With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
As the entire digital world salivates over the Apple Watch, it is worth noting that there are a number of other fun, creative and useful wearables out there already on the market. The wearables market is one that took off in 2015 and is poised to explode in 2016 with Apple leading the charge.
Here is a quick rundown of some of the coolest wearable gadgets I’ve seen out there so far.
Siri; it’s a name you’ve probably heard before, even if you’re not an iPhone user.
The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping smartphone users with various tasks. Do you want to know where the nearest Chinese food place is? Siri will be able to locate it. Are you hazy on the exact day Halloween falls on? Siri has you covered. To say the least, she’s a capable feature that Apple has been able to integrate into its devices. Unfortunately, those who aren’t tech-savvy may find themselves struggling to utilize her services.
Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well.
If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.
However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.
Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action.
There are certain apps which push you to ask the question, “What’s the point?”
For many, this has been the case for a particular app called Yo. It’s not hard to see why, since it was originally declined from the App Store on Apple devices because of how it seemed to lack substance. In addition, it became a program that many people either criticized or made fun of; Stephen Colbert is an example of Yo being made light of.
No one can deny that Yo, in and of itself, is a very simple program. It’s functionality is as basic as messaging programs can get: all you can do is send the word, “Yo,” to friends on your mobile device. Life Before Us, the company behind Yo, stated that it could be used in order to address individuals in many situations. With App Store descriptions like, “It’s that simple. Yo,” it’s clear that the program doesn’t take itself too seriously. With only word that can be used, though, it’s apparent that many individuals have simply written off the app as nothing but a waste of space.
Is it possible that there is more potential to be had with Yo than what it’s been given credit for?
As of late, I’ve started to get more and more into podcasts. Even though they have been around for quite a few years, it wasn’t until recently that I started to truly understand why so many people have invested time in them. For those who don’t know what podcasts entail, think talk shows that are focused on particular interests. What this means is that if you go online and perform a search, you can find shows focused on anything from sports to social media.
With such a tremendous amount of popularity attached to podcasts, it’s obvious as to why many an Internet marketing company supports podcasts as their own separate media platforms. While social media is a great way to raise awareness, methods focused on audio shouldn’t be ignored, either. However, for those who aren’t entirely sold on the matter, here are 4 of the greatest benefits to be attained from starting a podcast of your own.
Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”
It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?
In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.
In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”
And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.
Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations and have no emotions whatsoever. What turned out to be a predicting trivia twenty years ahead of its time were the glasses that the universal soldiers wore on their heads. In the movie, their purpose was to receive orders from the base and scan the area and enemies.
Another similar movie example, but only more sophisticated, since it was hidden in the eye of the machine, is that of Terminator. These machines had the environment observing programme inside their eyeballs.
If in the 1980s and the beginning of the 1990s these technological features were a mere science-fiction plot, the 2000s saw a different side of it. Today, we have numerous on-the-go gadgets that can be attached to humans body and perform computer-like operations. Although this sounds terrific and potentially life-altering, there is another point of view, according to which these new devices pose a great threat to our intimacy and privacy.
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.
Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.
For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.
When discussing tech, in general, it’s easy to assume that the iPhone will be brought to the forefront. It is arguably the most notable smartphone in the world and its various features help to make it more akin to a handheld computer than a simple communications device. With this in mind, it’s likely that many people are going to clamor for the iPhone 6. Fortunately, for Apple enthusiasts, its release date may be sooner than most would think.
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore.
Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the namesake lives up to. With Chat, Snapchat users can have text-based conversations with friends and even share live video feeds with the flip of a proverbial switch. Chat is an interesting addition that – more than anything else – adds another layer to an app that many smartphone users get lost in.
The way we live and socially interact is now directed through a myriad of mobile applications that permits us connect and share astonishing amounts of info more rapidly and easily than ever. Social apps like Facebook, Instagram, Twitter, WhatsApp, Snapchat, etc have changed everything.
Mobile relationships are indeed de rigueur these days! Every business organization has to have a mobile marketing strategy in place in order to engage its target audience in an effective manner. Here are a few tips that will make you an interesting and relevant experience for your target audience.
Email and print can cover visual messages, however, they are not so good for impulsive, quick communication. SMS marketing can fill that gap, providing timely and direct information for customers, with a simple call to action.