With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.
Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.
Siri; it’s a name you’ve probably heard before, even if you’re not an iPhone user.
The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping smartphone users with various tasks. Do you want to know where the nearest Chinese food place is? Siri will be able to locate it. Are you hazy on the exact day Halloween falls on? Siri has you covered. To say the least, she’s a capable feature that Apple has been able to integrate into its devices. Unfortunately, those who aren’t tech-savvy may find themselves struggling to utilize her services.
Today, women are more a part of the technology industry than ever, but we still have a long way to go.
For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?
Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well.
You may be in the market to purchase a new smartphone. Whether it’s the idea of being up-to-date or the concept of running apps more effectively, you’d like a new device to call your own. Before you put forth this investment, though, here are a few questions to ask.
Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives especially when it comes to online shopping. It makes our life easier, more convenient and hustle free.
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.
Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.
So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:
If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.
However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:
You’re likely well-versed on the behaviors and attitudes of Generations X and Y — but how much do you know about Generation Z, often defined as those born in 1995 through 2012? Though much of this cohort is still in diapers, they’re poised to be one of the most influential generations yet.
SMS marketing is still a bit of a mystery to many businesses. But the truth is, it’s super valuable and more users are demanding to communicate with businesses by text by the day.
Want proof that SMS marketing works? Here are seven SMS marketing infographics that can show you better than I ever could.
Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action.
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.
Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.
Either you have a small business already and haven’t done any real market research yet, or you are looking to start a new small business and want to make sure you are making the right decisions. You may not be able to afford doing interviews, focus groups, and surveys, so here are some simple and mostly free ways to do market research for your small business.
In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of the world and one hotel is learning this the hard way. The Story Recently, a hotel in New York decided […]
There are certain apps which push you to ask the question, “What’s the point?”
For many, this has been the case for a particular app called Yo. It’s not hard to see why, since it was originally declined from the App Store on Apple devices because of how it seemed to lack substance. In addition, it became a program that many people either criticized or made fun of; Stephen Colbert is an example of Yo being made light of.
No one can deny that Yo, in and of itself, is a very simple program. It’s functionality is as basic as messaging programs can get: all you can do is send the word, “Yo,” to friends on your mobile device. Life Before Us, the company behind Yo, stated that it could be used in order to address individuals in many situations. With App Store descriptions like, “It’s that simple. Yo,” it’s clear that the program doesn’t take itself too seriously. With only word that can be used, though, it’s apparent that many individuals have simply written off the app as nothing but a waste of space.
Is it possible that there is more potential to be had with Yo than what it’s been given credit for?
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
As of late, I’ve started to get more and more into podcasts. Even though they have been around for quite a few years, it wasn’t until recently that I started to truly understand why so many people have invested time in them. For those who don’t know what podcasts entail, think talk shows that are focused on particular interests. What this means is that if you go online and perform a search, you can find shows focused on anything from sports to social media.
With such a tremendous amount of popularity attached to podcasts, it’s obvious as to why many an Internet marketing company supports podcasts as their own separate media platforms. While social media is a great way to raise awareness, methods focused on audio shouldn’t be ignored, either. However, for those who aren’t entirely sold on the matter, here are 4 of the greatest benefits to be attained from starting a podcast of your own.
Did you know that the average American watches over 9 years of television over the span of their life?
Or that 65% of US households have 3+ TVs?
Luckily we have this interesting and informative infographic on everything you need to know about the viewing behaviors of Americans. This topic is extremely relevant for markets and advertisers to look at the statistics and facts about just how we are watching TV.
A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself impressed by the sheer creativity in many of them. It seemed like if there was any social platform that forced its users to make the most of what they had – keep in mind that it wasn’t much – it was Vine. Today, it’s hard to meet someone who hasn’t, at the very least, heard of Vine.
Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”
It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?
In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.
According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.
3 Ways Companies Sabotage Event Success
Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.
In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”
And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.
It’s still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you.
Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations and have no emotions whatsoever. What turned out to be a predicting trivia twenty years ahead of its time were the glasses that the universal soldiers wore on their heads. In the movie, their purpose was to receive orders from the base and scan the area and enemies.
Another similar movie example, but only more sophisticated, since it was hidden in the eye of the machine, is that of Terminator. These machines had the environment observing programme inside their eyeballs.
If in the 1980s and the beginning of the 1990s these technological features were a mere science-fiction plot, the 2000s saw a different side of it. Today, we have numerous on-the-go gadgets that can be attached to humans body and perform computer-like operations. Although this sounds terrific and potentially life-altering, there is another point of view, according to which these new devices pose a great threat to our intimacy and privacy.
