With 2016 fast approaching, it’s time to start thinking of your Public Relations strategy for the coming year. Having a concrete plan will ensure that you stay ahead of the curve and have a leg up on … [Read more...]
Thinking About eCommerce? Here is What You Need to Know
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A … [Read more...]
How To: Protect Your Social Media Accounts From Hackers
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts … [Read more...]
4 Ways to Use Siri for Better iPhone Experiences
Siri; it's a name you've probably heard before, even if you're not an iPhone user. The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping … [Read more...]
How are Women Making Their Mark in the Tech Industry? (Infographic)
Today, women are more a part of the technology industry than ever, but we still have a long way to go. For example, did you know that although women hold 57% of all the jobs in the workforce, they … [Read more...]
Is a Facebook Phone in the Works?
On paper, the concept of a Facebook phone makes sense. Anyone who is familiar with social media probably already has their own Facebook account, seeing as how it is viewed as one of the most popular … [Read more...]
3 Questions to Ask Before Buying a Smartphone
To say that the human race, in this day, has a focus on technology would be an understatement. Nowhere is this more evident than in our general reliance on smartphones. Seeing as how they have, more … [Read more...]
Surefire Ways to Boost your Online Brand Reputation
Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives … [Read more...]
Can Google’s Latest Purchase Save Google Plus?
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it … [Read more...]
Evaluating the Current Trends of Social Media Marketing in 2014
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both … [Read more...]
5 Guidelines to Keep in Mind for Apple App Store Inclusion
If you are an app developer, you're going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on … [Read more...]
20 Valuable Tips for Building Strong Media Relationships
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press … [Read more...]
11 Stats Marketers Need to Know About Generation Z
You’re likely well-versed on the behaviors and attitudes of Generations X and Y — but how much do you know about Generation Z, often defined as those born in 1995 through 2012? Though much of this … [Read more...]
7 Must-See Mobile Infographics for Marketers
How App Development Has Taken a Parental Turn
Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on … [Read more...]
5 Tips for Creating the Best About Us Page
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, … [Read more...]
Market Research Tips for your Small Business
Either you have a small business already and haven't done any real market research yet, or you are looking to start a new small business and want to make sure you are making the right decisions. You … [Read more...]
A Case Study in How NOT to Handle Online Reviews
In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of … [Read more...]
Evaluating Yo’s Long-Term Potential
There are certain apps which push you to ask the question, "What's the point?" For many, this has been the case for a particular app called Yo. It's not hard to see why, since it was originally … [Read more...]
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of … [Read more...]
4 Benefits of Podcasts as Media Platforms
As of late, I've started to get more and more into podcasts. Even though they have been around for quite a few years, it wasn't until recently that I started to truly understand why so many people … [Read more...]
How America is Watching TV [Infographic]
Did you know that the average American watches over 9 years of television over the span of their life? (Tweet this) Or that 65% of US households have 3+ TVs? (Tweet this) Luckily the folks at … [Read more...]
Assessing the Appeal of Vine
A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself … [Read more...]
3 Talking Points on the “Kim Kardashian Hollywood” App
Never would I have thought I'd say, "Kim Kardashian's app is closing in on $200 million." It's hard to say what helps to make a mobile app popular. Whether it's through platforms associated with … [Read more...]
5 Quick Tips to Turn Up Your ROI at B2B Events
According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that … [Read more...]
Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization … [Read more...]
3 Important Social Media Password Tips
How important are passwords nowadays? After reading about how Christopher Mims, a Wall Street Journal reporter, willingly gave out his Twitter password in order to prove a point, there is a … [Read more...]
Geeks On-The-Go: Wearables And Security Risks
Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations … [Read more...]
7 Ways to Ensure Your Mobile App is Downloaded
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and … [Read more...]
How Mobile Technology is Revolutionizing Travel Buying Behavior
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping. Exceptional mobile devices coupled with super-fast connectivity means that we can … [Read more...]
Facebook’s Teenage Usage and the Solidity of Social Media
This story is interesting, to say the least, because it seemed like businesses were starting to write off Facebook as a platform where younger audiences lurked. In fact, around late 2013 to early … [Read more...]
Silencer: The Spoiler-Free Tool for Google Chrome
As someone who is in the middle of the second season of "Orange is the New Black," I have been avoiding any and all spoilers. It's easy for key points to be unveiled, before you even arrive at them, … [Read more...]
Is Twitter the 21st Century Newspaper?
