With 2016 fast approaching, it’s time to start thinking of your Public Relations strategy for the coming year. Having a concrete plan will ensure that you stay ahead of the curve and have a leg up on … [Read more...]
42 of the Coolest Wearables…So Far
It seems these days that everyone from shoemakers to computer hardware makers are getting into the wearable market. Whether you are looking for style, fitness, utility or a little bit of each, there … [Read more...]
4 Ways to Use Siri for Better iPhone Experiences
Siri; it's a name you've probably heard before, even if you're not an iPhone user. The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping … [Read more...]
Is a Facebook Phone in the Works?
On paper, the concept of a Facebook phone makes sense. Anyone who is familiar with social media probably already has their own Facebook account, seeing as how it is viewed as one of the most popular … [Read more...]
3 Questions to Ask Before Buying a Smartphone
To say that the human race, in this day, has a focus on technology would be an understatement. Nowhere is this more evident than in our general reliance on smartphones. Seeing as how they have, more … [Read more...]
Just How Bad is Your Mobile Phone Addiction for Your Health? (Infographic)
For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to … [Read more...]
5 Guidelines to Keep in Mind for Apple App Store Inclusion
If you are an app developer, you're going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on … [Read more...]
7 Must-See Mobile Infographics for Marketers
How App Development Has Taken a Parental Turn
Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on … [Read more...]
Evaluating Yo’s Long-Term Potential
There are certain apps which push you to ask the question, "What's the point?" For many, this has been the case for a particular app called Yo. It's not hard to see why, since it was originally … [Read more...]
How To: Take the Perfect Selfie (Infographic)
Whether we like it or not selfies are still here and just as popular as ever. The media buzz about them may have been ratcheted down a notch or two, but people are still shaping pics of themselves and … [Read more...]
4 Benefits of Podcasts as Media Platforms
As of late, I've started to get more and more into podcasts. Even though they have been around for quite a few years, it wasn't until recently that I started to truly understand why so many people … [Read more...]
3 Talking Points on the “Kim Kardashian Hollywood” App
Never would I have thought I'd say, "Kim Kardashian's app is closing in on $200 million." It's hard to say what helps to make a mobile app popular. Whether it's through platforms associated with … [Read more...]
Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization … [Read more...]
Geeks On-The-Go: Wearables And Security Risks
Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations … [Read more...]
7 Ways to Ensure Your Mobile App is Downloaded
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and … [Read more...]
How Mobile Technology is Revolutionizing Travel Buying Behavior
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping. Exceptional mobile devices coupled with super-fast connectivity means that we can … [Read more...]
DMR Directory of Social Networks, Apps and Digital Services
DMR has always been meant to be a digital resource for marketers, business leaders and people just interested in digital marketing. Whether it is stats, strategy, infographics or even jobs, I (and now … [Read more...]
3 Ways the iPhone 6 Can Be Better
When discussing tech, in general, it’s easy to assume that the iPhone will be brought to the forefront. It is arguably the most notable smartphone in the world and its various features help to make it … [Read more...]
Extending the Life of Your Experiential Marketing Execution
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, … [Read more...]
3 Talking Points on SnapChat’s New Chat Feature
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore. Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the … [Read more...]
How Do You Use Your Mobile Devices? (Infographic)
How do you use your mobile device? Chances are, you have at least one phone or tablet playing a very prominent role in your life. For some of us, a mobile device is the first thing we look at in the … [Read more...]
How Mobile Apps are Changing the Way We Communicate
It’s extremely hard to visualize what life was like just a few years ago, before smartphones became universal. Anthony Robbins said, “The way we communicate with others and with ourselves ultimately … [Read more...]
Tips to Engage Your Target Audience with Mobile Marketing
Mobile relationships are indeed de rigueur these days! Every business organization has to have a mobile marketing strategy in place in order to engage its target audience in an effective … [Read more...]
The Benefits of SMS Marketing (Infographic)
When planning a full marketing strategy, it is necessary to consider the best tool to distribute each message you wish to communicate. Email and print can cover visual messages, however, they are not … [Read more...]
WhatsApp Voice & the App’s Future
Following the news of WhatsApp's purchase by Facebook for $19 billion, it was clear that there would be a tremendous amount of speculation on the application's future. Would Facebook change WhatsApp … [Read more...]
How Addicted to Mobile Devices Are We? (Infographic)
Can you imagine your life without your mobile devices? Me either. I can assure you this blog wouldn't exist without my phone and tablet making research and writing much easier as I sit on a commuter … [Read more...]
