With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.
In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”
And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.
Mobile marketing has become one of the most powerful marketing strategies available today. If implemented correctly, the return on a mobile marketing campaign can be outstanding.
In emerging markets, options for mobile marketing are cut out due to a lack of 3G connectivity. We need to be aware of this when planning mobile campaigns.
These mobile marketing options can help you reach tech-savvy consumers on-the-go, whether they’re in your neighborhood or across the globe.
The email marketing world isn’t what it used to be. With the explosion of smartphone usage, emails reach their recipients 24 hours a day. This presents digital marketers with great opportunity – providing, of course, mobile email is designed and sent correctly.