Roll up, Roll up, the Twitter Times is out!! With over 225 million monthly active users sending an average of 500 million Tweets per day, it's no wonder Twitter is the first place many people turn … [Read more...]
5 Ways to Optimize Your Personal Brand on LinkedIn
When promoting yourself in your given industry, it's possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it's easy … [Read more...]
LinkedIn…The Ultimate Career Advisor for Graduates?
Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn … [Read more...]
3 Ways the iPhone 6 Can Be Better
When discussing tech, in general, it’s easy to assume that the iPhone will be brought to the forefront. It is arguably the most notable smartphone in the world and its various features help to make it … [Read more...]
How To: Repurpose Content for Link Building in 2014
In very lucid terms, repurposing content simply involves taking previously created content and transforming it – or at least a part of it – into completely fresh content; squeezing the tea bag would … [Read more...]
Extending the Life of Your Experiential Marketing Execution
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, … [Read more...]
7 Tips for Producing Highly Effective Corporate Videos
Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive … [Read more...]
3 Talking Points on SnapChat’s New Chat Feature
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore. Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the … [Read more...]
How Mobile Apps are Changing the Way We Communicate
It’s extremely hard to visualize what life was like just a few years ago, before smartphones became universal. Anthony Robbins said, “The way we communicate with others and with ourselves ultimately … [Read more...]
Why Social Media and TV Is The All-Important Tandem
Have you ever watched a TV show or a movie with someone and the two of you start adding your own commentary, even if it’s at the expense of losing focus on the form of media in front of you? It seems … [Read more...]
5 New Things That Should Be On Your Business Cards
Everyone knows what should go on business cards, right? If you're like most professionals, your business card probably includes some combination of the following: your name your title your … [Read more...]
A Beginners Guide to Google+
If you’re still baffled by Google+ then worry not….you are not alone! 3 years after it awkwardly appeared onto the social media scene, the network continues to create controversy and confusion, and … [Read more...]
5 Core Attributes Of Experiential Marketing
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty … [Read more...]
Feedback Frenzy: How to Get and Use Customer Reviews to Improve Your Business’ Online Presence
Customer reviews can be incredibly useful for your business. Not only do they make your business come across as trustworthy and open, but they can also provide a number of SEO benefits to increase … [Read more...]
Facebook’s Nearby Friends Feature and Why You Should Remain Cautious
It’s understood that, due to the advent of the Internet and social media thereafter, face-to-face communication is a less common endeavor. While it’s easy to become comfortable with something like … [Read more...]
The 5 Pillars of Social Media Success for Small Business
Social media strategy has become a staple for modern-day marketing. This has developed as companies realize the long-term value of inbound marketing efforts that don’t necessarily have a measurable … [Read more...]
Customer-Centric Sales: What Modern Retail Success is All About
Cloud computing isn't just for the 2000s anymore. The dot-coms of the 1990s paved the way for a new business model, even if it was a bit sloppy. Rudimentary cloud-based computing promised software in … [Read more...]
Email Deliverability 101 (Infographic)
Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any … [Read more...]
Engagement: Is It Twitter’s Greatest Problem?
Let’s say that you have decided to head to a local fitness store in order to pick up a couple of weights. All that you are looking for is a couple of 5 lb. dumbbells so that you can exercise your arms … [Read more...]
9 Ways Marketers Can Use a Twitter Favorite
With over 600 million active registered users and an average of 58 million tweets sent per day, Twitter is an undisputed social media giant! As its user numbers increase, we've seen a change in the … [Read more...]
How to Use Marketing Automation as a Powerful Sales Tool
Marketing Automation solutions are commonly seen as tools specifically designed to help marketing teams reduce operational inefficiencies and cost. But in reality, the biggest value of marketing … [Read more...]
LinkedIn Set to Bid Farewell to Products and Services…
LinkedIn has recently announced that it is to remove its products and services feature from company pages on the 14th of April. No this was not just a rumour…its looks set that all your hard work … [Read more...]
Your Facebook Friends, For Real
In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical … [Read more...]
Online Immortality: 5 Ways to Creating Evergreen Content
Online content, whatever type of media it may be in, should be born out of effort. It must strive to provide thought-provoking question and answers or show solutions, all from deep-seated industry … [Read more...]
7 Factors Small Business Should Consider When Using Facebook
For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the … [Read more...]
3 Reasons to Support Facebook’s Focus on News Delivery
According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t … [Read more...]
Facebook Advertising Targeting – Is It Worth It?
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was … [Read more...]