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and worthy.
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.
Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.
For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.
As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.
While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.
As someone who is in the middle of the second season of “Orange is the New Black,” I have been avoiding any and all spoilers. It’s easy for key points to be unveiled, before you even arrive at them, on the Internet and that’s when your enjoyment of any program dwindles. The Internet is practically a hotbed for spoilers but, to most viewers, it should not matter.
Wouldn’t it be nice if you could simply get rid of spoilers altogether? In fact, is it possible that you can filter these sorts of details so that you can enjoy a TV show, movie, or what have you without the risk of them being spoiled?
If you are a Chrome user, the answer to these pleas may have very well been answered.
With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.
When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.
If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.
Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn for mapping out their career paths, conducting research, using it as a platform from which to get noticed by potential employers and how LinkedIn will be one of the most powerful tools at their disposal throughout many elements of their careers.
When discussing tech, in general, it’s easy to assume that the iPhone will be brought to the forefront. It is arguably the most notable smartphone in the world and its various features help to make it more akin to a handheld computer than a simple communications device. With this in mind, it’s likely that many people are going to clamor for the iPhone 6. Fortunately, for Apple enthusiasts, its release date may be sooner than most would think.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive marketing campaign. Therefore, the following tips will come in handy if you are vying for something impressive and result-oriented.
Well, it seems like Snapchat is no longer about sending temporary photos and videos to friends anymore.
Recently, Snapchat incorporated a new tool simply called “Chat” and it does exactly what the namesake lives up to. With Chat, Snapchat users can have text-based conversations with friends and even share live video feeds with the flip of a proverbial switch. Chat is an interesting addition that – more than anything else – adds another layer to an app that many smartphone users get lost in.
The way we live and socially interact is now directed through a myriad of mobile applications that permits us connect and share astonishing amounts of info more rapidly and easily than ever. Social apps like Facebook, Instagram, Twitter, WhatsApp, Snapchat, etc have changed everything.
Have you ever watched a TV show or a movie with someone and the two of you start adding your own commentary, even if it’s at the expense of losing focus on the form of media in front of you? It seems like this matter of thinking has bled into the Internet; more specifically, social media. Is it possible that social media can play into television in the same way?
So what can you include on your business cards to draw customers in, lend credibility to your name, and foster long-term customer loyalty? Here are five new things that should be on your business cards.
If you’re still baffled by Google+ then you are certainly not alone! So, we’ve compiled this handy beginners guide to help you get the most out of it.
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here […]
Customer reviews can be incredibly useful for your business. Not only do they make your business come across as trustworthy and open, but they can also provide a number of SEO benefits to increase your visibility and boost conversions. The problem for many businesses is how to get more reviews. Here is a quick guide to some useful techniques.
It’s understood that, due to the advent of the Internet and social media thereafter, face-to-face communication is a less common endeavor. While it’s easy to become comfortable with something like text messaging, though, sometimes the desire to actually see a friend or family member is stronger than any kind of digital means. Enter Nearby Friends, which is the latest feature integrated by Facebook in order for users to see where their friends are.
Just because you have a small team and don’t have a set community manager or digital media department doesn’t mean you have to miss out on social media’s benefits. Check out these five key strategies that small-to-medium sized businesses can employ to achieve social media success.
Cloud computing isn’t just for the 2000s anymore. The dot-coms of the 1990s paved the way for a new business model, even if it was a bit sloppy. Rudimentary cloud-based computing promised software in the cloud and provided simple word processors and video players. While that might be fine for the retail market, businesses’ main concern is sales and consumer-grade products just don’t cut it as “innovation.”
Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any was needed that emailing is still an effective way of communicating with others across the internet.
Even though Twitter’s definition of an “active” user is clear enough, I’m not too sure how this is going to fare in the long run. Keep in mind that it is because of constant engagement that users will be more inclined to tweet and socialize with others. This is the case for just about any social networking site.
We hope this sheds some light on this fabulous feature and shown how the Twitter favorite can be used as an effective marketing tool.
Marketing Automation solutions are commonly seen as tools specifically designed to help marketing teams reduce operational inefficiencies and cost. But in reality, the biggest value of marketing automation is that they’re a fantastic tool to improve both the quality and the quantity of leads for the sales team.
Let’s explore some of the ways that marketing automation systems provide tangible benefits to sales organizations, and how they can have a direct and significant impact on driving revenue.
