist for a Great Cover Photo on Facebook
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo.
So will they be impressed? They won’t be if your cover photo is low-quality, random or out-of-date!
Guest Post: Your Facebook Page Sucks! (for these 5 Reasons)
I could probably list 100 items here — but I’m going to keep it simple and list the Top 5 reasons your Facebook page sucks.
Guest Post: 4 Quick Fixes for a Boring Facebook Page
When your Facebook page becomes just another to-do, it’s easy to neglect it. So whether you’re a newbie trying to figure out Facebook for the first time or a seasoned “Social Media Manager” — I’m going to try to help you – so take notes !
Guest Post: 5 “Hidden Gem” Facebook Pages You Need to Follow ASAP
My 5 favorite Facebook pages are that no one knows about….
18 Basic Tips for Optimizing Facebook Posts (Infographic)
Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
A Key (Overlooked) Component to Content Marketing Success: Quick Decision Making
All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business’ decision makers were too busy to look it over and by the time they did, it was no longer relevant.
What are the Best Days for Brands to Post on Facebook? (Infographic)
A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.
6 Key Elements to Social Media Community-Building Success
Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community.
Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
Everything You Need to Know About Social Media Community Managers (Infographic)
Social media community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager. Because of the diverse set of skills needed to be a community manager these days, a good one is as good as gold to a digital team.
What to Look for in Selecting a Digital Agency
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
What is Your Social Media Personality Type? (Infographic)
Here is a fun little infographic that explores the most commonly found social media personality types.
How Much Time Do We Waste While at Work? (Infographic)
Here is an interesting infographic that breaks down just how much time is spent on non-work activity and what it is that is distracting us.
How Obsessed are We With Social Media and Mobile Devices? (Infographic)
According to this interesting infographic , social media and mobile devices have become a way of life for many of us. Status updates, emails, tweets and texts have all become about as natural as speaking (for some, more natural).
How To: Get Retweeted (Infographic)
Here is a helpful infographic that lays out some of the basic steps Twitter users should take in order to get retweeted.
7 Simple Ways to Add LinkedIn Connections
There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing good that can come of regular and creative activity on the network
How To: Use Google+ for Content Marketing
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.
How to Tell if Your Business Should be Using Twitter (Infographic)
Here is a fun, sarcastic and slightly helpful flowchart infographic that is “aimed” at assisting individuals and businesses to decide if Twitter is right for them.
30 Ways to Promote Your Blog Content (Infographic)
There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.
What is Digital Marketing? (Infographic)
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
Every Stat You’ll Ever Want About LinkedIn (Infographic)
Here is a LinkedIn infographic that is pretty much one-stop shopping for network data and one you may want to bookmark and keep handy for proposal and presentation drafting.
How To: Generate Organic Backlinks (Infographic)
Here is a helpful infographic from Work that lists the top 5 ways to generate backlinks to your site organically.
New eBook: The Complete Guide to Marketing Your Business on Pinterest
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.
Pinterest for Business: The Importance of Creative Pinning
Here are a few general ideas for types of pins, depending on whether you are a business to consumer (B2C) company or business to business (B2B).
How To: Share a Tweet via Email
Twitter announced a new feature late last week that some of you may find helpful. Now, you can email tweets to your non-Twitter friends.
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
How To: Protect Yourself From Black Friday & Cyber Monday Scams (Infographic)
Online shopping is about to get crazy, and in light of this morning’s wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there is some solid, common sense advice for both merchants and consumers at the bottom of the graphic.
Pinterest’s Impact on Home Decor (Infographic)
Here is an interesting infographic from HSN Home Decor that breaks down the impact that social networks like Pinterest have had on home decor.
LinkedIn Ranks Top “Dream Jobs” (Infographic)
LinkedIn released this fun and interesting infographic this week that shows the top “dream jobs” among their users across the globe.
How To: Convert a Pinterest Account from Personal to Business
Pinterest announced a number of new initiatives today that aim at attracting more brands to the network. These new features will make managing a business page a bit less of the hassle that it has been thus far.
3 Important Benefits of Digital Public Relations (Infographic)
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
How To: Embed an Instagram Photo in a WordPress Blog Post
WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is really easy to do.
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation.
How To: Verify Your Website on Pinterest
Pinterest added a feature today that aims at giving website owners proof that they own the site in their profile.
3 Simple Ways to Make Your Tweets More Retweetable
With the content and competition on Twitter, you need to do whatever you can to optimize your tweets and stand out from the pack and boost your engagement. Here are three simple ways to do this each time you tweet.