Tips to Engage Your Target Audience with Mobile Marketing
Mobile relationships are indeed de rigueur these days! Every business organization has to have a mobile marketing strategy in place in order to engage its target audience in an effective … [Read more...]
5 Easy Ways To Improve Customer Experience
When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think … [Read more...]
How to Develop B2B Personas for Remarkable Content Marketing
What’s a Persona? Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers. For a … [Read more...]
Taking Many Steps Back With #FirstTweet
We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more … [Read more...]
Calling In To Tumblr With Audio
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and … [Read more...]
5 Reasons Why Digital Marketing Agencies Are Booming in the UK
Why Britain Is Booming With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an … [Read more...]
Social Media, Multimedia and the Understanding of Content
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to … [Read more...]
5 Painless Ways to Repair Your Product Marketing Plan
Nothing can be more intimidating than having a failing product marketing plan. Business owners struggle with this on a regular basis, yet feel like spending more money on a failing plan will somehow … [Read more...]
6 Tips for More Effective Online Store Management
If you are running an online store, then you surely know that various management tasks usually take pretty much time, so that there is hardly any time left for web store improvements and enhancements … [Read more...]
Concerning Twitter’s Password Mass Reset
One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a … [Read more...]
How To: Make Your Twitter Followers Feel Truly Special
What’s the worst fate that could ever befall your company’s Twitter account? High on the list would be a scenario like this one: One of your followers reads a few of your tweets one day and asks … [Read more...]
The Benefits of SMS Marketing (Infographic)
When planning a full marketing strategy, it is necessary to consider the best tool to distribute each message you wish to communicate. Email and print can cover visual messages, however, they are not … [Read more...]
WhatsApp Voice & the App’s Future
Following the news of WhatsApp's purchase by Facebook for $19 billion, it was clear that there would be a tremendous amount of speculation on the application's future. Would Facebook change WhatsApp … [Read more...]
5 Top Twitter Tools To Improve Performance
There are numerous reasons to join Twitter. The platform is increasingly becoming many users preferred social media site. One of the main attractions to Twitter is the open nature of interaction that … [Read more...]
Why Your Headlines Are Hurting Your Blog and How to Fix Them
The title is perhaps the most important component of a written piece. It’s the title that draws in a viewer, hopefully sparking their interest at a mere glance. Writing a catchy, intriguing headline … [Read more...]
You Need More Than Facebook ‘Likes’ to Sell Your Services
So, are you one of those managers whose company’s Facebook page has in excess of a million fans? And the ‘Likes’ and shares on your daily posts keep reaching the maximum mark quite too often? Good for … [Read more...]
5 Awesome Tools for Boosting Response Rates
You know you need to market your products and services to get the word out, enhance brand recognition, and motivate sales; but do you know how to boost response rate for your digital and print … [Read more...]
How To: Reward Your Customers
Rewarding customers is critical in business because it makes the buying experience more personal. It also strengthens the customer-company relationship, making people feel included and valued. Exactly … [Read more...]
Transactional Email Trends to Look Out For in 2014
What the Heck are Transactional Emails? First, what exactly are transactional emails? This is a relatively new part of email marketing and a lot of online business owners might not be entirely sure … [Read more...]
Five Reasons You Should Write Less and Promote More
How many blog posts should you write a week to be a successful content marketer? One? Five? More? It is, in fact, a trick question. Unless you have an already established audience through a mailing … [Read more...]
5 Ways to Slash your Ecommerce Website Load Time
According to ReferralCandy, in US alone, there are more than 100,000 ecommerce stores. Out of these, every year, 61,728 stores make $25,000 or more, while 38,157 stores make $50,000 or more. 23,587 … [Read more...]
3 Reasons Self-Hosted Video Is Better Than YouTube
Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading … [Read more...]
4 Simple Tricks To Rank Higher on Facebook
If your business has a branded Facebook page, you need to know this important information. This knowledge will help to maintain engagement and improve your online marketing strategy. Facebook … [Read more...]
5 Ways to Use Technology to Increase Productivity
Sometimes we may think of technology as being harmful to our productivity. After all, how many times do we check Facebook or our personal e-mail accounts during the workday? It may seem that the more … [Read more...]
Guest Post: How Print Marketing Can Generate Facebook Likes
If you administer a Facebook page, you know that the key to turning your page into a successful social media marketing platform is generating likes. The more fans you have, the farther every message … [Read more...]