LinkedIn has recently announced that it is to remove its products and services feature from company pages on the 14th of April. No this was not just a rumour…its looks set that all your hard work building up your product history and recommendations is soon to be discarded by the site. So what happens after […]
In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…
Online content, whatever type of media it may be in, should be born out of effort. It must strive to provide thought-provoking question and answers or show solutions, all from deep-seated industry issues and down to mundane situations. Since the Internet is full of different kinds of content – articles, images, infographics, and videos…
For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the platform, you may be inadvertently doing more harm than good. In some cases misuse of Facebook by small businesses can actually push customers away. Here are some key factors which small businesses should consider when using Facebook.
According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t exactly groundbreaking, the fact that it makes up for such a tremendous fraction of people cannot be overstated.
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
Mobile relationships are indeed de rigueur these days! Every business organization has to have a mobile marketing strategy in place in order to engage its target audience in an effective manner. Here are a few tips that will make you an interesting and relevant experience for your target audience.
When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think in terms apart from product and pricing; rather, you have to consider how you can make buying from you fun and enjoyable for customers. At the same time, of course, you want to ensure you’re not going to lose revenue by making customers happier. The following lists five easy ways to improve customer experience.
Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers.
For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.
We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more inclined to record videos of little Billy scoring the winning goal during his soccer game. What about the first moments that we have spent in the world of social media?
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and aspects of that nature were made better during this time and they would only be made better. However, what if I were to tell you that Tumblr was taking a step into the 90’s once again? However, this step entails neither gaming nor TV.
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to five years but it didn’t take me until just now to realize what it was. Simply put, the content put forth was interesting.
Nothing can be more intimidating than having a failing product marketing plan. Business owners struggle with this on a regular basis, yet feel like spending more money on a failing plan will somehow make everything better. It’s clear that there needs to be a different approach if you are struggling with a market plan. Don’t spend another penny before trying something new.
If you are running an online store, then you surely know that various management tasks usually take pretty much time, so that there is hardly any time left for web store improvements and enhancements contributing to further online business growth. Below, I’m going to share some effective ideas on how to improve online store management and streamline various related processes.
One of the worst fears that anyone should have when it comes to social media is the idea of their accounts being compromised. There are so many important aspects that they can house, whether it is a matter of location, phone numbers, or what have you. You would not want these to fall into the wrong hands. Recently, that’s what a good number of Twitter’s audience believed happened when they were sent emails prompting them to reset their passwords when they did not trigger them.
What’s the worst fate that could ever befall your company’s Twitter account? High on the list would be a scenario like this one: One of your followers reads a few of your tweets one day and asks himself, “Uh… why am I following this company again?” He unfollows. More and more of your followers start to do likewise.
Email and print can cover visual messages, however, they are not so good for impulsive, quick communication. SMS marketing can fill that gap, providing timely and direct information for customers, with a simple call to action.
WhatsApp announced the incorporation of voice calls today. It’s been said that this service will make its way to WhatsApp during the second quarter of 2014, which should be intriguing for those that have commonly utilized this app.
Twitter’s popularity has resulted in the creation of over 1.5 million individual applications to help users utilize the platform more effectively. However, due to the colossal scope of Twitter tools to choose from, users can find selecting apps a bit overwhelming.
If you’re struggling to lure in readers, try making some tweaks to your blog headlines. These tips will assist you in crafting charismatic titles that are sure to boost traffic on your site.
You Need More than ‘Likes’ to Sell Your Services. There is a growing urgency of finding ways to convert fans into leads. If you are yet to crack the code, segue to the following points
The following five cool marketing tools promise to help boost response rates. Which are you most interested in trying?
Rewarding customers is critical in business because it makes the buying experience more personal.
Recognition of transactional emails as potentially powerful email marketing tools is a fairly recent phenomenon that’s only now really starting to catch on with many internet and offline business owners who use internet marketing with their clients.
Instead of crafting another article, you need to get out there and get your content in front of the eyes of people who matter. Still not convinced? Here are five reasons to spend more time on promotion and outreach.
The speed at which your site loads plays a significant role in converting visitors into customers: if the site takes a bit too long, people will leave without even seeing it.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
Facebook marketing is changing quickly and this recent updated search algorithm is the most revolutionary change so far. Here are a few tricks to help you get your posts seen more…
Sometimes we may think of technology as being harmful to our productivity. After all, how many times do we check Facebook or our personal e-mail accounts during the workday? It may seem that the more we use smartphones and similar devices, the more distractions we have from our work. Fortunately, technology can also assist us with our work. Increased connectivity gives us the opportunity to work from almost anywhere and share information with our colleagues with the click of a button. Here are a few of the best ways to use technology for increased productivity.
If you want to increase Facebook page likes, it might be time to rethink how you use print marketing and see if you can develop a similar strategy for your business.
