So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
When it comes to ensuring that your website is visible on the big three search engines, Google, Bing, and Yahoo!, a lot has to be said about covering “the basics”
While we all understand the difference between push and pull strategies, achieving a fine balance between the two is what search engine optimization is all about.
The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant information. But with digital data being generated at a rapid pace, are you truly able to influence your digital audience in the way you desire? Are you able to keep up with the many emerging trends in online marketing? Rework your digital strategy and gear up to hire an SEO company that can make a difference.
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience.
Let us understand and debunk some of the common myths associated with SEO and how it is perceived by a major number of SEO Experts as well as amateurs, who may have been successful to rank for irrelevant keywords – but not for a long time.
The rules of the business have changed drastically. Search engine result pages are displayed differently, thereby transforming the role of your SEO Company.
SEO is a long term project and if properly outsourced has the potential to grow your business. Here is what to look for.
One cannot overstate how important SEO is for the success of your online business. Read more about why your brand needs the support of an SEO expert.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.
Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation.
Staying on top of Google’s algorithm changes could be a full time job for marketing managers. Here is a handy infographic that gives a nice summary of some of the measures you can take to build authority for your site.
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your name and how to do so.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches.
It is amazing to me that, as digital marketing has been around for some time now, more brands haven’t focused on Search Engine Optimizing their social media pages yet.
Search Engine Optimization (SEO) is critical to any successful digital marketing plan these days. The most important factor for SEO success is to keep realistic expectations of what keywords your site should be found with. Doing so will help make your SEO plan successful and keep you on speaking terms with your SEO consultant after […]
Now, with Google’s almost daily product expansion, the emergence of digital PR and a number of new deals between the various search engines and social media platforms, optimizing everything that you create digitally has become a critical step in getting your message out and your voice heard.