How To: Build Authority for Your Website and Improve SEO (Infographic)
Staying on top of Google’s algorithm changes could be a full time job for marketing managers. Here is a handy infographic that gives a nice summary of some of the measures you can take to build authority for your site.
How To: Translate an Instagram Username to a Twitter @mention
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter name is used when the photo is tweeted out.
How To: Block Another User on Pinterest
Pinterest announced this afternoon that they have added a new feature that allows you to block another user from following you or liking/repinning/commenting on your pins.
The Ultimate Facebook Image Size Cheat Sheet
Here is a super-handy post and infographic that list and show all of the various Facebook image placements and the proper sizes for each.
How to Tell if You Have a Social Media Addiction (Infographic)
All I can say to Marketo’s latest infographic about social media is…guilty!
How To: Optimize Your Pinterest Pins (Infographic)
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
3 Tools for Creating Eye-Catching Facebook Post Images
Imagery on Facebook has become extremely popular among brands because it works and almost everyone knows it. It’s now time to keep ahead of the curve and start creating photos that stand out from the rest. Adding these tools to your social toolbox will help you do just that.
How to Use Reddit for Marketing (Infographic)
Here is a very cool infographic that lays out much of the basics of Reddit. Understanding the content in this graphic will put you on your way to Reddit marketing success.
How To: Pin an Instagram Photo to a Pinterest Board
Fear not, there is a way to pin your Instagram photos to your favorite pinboards. It takes a bit more of an effort, but it is worth it. Instagram photos look great on Pinterest and definitely attract a great deal of engagement.
How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic
LinkedIn groups can essentially be looked at as part seminar/part networking event/part job fair and part industry newsletter. They are a naturally segmented audience and a great place for you to quickly build authority for yourself and your business if you use them wisely.
How To: Create a Shared Pinterest Pin Board (and Why You Should)
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your content noticed by them.
The 3 Key Components of Building an Instagram Community
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand.
Why You Should Be Advertising on Facebook (Infographic)
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
The Advanced Guide to Building a Bigger, More Engaged Facebook Community
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation.
Which Colleges are the Most Social? (Infographic)
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
Why the Look and Feel of Your Facebook Page Matters Now More Than Ever
As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.
How To: Remove Political Posts From Your Facebook Homepage
If political posts aren’t your cup of tea (no pun intended), you now have an option. F.B. Purity is a Chrome Extension that allows you to select specific words to filter out of your Facebook feed.
A CEO’s Guide to Pinterest (Infographic)
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.
How To: Use Facebook Advertising to Easily Increase Page Post Engagement
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.
How To: Add a Header Image to Your New Twitter Profile
Twitter updated the look of personal profiles today. You now have the ability to include a “header” image (think Facebook cover) to your profile.
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage.
The Best (and Worst) Times to Post on Social Media (Infographic)
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media- Facebook, LinkedIn, Twitter, Google+ and Pinterest.
How To: Put LinkedIn to Work for Your Business (Infographic)
Here is a handy infographic that will give your business a few tips on what to do with LinkedIn…
How to Use Facebook to Announce You are Expecting a Baby
Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.
How Photos and Videos Dominate Social Media (Infographic)
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend.
The Internet of 2002 vs the Internet of 2012 (Infographic)
Then and Now comparisons are always fun content for infographics. Here is one by Best Education Sites that shows us just how far the Internet has come over the past ten years.
9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website
There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn’t be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.
How To: Use Check-In Apps to Attract Customers (Infographic)
The usage numbers for these “check-in” app are certainly trending upward and businesses of all sizes are now trying to figure out how to work them into their marketing and sales plans.
Creating the Perfect Pinterest Pin (Infographic)
Here is a handy infographic that breaks down all of the elements of a quality marketing pin. A bunch of great information here, so you may want to bookmark this one and reference it when you are pinning.
How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.
A Head-to-Head Matchup of Traditional and Social Media (Infographic)
Here is an awesome infographic that all you digital marketers should have handy. It’s created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing media.
How To: Like a Facebook Page Without Seeing its Posts in Your News Feed
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can de-select the option to have that page’s posts show up in your news feed.
How to Be Found Easily in Google Searches (Infographic)
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your name and how to do so.
Sick of Seeing Your Friends’ Babies in Your Facebook Feed? Try This Out!
Unbaby.me is a Chrome extension that searches your Facebook feed for baby-related keywords and replaces any image in matched posts with images of your choice.