Guest Post: How to Determine if Your Business Should Have a Mobile App
Nowadays, mobility is king; this doesn’t just mean everyone has a mobile device, but they are doing more and more of their “core media consumption” on mobile devices. For small businesses, this means … [Read more...]
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for … [Read more...]
32 Great Mobile Apps to Help You Keep Your New Year Resolutions
Let's face it. Making a New Year resolution is very easy and keeping them is next to impossible. We are all creatures of habit and the flipping of a calendar is hardly a reliable trigger for habit … [Read more...]
Guest Post: 5 Key Metrics for Mobile SMS Marketing (Infographic)
Bulk SMS Marketing is quick, cost-effective, can be very well targeted, good for the environment and has great open and response rates. It is a very powerful communication method, allowing you to … [Read more...]
Guest Post: 2 Recommended Elements for a Successful Mobile Marketing Strategy
Today's marketplace is crowded, and no matter what industry you are in, competition is running rampant out there. You may find yourself asking how you could make your business stand out from the … [Read more...]
Guest Post: Accepting Mobile Payments for a Streamlined Buying Process
Abandoned baskets can be a huge problem for businesses, often due to a long or complicated buying process for the customer. The internet played a big part in creating a more seamless purchasing … [Read more...]
By the Numbers: 77 Mobile Marketing Stats You Need to Know (September 2013)
Guest Post: Why Your Website Should Be Mobile Friendly
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience. Even though this may be one of the single most convincing … [Read more...]
Guest Post: Mobile Marketing in Emerging Markets
The ability to use internet-based mobile apps with Wi-Fi and 3G has opened up a huge amount of opportunities for marketers to communicate with audiences all over the world. In some emerging markets in … [Read more...]
Guest Post: 5 Reasons to Use Bulk SMS in Your Marketing Campaigns
It's very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let's not forget about … [Read more...]
Guest Post: Why Online Integration Is The Future Of Retail
A recent study from the Centre for Retail Research (CRR) says that one fifth of retail stores in the UK could close within five years. While this highlights the current plight of Britain’s high … [Read more...]
Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go
Small-business owners who are working diligently to build their businesses and expand their customer bases must somehow manage to reach as many consumers as possible. With increased reliance on … [Read more...]
The Importance of Developing a Mobile Marketing Strategy in 2013
As small business marketing trends develop constantly, the mobile marketing strategies are becoming just as important as traditional online marketing has been proven to be. In 2013, mobile marketing … [Read more...]
How Many of Us Consume Media on Multiple Screens? (Infographic)
Multi-device content consumption is something I have turned into a science over the years. On any given weeknight, you will probably find me in front of a TV, watching some sort of sporting event with … [Read more...]
How Many People Play Angry Birds? (Infographic)
We all know the Angry Birds story: Seemingly simple game takes advantage of adopting the mobile platform very early and becomes uber-popular. Since launch in 2009, Angry Birds has become a global … [Read more...]
How Much Time Do We Waste While at Work? (Infographic)
Do you ever sneak a peek at Facebook while on the clock? Maybe you had to check the Black Friday sales while you should be checking your work email. Maybe you engaged in a prolonged discussion about … [Read more...]
How Obsessed are We With Social Media and Mobile Devices? (Infographic)
Do you find yourself scanning Facebook in the morning while you eat your Oatmeal? Or maybe you leave your phone on the table during a romantic dinner at a fancy restaurant just so you can quickly … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
Smartphones Through the Years (Infographic)
Did you know that smartphones have been around for almost 20 years??? I didn't. Clearly smartphones really took off with the launch of the iPhone, but phone-maker HTC reminds us in this fun … [Read more...]
How To: Translate an Instagram Username to a Twitter @mention
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter … [Read more...]
What is Augmented Reality? (Infographic)
Note: This post originally appeared on my other site arramblings.com. Please visit it for more of the latest Augmented Reality apps, news and tips. Here is an interesting infographic that gives us … [Read more...]
How To: Use Check-In Apps to Attract Customers (Infographic)
Note: This post originally appeared on my other site foursquareramblings.com. Please visit it for more of the latest foursquare badges, news and tips. For digital marketers, location-based apps … [Read more...]
How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. The stats used here are a result of a … [Read more...]
Augmented Reality Finds its Way to Sesame Street
According to a minipcpro video shot recently, Qualcomm is helping Sesame Workshop to introduce augmented reality to its line of educational toys. The app uses Sesame Street toys and a special … [Read more...]
LEGO Movie Maker App Brings Your Paysets to Life
Uber digitally savvy toy maker LEGO recently released a pretty cool iOS app. The LEGO Super Hero Movie Maker app lets kids create stop-motion movies of they playsets and then post them to … [Read more...]