Guest Post: 9 Tips for Content Marketing Success in 2014
The premise that everyone already engages in content marketing (93% of marketers claim to use content marketing) and that there is more and more content out there (2 million blog posts a day) is the … [Read more...]
Guest Post: How to Determine if Your Business Should Have a Mobile App
Nowadays, mobility is king; this doesn’t just mean everyone has a mobile device, but they are doing more and more of their “core media consumption” on mobile devices. For small businesses, this means … [Read more...]
10 Print Marketing Statistics You Should Know
As you finalize this year's marketing plan, it's easy to become enchanted by so many promises of success made by digital marketing promoters. Digital marketing can be effective, certainly, but it's … [Read more...]
Guest Post: 6 Ways to Improve Your Customer Service and Increase Sales
With the rise in popularity of social media as a medium for communication, customer service has transformed from a one-on-one private interaction via phone call to a public open forum published on the … [Read more...]
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for … [Read more...]
Guest Post: SEO For Healthcare Websites: The What, Why & How
When it comes to ensuring that your website is visible on the big three search engines, Google, Bing, and Yahoo!, a lot has to be said about covering “the basics”. There are thousands of signals that … [Read more...]
Guest Post: 5 Ways to Increase Demand For Your Company
Quick: Think of a company that's in high demand. Got it? Now, ask yourself how that company got that way. Companies and brands that are in high demand enjoy severe customer loyalty and a proliferation … [Read more...]
Guest Post: What Search Engine Optimization Teaches You
In this fast-moving digital era, you have to be able to keep up with emerging technology, platforms, applications and a plethora of other digital trends that require undivided attention from your … [Read more...]
Guest Post: Pinterest Analytics for Content Marketing
To separate yourself from the competition in the world of social marketing, one word can make all the difference: content. The quality (and quantity) of content a company produces can really make a … [Read more...]
Guest Post: 5 Direct Mail Marketing Cheat Sheets
Despite claims that “print is dead,” direct mail marketing continues to be one of the most – if not the most – effective ways of driving new and repeat business. Engaging in direct mail marketing … [Read more...]
Guest Post: Will In-Stream Ads Ruin Instagram?
Instagram users have already begun to see promoted photos since the social media site announced its incorporation of ads a few weeks ago. Facebook bought Instagram in 2012 and made this decision to … [Read more...]
Guest Post: Disposable Thumbs: The Facebook Like Button is Gone
Facebook marketers have always been torn on the Like feature. While the Facebook like button has a few benefits, like making content more popular and more likely to be shared, and helping to add … [Read more...]
Guest Post: 5 Key Metrics for Mobile SMS Marketing (Infographic)
Bulk SMS Marketing is quick, cost-effective, can be very well targeted, good for the environment and has great open and response rates. It is a very powerful communication method, allowing you to … [Read more...]
Guest Post: Basic Social Media Strategies – Increase Your Site Traffic with These Simple Tips
The world has gone all social now. Maybe not really, but virtually of course! Almost everything that is related to your daily life has occupied the social media around you. Social media have … [Read more...]
Guest Post: What to Look For in Selecting the Right SEO Company
The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant … [Read more...]
Guest Post: 2 Recommended Elements for a Successful Mobile Marketing Strategy
Today's marketplace is crowded, and no matter what industry you are in, competition is running rampant out there. You may find yourself asking how you could make your business stand out from the … [Read more...]
Guest Post: Tips for Starting an Ecommerce Website from Scratch
Most businesses and business processes are getting automated and are shifting online. More importantly, a large number of people around the world are buying goods and paying for services online. While … [Read more...]
Guest Post: Accepting Mobile Payments for a Streamlined Buying Process
Abandoned baskets can be a huge problem for businesses, often due to a long or complicated buying process for the customer. The internet played a big part in creating a more seamless purchasing … [Read more...]
Guest Post: 20 Twitter Tools No Marketer Should Avoid
Twitter has been woven into many marketing plans. 36% of marketers have found a customer through twitter. You can do a lot with 140 characters include videos and pictures as well. Information on … [Read more...]
Guest Post: What You Should Know about Domain Names and Trademarks
One of the things you need to look out for when you’re in the process of checking the availability of a domain name is a trademark. Although .com, .net, and .org domains generally follow a first come, … [Read more...]
Guest Post: Why Your Website Should Be Mobile Friendly
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience. Even though this may be one of the single most convincing … [Read more...]
