It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
There is nothing wrong with trying to keep a New Year resolution going for as long as possible and there are a number of mobile apps that will make your efforts a bit easier.
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
If you are an agency-type, you are going to want to save this social media list….
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
Here is an interesting infographic that breaks down just how much time is spent on non-work activity and what it is that is distracting us.
Hopefully this Thanksgiving infographic will entertain you all a bit before all the holiday craziness begins.
Here is an interesting infographic from HSN Home Decor that breaks down the impact that social networks like Pinterest have had on home decor.
Pinterest added a feature today that aims at giving website owners proof that they own the site in their profile.
Pinterest announced this afternoon that they have added a new feature that allows you to block another user from following you or liking/repinning/commenting on your pins.
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your content noticed by them.
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.