A Handy Instagram Android App Video Tutorial
With so many new Instagram Android users (1 million downloads in first 24 hours), I thought it would be good to share a "How To" video. Here is a great tutorial by BWOne.com that shows you how to … [Read more...]
Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on "read more." Augmented … [Read more...]
Google Click-to-Call Mobile Advertising: The Modern-day Yellow Pages Advertising
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ In previous … [Read more...]
Marvel Brings Augmented Reality to Comic Books (video)
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers. Check out this demo video by … [Read more...]
LEGO Uses In-Store Augmented Reality to Show Off Star Wars Products
A couple of months ago, I told you about LEGO's plan to use augmented reality kiosks in their stores to show off their products in 3D. Here is the plan in action. Using augmented reality, this LEGO … [Read more...]
Hasbro’s New Augmented Reality Lazer Tag Game
Hasbro has reinvented their Lazer Tag product and it the new and improved augmented reality version is really, really cool. The new Lazer Tag blasters now have an iPhone dock and corresponding … [Read more...]
5 Areas of Consideration in Creating a Mobile Email Marketing Campaign
Did You Know??? U.S. smartphone adoption grew more than 50% in the past year. 36.1% of Americans, 13 and older, use a smartphone as of October 2011. Mobile email open rates have increased … [Read more...]
What is Second Screen Marketing and Why Should Brands Care About It?
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ This year’s … [Read more...]
If You Don’t Have a Mobile Web Strategy by Now, Your Business is Falling Behind
Mobile web has been around for quite some time now, but with the continued growth of Smartphone and tablet ownership, it saw a real explosion of popularity in 2011. We are now at a point where more … [Read more...]
LEGO Uses Augmented Reality to Show Products in 3D [VIDEO]
LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different. Apparently, LEGO has created … [Read more...]
Calorie Counter: A Great App to Help You Eat Right and Lose Weight
For a majority of my life, I have been a workout freak, finding time to workout just about everyday. What I ate was never a concern of mine because, it would only be burned off as fast as it was … [Read more...]
Awesome Potential Uses of Augmented Reality in the Future [VIDEO]
I just stumbled on this awesome video by augmented reality developers, Hidden Creative, that shows us some of the potential uses of AR in the not-so-distant future. Some of this stuff seems like … [Read more...]
A Good List of Resolution-Keeping Apps
Earlier today, I posted about a Facebook app that help you make a New Years NON-resolution. I thought it important to focus a little on the more traditional practice of … [Read more...]
The App to End Drunken Social Networking?
Well, probably not, but it may save you an embarrassing online moment or two tonight. The Holiday Party Sobriety Test app (from Webroot, the makers of the Firefox plug-in social sobriety test), … [Read more...]
Major Brands Embracing Augmented Reality in a Big Way
Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into marketing campaigns in a way that makes sense. Over the past … [Read more...]
Black Friday Digital Roundup- the Apps, the Deals, the Fun
Black Friday begins in approx 12 hours here on the East Coast and I can only imagine that there are people sitting in Lawn chairs outside my local Best Buy or Target right now. I have been sifting … [Read more...]
foursquare Check-Ins Enhanced on Twitter.com
If you are a loyal foursquare user, as I am, you may have seen something new on twitter.com. If you have your foursquare and Twitter accounts connected, your check-ins now show up in the 'new' … [Read more...]
New App Prevents You From Drinking and Texting
A few months ago, I told you about a Firefox plug-in that prevented you from drinking and Tweeting/Facebooking. A new app now takes this type of morning-after embarrassment protection to another … [Read more...]
The Onion Releases Fake News App
In what surely was no coincidence, The Onion, the very popular news parody site, released their official iPhone/iPad app on April Fools Day. The new app allows you to read the fake news reports and … [Read more...]
New App Helps You Find a Parking Spot
Now there is an app that tells you where the nearest parking garage is, its hours of operation, where its entrances are and how much it costs to park there. Parking in Motion operates on … [Read more...]
Mobile App Tells You Where the Cheapest Gas Near You Is
With gas prices skyrocketing these days, we all want to find the best deal to salvage what we can of our budget. So what do you do? Waste gas to try to find a cheaper station? Not anymore. The … [Read more...]
Mobile App Helps You Find Girl Scout Cookies
Ok, so for the 5 of you out there that haven't already been hit up by a relative or co-worker to buy cases of the highly-nutritional Samoas or Tagalongs, fear not, you can still get your fix and your … [Read more...]
How To: Sync Internet Browsers On Your Android Phone and Desktop
Mozilla recently launched the beta version of their Firefox 4.0 browser which includes a number of new features and add-ons. One cool feature of the new version of the popular Internet browser is the … [Read more...]