The premise that everyone already engages in content marketing and that there is more and more content out there (2 million blog posts a day) is the most determining factor in 2014. So what can you do to stand out?
Here are a few things to consider when deciding whether your business needs a mobile app or not.
Improve your customer service, experience sales and increased referrals by incorporating these six simple strategies into your customer service experience.
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
When it comes to ensuring that your website is visible on the big three search engines, Google, Bing, and Yahoo!, a lot has to be said about covering “the basics”
Companies and brands that are in high demand enjoy severe customer loyalty and a proliferation of new customers every day. If you want to enjoy the same level of success, consider the following five ways to increase demand for your company.
While we all understand the difference between push and pull strategies, achieving a fine balance between the two is what search engine optimization is all about.
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
To help spark inspiration, better understand how you can leverage direct mail marketing to grow your business, and deploy your direct-mail marketing campaigns more efficiently, check out the following five direct mail marketing cheat sheets.
Will advertising help Instagram or make users – and ultimately profits—flee?
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.
Much like any other marketing tool, however, we need to measure our results with SMS. This infographic outlines five key metrics for SMS marketing.
Social media marketing needs several protocols to be followed, it just doesn’t happen overnight and generate traffic to your website. If you intend to have your website’s existence in the social media, then you have some routine to follow…
The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant information. But with digital data being generated at a rapid pace, are you truly able to influence your digital audience in the way you desire? Are you able to keep up with the many emerging trends in online marketing? Rework your digital strategy and gear up to hire an SEO company that can make a difference.
Mobile marketing has become one of the most powerful marketing strategies available today. If implemented correctly, the return on a mobile marketing campaign can be outstanding.
We will take a quick glance at the most essential ingredients of building an ecommerce store.
The internet played a big part in creating a more seamless purchasing process, however, mobile takes that a step further.
Here is a list of 20 essential Twitter tools and their unique uses to help you grow your Twitter presence and manage it.
The next time you go looking for a domain name to use for your business, be sure to check for existing trademarks. You wouldn’t want to inadvertently become guilty of trademark infringement, would you?
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience.
Let us understand and debunk some of the common myths associated with SEO and how it is perceived by a major number of SEO Experts as well as amateurs, who may have been successful to rank for irrelevant keywords – but not for a long time.
In emerging markets, options for mobile marketing are cut out due to a lack of 3G connectivity. We need to be aware of this when planning mobile campaigns.
The rules of the business have changed drastically. Search engine result pages are displayed differently, thereby transforming the role of your SEO Company.
It’s very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let’s not forget about SMS.
Find a way to track your progress and then tweak your social media management strategies to find quicker and more effective ways to meet your goals.
SEO is a long term project and if properly outsourced has the potential to grow your business. Here is what to look for.
This post shares some insight into what a video producer does and what kind of value one can bring to your next video production project.
Qualitative market research might seem daunting to many digital brands. However, with improvements in technology, qualitative market research offers a level of access to your market and audience that is hard to beat.
Rather than admit defeat though, retailers need to embrace the madness. They have to renew their marketing strategy to reflect the changing way we shop. Firstly, physical stores need to be fully integrated with websites and social media.
A few helpful tips on building a blogging community from an industry pro.
These mobile marketing options can help you reach tech-savvy consumers on-the-go, whether they’re in your neighborhood or across the globe.
One cannot overstate how important SEO is for the success of your online business. Read more about why your brand needs the support of an SEO expert.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
Good Social Media customer service is tough to come by so we wanted to highlight a brand that is doing it right and identify a few things marketers can learn from it.
These days, new software makers don’t need an enormous marketing and advertising budget to compete with the big boys; you just need a great idea and knowledge of social media, how it works and how to move within this realm to save yourself money and compete on a global scale.
Small businesses are making increasing efforts to release more mobile marketing offerings for their clients; and this has turned out to be one of the most important marketing strategies for 2013. If your small business doesn’t go mobile in 2013, it will be way behind its competition. Start taking actions today and develop your mobile marketing strategy for 2013!
The science and small history behind social media and how it relates to the word of mouth marketing strategies is fascinating. Here is a brief look into how social media and word of mouth collide on the most impressive marketing scale.
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo.
So will they be impressed? They won’t be if your cover photo is low-quality, random or out-of-date!
I could probably list 100 items here — but I’m going to keep it simple and list the Top 5 reasons your Facebook page sucks.
When your Facebook page becomes just another to-do, it’s easy to neglect it. So whether you’re a newbie trying to figure out Facebook for the first time or a seasoned “Social Media Manager” — I’m going to try to help you – so take notes !
My 5 favorite Facebook pages are that no one knows about….
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.