How Restaurants Can Promote Themselves on Pinterest (Infographic)
Here is a handy infographic by the restaurant supply store Instawares, that lays out some of the Pinterest basics restaurateurs should keep in mind when they begin marketing themselves on the social network…
Do People Overshare on Social Networks? (Infographic)
Do you share too much personal information on social networks? Apparently, if the answer is “yes,” you aren’t alone.
Study: Pinterest Users Spend More than Twice as Much as Facebook Users (Infographic)
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook.
The Ultimate Pinterest Cheat Sheet (INFOGRAPHIC)
Pinterest marketing toolmaker Pinerly has created this handy cheat sheet infographic that I though all of you Pinners might find helpful.
The B2B Marketing Guide to Instagram (INFOGRAPHIC)
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
How to Write the “Perfect” Marketing Blog Post (INFOGRAPHIC)
I recently found this helpful infographic from Social Triggers that dissects the “Perfect” blog post. There is a bunch of good stuff in here that gives you insights into the psychology of blogging.
How Social Media Users Handle Their Friends’ Political Views (INFOGRAPHIC)
This research is interesting because, although many social media communities and friendships are becoming more and more interest-based, Facebook is still a bit different. Since its launch, people have used Facebook to reconnect with old classmates, friends, neighbors, coworkers, etc. Many of these people that we reconnect with have developed political views long since we last spoke to them.
Atari’s 40th Birthday Timeline Infographic
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic.
Pinterest for Business [INFOGRAPHIC]
Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand’s digital strategy.
How To: Target LinkedIn Company Status Updates to Specific Followers
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show up on your company page for all users to see.
App Helps You Create a Facebook Photo Collage for Your Cover Image
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image.
Is Social Media Making Us Socially Awkward? [INFOGRAPHIC]
Here is an infographic from Schools.com that pulls together stats to attempt to answer the question “Is Social Media Making Us Socially Awkward?”
How and Why Corporations are Using Social Media [INFOGRAPHIC]
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
Should Social Media be Allowed in the Workplace? [INFOGRAPHIC]
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report “The Rise of Social Media for Professional & Personal Use” by the staffing agency, Kelly Services.
User Demographics of the Major Social Networks [Infographic]
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.
How To: Quickly Add Text to an Image for Facebook or Pinterest
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
So how does the average Facebook or Pinterest user create such an image? It’s actually really simple. You can create one in about five minutes and don’t even need Photoshop.
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
How to Build an Engaged Facebook Fan Base
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
How To: Add a Google+ Share Button to Your WordPress Blog
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
A Handy Instagram Android App Video Tutorial
With so many new Instagram Android users (1 million downloads in first 24 hours), I thought it would be good to share a “How To” video.
[Update] Spotify Extends 6 Month Free Trial Indefinitely
Spotify has announced that the free 6 month trial period has been extended indefinitely.
How To: Change the Name of Your Facebook Page
For years, admins have been stuck with whatever page name they selected when they created the page. They have had to make-do with misspelled business names, name changes, etc since Facebook gave them no way to edit the page name.
Page owners rejoice! Now you can be liberated from your erroneous page names.
Resource: A Comprehensive Guide to Successful Tweeting
ReadWriteWeb polled a number of industry leaders and put together a guide to making your tweets readable and retweetable. A must read!
App Turns Site Text into an Image So You Can Pin It
Quotes are popular on Pinterest. Very popular. Now you can make you own quote images to pin just out of plain old text on a website.
How To: Display Your Pinterest Pins on Your Facebook Business Page
Here is a fun way to display your Pinterest pins onto your company’s Facebook page.
Pinterest Insider: 4 Ways to Build Up Your Business’ Following on Pinterest Quickly
Ok, so you’ve set up your Pinterest business page and started pinning away. So how do you get other users to follow you?
What is Second Screen Marketing and Why Should Brands Care About It?
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
How To: Be a Public AND Private Individual on Facebook
Many people who use Facebook for personal and work reasons struggle to find the balance between sharing somewhat personal info with friends and sharing with the world. Creating and maintaining a separate page is a boatload of work and, depending on the size of your following, may not be worth it.
In the past, you pretty much had to make the decision- do I make my life public? or do I just shut out everyone I don’t actually know? Most people elected to keep their friend list to those individuals that were close friends and thus, they were not able to enjoy some of the business benefits of growing your network and personally branding yourself.
Is it Illegal for Employers to Screen Candidates Using Social Media?
I just read a piece on the Scottish news site, Scotsman.com, that discusses a study on the legality of employers looking up job candidates on social media sites during the hiring process.
The App to End Drunken Social Networking?
Well, probably not, but it may save you an embarrassing online moment or two tonight.
