Emojis have been around for quite some time, but really have achieved mainstream adoption first with the explosion of chat/messaging app popularity and then with their integration into some of the top social networks and operating systems. Lets face it, people like to express themselves visually and these little icons give people an easy way of putting a small amount of emotion or intent behind their written words.
These stats shed a new light on the Black Friday starting on Thanksgiving day controversy. Given the numbers, you have to wonder why they don’t just double up on the online sales rather than make their workers go in on Thanksgiving.
Here is an interesting infographic which runs down the top 10 richest people and how much they were actually worth. Quite a few surprises here. I would’ve guessed 4 or 5 of them, but definitely not #1…
By now, just about every marketer has figured out that one of the most effective ways to leverage the power of digital is to create high-quality content that will generate inbound leads. So, once you have your content developed and have a quality website to house it, you now have to figure out how to get that content in front of people. There are hundreds of millions of websites out there competing for a limited number of eyes and really, what good is content if nobody is going to see it?
Here is a handy infographic that aggregates 40 tips on how to increase web traffic from some of the top experts in the industry.
With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a daily struggle to build a following and then maintain it and relying on just one source like search or social is a very risky move. There are a bunch of ways to (legitimately) drive traffic to your website.
OK kids, time for a little history lesson…
All you millennials may not realize this, but there was a time, not so long ago, when being called a geek wasn’t exactly flattering. Yes, before hoodie-wearing, Magic-playing web developers became billionaires by socially connecting the same people who tormented them in high school, being geek was most certainly, not “in.”
While technology has turned the tables quite a bit for geeks, it is important to know where we came from. Here is a fun little infographic timeline that depicts the evolution of the geek. I hope you enjoy tracing back your geek lineage.
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.
In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.
Have you ever wondered what the odds were that you were born you? In the infographic below, author and personal change specialist Dr. Ali Binazir explores this interesting question using a series of assumptions and calculations to find the answer. I don’t want to spoil it for you, but as you would imagine, the odds aren’t good.
The 1990’s gave us a number of unforgettable web design elements (remember frames, comic sans and flash?), but thankfully things have evolved quite a bit over the years. Between browser requirements, new devices, new languages and just improved artistic taste, the websites of today are much different from their ancestors.
So just how much has web design evolved? Our friends at Whoishostingthis explore this question by reminding us of some of the highlights of 1990’s web design and what became of each element over the years.
Here is a quick little infographic Google whipped up to show off their top trending toy results based on search trends for 2014. Enjoy!
Today, women are more a part of the technology industry than ever, but we still have a long way to go.
For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?
With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.
Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.
So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.
Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you’ve mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty sizable shift in preferences.
One of the most fickle consumer segments is teens. They are often early adopters of the latest gadgets and platforms, making reaching them pretty much a moving target, at times. This also makes them a decent bellweather for what we can expect for older demographics down the road.One thing we know to be true about this segment: the are all over social media. In fact,95% of all teens in the U.S. have access to the Internet and 90% of them are on social media.
Here is an interesting infographic that illustrates a digital day in the life of a teen.
You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by the amount of stats that are available for most digital properties. I enjoy collecting them and try to update each post semi-regularly to keep them relevant and somewhat reliable.
What if you could get these stats in real-time? What if you could find out stuff like how many likes are occurring on Facebook or how many video hours are being watched on YouTube right now? Now you can.
For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn’t think we needed 15 years ago.
Try leaving your phone at home when you go out and see how you feel. More than likely, you’ll have some degree of anxiety from being separated from it. According to the infographic below, 73% of us would panic in such a scenario. In fact, the condition is so prevalent these days, that the fear of being away from your mobile phone actually has its own name now: Nomophobia.
Have you ever sat on a conference call and wondered what exactly the other participants are doing when their phone is muted? Occasionally, you will have that call where someone on the other end is clearly not paying attention and awkward silence follows a direct question to them. What were they doing instead of paying attention to the conversation? The answer may or may not surprise you, depending on your level of cynicism (or realism). Clearly, with the explosion of mobile phone usage in and out of the workplace and the “always-connected” workforce, the opportunity for distracted conference calling has become much greater lately.
