Today, women are more a part of the technology industry than ever, but we still have a long way to go.
For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?
With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.
Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.
Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.
So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.
Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you’ve mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty sizable shift in preferences.
One of the most fickle consumer segments is teens. They are often early adopters of the latest gadgets and platforms, making reaching them pretty much a moving target, at times. This also makes them a decent bellweather for what we can expect for older demographics down the road.One thing we know to be true about this segment: the are all over social media. In fact,95% of all teens in the U.S. have access to the Internet and 90% of them are on social media.
Here is an interesting infographic that illustrates a digital day in the life of a teen.
You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by the amount of stats that are available for most digital properties. I enjoy collecting them and try to update each post semi-regularly to keep them relevant and somewhat reliable.
What if you could get these stats in real-time? What if you could find out stuff like how many likes are occurring on Facebook or how many video hours are being watched on YouTube right now? Now you can.
For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn’t think we needed 15 years ago.
Try leaving your phone at home when you go out and see how you feel. More than likely, you’ll have some degree of anxiety from being separated from it. According to the infographic below, 73% of us would panic in such a scenario. In fact, the condition is so prevalent these days, that the fear of being away from your mobile phone actually has its own name now: Nomophobia.
Have you ever sat on a conference call and wondered what exactly the other participants are doing when their phone is muted? Occasionally, you will have that call where someone on the other end is clearly not paying attention and awkward silence follows a direct question to them. What were they doing instead of paying attention to the conversation? The answer may or may not surprise you, depending on your level of cynicism (or realism). Clearly, with the explosion of mobile phone usage in and out of the workplace and the “always-connected” workforce, the opportunity for distracted conference calling has become much greater lately.
While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.
Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.