The Holiday Party Sobriety Test app (from the makers of the Firefox plug-in social sobriety test), runs the user through a series of motor skill tests and then warns you if you are too drunk to be using social media.
LEGO Crowdsources Back to the Future Design
The “Back to the Future” set design is now in development and will be released in mid-2013.
Word Cloud Tool Analyzes Your Facebook, Twitter, Google+ and More
Here is a new fun little Facebook word cloud quiz that analyzes a user’s Facebook activity and generates a word cloud of their most frequently used words in their Facebook posts in 2015.
How To: Add a Facebook Subscribe Button to a WordPress Blog
A few months ago, Facebook enabled subscriptions for personal profiles. Subscribers only see what you make ‘public’ on your Facebook profile. Much like the anyone you put on your restricted list, subscribers never see any posts or wall items that you send only to friends.
The point of subscriptions is to keep popular individuals from having to create a brand page for themselves. So far, Journalists and Celebrities have really taken to the new subscription model.
This week, Facebook released the ‘subscribe’ button for websites. This button works like many of its social button predecessors, and allows you to subscribe to an individual’s public feed without having to leave the person’s site.
Want a Successful Facebook Page or App? Advertise It!
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them.
Black Friday Digital Roundup- the Apps, the Deals, the Fun
I have been sifting through the thousands of recent articles on Black Friday digital tools to bring you the most useful ones in your quest for that perfect gift….
How To: Add an Expected Child to Your Facebook Profile
Inside Facebook tips us off today that Facebook has begun allowing parents-to-be to list their expected child as a relative on their profile.
LinkedIn Gives Students More Profile Options
Last night, LinkedIn announced on their blog that they will be adding new sections to student profiles.
Creating a Public Commenting Policy for a Facebook Brand Page
I just read an article on ReadWriteWeb about the grocery chain, Publix’ rapid accumulation of Facebook likes for their recently launched page.
What I found most interesting was the great ‘House Rules’ app that they include on their page which lays out the ground rules. All brands need to seriously consider doing something like this.
How To: Change Your Facebook Profile Pic to Support Manchester, England
Here is a quick and easy way to show you stand with the people of Manchester, England by adding a UK flag to your Facebook profile pic.
foursquare Check-Ins Enhanced on Twitter.com
If you are a loyal foursquare user, as I am, you may have seen something new on twitter.com.
WARNING: ‘Verify My Account’ is Latest Facebook Scam
I woke up this morning to a number of wall posts from friends telling me to verify my account. Being the cautious (pessimistic) Facebook user that I am, I decided to investigate a bit…
Facebook Tip: Now You Can Tag Pages in Photos
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide you want to show the world your new vehicle and post it to Facebook.
Naturally, you would tag your friends in the photo when you upload it, but now you can tag more.
TV Show Offers Facebook Fan-Only Full Episode
TruTV’s ‘Operation Repo’ is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans.
How Important is SEO for Corporate Social Media Pages?
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches.
It is amazing to me that, as digital marketing has been around for some time now, more brands haven’t focused on Search Engine Optimizing their social media pages yet.
The Onion Releases Fake News App
In what surely was no coincidence, The Onion, the very popular news parody site, released their official iPhone/iPad app on April Fools Day. The new app allows you to read the fake news reports and videos that you have come to know and love without leaving the app. There is also some handy share features […]
Screw Conventional Wisdom…Digital Marketing on Weekends Works!
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the weekend with […]
New App Helps You Find a Parking Spot
Now there is an app that tells you where the nearest parking garage is, its hours of operation, where its entrances are and how much it costs to park there. Parking in Motion operates on user-generated parking info, much along the lines of Gas Buddy, the app I told you about earlier that tells you […]
How You Can Raise Autism Awareness On (and Off) line
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).
How Many Facebook Friends Actually See Your Posts?
AllFacebook tells us that only 1 in 10 Facebook friends actually see your posts.
Mobile App Tells You Where the Cheapest Gas Near You Is
With gas prices skyrocketing these days, we all want to find the best deal to salvage what we can of our budget. So what do you do? Waste gas to try to find a cheaper station?
Facebook Tip: How to Tag Something in a Comment
Now Facebook is taking tagging one step further. They are now allowing users to tag people, groups or pages in comments.