While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.
Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.
SMS marketing is still a bit of a mystery to many businesses. But the truth is, it’s super valuable and more users are demanding to communicate with businesses by text by the day.
Want proof that SMS marketing works? Here are seven SMS marketing infographics that can show you better than I ever could.
Like it or not, Google search plays a major role in all of our lives. It started out as something you used primarily for education or entertainment purposes and has evolved into a go-to for just about everything we need to know to get through our daily routines. Many, many of our online travels each day start with a simple visit to Google.com. In fact, more than 60% of the people reading this post likely found it from a Google search.
So, what if I told you there is a way to make your Google searching more productive and efficient? Actually, there are more than 30 ways to do this
Whether we like it or not selfies are still here and just as popular as ever. The media buzz about them may have been ratcheted down a notch or two, but people are still shaping pics of themselves and sharing their best shots with the world at a good clip.
While I don’t condone or encourage selfie-snapping, if you must do it, you might as well do it right. Our friends at Adorama and Nowsourcing recently released this fun infographic that lays out the basics of taking the perfect selfie.
Did you know that the average American watches over 9 years of television over the span of their life?
Or that 65% of US households have 3+ TVs?
Luckily we have this interesting and informative infographic on everything you need to know about the viewing behaviors of Americans. This topic is extremely relevant for markets and advertisers to look at the statistics and facts about just how we are watching TV.
With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good content), you will find it to be a very helpful social channel. When content is posted correctly, Reddit can be a pretty solid source of web traffic.
Since Reddit doesn’t fall into the typical social (Facebook) mold of news feed, friends, statuses, etc, it can be challenging for newcomers to wrap their arms around at first. If you are finding yourself scratching your head a bit about Reddit, you are in luck
Been on LinkedIn lately? If not, you should wander over there and check it out. You will be pleasantly surprised at the uptick in activity on their network. People are starting to spend more time on LinkedIn and are posting/engaging more often of late. This trend is sure to continue as LinkedIn opens up long-form posting (blogging) to the masses.
Whether you are looking for sales, new employees, a new job, or just looking to connect with others in your industry, a strong, optimized LinkedIn profile is a must these days. Here is a handy infographic from our friends at LinkedHumans that offers a few tips on what to look out for when optimizing your LinkedIn profile.
68 million cases of beer and all those fireworks scares me slightly, but I digress….
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
Organized and productive meetings are more important than ever. In today’s workplace, making your employee’s feel like you don’t value their time or that their work has no meaning is the quickest way to building an unhealthy and negative company culture. Here are some tips on how to avoid an unproductive meeting…
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Let’s face it; we are all trying to do a bunch of things all at once. It seems as though multitasking is at an all-time high these days as digital is making it much easier for us to keep on track and get quite a bit more done than we would have in the past.
That said, who couldn’t stand to be a bit more productive?
Here is more info than you probably need to hack your routine and be happier…
This is definitely worth perusing and is probably something you’ll want to bookmark and reference again in the future for blogging best practice reminders.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
“Happy Hump Day” may be the most annoying phrase in the workplace. Not only is overly cutesy, but it also reminds us that there are still 2+ days left to a stressful week.. So hopefully the handy infographic below from our friends at Happify helps you soldier through Wednesday and towards the weekend. They took […]
I recently stumbled across this Star Wars timeline infographic that had to be shared. It is definitely one of the more interesting Star Wars infographics out there.
How do you use your mobile device? Chances are, you have at least one phone or tablet playing a very prominent role in your life. For some of us, our mobile device is the first thing we look at in the morning and the last thing we glance at before bed. I even use mine as my alarm clock.
Backing up your website regularly should be a no-brainer, but for many publishers, it is often put off in favor of more content generation or adding site functionality. It is very similar to backing up your computer files; we all know we need to do it, we just don’t put a high priority on it and often don’t until something catastrophic happens.
Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any was needed that emailing is still an effective way of communicating with others across the internet.
