Updated for 2018. The most comprehensive and up-to-date list of how many people use the top social media sites, apps and tools from around the world.
Pinterest News and Strategy
Here is a collection of our latest Pinterest News and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
How To: Explain the Major Social Networks Using Coffee (Infographic)
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
How To: Maximize Your Facebook Post Reach Through Proper Timing
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
275 Amazing Pinterest Facts, Demographics and Statistics (July 2018)
40+ Awesome iPhone Cases and Accessories
Today we spend a little time looking at some of the coolest and geekiest iPhone cases and accessories out there…
32 Great Mobile Apps to Help You Keep Your New Year Resolutions
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
Guest Post: Pinterest Analytics for Content Marketing
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Graphic Maps Out Every Social Media-Related Site Imaginable
If you are an agency-type, you are going to want to save this social media list….
A Handy Reference Chart for Social Media Image Sizes
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
How Much Time Do We Waste While at Work? (Infographic)
Here is an interesting infographic that breaks down just how much time is spent on non-work activity and what it is that is distracting us.
New eBook: The Complete Guide to Marketing Your Business on Pinterest
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.
Pinterest for Business: The Importance of Creative Pinning
Here are a few general ideas for types of pins, depending on whether you are a business to consumer (B2C) company or business to business (B2B).
What is the Top Pinned Thanksgiving Side Dish? (Infographic)
Hopefully this Thanksgiving infographic will entertain you all a bit before all the holiday craziness begins.
Pinterest’s Impact on Home Decor (Infographic)
Here is an interesting infographic from HSN Home Decor that breaks down the impact that social networks like Pinterest have had on home decor.
How To: Convert a Pinterest Account from Personal to Business
Pinterest announced a number of new initiatives today that aim at attracting more brands to the network. These new features will make managing a business page a bit less of the hassle that it has been thus far.
How To: Verify Your Website on Pinterest
Pinterest added a feature today that aims at giving website owners proof that they own the site in their profile.
How To: Block Another User on Pinterest
Pinterest announced this afternoon that they have added a new feature that allows you to block another user from following you or liking/repinning/commenting on your pins.
How To: Optimize Your Pinterest Pins (Infographic)
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
How To: Pin an Instagram Photo to a Pinterest Board
Fear not, there is a way to pin your Instagram photos to your favorite pinboards. It takes a bit more of an effort, but it is worth it. Instagram photos look great on Pinterest and definitely attract a great deal of engagement.
How To: Create a Shared Pinterest Pin Board (and Why You Should)
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your content noticed by them.
Which Colleges are the Most Social? (Infographic)
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
A CEO’s Guide to Pinterest (Infographic)
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.
The Best (and Worst) Times to Post on Social Media (Infographic)
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media- Facebook, LinkedIn, Twitter, Google+ and Pinterest.
How Photos and Videos Dominate Social Media (Infographic)
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend.
9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website
There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn’t be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.
Creating the Perfect Pinterest Pin (Infographic)
Here is a handy infographic that breaks down all of the elements of a quality marketing pin. A bunch of great information here, so you may want to bookmark this one and reference it when you are pinning.
How Restaurants Can Promote Themselves on Pinterest (Infographic)
Here is a handy infographic by the restaurant supply store Instawares, that lays out some of the Pinterest basics restaurateurs should keep in mind when they begin marketing themselves on the social network…
Study: Pinterest Users Spend More than Twice as Much as Facebook Users (Infographic)
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook.
The Ultimate Pinterest Cheat Sheet (INFOGRAPHIC)
Pinterest marketing toolmaker Pinerly has created this handy cheat sheet infographic that I though all of you Pinners might find helpful.
The B2B Marketing Guide to Instagram (INFOGRAPHIC)
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
Pinterest for Business [INFOGRAPHIC]
Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand’s digital strategy.
How and Why Corporations are Using Social Media [INFOGRAPHIC]
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
User Demographics of the Major Social Networks [Infographic]
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.
How To: Quickly Add Text to an Image for Facebook or Pinterest
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
So how does the average Facebook or Pinterest user create such an image? It’s actually really simple. You can create one in about five minutes and don’t even need Photoshop.
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
App Turns Site Text into an Image So You Can Pin It
Quotes are popular on Pinterest. Very popular. Now you can make you own quote images to pin just out of plain old text on a website.
How To: Display Your Pinterest Pins on Your Facebook Business Page
Here is a fun way to display your Pinterest pins onto your company’s Facebook page.
Pinterest Insider: 4 Ways to Build Up Your Business’ Following on Pinterest Quickly
Ok, so you’ve set up your Pinterest business page and started pinning away. So how do you get other users to follow you?