With 2016 fast approaching, it’s time to start thinking of your Public Relations strategy for the coming year. Having a concrete plan will ensure that you stay ahead of the curve and have a leg up on y … [Read more...]
Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization … [Read more...]
Guest Post: 2 Recommended Elements for a Successful Mobile Marketing Strategy
Today's marketplace is crowded, and no matter what industry you are in, competition is running rampant out there. You may find yourself asking how you could make your business stand out from the … [Read more...]
Guest Post: Mobile Marketing in Emerging Markets
The ability to use internet-based mobile apps with Wi-Fi and 3G has opened up a huge amount of opportunities for marketers to communicate with audiences all over the world. In some emerging markets in … [Read more...]
Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go
Small-business owners who are working diligently to build their businesses and expand their customer bases must somehow manage to reach as many consumers as possible. With increased reliance on … [Read more...]
5 Areas of Consideration in Creating a Mobile Email Marketing Campaign
Did You Know??? U.S. smartphone adoption grew more than 50% in the past year. 36.1% of Americans, 13 and older, use a smartphone as of October 2011. Mobile email open rates have increased 34 … [Read more...]