For years, there have been a number of reasons why you would want to add nofollow tags to select links on your site. With Google putting such a focus on cleaning up search and penalizing sites for “unnatural links” lately, nofollow is an absolutely essential publishing tool, especially if your site includes guest or sponsored posts. It is simple to add and requires the most basic of coding skills (pretty much identifying the link and pasting in).
OK, it’s a Sunday morning and I suspect many of you aren’t in the mood for some hard-hitting digital strategy. Here is a fun little infographic that sets out to explain some of the most popular social networks in beer terms.
Are you a digital hoarder? Be honest. In some sense, we all end up digital hoarders eventually. You don’t have to be some sort of obsessive-compulsive collector to have things pile up.
Here is an infographic that offers up a few mobile statistics that you probably didn’t know. It is interesting to see just how addicted we are to these devices and how marketers are making the most of this opportunity.
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
It is hard to believe, but today marks the 30th anniversary of the release of the first Macintosh computer.
Since most of us have to spend at least a portion of our day educating others about our digital world, it is always good to have a few visual aides to help make our job a bit easier.
Digital marketers love blogging platforms like WordPress because of their simplicity and easy-to-add functionality. Of course, many of us, at times, fall into the trap of focusing more on functionality and aesthetics and less on the basics like pagespeed.
Here is an interesting Google AdWords infographic that illustrates a few of the important basics. This is just the tip of the iceberg, but it certainly puts a newcomer on the right track to Google advertising success.
I did a little digging for some lighter stuff to share and dug up this fun infographic that explores some of the most popular toys at Christmas over the past 100 years…
Yes, the life of a social media marketer is controlled chaos.
Much like any other marketing tool, however, we need to measure our results with SMS. This infographic outlines five key metrics for SMS marketing.
If you are an agency-type, you are going to want to save this social media list….
Ever wonder how much it costs to raise a child in the United States these days? We all know it is expensive, but I’ll bet you didn’t realize it was THIS expensive?
Here is a fun little infographic that serves as both a checklist for what a geek needs to know as well as a quiz to measure how much of a geek you currently are…
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.
The “World Map of Social Networks” is a great visual that Italian social media strategist Vincenzo Cosenza created a few years ago to show what social network dominates where in the world..
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics.
Here is an interesting infographic that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan.
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
This infographic is based on an in-depth study of the relationship between Myers-Briggs personality type and social media usage. There are some very interesting results included in the study…
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.
Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.
Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community.
It appears that multi-device media consumption is becoming more and more mainstream these days. Here is an interesting infographic that contains some staggering multi-screen adoption numbers.
Social media community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager. Because of the diverse set of skills needed to be a community manager these days, a good one is as good as gold to a digital team.
Just how popular is Angry Birds and does the 3 year old franchise still have momentum on its side? According to this recent infographic from Angry Birds developer Rovio, it seems to be chugging along quite nicely.
Here is a fun little infographic that explores the most commonly found social media personality types.
The Academy Awards are almost here (Sunday, 7pm ET, ABC) and while everyone is talking predictions and wardrobes, I thought it would be fun to look back on Oscar history.
According to this interesting infographic , social media and mobile devices have become a way of life for many of us. Status updates, emails, tweets and texts have all become about as natural as speaking (for some, more natural).
Here is a helpful infographic that lays out some of the basic steps Twitter users should take in order to get retweeted.
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.
Here is a fun, sarcastic and slightly helpful flowchart infographic that is “aimed” at assisting individuals and businesses to decide if Twitter is right for them.
Well, now we have evidence of what words are truly overused the most in the PR world. Boston agency SHIFT Communications recently partnered with Marketwire to mine 5,000 press releases from 2012 to figure out what words were used the most and then created this infographic.
A creative and informative infographic can often be your most shared content and give your SEO efforts a massive boost. Want a bunch of backlinks? Don’t buy them and face the wrath of Google. Create an infographic with an embed code that includes a backlink.
There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
Thanks to the History Channel, we now have this fun New Year’s Eve infographic. New Year’s by the Numbers is a fun read before you set out to celebrate the big night.