The World’s Rudest Cities According to foursquare
foursquare recently wanted to find a way to run easy queries from the enormous amount of data they have collected over the past few years. They wanted to make it so that non-techies in their company could run these queries quickly to aid them in making business decisions. They found a way to run such […]
Looking for Love on Facebook? New App Notifies of Relationship Changes
Update 2/23/11: According to TechCrunch, Breakup Notifier was shutdown by Facebook today. The app had collected 3.6 million users in the 2ish days it was active. Original Post 2/21/11: Love-seekers and gossipers: Do I have an app for you! I just read about Breakup Notifier, which has the most self-explanatory name in app history, in […]
Mobile App Helps You Find Girl Scout Cookies
Ok, so for the 5 of you out there that haven’t already been hit up by a relative or co-worker to buy cases of the highly-nutritional Samoas or Tagalongs, fear not, you can still get your fix and your phone will help you. The Kellogg Company and the Girl Scouts have launched a mobile app […]
Facebook Tip: How to Comment on Your Page as Yourself
One of the cooler changes that Facebook made with their new page layout and functionality is giving page administrators the ability to comment on their own pages as themselves- not as the page.
How Young is Too Young for Social Networking?
First Lady Michelle Obama revealed Wednesday on the Today Show, that her daughters (ages 9 and 12) are too young for Facebook and that the social networking site was “not something they need.” I never thought much about teens on Facebook, but this story got me wondering; How young is too young for social networking? […]
Billboard’s New Music Chart Based on Social Media Popularity
Last month, Billboard launched a new way to measure music popularity- a chart based on social media activity. The Social 50‘s rankings reflect social media statistics like new weekly artist page likes and views, new followers, song streaming, etc. on Facebook, Twitter, Youtube, MySpace and iLike. The Social 50‘s formula and data are provided to […]
Facebook Tip: How you can add an expiration date to your photos
If you are a passive Facebooker and regularly post photos that you would prefer only be viewable for a period of time, you will soon be in luck. German Company X-Pire is set to release its new photo expiration software sometime this week. Basically, before you post an image to Facebook or Flickr, you drag […]
Facebook Tip: Have AMBER Alerts Sent to Your News Feed
Facebook announced yesterday that they are partnering with the AMBER Alert Program by creating 53 new ‘fan’ pages (Each US State, PR, DC and the US Virgin Islands) that issue bulletins for their respective territories. For anyone that doesn’t know, the AMBER Alert Program is a coordinated effort between a number of Local, State and […]
How To: Change the photos that appear at the top of your Facebook wall
Among the many changes Facebook has made with their new profile layout introduction, you now have a row of photos that appear at the top of your profile just under the info blurb and above your wall. These are randomly generated as soon as you convert to the new profile based on photos that you are tagged in (yours or someone else’s).
Facebook Tip: New profile layout now available. How to get yours!
Mashable just reported that Facebook has released the new profile layout a bit ealier than expected. They were supposed to start offering it tomorrow. The most obvious changes are the inclusion of some of your info items and tagged photos at the top of your profile and what used to be your tabs are now […]
New Study: Women Stress More About Facebook Updates Than Men
I just stumbled across this new study that claims that women stress more than men about what they will post on Facebook (69% to 39%). There are also a few other interesting stats regarding the relationship between stress levels and social media included. This seems fairly accurate from what I have observed among friends. What […]
Twitter Tip: Find Your Tweet Equation
To be a true Social Media Influencer, you need to be engaging while offering something of perceived value to your followers. Twitter is the best example of how you need to balance sharing and responding to build a loyal following. To do this, you need to calculate your Tweet Equation. Your Tweet Equation is the […]
Watch what you post…everyone is watching you!
Social media is, and should be, social. No doubt about it. If you are a broadcaster and fail to listen and engage, you will have a lonely social media existence. That being said, when posting to your various social accounts you should always question what you are posting being mindful of who could be viewing […]
No More Drunk Tweeting or Facebooking: The Social Media Sobriety Test
Big News: A major step has been made in the eradication of the greatest social embarrassment since drunk dialing! The folks over at urlesque have come across a very interesting new Firefox plug-in that doesn’t allow you to post on Social Media unless you pass a sobriety test. You set the times that you are […]
How Social Media Has Changed Election Night for Political Junkies
I am a political junkie. I spent the first 10 years of my professional career working on political campaigns and am pretty sure it will never be completely cleansed out of my system. For me, social media has completely changed the way, and speed, in which I receive my election night news. I have sat […]
Facebook Tip – Stop Tagging Me Bro!
Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically. Facebook tagging is a great way to expand your network. You can tag friends and other pages in your status updates, pictures, notes, videos, etc. I highly recommend a healthy amount of tagging because your post […]
Don’t just Tweet….Listen!
A quick tip for brands that are starting to navigate the Twitter waters….listen as much as you tweet. It is important to get your word out, but it is equally as important to listen to what your customers are saying. I won’t lie, listening and responding properly to tweets is a lot of work and […]