Guest Post: The Legend of Hollow SEO Myths I Grew Up Hearing
Puhleeezzzz! Listen to me. I am SEO, the most misunderstood term in the digital marketing industry. Why do people not understand that I am not the only one who is responsible to get you more … [Read more...]
Guest Post: Mobile Marketing in Emerging Markets
The ability to use internet-based mobile apps with Wi-Fi and 3G has opened up a huge amount of opportunities for marketers to communicate with audiences all over the world. In some emerging markets in … [Read more...]
Guest Post: Does Your SEO Company Offer You Integrated Marketing?
The recent changes in the SEO industry are incredible. Traditionally, it is was possible to achieve good search engine results with a strong technical foundation, a clean and “crawlable” information … [Read more...]
Guest Post: 5 Reasons to Use Bulk SMS in Your Marketing Campaigns
It's very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let's not forget about … [Read more...]
Guest Post: Leveraging your Social Media Management Strategy
Over the years, social media platforms have paved a perfect path for new and established businesses to reach out to larger audiences. Social media have taken online engagement to a whole new level by … [Read more...]
Guest Post: How To Choose an SEO Company
Do you want more web traffic and/or are you looking to increase sales and revenue? Then you must consider search engine optimization for your website. Search engine optimization (SEO) is the method … [Read more...]
Guest Post: 25 Ways a Video Producer Brings Value to Your Web Video Production?
Corporate and business promotions call for the need of 21st century- video content. With the onset of this competitive decade, there is a constrain on marketing budgets and it is the era of economic … [Read more...]
Guest Post: Qualitative Market Research and How It Can Be Used To Defend Your Digital Brand
With the number of tools out there to create websites, sell products and create a digital brand that spans the globe, the digital marketplace is more competitive than ever. Honing your brand and … [Read more...]
Guest Post: Why Online Integration Is The Future Of Retail
A recent study from the Centre for Retail Research (CRR) says that one fifth of retail stores in the UK could close within five years. While this highlights the current plight of Britain’s high … [Read more...]
Guest Post: How to Build a Community for Your Blog
Increase your reader participation According to study done by one Jakob Nielsen on internet usability, a majority of online users are ‘lurkers’; the ones who stay at the background reading your … [Read more...]
Guest Post: Mobile Marketing Options to Reach Consumers On-the-Go
Small-business owners who are working diligently to build their businesses and expand their customer bases must somehow manage to reach as many consumers as possible. With increased reliance on … [Read more...]
Guest Post: How Hiring an SEO Expert Can Help Your Brand
One cannot overstate how important SEO is for the success of your online business. While new or small businesses can start by employing basic optimization strategies, eventually they realize the … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
A Great Example of Super-Responsive Social Media Customer Service
Have you heard of Dollar Shave Club? They’re a razor blade company that bull-rushed the internet in 2012 with their style, flare & low-cost blades. You’ve probably seen their hilarious … [Read more...]
Guest Post: How New Software Makers Can Kick Start Their Product with Social Media
If the Internet has been the great leveler for the dissemination of information then social media has been the great leveler for business. These days, new software makers don’t need an enormous … [Read more...]
The Importance of Developing a Mobile Marketing Strategy in 2013
As small business marketing trends develop constantly, the mobile marketing strategies are becoming just as important as traditional online marketing has been proven to be. In 2013, mobile marketing … [Read more...]
Guest Post: Social Media vs. Word of Mouth
Have you ever wondered why social media has become a very big deal for many companies? The science and small history behind social media and how it relates to the word of mouth marketing strategies is … [Read more...]
Guest Post: 3-point Checklist for a Great Cover Photo on Facebook
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo. So will they be impressed? They won’t be if your cover … [Read more...]
Guest Post: Your Facebook Page Sucks! (for these 5 Reasons)
Ok so maybe that headline was a bit harsh — but let’s just be honest with each other… Your Facebook Page sucks. I’m not saying you suck personally, don’t confuse things here. I’m just saying … [Read more...]
Guest Post: 4 Quick Fixes for a Boring Facebook Page
Marketing your business on Facebook has become a requirement these days. At least for businesses who want to reach more customers & make more money. Yet, because business owners face so much … [Read more...]
Guest Post: 5 “Hidden Gem” Facebook Pages You Need to Follow ASAP
Can anyone guess how many pages I’ve Liked on Facebook? If you guessed over 3,200 then give yourself a pat on the back! It’s a lot, I know. But I’m trying to follow as many Facebook pages as I can. … [Read more...]
Guest Post: Top 4 Digital Marketing Trends for 2013 (Infographic)
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer … [Read more...]