These days, getting found in Google search results is more important than ever. Social referrals are nice, but are getting more and more expensive and other search engines like Bing and Yahoo are … [Read more...]
How To: Repurpose Content for Link Building in 2014
In very lucid terms, repurposing content simply involves taking previously created content and transforming it – or at least a part of it – into completely fresh content; squeezing the tea bag would … [Read more...]
3 Reasons Self-Hosted Video Is Better Than YouTube
Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading … [Read more...]
Every Major Google Search Update From 2013 in One Infographic
These days in digital marketing, the world still revolves around search. Yes, you can see nice shortish term bumps and spurts in web traffic from various social networks and email, advertising and … [Read more...]
Guest Post: SEO For Healthcare Websites: The What, Why & How
When it comes to ensuring that your website is visible on the big three search engines, Google, Bing, and Yahoo!, a lot has to be said about covering “the basics”. There are thousands of signals that … [Read more...]
Guest Post: What Search Engine Optimization Teaches You
In this fast-moving digital era, you have to be able to keep up with emerging technology, platforms, applications and a plethora of other digital trends that require undivided attention from your … [Read more...]
Guest Post: What to Look For in Selecting the Right SEO Company
The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant … [Read more...]
Guest Post: Why Your Website Should Be Mobile Friendly
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience. Even though this may be one of the single most convincing … [Read more...]
Guest Post: The Legend of Hollow SEO Myths I Grew Up Hearing
Puhleeezzzz! Listen to me. I am SEO, the most misunderstood term in the digital marketing industry. Why do people not understand that I am not the only one who is responsible to get you more … [Read more...]
Guest Post: Does Your SEO Company Offer You Integrated Marketing?
The recent changes in the SEO industry are incredible. Traditionally, it is was possible to achieve good search engine results with a strong technical foundation, a clean and “crawlable” information … [Read more...]
Guest Post: How To Choose an SEO Company
Do you want more web traffic and/or are you looking to increase sales and revenue? Then you must consider search engine optimization for your website. Search engine optimization (SEO) is the method … [Read more...]
Guest Post: How Hiring an SEO Expert Can Help Your Brand
One cannot overstate how important SEO is for the success of your online business. While new or small businesses can start by employing basic optimization strategies, eventually they realize the … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
More often than not, I get a strange look from people when I tell them that my agency’s public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
How To: Build Authority for Your Website and Improve SEO (Infographic)
SEO has changed quite a bit over the years. In Google's never-ending quest to make search results as relevant as possible, they have placed a heavier emphasis on factors like social media and have … [Read more...]
How to Be Found Easily in Google Searches (Infographic)
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your … [Read more...]
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also … [Read more...]
How To: Add a Google+ Share Button to Your WordPress Blog
Google launched the Google+ share button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles. The share button looks very similar to the … [Read more...]
How Important is SEO for Corporate Social Media Pages?
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches. It is amazing to me that, as digital marketing has been around for some time now, more … [Read more...]
Smart SEO Requires Realistic Keyword Expectations
Search Engine Optimization (SEO) is critical to any successful digital marketing plan these days. The most important factor for SEO success is to keep realistic expectations of what keywords your site … [Read more...]
SEO is for more than websites: Optimize Everything!
For years, Search Engine Optimization (SEO) has been almost exclusively reserved for websites. Brand managers paid SEO consultants big bucks to get their websites ranked as high as possible in search … [Read more...]