I thought it would be fitting if my possible last post is an infographic. If, for some reason, the Mayans are wrong and tomorrow is no the end of the world, check back soon for more digital marketing fun!
Here is a helpful infographic from Work that lists the top 5 ways to generate backlinks to your site organically.
Pandora Radio has created this fun little infographic that give U.S. holiday music listening stats and trends.
Here is a fun trip down memory lane. This infographic highlights the evolution of video game consoles from 1967-today.
Ever wonder when the term “Cyber Monday” started being used? Do you know what time most Black Friday shoppers start their shopping bonanzas at?
Hopefully this Thanksgiving infographic will entertain you all a bit before all the holiday craziness begins.
Online shopping is about to get crazy, and in light of this morning’s wide-spread Target voucher scam, I thought I would share this helpful infographic. Some of the stats may be a bit dated, but there is some solid, common sense advice for both merchants and consumers at the bottom of the graphic.
Here is an interesting infographic from HSN Home Decor that breaks down the impact that social networks like Pinterest have had on home decor.
LinkedIn released this fun and interesting infographic this week that shows the top “dream jobs” among their users across the globe.
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Clearly smartphones really took off with the launch of the iPhone, but HTC reminds us in this fun infographic that our pocket-friendly computers have been around much longer than Apple’s game-changing device.
So how do you ensure your ad group’s quality score is high? Here is a handy infographic that breaks down what goes into a Google quality score and how you can optimize it.
Staying on top of Google’s algorithm changes could be a full time job for marketing managers. Here is a handy infographic that gives a nice summary of some of the measures you can take to build authority for your site.
There are a number of factors that go into email success, but a big part of it is timing. Thankfully, the email marketers at GetResponse have analyzed the results of 21 million U.S. emails and created this handy infographic to help us in determine email timing.
Here is a super-handy post and infographic that list and show all of the various Facebook image placements and the proper sizes for each.
All I can say to Marketo’s latest infographic about social media is…guilty!
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
Here is a very cool infographic that lays out much of the basics of Reddit. Understanding the content in this graphic will put you on your way to Reddit marketing success.
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
Here is a quick infographic from PinkInitiative, a breast cancer awareness non-profit, that gives us some sobering stats about the disease.
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.
Here is an interesting infographic that displays the best and worst time to post on some of the biggest social media- Facebook, LinkedIn, Twitter, Google+ and Pinterest.
Here is a handy infographic that will give your business a few tips on what to do with LinkedIn…
This infographic tells us a bit about what Labor Day means to some people.
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend.
Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
The usage numbers for these “check-in” app are certainly trending upward and businesses of all sizes are now trying to figure out how to work them into their marketing and sales plans.
Here is a handy infographic that breaks down all of the elements of a quality marketing pin. A bunch of great information here, so you may want to bookmark this one and reference it when you are pinning.
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.
Here is an awesome infographic that all you digital marketers should have handy. It’s created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing media.
Here is an interesting infographic I found from BrandYourself, a personal search optimization service that shows the importance of controlling the information that appears when someone Googles your name and how to do so.
Do you share too much personal information on social networks? Apparently, if the answer is “yes,” you aren’t alone.
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook.
Pinterest marketing toolmaker Pinerly has created this handy cheat sheet infographic that I though all of you Pinners might find helpful.
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
I recently found this helpful infographic from Social Triggers that dissects the “Perfect” blog post. There is a bunch of good stuff in here that gives you insights into the psychology of blogging.
This research is interesting because, although many social media communities and friendships are becoming more and more interest-based, Facebook is still a bit different. Since its launch, people have used Facebook to reconnect with old classmates, friends, neighbors, coworkers, etc. Many of these people that we reconnect with have developed political views long since we last spoke to them.
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic.
Here is an infographic from Schools.com that pulls together stats to attempt to answer the question “Is Social Media Making Us Socially Awkward?”
As we all honor the dads in our lives today and celebrate with cookouts and hardware store gift cards, I thought it would be good to share this little graphic depicting the modern-day father.
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report “The Rise of Social Media for Professional & Personal Use” by the staffing agency, Kelly Services.
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.