Last month, Billboard launched a new way to measure music popularity- a chart based on social media activity. The Social 50‘s rankings reflect social media statistics like new weekly artist page likes and views, new followers, song streaming, etc. on Facebook, Twitter, Youtube, MySpace and iLike. The Social 50‘s formula and data are provided to […]
To be a true Social Media Influencer, you need to be engaging while offering something of perceived value to your followers. Twitter is the best example of how you need to balance sharing and responding to build a loyal following. To do this, you need to calculate your Tweet Equation. Your Tweet Equation is the […]
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence?